A Guide to Social Media for Military Surplus Store Businesses


Social media has had a huge impact on businesses in recent years, and no more so than for military surplus store startups. Retailers are harnessing the power of digital marketing and using numerous platforms to reach and engage customers and promote its products.

By leveraging social media, military surplus store startups can benefit from acquiring customers, driving traffic to their website, increasing revenue, and building a community around its brand, among other advantages.

The Benefits of Social Media for Military Surplus Store Startups

Military surplus store startups can increase awareness of their business and develop relationships with customers using social media. Whether it’s connecting with potential customers and facilitating conversations; providing customer support; or creating engaging content, there are many ways in which military surplus store startups can make use of social media to their advantage.

With a well-executed social media strategy, military surplus store startups can build a loyal customer base and exponentially grow their reach to potential new customers. It can also be used to increase brand awareness and generate interest in a store’s product offer. Furthermore, social media can help military surplus store startups save on marketing costs, as it’s a relatively affordable form of promotion.

Making a Social Media Plan for Military Surplus Store Startups

To maximize the benefits of social media for military surplus store startups, it’s important to create a comprehensive plan that outlines specific objectives. Social media plans should include goals, target demographics, content strategies, scheduled posts, and a defined frequency of posts. This plan will serve as a roadmap for how to use social media to connect with customers, build relationships, and promote products.

Military surplus store startups that prioritize developing a comprehensive social media plan are more likely to successfully leverage social media and reap the rewards.

Why is social media marketing important for military surplus store businesses?


Increased Brand Awareness

The use of social media platforms such as Facebook, Twitter, Instagram, and YouTube can help military surplus store businesses to increase their brand awareness. Through the use of these platforms, businesses can build relationships with their customers and engage in conversations about their products and services.

Improved Customer Service

Social media can be used as a customer service tool. Customers can easily contact businesses through social media platforms for inquiries and feedback. This allows businesses to address customer questions and complaints promptly, thereby improving customer service.

Better Targeting and Audience Insights

Social media platforms provide businesses with valuable insights about their target audience that can help them better understand customer needs, preferences, and behaviors. This allows businesses to tailor their marketing messages to better reach and engage their target audience.

Improved Customer Engagement

Social media provides businesses with the opportunity to directly interact with their customers. Engaging with customers through social media can help to build relationships with customers, drive more traffic to their stores, and increase sales.

Cost Savings

Social media platforms are generally cost-effective ways to promote businesses. There are no printing costs involved, which makes for a more cost-efficient way to market a business. This allows businesses to spend their marketing budget on other more important expenses.

Which social media channels are the most important for military surplus store businesses?


This is the most widely used social media platform and has a user base of over 2 billion users worldwide. It allows businesses to reach a wide audience and build relationships with their customers. It is also a great way to advertise, showcase product pictures, keep customers updated with news, and share promotions.


This popular photo-sharing platform has over 1 billion users and is a great tool for businesses to visually showcase their products and engage with customers. A cohesive brand aesthetic and eye-catching visuals will be the key to success on this platform, so make sure you have great photos and design attractive graphics to post.


Twitter is great for connecting with customers in real time. It is a great platform for engaging with customers, responding to customer complaints, and creating interesting content. Make sure to use hashtags to help your posts reach a larger audience.


This platform is a great way to showcase longer-form content, such as video tutorials, demonstrations, and reviews. It is also a great way to build relationships with customers by responding to comments and building a community.


Pinterest is an excellent platform for military surplus store businesses due to its visual focus. You can create boards to showcase product images and create visual stories. It is also a great platform for gaining inspiration and showcasing trends.

What goes into a successful military surplus store business social media post?

Creating Engagement on Social Media for Military Surplus Store Startups

Social media is an essential tool for any military surplus store startup, as it allows you to reach potential customers and build relationships with existing ones. The key to a successful social media post is to create engaging content that encourages your followers to interact with your business. Here are a few tips to keep in mind when crafting the perfect social media post for your military surplus store.

Create Quality Content

When developing content for social media, it’s important to create posts that are interesting and shareable. Include images or videos whenever possible, as these often garner more attention and engagement than static posts. Additionally, make sure the content has a clear purpose, whether it’s to inform, engage, or create intrigue.

Use Relevant Hashtags

Employing relevant hashtags is another great way to ensure your posts are seen by those who are interested in your product. Make sure to include popular hashtags or create your own custom hashtags. Researching the hashtags your target customers are using is a great way to get more exposure.

Keep it Conversational

Engaging with followers on social media is a great way to build relationships and increase customer loyalty. Use your social media posts to ask questions, invite feedback, or just interact with followers. Promote customer-centric conversations and respond to messages and comments in a timely manner to ensure your followers feel heard.

Offer Special Promotions

Special promotions and discounts are great ways to bring attention to your military surplus store and to provide an incentive for people to purchase from you. Offering exclusive deals and discounts on social media is an effective way to attract new customers and encourage them to take action.

Social Media Post content ideas for military surplus store Businesses

Surplus Shopping Tips

It's always wise to shop around for the best deal. Our store offers unbeatable selection from all branches of the military, so you know you'll be getting the most bang for your buck!

Military Style

Have the look and feel of military fashion without the commitment -- check out our selection of trendy jackets, pants, and boots!

Show Some Patriotism

Don't forget to show your love for the country! Get your hands on some American flags, patches, or other military insignias to look the part of an active or retired service member.

Plan Your Projects

Save time and money on complex projects by stocking up on the supplies you need at our store. We make it easy to find the right materials in one place -- so you don't have to search high and low.

Example Instagram handles of successful military surplus store Businesses

Social Media Strategy for military surplus store websites 3

Social Media Strategy for military surplus store websites 4

1. TheArmyNavyGuy

This Instagram account has over 6300 followers which demonstrates a high level of success and engagement, largely as a result of its frequent interactive posts featuring military surplus items such as patches, belts, and other products. TheArmyNavyGuy offers discounts for followers, has a wide variety of items, and posts regularly. This combination of features encourages people to follow the account and to buy products.

2. ReconRagsCo

ReconRagsCo is an Instagram account dedicated to vintage military surplus that has over 2500 followers. The account focuses on vintage and classic military items, promoting them with photos of the unique and original items. Each post contains interesting descriptions, detailed close-ups of the items to show their quality, and competitive pricing. ReconRagsCo also offers new items in the form of patches and t-shirts for further customer engagement.

3. ArmySurplusStore

The ArmySurplusStore is a popular military surplus store with over 9,000 followers to date. The store is one of the leading suppliers of military surplus for customers from all over the world. The posts on this account focus on different types of new and used military gear, from apparel to equipment, with detailed descriptions and affordable pricing. Thus, ArmySurplusStore has managed to attract and engage customers worldwide.

4. SpecOpsMilitaria

This account consists of over 3100 followers. The account posts widely varying products from around the world, showcasing specified items, highlighting provenance. This approach to marketing helps customers know that they are purchasing rare items of good quality, thus encouraging them to buy. SpecOpsMilitaria also offers promotions and discounts for customers regularly.

5. ABStactical‌

This Instagram store has over 4000 followers and specializes in retailing tactical gear. The profile focuses on providing customers with high quality and well-reviewed tactical gear which come with detailed descriptions and competitive prices. ABStactical also uses the account to interact with customers with questions and polls, allowing them to get feedback directly from their potential buyers. This helps the store to build trust with

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my military surplus store business?

Social media management is essential for military surplus store Businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my military surplus store business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your military surplus store business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my military surplus store social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for military surplus store Businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my military surplus store business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your military surplus store business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my military surplus store business?

Yes, Avvale offers social media advertising services to help boost your military surplus store business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my military surplus store business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your military surplus store business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for military surplus store Businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my military surplus store business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your military surplus store business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for military surplus store Businesses?

Avvale stands out thanks to our deep understanding of military surplus store industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your military surplus store business thrive in the digital landscape.