Scroll down to download your third-party logistics (3PL) business plan template.

Are you interested in Starting a Third-Party Logistcis (3PL) Business?


A third-party logistics (3PL) business is a great way to get into the shipping and logistics industry. You can tap into a growing market by providing logistics services to other businesses and build a successful business. However, starting a 3PL business is not without its challenges. There are a few things you need to know before you get started. This blog post will cover the basics of starting a 3PL business, including the key things you need to know and the challenges you'll face. We'll also give you tips on overcoming those challenges and setting your business up for success. So if you're thinking of starting a 3PL business, read on to learn more.

Global Market Size

There is no definitive answer regarding the global market size for third-party logistics businesses. However, it is safe to say that the market is large and growing. This is due to the increasing complexity of supply chains and the need for businesses to outsource their logistics operations to experts. In terms of specific numbers, one report from MarketsandMarkets pegged the global third-party logistics market at $826.3 billion in 2015. This is expected to grow to $1.2 trillion by 2020, at a compound annual growth rate (CAGR) of 7.5%. These numbers highlight the immense opportunity for businesses looking to get involved in the third-party logistics space. Whether you are starting a new business or looking to expand your existing operation, there is a good chance of a place for you in this market.

Target Market
As the world of e-commerce and online shopping continues to grow, so does the need for third-party logistics providers. If you're thinking of starting your third-party logistics (3PL) business, it's essential first to understand your target market. Who are your potential customers? What types of businesses would need your services? What kinds of products do they ship? Answering these questions will help you better understand your target market and how to reach them. Here are a few tips for finding your target market:
1. Identify the types of businesses that would need your services.
2. Research the shipping needs of your potential customers.
If you can identify and reach your target market, you'll be well on your way to success in the 3PL industry.

Business Model

When it comes to starting a third-party logistics (3PL) business, there are a few different business models you can choose from. Here's a quick overview of some of the most popular 3PL business models: 1. Asset-based 3PL: In this model, the 3PL company owns or leases its transportation assets (trucks, trailers, warehouses, etc.) and uses them to provide logistics services to its customers. 2. non-asset-based 3PL: In this model, the 3PL company does not own or lease any transportation assets. Instead, the company uses its network of relationships with transportation service providers to coordinate logistics services for its customers. 3. Hybrid 3PL: In this model, the 3PL company uses a mix of owned and leased transportation assets, as well as its network of relationships with transportation service providers, to provide logistics services to its customers. Which of these 3PL business models is right for you? That depends on several factors, including the logistics services you want to offer, your budget, and your long-term goals for your 3PL business. Talk to a logistics expert to better understand which business model would be best for your company.
It will be necessary to outline the business model and prepare an accompanying financial forecast and marketing plan for your business plan.

Competitive Landscape

There are various logistics companies, each with its strengths and weaknesses. When starting your own third-party logistics business, you must be aware of the competition and what they bring to the table. The first thing to consider is the size of the company. The bigger the company, the more resources they have at its disposal. This can be an advantage or a disadvantage, depending on how you want to position your company. If you're looking to be a niche player, you can focus on areas where the big boys don't have a strong presence.
On the other hand, if you're looking to go head-to-head with the big boys, you'll need to be prepared to match their resources. The next thing to consider is the company's focus. Some companies focus on providing low-cost services, while others focus on providing high-quality services. Again, this is something you'll need to decide how you want to position your own company. Suppose you're focused on providing low-cost services. In that case, you'll need to operate efficiently and provide value to your customers.
On the other hand, if you're focused on providing high-quality services, you'll need to differentiate yourself from the competition. Finally, you'll need to consider the company's customer base. Some companies cater to a specific type of customer, while others serve a more general market. This is something you'll need to decide based on your own business goals. If you're looking to perform a specific type of customer, you'll need to ensure you have the right mix of products and services.
On the other hand, if you're looking to serve a more general market, you'll need to ensure you have a broad range of products and services. No matter what company you're up against, you'll need to be aware of the competition. By understanding the competitive landscape, you can make sure you position your own company for success.


If you're considering starting a third-party logistics business, there are a few things you need to keep in mind. First, you need to make sure you have a solid business plan in place. This will help you map out your business goals and objectives and determine your start-up costs. Second, you need to choose the right location for your business. You'll want to consider transportation access, labour costs, and the local business environment. Finally, it would help if you put together a strong marketing strategy. This will help you attract customers and grow your business.

Why Write a Business Plan?

A business plan is a critical tool for businesses and startups for a number of reasons:

Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners

Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.

Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.

Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.

Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.

Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.

Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.

Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.

Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.

Business plans allow you to position your brand by understanding your company’s role in the marketplace.

Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.

Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content

Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:

1. Executive Summary
2. Company Overview
3. Industry analysis
4. Consumer Analysis
5. Competitor Analysis & Advantages
6. Marketing Strategies & Plan
7. Plan of Action
8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at .
Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Third-Party Logistics (3PL) company business plan, fill out the form below and download our Third-Party Logistics (3PL) business plan template.

The template is a word document that can be edited to include information about your Third-Party Logistics (3PL) business. The document contains instructions to complete the business plan and will go over all sections of the plan.

Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast.

If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning

With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year.

Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.

Want a Bespoke Business Plan for your Third-Party Logistics (3PL) Business?

Our Expertise

Avvale Consulting has extensive experience working with companies in many sectors including the Third-Party Logistics (3PL) industry. You can avail a free 30-minute business consultation to ask any questions you have about starting yourThird-Party Logistics (3PL) business.

We would also be happy to create a bespoke Third-Party Logistics (3PL) business plan for your Third-Party Logistics (3PL) business including a 5-year financial forecast to ensure the success of your Third-Party Logistics (3PL) business and raise capital from investors to start your Third-Party Logistics (3PL) business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.

About Us

Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources.

Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.