A Guide to Social Media for Events Company Businesses

Social media has become an increasingly important part of running a successful business. For events company startups, social media can be an especially powerful tool for building brand awareness and engaging customers. By leveraging the right platforms, you can establish relationships with customers, tell your story, and ultimately increase ticket sales.

Building Brand Awareness Through Social Media

Since the success of most events company startups is primarily based on their reputation and visibility, leveraging social media can have a huge impact. You can strategically use social media platforms such as Facebook, Twitter, Instagram, and Pinterest to boost your company’s credibility and build trust with customers. Utilizing content such as photos and videos can be especially effective for conveying the value of your events.

Connecting with Your Customers

Social media is also a great way to quickly reach a large number of customers. By creating targeted campaigns and interacting with potential customers, you can start forming relationships with customers and build loyalty toward your brand. Additionally, using social media allows you to get feedback from customers and make adjustments to your services as needed.

Increasing Ticket Sales

The ultimate goal of social media marketing for events company startups is to boost ticket sales. By featuring images and accounts of customers who have attended your events, you can create a sense of urgency and encourage more sales. You should also emphasize special offers and discounts in your posts to entice customers. Additionally, you can use social media to build relationships with potential corporate sponsors and implement affiliate marketing strategies to partner with influencers and other brands.

Social media can be a powerful tool for events companies startups. By effectively utilizing social media platforms, you can build brand awareness, connect with customers, and ultimately increase ticket sales.

Why is social media marketing important for events company businesses?


Social media marketing is becoming increasingly important for businesses of all types, including event company startups. Utilizing social media channels can help event companies grow their customer base, establish a recognizable brand, and create positive public relations. By engaging with customers and potential customers on social media, event companies can strengthen relationships, build better customer trust, and grow their business.

Benefits of Using Social Media for Events Companies

By using social media, your event company can:

  • Spread Awareness: Social media can be used to spread awareness of your events, campaigns, and business. Through organic posts and paid campaigns, you can reach a wide range of potential customers, create a larger customer base, and establish your brand.
  • Reach Targeted Audiences: With effective targeting, you can use social media to reach your intended audience. This allows you to create more effective campaigns and better cater to potential customers.
  • Engage with Customers: Social media is an invaluable resource for engaging with customers and potential customers. You can use it to respond to customer inquiries, start conversations, and build relationships with your target audience.
  • Collect Valuable Insights: Through analytics and metrics, you can track the success of your campaigns and make more informed decisions. This allows you to tailor your marketing efforts based on the insights you gain.
  • Showcase Your Brand: Social media provides an opportunity to showcase your brand in an engaging way. You can use interesting visuals, creative captions, and engaging content to establish your brand and stand out from the competition.

Social media marketing is an essential tool for any event company looking to maximize their reach and success. By understanding the unique challenges and opportunities of each platform and utilizing effective targeting, event companies can capitalize on the benefits social media provides and create a strong social media presence.

Which social media channels are the most important for events company businesses?


As the world's largest social media network, Facebook is very important for engaging with potential customers, sharing content, and engaging in conversations.


A great platform for events companies to showcase their brand and engage with their audience by providing visually appealing content and product images.


A fast-paced social media platform that offers brands the opportunity to engage with their customers in real-time. It is best used for instant responses and breaking news regarding the events company.


An ideal platform to attract industry-specific customers, build professional relationships, and to provide valuable content regarding events management.


The perfect platform for events companies to display videos about their services, promote upcoming events, and to reach out to a global audience.

What goes into a successful events company business social media post?


Events companies play an integral part in helping to create memorable experiences for event attendees through effective marketing and social media presence. A successful social media post for events companies can be used to promote and raise awareness of the business, as well as engage with current and potential customers. Here are some tips for creating effective social media posts for events companies.

Promote Events:

Promoting events is one of the most important ways to engage with customers. For example, share photos and videos from previous events to create nostalgia or tease future events to build anticipation. Additionally, consider creating a hashtag that can be used by customers when discussing or posting about the company’s events in order to create an easy way to monitor engagement.

Create Visual Content:

Creating visually appealing content will engage with current and potential customers. A few examples include using inspiring quotes, giveaways, live streaming, infographics, ‘behind-the-scenes’ look, video testimonials and using animated GIFs. Utilising this type of content will keep customer’s attention and add life to your social media presence.

Participate in Conversations:

Social media is not just about promoting yourself, it’s a two-way street. Events company businesses should actively participate in conversations with customers in order to build relationships and gain a better understanding of their needs and interests. Listening and responding to customer inquiries is another way to foster customer loyalty.

Engage With Industry Peers:

Networking with other events companies and industry peers can help to generate interest and leads in your business. Liking, commenting, and sharing other event companies posts can help to start a dialogue and create collaboration opportunities.


Developing a successful social media strategy for an events company can help to increase visibility and create customer loyalty. Following these tips will help to create effective social media posts that will engage and effectively promote events.

Social Media Post content ideas for events company businesses

1. Behind The Scenes Footage

Spark curiosity and interest with a behind-the-scenes look at your upcoming event preparations. Showcase setting up the stage, preparations, guest speakers, and everything else that is rolled into creating an unforgettable experience.

2. Event Highlights

Throwbacks are always a hit. Share highlights from previous events to remind attendees about the fun moments and ignite anticipation for the upcoming one.

3. Event Agenda

Help your attendees plan for the event by providing them with a detailed event agenda. Talk about the guest speakers, sessions, workshops, and surprises you might have in store for them.

4. Speaker Spotlight

Generate excitement by spotlighting your event speakers. Share information about the speaker's background, accomplishments, and what they'll be speaking about at the event.

5. User-Generated Content

People love to see their content shared on social media. Ask for attendees from previous events to share their favorite moments and repost them on your accounts. This strategy encourages user engagement and organic promotion.

6. Live Updates

On the day of the event, use social media to share live updates. Pre-event excitement, check-in desks, crowded halls, people on stage, and audience reactions can make great posts! You can even use Facebook Live, Instagram Live, or Twitter's live feature.

7. Event Hashtag

Create an event-specific hashtag and encourage attendees to use it when they post about your event. This creates a pool of user-generated content you can share, and also makes it easier for interested people to find everything related to your event on social media.

8. Contests/Giveaways

Run contests or giveaways related to your event. Ask your followers to share, like, or comment on your posts to enter. Contests are brilliant ways to drive engagement and increase visibility to your event.

9. Attendee Reviews/Quotes

Share positive reviews, quotes, or testimonials from previous attendees. This will build trust with potential attendees and could lead to higher ticket sales.

10. Count Down Posts

Stuffing your followers' feed too much can be overwhelming. But a well-timed countdown post can build anticipation and set your following buzzing with excitement.

Example Instagram handles of successful events company businesses

Social Media Strategy for events company websites 3

Social Media Strategy for events company websites 4

1. @bizbash

BizBash is a well-known events company that excels in creating engaging Instagram content because they upload high-quality, eye-catching photos of their events. They use their Instagram feed to highlight their creativity and innovative event ideas which entices potential clients who are looking for unique event solutions.

2. @bassett.events

Bassett Events, a Toronto based events company, has gained considerable recognition on Instagram for their exceptional decorative skills and attention to detail. They regularly display their recent events that showcase how they transform ordinary spaces into something spectacular. This level of transparency and quality is undoubtedly one of the reasons for their Instagram success.

3. @colincowie

Colin Cowie Lifestyle is an Instagram account that expertly uses visuals to tell a story. Providing a glimpse into the lavish and luxurious events they plan, it's not just about showcasing the event, but also the lifestyle that goes with it. The consistent high-quality and inspiring content makes them deserving of a mention.

4. @davidstarkinc

David Stark Design is a highly creative event company that uses Instagram to showcase their ingenuity. Their feed is compiled of event photos that display their capability to take ordinary event elements and transform them into works of art. The diversity in their design ideas is another factor that has likely contributed to their Instagram success.

5. @eventique

Eventique boasts an Instagram feed that focuses on the behind-the-scenes look at the painstaking efforts and intricacies involved in event planning. They very smartly use captivating captions that allure their audience into the post. Right from initial event setup to the final look, their account provides a sense of their meticulousness and high standards.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my events company business?

Social media management is essential for events company businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my events company business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your events company business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my events company social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for events company businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my events company business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your events company business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my events company business?

Yes, Avvale offers social media advertising services to help boost your events company business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my events company business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your events company business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for events company businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my events company business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your events company business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for events company businesses?

Avvale stands out thanks to our deep understanding of events company industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your events company business thrive in the digital landscape.