A Guide to Social Media for Fidget Toy Businesses



Social media has become an essential part of modern business operations. It offers a powerful platform to grow your brand and can help fidget toy startups reap numerous benefits. From engaging with prospective customers to building relationships with industry thought-leaders and stakeholders, social media has the potential to be a game-changer for fidget toy startups.

However, using social media for business can be quite challenging and requires consistent effort. Nevertheless, the time and resources you invest in managing social media can lay the foundation for long-term success.

Benefits of Social Media

Here are some of the advantages of using social media for fidget toy startups:

  • It’s an effective way to reach out to and connect with potential customers.
  • It allows for direct two-way communication with customers.
  • It helps you create a strong online presence and build your brand.
  • It’s an inexpensive and efficient way to advertise.
  • It allows you to join conversations related to your industry.
  • It helps you stay up-to-date with news and trends related to your business.

Why is social media marketing important for fidget toy businesses?


Increased Awareness and Visibility
Social media is a great way to increase awareness and visibility for fidget toy businesses. By building a presence on popular social media platforms, businesses can reach a larger potential customer base and gain more exposure. Brands can reach an audience that they wouldn't normally be able to reach through traditional advertising methods. Additionally, social media allows fidget toy businesses to interact with their target audience and engage in meaningful conversations with potential customers.

Customer Engagement and Retention
Social media is an excellent tool for customer engagement and retention. By engaging with customers on social media, businesses can better understand their needs and desires, and create content that appeals to them. Additionally, businesses can use social media to offer special promotions and discounts to existing customers, encouraging them to return for future purchases.

SEO Benefits
One key benefit of using social media for fidget toy businesses is the potential for improved SEO (Search Engine Optimization). Posting regularly on social media can increase web traffic and boost a website's ranking on search engine results pages, leading to increased visibility, improved brand awareness, and more potential customers for the business.

Collect Valuable Insights
Businesses can use social media to gain valuable insights into their customers. Through regular engagement, brands are able to understand their target audience better, and use the data collected to create more effective marketing campaigns. This helps businesses to better tailor their products and services to meet customer needs.

Social media is an essential tool for fidget toy businesses. It can be used to increase awareness, engage customers, and gain valuable insights about their target audience. By leveraging the power of social media, businesses can reach a wider potential customer base and improve overall brand visibility.

Which social media channels are the most important for fidget toy businesses?



Facebook is one of the most popular social media channels and is a great platform for fidget toy businesses. You can create a business page, advertise your products, and interact with customers by posting content and answering questions.


Twitter is a great way to engage with potential customers in real time. You can post content, share product updates, as well as interact with people who are talking about your business.


Instagram is a visual platform that is great for sharing photos and videos that show off your products. You can create an account and post content regularly to get your products in front of potential customers.


YouTube is an ideal platform for sharing videos about your products and services. You can create how-to videos or product reviews to target potential customers.


Pinterest is full of crafty, creative ideas and can be a great place to reach potential customers. Pin photos of your products to reach your target audience.

What goes into a successful fidget toy business social media post?

Creating Engaging Content

The key to any successful social media post is to create content that is engaging and shareable. Posts must be tailored to each platform’s audience and be regularly updated to stay relevant and catch their attention. When it comes to fidget toys, content should focus on the product or brand in a fun and creative way. Images, videos, and GIFs can be used to make the posts more visually attractive and draw people in, while thoughtful captions can help create a connection with the audience.

Creating the Perfect Hashtags

Using the right hashtags can increase visibility and help with organic reach. Research trending hashtags and use ones that are relevant to your product or brand. Use specific hashtags such as the product name, brand, and even the niche that the fidget toy falls under. Creating unique and branded hashtags can also be helpful in building a community around the product and engaging with customers.

Best Practices

In addition to creating engaging content, successful social media posts for fidget toy businesses must also adhere to best practices. This includes responding to comments and messages in a timely manner, promoting customer stories and reviews, and utilizing analytics to track post performance. Taking the time to understand each platform’s unique audience and create content that resonates with them is also important for building trust and credibility.

Social Media Post content ideas for fidget toy Businesses

1. Educational Content about Fidget Toys

Did you know fidget toys can stimulate sensory input, improve concentration, and reduce stress? Discover some benefits of fidget toys in today's post

2. Showcasing New Arrivals

Can't take the stress? Our new range of fidget toys will give you the help you need! Combining fun and functionality, and in various exciting designs, they'll be your new favorite companions.

3. Customer Testimonials

Hear from our satisfied customers how our fidget toys have made a difference in their lives. Do you have a success story? Share with us too! #TestimonialTuesday

4. Tips on Using Fidget Toys Effectively

Usage is key! Today, we're explaining how to get the most out of your fidget toy for maximum relaxation and focus. Stay tuned!

5. Behind-the-Scenes

Ever wondered how your favorite fidget toys are made? Here's a sneak peek into our production process. #BehindTheScenes

6. Fun Facts about Fidget Toys

Did you know the first patent for a fidget toy was issued in 1996? Discover more fun facts with us! #FactFriday

7. Contests and Giveaways

It's giveaway time! Tag a friend who could use some stress relief, and you both could win a free fidget toy! #Giveaway

8. How Fidget Toys Relieve Stress

Modern life is laden with stress and anxiety. Discover how a small device like a fidget toy can provide big relief.

9. DIY Customize Your Fidget Toy

Personalize your stress relief! Add your personal touch to your fidget toy with our easy DIY tutorial. Let's get creative!

10. Knowledge throwback

Let's go back in time today! Uncover the history of fidget toys as we delve into their origins and evolution.

Example Instagram handles of successful fidget toy Businesses

Social Media Strategy for fidget toy websites 3

Social Media Strategy for fidget toy websites 4

1. Antsy Labs (@antsylabs)

Antsy Labs have become known for their Fidget Cube and subsequently established their brand as a market leader in the fidget toy industry. The success of their Instagram account is attributed to their engagement strategy, including frequent posts and announcements about new products, interactive posts, and instant replies to comments.

2. Fidget Spinner (@fidgetspinner)

With more than 200k followers, Fidget Spinner's Instagram account is one of the most influential in the fidget toy industry. They share user-generated content and run contests, which boosts customer interaction and engagement. Their visual, entertaining content appeals to their target audience, helping them acquire and retain followers.

3. Speks (@speks)

Speks offers unique, innovative magnet toys that can be shaped and reshaped endlessly. They provide high-quality content, showcasing not only their products but also creative ways to use them. Their success is driven by their vibrant visuals, as well as consistent user-generated content that creates a sense of community.

4. Fidgetland (@fidgetland)

Fidgetland is another successful fidget toy business on Instagram. They have executed their brand message well, promoting stress management and focus through their products. They regularly post product information, user-generated content, and positive customer reviews, which establishes trust and credibility among their audience.

5. Tangle Creations (@tanglecreations)

Tangle Creations are creators of the Tangle, a twisting fidget toy. Their successful Instagram account is marked by fun and engaging content that includes product highlights, artsy shots of the Tangle in various settings, and shares from satisfied customers. They are using their Instagram as a platform to establish a brand identity that resonates with their audience, leading to increased engagement and sales.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my fidget toy business?

Social media management is essential for fidget toy Businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my fidget toy business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your fidget toy business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my fidget toy social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for fidget toy Businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my fidget toy business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your fidget toy business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my fidget toy business?

Yes, Avvale offers social media advertising services to help boost your fidget toy business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my fidget toy business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your fidget toy business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for fidget toy Businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my fidget toy business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your fidget toy business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for fidget toy Businesses?

Avvale stands out thanks to our deep understanding of fidget toy industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your fidget toy business thrive in the digital landscape.