A Guide to Social Media for Family Style Restaurant Businesses


As a family style restaurant startup, the ability to connect with your customers through social media presents an opportunity too vast to be overlooked. Social media has become a ubiquitous tool for businesses to engage with their customers, develop relationships, and tailor customer experiences. An effective social media strategy can help restaurants to develop and maintain loyal customers, increase brand visibility, and ultimately improve revenue.

Engaging customers in the digital age of social media presents unique challenges but yields great rewards if done correctly. Implementing strategies to reach the right people, build relationships and promote customer loyalty is essential for a successful business. Fortunately, social media platforms provide tools to make the process of creating content, engaging with customers, and creating campaigns simple and straightforward.

This guide will walk you through how to create an effective social media strategy for your family style restaurant. You will learn the key components of a successful social media strategy, learn how to reach your target customers and promote your business, and gain an understanding of the analytics tools available to measure success.

Why is social media marketing important for family style restaurant businesses?


Social media marketing is an important part of any business, but is especially crucial for family style restaurants. Family style restaurants are typically more personal and community-oriented, which means customers will look for restaurants with a strong online presence.

Social media allows restaurants to connect with potential customers on a personal level, in a way that traditional advertising cannot. It allows your restaurant to reach large numbers of people quickly and easily, allowing you to spread brand awareness and boost your restaurant’s visibility.

By creating a presence on social media, you can share photos and videos of your restaurant, post updates and promotions, and engage with customers in real time. This is a great way to cultivate a strong and loyal customer base, as well as to showcase your restaurant to potential customers who may not be aware of your business.

How to Develop a Social Media Plan for Your Restaurant

The first step in developing a social media plan for your restaurant is to decide which platforms you will focus on. Take a look at where your customers are spending their time online, and use that as a guide for which channels to focus on.

Once you have chosen the platforms, it’s time to create your content. Think about what makes your restaurant unique, and use that as the basis for developing content that resonates with your customer base.

From there, it’s important to incorporate a mix of content types, such as videos, images, infographics, how-to guides, and more. Make sure to focus on adding value and engaging your followers, so that your social media presence is helpful to your customers.

Finally, make sure to review and adjust your plan regularly, so that it remains up-to-date and relevant. Monitor your results closely so that you can tweak your plan based on the metrics you are measuring.


Social media is an important part of any family style restaurant business, as it allows you to connect with potential customers on a personal level and showcase your restaurant to larger audiences. By developing a strong social media plan and engaging

Which social media channels are the most important for family style restaurant businesses?



Facebook is the world's most popular social media platform. With more than two billion monthly active users worldwide, it provides an ideal means to build brand recognition, reach potential customers, increase sales, and sweep away potential competitors.


Twitter can be a powerful platform for family style restaurant businesses, allowing you to rapidly engage with customers and industry influencers, post updates about menu changes and specials, as well as spark conversations about your restaurant.


Instagram allows restaurants to display their culinary delights in visual form. Restaurants can build their Instagram presence by posting appealing photos of their dishes, tagging customers in their posts, and getting creative with hashtag campaigns.


Yelp is a popular online directory of restaurants, and is a great way for family style restaurant businesses to get discovered. By claiming your Yelp listing, you can add photos, description, contact and location information, FAQs, and menu items.


YouTube is an effective platform for families to showcase their restaurant in videos. Creative videos can attract more customers, highlight your team’s unique personality and help build relationships with potential customers.

What goes into a successful family style restaurant business social media post?

Know you Audience

The first step in making a successful social media post for family style restaurant businesses is to understand your target audience. Your social media posts should be designed to draw in potential customers, such as families with young children. Knowing their interests and needs helps you craft a better post.

Choose the Right Platforms

The next step is to choose the right platform for your post. Popular social media platforms for family style restaurants include Facebook, Instagram, Twitter, and YouTube. Pick the platform that matches your target audience the best.

Create Engaging Content

The content of your post should be engaging and captivating. This includes crafting eye-catching images, relevant videos or even a caption that draws the attention of your audience. You should also make sure to keep your post concise and to the point.

Incentivize to Drive Action

A great way to get people to engage with your post is to offer some kind of incentive. This could be a discount on their next meal, a free item or even a chance to win a prize. This creates an immediate call-to-action that can help you engage with people more effectively.

Monitor Performance

Finally, you should monitor the performance of your social media post. This includes tracking engagement numbers (likes, shares, comments, etc.), looking at the sentiment of any comments, and taking notes on what worked and what didn’t. By doing this, you can adjust your strategy and optimize future posts to get better results.

Social Media Post content ideas for family style restaurant Businesses

1. Comfort Food Flashback

Turn back the clock with our classic comfort food dishes. From your grandmother's secret spaghetti recipe to the hearty potatoes au gratin, we are serving memories and comfort on a plate.

2. Chef's Special Highlight

Meet {Chef's Name}, the mastermind behind your favorite dishes. Let's take a look at one of our specials today, created specially by our Chef - the {Name of Dish}! Details coming soon.

3. Community Involvement

We deeply care about our community! This week, a portion of our proceeds will support {local charity name}. Join us to enjoy a hearty meal and help a noble cause!

4. "Guess the Dish" Game

Who's in for some fun? Guess the name of this popular dish from our menu and get a chance to win exciting discounts or freebies!

5. Employee Appreciation Post

Meet {Employee's Name}! {She/He} is our diligent {waitress, chef, host, etc.}. Be sure to say hi when you see {her/him} around!

6. Our Secret Ingredient

We believe in only the freshest ingredients! Here's a peek into our organic vegetable garden. The secret to our deliciously fresh salads, revealed!

7. Former Times Photo Post

Here's a throwback to the good old days. Our restaurant in its early days! We remember our journey and thank our amazing customers who have made us what we are today.

8. Menu Showcase: Desserts

We all deserve a treat sometimes. Try our drool-worthy {Dessert of the Month}, guaranteed to satisfy your sweet tooth!

9. Customer Review Highlight

We love hearing from you! Here's a wonderful review from {Customer's name}. Thanks so much for the kind words and support.

10. Behind-the-scenes at the restaurant

Ever wondered what goes on in our bustling kitchen? Here's a sneak peek of the chef in action, creating your favorite dishes with love and care.

Example Instagram handles of successful family style restaurant Businesses

Social Media Strategy for family style restaurant websites 3

Social Media Strategy for family style restaurant websites 4

1. Union Square Cafe (@unionsquarecafe)

Union Square Cafe's Instagram reflects the warm, welcoming vibe of their family-friendly restaurant. They regularly post appealing pictures of their seasonal dishes, cocktails, and the people who make it all possible, their team. They have mastered the art of storytelling--each post connects food with a person or a season. This makes their brand not only more relatable but also creates a strong connection with their followers.

2. Magnolia Table (@magnoliatable)

Magnolia Table leverages its namesake's popularity to create engaging content. They beautifully showcase their homey menu items and also give a glimpse of their cookbook recipes. Their account is successful because the content invites their followers to be part of their family environment, hence building a loyal customer base.

3. Eleven Madison Park (@elevenmadisonpark)

Considered one of the world's best restaurants, Eleven Madison Park's Instagram emphasizes not just their exquisite menu, but their inspiring behind-the-scenes processes. Their visual content is exquisitely curated, and they subtly introduce their staff, giving followers a personalized view of their operations. By doing so, they add a human element to their sophisticated image, making them more approachable and familiar to users.

4. The Ivy Chelsea Garden (@ivychelsgarden)

Every post on The Ivy Chelsea Garden's Instagram feels like a celebration. Pictures of their scrumptious food and cocktails, decorated interiors, exterior gardens, and special events invite the audience to partake in the elegance and joviality the restaurant offers. Their strategy of presenting the restaurant as a lifestyle choice rather than just a dining spot has landed them immense success on Instagram.

5. Milk Bar (@milkbarstore)

Milk Bar's Instagram account is an explosion of colors, fun and sweetness. Being a family-style restaurant renowned for their dessert menu, their feed is a mix of dessert preparation clips, specials of the day and customer-tagged photos. Their engagement with follower content fosters loyalty and keeps them connected with the customer experiences, desires and feedback. Their less formal, more friendly and colorful theme adds to their success.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my family style restaurant business?

Social media management is essential for family style restaurant Businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my family style restaurant business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your family style restaurant business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my family style restaurant social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for family style restaurant Businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my family style restaurant business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your family style restaurant business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my family style restaurant business?

Yes, Avvale offers social media advertising services to help boost your family style restaurant business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my family style restaurant business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your family style restaurant business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for family style restaurant Businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my family style restaurant business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your family style restaurant business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for family style restaurant Businesses?

Avvale stands out thanks to our deep understanding of family style restaurant industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your family style restaurant business thrive in the digital landscape.