A Guide to Social Media for Esports Businesses

Social media has become a major factor in business success, and esports startups are no exception. With the ever-increasing influence and accessibility of platforms like Twitter, Facebook and Instagram, companies have more potential than ever before to engage with potential customers and promote their products and services. However, leveraging social media effectively and gaining meaningful results requires an understanding of how to do it right. This guide will provide information on the effects of social media on business for esports startups, as well as tips on how to maximize the impact.

How Can Social Media Positively Affect Business?

When used effectively, social media can have a profoundly positive impact on a business, often with low costs and minimal time investment. Aside from increasing brand visibility and developing relationships with potential customers, social media can be used to monitor trends and react quickly to changes in the market. It also offers businesses the opportunity to amplify their content and reach a larger audience, resulting in increased website traffic and sales.

How Does Social Media Affect Business in the Esports Market?

The influence of social media in the esports industry is no less pronounced than in any other. As a fast-growing sector, esports companies need to stay ahead of the curve when it comes to utilizing the latest platforms and strategies to promote their products, services, and tournaments. The ability to use social media to build relationships with influencers, engage with fans directly, and monitor the performance of your products can all result in greater success as an esports startup.

Why is social media marketing important for esports businesses?


Social media marketing has become an increasingly important tool in the growth and success of esports businesses. As an esports business, there are several reasons why social media marketing should be prioritized.

Create Brand Awareness

As an esports business, creating brand awareness is essential for success and social media is a great place to do it. With social media, businesses can reach more people quickly and efficiently. Social media also allows businesses to engage with potential customers and create a conversation about what they offer. This can result in increased brand awareness and visibility, leading to more customers.

Grow Your Audience

Using social media to grow your audience is one of the best ways to increase your customer base. Social media platforms provide businesses with an opportunity to reach a wider audience than they would otherwise. It also allows businesses to find new fans and followers, create relationships with them, and convert them into customers.

Improve Customer Engagement

Creating an effective customer engagement strategy on social media is a great way for esports businesses to interact with their customers. Businesses can use content, from promotions and giveaways, to respond to customer inquiries and feedback. These interactions can help businesses build credibility and trust, and attract more customers.

Increase Sales

Social media can help esports businesses increase their sales. Businesses can use social media to advertise products and services, and promote special offers and discounts. This can generate more leads and customers, leading to an increase in sales. Additionally, businesses can use social media to get feedback from customers on their products and services, and use it to improve their offering and optimize the customer experience.


Social media is an essential tool for businesses in the esports industry. It can help businesses increase brand awareness, grow their audience, improve customer engagement, and increase sales. By utilizing social media, esports businesses can reach more customers, engage more effectively, and drive more sales.

Which social media channels are the most important for esports businesses?

1. Twitter

Twitter is a popular social media platform that allows users to post short messages (up to 280 characters). It’s a great way to communicate with fans and influencers in the esports community. You can also organize events, share news, and promote esports content.

2. YouTube

YouTube is a powerful video platform that’s great for creating and sharing esports content. You can upload videos directly to YouTube, or embed them in other platforms like Twitter or your website. YouTube also has a range of analytics tools you can use to track the success of your content.

3. Twitch

Twitch is the largest livestreaming platform for esports. It allows users to broadcast their own esports events and tournaments, as well as watch other streamers’ content. Twitch has a range of monetization options, such as subscriptions, donations, and sponsorships.

4. Reddit

Reddit is a discussion platform that’s divided into “subreddits” that are dedicated to different topics. You can use Reddit to share and discuss content with the larger esports community. It’s also a great way to engage with influencers and fans.

5. Instagram

Instagram is a photo and video-sharing platform. It’s great for sharing visual content about your esports business, including stories, images, and videos. It also has a range of analytics tools to help you track the success of your posts.

What goes into a successful esports business social media post?

Understanding Your Audience

Before you can create compelling social media postings for esports businesses, it is important to spend some time getting to know your target audience. Spend time researching who your competitors are and the types of content they create that resonates with their followers. Talk to the people who work in esports and gain an in-depth understanding of their motivations, needs and interests. This understanding will be key to creating effective social media postings that will engage potential customers.

Creating the Post

Once you have a good grasp on your target audience, you can begin to craft social media postings that will capture their attention and encourage them to take action. Choose your visuals and content carefully; respond quickly to comments or questions; and consider including hashtags and calling out important people in the esports industry to further extend the reach of your postings.

Tracking Performance

Whenever you post to social media, be sure to track its performance over time. Consider using analytics and reporting tools to gauge how successful your postings were and to identify what types of content and visuals were most effective so that you can replicate your strategies in the future.


Creating successful social media postings for esports businesses isn't easy, but it is possible with a little know-how and effort. By understanding your target audience, crafting creative and engaging content, and tracking your performance, you will be well on your way to using social media to further the success of your esports business.

Social Media Post content ideas for esports businesses

1. New Tournament Announcement

We're thrilled to announce our upcoming tournament. Think you can compete with the best? Join us, and let the games begin!

2. Meet Our New Team Members

Exciting news, fans! We've added some fresh talent to our squad. Get to know them better in our latest post.

3. Esports Trivia

Are you a true esports aficionado? Put your knowledge to the test with our weekly trivia quiz. Who knows, there might be prizes to be won!

4. Game Review

We've been playing the new game released recently, and here is our frank review. Is it worth your time or not? Let's find out!

5. Behind The Game

Curious about what goes into making your favorite game? Tune in for our 'Behind The Game' series where we talk about all things eSports development.

6. Throwback Thursday

Let's take a trip down memory lane. Remember when we made that incredible comeback in last year's tournament? That's our #ThrowbackThursday moment for today!

7. Live Streaming Announcement

We are going live! Gear up and join us in today's live streaming for an epic battle of skills and strategies. Don't miss out!

8. Weekly Roundup

What a week it's been in the world of esports! Let's catch up on all the action – the wins, losses, surprises & more in our weekly roundup.

9. Player Spotlight

We believe in celebrating our players, the real heroes of the game. Check out our latest Player Spotlight post to know more about your favorite gamer's journey, tactics, and achievements.

10. Tips and Tricks

Want to level up your gaming strategy? This week in our Tips & Tricks section, we're sharing insider secrets on how to gain the upper hand in your favorite game.

Example Instagram handles of successful esports businesses

Social Media Strategy for esports websites 3

Social Media Strategy for esports websites 4

1. Cloud9 (@cloud9gg)

Cloud9 is a popular esports organization with a strong presence on Instagram. On their feed, they share a mix of in-game highlights, behind-the-scenes looks of their players, and product promotions. They have a well-crafted content strategy that engages their audience, featuring all their different gaming teams and players to create a dynamism and interest.

2. Fnatic (@fnatic)

Fnatic stands out because of its professional approach to Instagram marketing. They employ high-quality visuals, with a consistent and attractive theme. They showcase their team's successes, their gaming equipment, and use stories to interact with fans. Fnatic takes advantage of Instagram's features such as stories, highlights and IGTV for long-form video content, making effective use of the platform to appeal to their audience.

3. Team Liquid (@teamliquid)

Team Liquid's Instagram profile is a masterclass in branding. They use consistent colors and styles to create a recognizable brand image. Their content is a combination of team achievements, player profiles, gaming tips, and sponsor shoutouts. Additionally, they offer exclusive content and giveaways to increase user engagement and maintain a loyal following.

4. G2 Esports (@g2esports)

G2 Esports shows a perfect balance of entertainment and promotion on their Instagram. They not only focus on their esports teams, games and players but also regularly feature fun and entertaining content which engages a wider audience base. Their content strategy involves a high level of interaction, such as asking questions and encouraging their followers to leave comments.

5. 100 Thieves (@100thievesgaming)

100 Thieves excels in blending lifestyle content with esports. This approach helps them appeal to both hardcore gaming fans and those interested in the lifestyle aspect of esports. They share content around its apparel line, gaming house, and partnerships, creating a good combination of products, people, and promotions.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my esports business?

Social media management is essential for esports businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my esports business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your esports business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my esports social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for esports businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my esports business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your esports business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my esports business?

Yes, Avvale offers social media advertising services to help boost your esports business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my esports business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your esports business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for esports businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my esports business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your esports business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for esports businesses?

Avvale stands out thanks to our deep understanding of esports industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your esports business thrive in the digital landscape.