A guide to website design and development for remodelling startups

1. Why is a well-designed website an essential tool for any remodelling business?

Presence on the web is an absolute must for any business, even more so for those in the remodelling sector. A professionally designed website allows remodelling businesses to present themselves in the best possible light while connecting with their target audience and driving conversions.

A well-crafted website should include various features such as a call-to-action, image galleries, informative content, contact forms, and social media integration, to name a few. These features help a business stand out from its competitors, build credibility and trust, and increase website visitor engagement.

Furthermore, with the emergence of mobile technology, having a responsive design for a website is essential. This will ensure that potential clients can access your business’ website from any device, from desktop computers to smartphones, helping to close those all-important deals quickly and easily.

2. Key Elements to consider when creating a remodelling website

1. Goals

Understand why you are creating the website. Define your goals in order to create a website that meets them. Identify your target audience and make sure to tailor the website to their needs. You should create content and an overall website design that supports features such as calls-to-action, lead generation, and social media integration.

2. Design

The core of your website design will be the visuals, layout, and navigation. You should look to create a beautiful and user-friendly design that is easy to understand. Make sure you know the purpose of each page and keep the navigation organized. Use visuals to effectively communicate and design pages that provide a pleasant user-experience.

3. Content

Content is key when it comes to marketing your remodeling services and educating potential clients. Make sure to create website content geared towards homeowners and that is focused on your business’s offerings. You should also leverage visuals such as video, images, and graphics to convey your message.

4. SEO

Search engine optimization (SEO) should be an integral part of your website design and content creation process. This includes optimizing your page titles, URLs, meta descriptions, and image alt tags. Additionally, you should also include keywords throughout your website as it will help you to boost your ranking in search results.

5. Testing

Before launching your website, you should take the time to test out the platform. Test the website on multiple browsers, devices, and etc., to make sure everything looks and functions properly. Additionally, you should also use analytics tools to identify any potential problems when the website goes live.

3. What pages should a remodelling business website include?

Home Page

The home page should clearly introduce the business and its services, and list the most important reasons why a customer should hire your services. This information should be concise and easy to read.

Projects Page

A projects page can showcase samples of your work. Include images and a brief description of the project, along with a link to the customer's website or testimonials.

Services Page

This page should give customers all the information they need to know about the services you offer. List each service, the cost, and any additional requirements. You can also include FAQs or testimonials about specific services.

About Page

A great way to show off your business is with an “About Us” page. Talk about why your business is the best choice for remodelling services, the team behind the business, and your company’s history.

Contact Page

Make sure to have a dedicated contact page with all the ways that a customer can reach you. Include a physical address, email, phone number, and any other relevant contact information. You could also include a contact form so customers can easily contact you.

4. Common Mistakes to avoid during website development for remodelling startups

1. Not Taking Mobile Responsiveness into Consideration

Given the proliferation of mobile phones and tablets, all websites should be designed to be fully responsive to mobile devices. Not having any kind of responsive design will not only hamper the user experience but may also lead to lost visitors and, potentially, lost customers.

2. Not Utilizing Landing Pages

Since remodeling startups are often limited in terms of funds, many tend to overlook this essential part of web design. Landing pages should be specially designed for promotions and website usability purposes. This ensures that the page serves its purpose effectively even if the content of the page is limited.

3. Not including Quality Content

Modern website users don’t have the patience to pore through poorly crafted content. Quality writing and informative content are essential to success. Poor grammar and irrelevant content might just lead visitors away from your webpage.

4. Overlooking Visual Aesthetics

Aesthetic appeal is a major factor that triggers visitors to take a look into a website. If the webpage is so visually drab that no user can take the time to browse it, all the other features or features will go unnoticed.

5. How to promote a remodelling business website

1. Social Media Advertising

Target potential customers by using social media platforms like Facebook, Twitter, Instagram and Pinterest. Make use of hashtags and profile photographs to identify your company and draw in customers. Boost awareness of your website with well-crafted and targeted advertising campaigns.

2. Content Marketing

Remodeling is a visual industry. Create interesting content such as blog posts, case studies, videos, images and infographics to effectively communicate your services. To reach a larger audience, submit content to influential third-party websites focused on home improvement and design.

3. Online Networking

Connect with your local industry peers online and join relevant online forums. Answer questions on topics such as remodeling, repair, and design. When appropriate, you can briefly mention your business’s capabilities. Always provide helpful information and be sure not to spam.

4. Search Engine Optimization (SEO)

Utilize SEO best practices such as keyword research and on-page optimization to maximize the visibility of your website. Make sure to craft interesting meta descriptions and titles for all of your pages and blog posts. Google My Business is a great tool as it will display your company information and website to people searching in the local area.

5. Email Marketing

Send occasional emails to subscribers that provide helpful information and showcase your services. Avoid overwhelming your audience with too many emails. Make sure your emails are well-crafted and contain a message that will resonate with your target customers.