A Guide to Social Media for Dinner Theatre Businesses

Dinner theatre startups often have limited resources and often struggle to gain traction or create brand awareness. This is where social media can provide invaluable support, providing an effective platform to increase visibility and grow the business.

Creating an Audience

Social media gives startups the ability to reach people around the world, creating an audience for their work. By creating attention, a startup can come to the attention of potential sponsors, investors, and customers. This lets dinner theatres connect with their target market and show that they are a credible business.

Building Engagement and Connections

Social media allows businesses to build relationships with customers and followers. This can be done through engagement, responding to comments and questions, providing quality content that is relevant to the audience, and curating content that the target market will find interesting and entertaining. This also gives businesses a platform to promote their events and special offers.

Delivering Customer Service

Social media gives businesses the opportunity to deliver customer service in real-time. This is an important element of any business, and it is especially important in the dinner theatre industry, where customers need to trust the business in order to book tickets or return for future shows. By responding quickly to feedback and queries, businesses can build trust with their customers.

Analyzing Data

Finally, social media allows businesses to gather data about their customers and followers, which can be used to inform decisions and strategies. This data can be used to gain insights into customer patterns and behaviors, ultimately helping the dinner theatre startup refine their product and offer. Data can provide invaluable insights, allowing businesses to stay ahead of the competition.

By leveraging the power of social media, dinner theatre startups can effectively build awareness, engage customers, offer customer service, and analyze data to inform their strategies. By using this platform, startups can increase their reach and take their business to the next level.

Why is social media marketing important for dinner theatre businesses?


Social media marketing is a crucial part of any modern dinner theatre's business plan. From traditional dinner theatres to dinner cruises, people are turning to the internet to find and choose their nightly entertainment. Therefore, it is essential for these businesses to have an active presence on social media channels in order to effectively reach more customers and engage with them.

More Visibility and Brand Recognition

By creating a presence on social media, dinner theatre businesses can easily increase their visibility in the marketplace. They can share their events and shows online with large numbers of people, allowing them to reach a wider audience and build their brand recognition. Social media can also help these business build relationships with customers by allowing them to respond to inquiries and feedback quickly and efficiently.

Targeted Ads and Promotions

Social media networks also allow businesses to precisely target potential customers. With the right advertising strategies, dinner theatres can reach customers in their local area or in different countries. Ads on social media networks can be tailored to reach a specific demographic, such as people of a certain age or who are engaged in a certain activity. This allows businesses to reach potential customers who are most likely to be interested in their product or services.

Easy Customer Engagement

Social media networks are a great platform for businesses to engage with their customers in an informal and friendly manner. Businesses can start conversations with customers, ask them for feedback on their services, or keep them updated on new events and shows. This is a great way for dinner theatre businesses to stay connected with their customers and gain insight into their needs and preferences.


Social media marketing is essential for dinner theatre businesses to build visibility and reach more customers. Through targeted ads and promotions, businesses can reach potential customers who may be interested in their events and shows. Furthermore, businesses can engage with customers in an informal and friendly manner, allowing them to build relationships and gain insights into their customers' needs and preferences. Therefore, it is essential for these businesses to have an active presence on social media channels in order to effectively reach more customers and engage with them.

Which social media channels are the most important for dinner theatre businesses?


Social media is an essential tool for promoting and growing a dinner theatre business. Here are some of the most important social media channels for dinner theatre businesses, along with a brief description of each:


Facebook is the most widely used social media platform, and it's essential for marketing a dinner theatre business. With Facebook, you can create business pages and post content such as photos, videos, and updates, and engage with potential and current customers. You can also use Facebook's targeted advertising features to promote your business to a specific demographic.


Twitter offers quick, bite-sized updates that are easy to digest. It's great for building relationships with customers and potential customers, as well as staying up-to-date on industry trends. You can also share performance announcements, contests, and other updates with followers.


Instagram is an image-focused social media platform that's great for promoting shows and performances. Use eye-catching photos or videos to highlight spectacular sets or costumes, behind-the-scenes moments, and other elements of your theatre. You can also use Instagram Stories to showcase your theatre in real time.


YouTube is the world's largest video-sharing platform, and it can be a great tool for sharing trailers, excerpts from shows, and other videos. You can also create video tutorials or "how-tos" to help potential customers learn to use your services.

What goes into a successful dinner theatre business social media post?

Create Engaging Content

When it comes to creating successful social media posts for your dinner theatre business, content is key. Captivate your audience with engaging stories, interesting facts and behind the scenes glimpses. Try to post content that encourages conversation and encourages followers to comment, share, and like your posts.

Include Visual Elements

Consider including eye-catching visuals such as photos, videos or graphics when possible. Go beyond stock imagery and try to highlight real-life context of the theatre experiences. Social media posts that include visuals tend to perform better and people are more likely to share and interact with them.

Make It Relevant

Make sure your social media posts are in line with your dinner theatre’s mission and the topics relevant to your customers. Consider posting about upcoming plays, events, specials and other promotional activities to keep the conversation going and increase engagement.

Encourage Sharing

Encourage followers to share your content. You may also create contests and polls to further engage your audience (e.g. host a travel ‘Spotlight Contest’ encouraging followers to share their photos or stories from a show at your theatre). Making your content shareable and interactive will help increase its reach and visibility.

Respond to Comments & Feedback

Be sure to respond to comments and feedback left by your followers. This helps create a positive and authentic relationship with your customers and shows that their opinion matters to you. Respond in a timely manner and thank them for taking the time to engage with your post.

Social Media Post content ideas for dinner theatre Businesses

Behind The Scenes

Offer your followers a sneak peek into the process of producing one of your dinner theatre shows. You could include pictures and descriptions of set design, costume fittings, or even a script read-through. Engage your audience by asking them to share their thoughts or guess what the next production might be.

Spotlight Member

Feature one of your crew or cast members in a post. Share a photo of them working, or a short interview about their role and experience in the theatre industry. This adds depth to your content strategy and personalizes your brand.

Throwback Thursday

Engage your followers with flashback posts about past dinner theatre shows. Share a picture or video clips from the event and share some memories associated with it. It will keep your followers engaged while reminding them of your history and the stellar performances you've put on.

Dinner Menu Highlight

Show off the delectable dining they can expect when they book a ticket. Post high-quality images of the dinner dishes offered, give a brief description, or share some behind-the-scenes of the menu preparation.


Periodically, share promotional posts that offer discounts or specials for your shows. These can be related to seasons, holidays, or last-minute deals. Do not forget to remind your potential customers how easy it is to book a ticket, making sure to guide them on how to claim their discounts.

Event Calendar

Regularly share an updated calendar or poster of your upcoming shows for the month or season. This can keep your audience up to date and can pique interest among potential guests who are seeking a unique dinner experience.

Customer Reviews/Testimonials

Sharing customer testimonials can be a great way to show the value of your dinner theatre services. It's authentic content that not only increases credibility but also demonstrates customer satisfaction.

Example Instagram handles of successful dinner theatre Businesses

Social Media Strategy for dinner theatre websites 3

Social Media Strategy for dinner theatre websites 4

1. Teatro ZinZanni (@zinzanni_sea)

Teatro ZinZanni is a successful dinner theatre business offering unique entertainment with a comedy and circus touch. They actively post high-quality pictures and videos of their performances on their Instagram page. They use Instagram Stories to show behind-the-scenes action, providing followers with a unique perspective of the show. Their success comes from their ability to visually enthrall followers and incite interest in attending their shows using sophisticated content.

2. The Medieval Banquet (@medievalbanquet)

The Medieval Banquet in London is an excellent example of leveraging Instagram to create a storyline. They intrigue their audience with images and videos showing the medieval lifestyle, costumes, and performances with a perfect blend of meal and drama. They skillfully use Instagram to immerse followers in a unique, historical experience that captures the spirit of their performances.

3. The Candlelight Theatre (@candlelight_theatre)

The Candlelight Theatre excels in showcasing their shows and dining experience through Instagram. They upload arrestingly shot photographs and video excerpts from their performances and tease upcoming shows. Their effective use of hashtags ensures that they capture a wider audience beyond their followers.

4. The Murder Mystery Co (@murdermysterycompany)

The Murder Mystery Co is not a traditional dinner theatre. They provide immersive murder mystery experiences during dining. By posting images of their events, highlighting the fun audience participation element, and even shout outs to participants, they create a community feel to their account. This active engagement with followers promotes their events effectively.

5. Duchess Theatre London (@duchesstheatrelondon)

Although not strictly a dinner theatre, Duchess Theatre London stands out by offering a comprehensive look at their productions, including backstage access through their Instagram page. High-quality photos, video snippets, coupled with information about the performance, availability of tickets, all serve to create excitement. In so doing, they effectively utilize Instagram to boost attendance at their events.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my dinner theatre business?

Social media management is essential for dinner theatre Businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my dinner theatre business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your dinner theatre business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my dinner theatre social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for dinner theatre Businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my dinner theatre business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your dinner theatre business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my dinner theatre business?

Yes, Avvale offers social media advertising services to help boost your dinner theatre business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my dinner theatre business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your dinner theatre business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for dinner theatre Businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my dinner theatre business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your dinner theatre business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for dinner theatre Businesses?

Avvale stands out thanks to our deep understanding of dinner theatre industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your dinner theatre business thrive in the digital landscape.