A guide to website design and development for video game company startups

1. Why is a well-designed website an essential tool for any video game company business?

In today's digital age, having a well-designed website is essential for any business that wants to be successful. This is especially true for video game company businesses, since their products are already often available online. A well-designed website can help build trust with their potential customers, make it easier for customers to find and purchase the games, and provide them with support if they need it. Additionally, having a well-designed website helps a video game company differentiate itself from its competitors, as it shows that the company is dedicated to providing quality experiences to its customers.

Having a website that looks professional also increases the chances that potential customers will take the time to learn more about the video game company's products. An aesthetically pleasing website can grab people's attention and make them more likely to click through and review the company's offerings. Additionally, by providing a smooth, intuitive, and fast experience, a well-designed website can convince customers to stay longer and explore more of the company's products and offerings.

2. Key Elements to consider when creating a video game company website

Main Goal:

The main goal of a video game company website should be to showcase the products or services it provides. This should be done in the most visually appealing and user-friendly way possible. Additionally, the website should include information about the company, such as the people behind it, its core values, and customer reviews.

Navigation:

The website should be designed with a simple and usable navigation system. Visitors should easily be able to find the information they are looking for in a few clicks. Navigation should be consistent throughout the website, and the homepage should clearly indicate the other pages.

Layout & Design:

The layout and design of the website should be visually appealing and modern. It should convey the company's brand image and message in a professional manner. Images and videos should be used to help bring the company's products and services to life.

Content:

The website's content should be of high-quality and relevant to the company. Content should be well written, concise, and engaging. It should cover topics such as the company's mission and values, product or service descriptions, customer reviews, and any other information that will help visitors understand what the company is about.

Contact Information & Forms:

The website should include contact information and forms to allow visitors to get in touch with the company. This should be easily accessible and clear, with the ability to contact the company both by phone and online. Any forms should be easy to use and provide the necessary information to the company.

3. What pages should a video game company business website include?

Home

The home page is the first thing website visitors see, and should contain a brief overview of the company's services and products. It should showcase any promotions or special offers the company is running, as well as feature images or video clips from the company's games. Additionally, it should include a clear call to action, such as "View Our Games" or "Sign Up For Newsletter" to prompt visitors to take the next steps.

News & Events

The news and events page will keep visitors up to date on promotional activities or any changes to the company's products or services. This section should include a company blog or announcements about upcoming releases, upcoming physical or virtual events, and how gamers can participate. It should also list any awards or recognitions the company has received.

About Us

The about us page introduces visitors to the company, giving them an understanding of the company's origin story, mission statement, team members, and core values. It should be informative but also entertaining, as it's one of the ways a company can make a great first impression.

Game Pages

Each game should have its own page that contains detailed descriptions, character bios, screenshots, trailers, customer reviews, and more. This section should also list any platforms the game is available on and link to the game's store page. This encourages visitors to take action and buy the game by making it easier to access.

Community

The community page is a great way to foster and maintain relationships with gamers. It should contain a discussion forum where gamers can ask questions and share tips. It can also include links to the company's social media profiles to help visitors stay up to date with the latest news and game releases.

4. Common Mistakes to avoid during website development for video game company startups

1. Neglecting Web Development Best Practices

When creating a bespoke website design for a video game company startup, it’s essential to use best practices in web development. From optimizing website performance to coding services and structuring efficient navigation, failure to follow industry standards will cost a business time and money. Utilizing technologies such as HTML5, CSS3, and JavaScript can speed up the development and ensure strong website function.

2. Understating Security Needs

When dealing with customers, it is important that their confidential information is not compromised during the design process. All webpages created for a video game company startup should be verified through secure protocols (SSL) to guarantee user privacy. It’s also important to create databases and user logins with solid encryption to protect data from cyber criminals.

3. Not Ensuring Proper Compatibility

When designing a website, it needs to work correctly no matter what type of device, operating system, or browser is being used. Many startups make the mistake of deciding which devices their site should work on, but they need to think about all the potential customers that could use their website. Making sure that the website accurately renders its content on all devices is the key to success.

4. Ignore Accessibility Standards

Creating an amazing website design for a video game company startup means making sure that everyone can access it. Accessibility standards should not be ignored when developing a website, as they create a more comprehensive user experience. It is important to accessibility test the website to make sure it meets industry guidelines and includes features such as screen reader support, captioning, and high-contrast displays.

5. How to promote a video game company business website

1. Implement SEO Strategies

Take advantage of search engine optimization (SEO) techniques to help users find your website easily. Some simple steps include optimizing your title tags, meta-descriptions, and alt-text. Using keywords that relate to the video game company, such as names of the games, can also help push your website up in search engine rankings.

2. Utilize Social Media

Social media is an invaluable tool for promoting any business, and that is especially true for video game companies. Create profiles for the company on the major social networks like Facebook, Twitter, Instagram, YouTube, and Twitch. Create shareable content in the form of contests, videos, and other engaging content to draw in both potential customers and other game companies.

3. Connect with Influencers

Reach out to influencers who share the same fan base as the video game company. Companies should build relationships with content creators, streamers, and YouTubers who could be interested in covering the game and introducing it to a larger audience. Collaborations like these are mutually beneficial, as influencers get content and the game company gets the promotion it desires.

4. Invest in Online Advertising

Online advertisements provide a great way to get the word out about your video game company. Companies should invest in ads on websites and platforms like YouTube, Facebook, and Google, to target audiences and maximize their reach. Ads can also be tailored to appear during a certain time of day or during specific events to maximize effectiveness.

5. Make use of Content Marketing

Content marketing is an important part of promoting any business, especially for video game companies. Develop resources such as articles, blogs, and videos to provide useful information to potential customers. This helps to drive traffic to your website and increases the likelihood that customers will remember the name and content of your game.

Website Content Ideas for video game company Businesses

News

Highlighting news related to the video game company such as highlights of new games, any drastic changes made, etc.

Interactive Content

Including items like polls, quizzes, and forums that allow users to engage with each other and with the video game company.

Tutorials

Step by step guides on how to play the games as well as how to troubleshoot possible issues users might run into.

Gameplay Videos

Videos discussing the different aspects of the games. This might include playing through levels, reviews, and analysis of the game.

Cheat Codes

This could help players progress more quickly through difficult levels.

Case Studies of Successful video game company Business Websites 

Supercell

Supercell is one of the leading video game companies in the world, with their flagship game "Clash of Clans" having been downloaded more than 5 billion times. It is a mobile strategy game available for both iOS and Android, and it has been praised for its innovative gameplay and graphics. Their website, https://supercell.com/en/, emphasizes how their games are designed to be fun, challenging, and engaging experiences. The website features extensive information about the company, their various games, and their team. It also has several tutorials that help new players get accustomed to their games. The website is designed in a way that makes it easy to find what you're looking for and navigate around, and its visuals are simple and pleasing. It also features social media integration, allowing potential players to learn more about the company and connect with them on various platforms.

Ubisoft

Ubisoft is one of the oldest and most successful video game companies in the world, with some of the most iconic games like "Assassin's Creed", "Far Cry", and "Rainbow Six". It is a global company, with branches in 37 countries and major offices in 10 cities. Their website, https://www.ubisoft.com/, is the perfect representation of their brand and the quality of their games. The website is highly interactive, with animated visuals and professional-looking images that elevate the experience. It is also user-friendly, with an intuitive navigation system that allows users to quickly find the information they need. The website also integrates with Ubisoft's many social media channels, allowing potential customers to connect with the company first-hand.

Square Enix

Square Enix is one of the most popular video game companies in the world. It is known for its "Final Fantasy" series, in addition to other popular titles such as "Kingdom Hearts" and "Deus Ex".

Frequently Asked Questions (FAQs)

FAQ: Why do I need a professionally designed website for my video game company business?

A professionally designed website for your video game company business can establish your online presence, attract potential customers, and build credibility. At Avvale, we specialize in creating tailored websites that help businesses like yours stand out and succeed in the digital landscape.

FAQ: How long does it take to design and develop a video game company website?

The timeline for designing and developing a video game company website can vary based on your specific requirements. At Avvale, we work closely with our clients to create a customized project plan, ensuring timely delivery without compromising quality.

FAQ: Can you help with content creation for my video game company website?

Absolutely! Avvale offers comprehensive services that include content creation tailored to your video game company business. From engaging copywriting to compelling visuals, we ensure your website communicates your unique brand effectively.

FAQ: Will my video game company website be mobile-friendly and optimized for search engines?

Yes, Avvale places a strong emphasis on mobile responsiveness and SEO optimization. We ensure that your video game company website is accessible on all devices and ranks well on search engines, increasing your online visibility.

FAQ: What is the cost of designing and developing a video game company website with Avvale?

The cost of a video game company website varies based on factors like complexity, features, and customization. Avvale offers competitive pricing, and we can provide you with a personalized quote after discussing your specific needs.

FAQ: How do I maintain and update my video game company website after it's launched?

Avvale offers ongoing maintenance and support services to keep your video game company website up to date and secure. We make it easy for you to make content updates and provide assistance whenever you need it.

FAQ: Can I see examples of video game company websites Avvale has designed?

Certainly! Visit our portfolio page to see some of the stunning video game company websites we've created for our clients. We take pride in showcasing our successful projects as a testament to our expertise.

FAQ: How can I get started with Avvale's video game company website design services?

Getting started with Avvale is easy! Simply reach out to us through our contact page or request a consultation. We'll schedule a meeting to discuss your needs and provide you with a customized plan for your video game company website project.

FAQ: Do you offer e-commerce solutions for video game company websites?

Yes, Avvale can integrate e-commerce functionality into your video game company website, allowing you to sell products or services online. We'll ensure a secure and user-friendly shopping experience for your customers.

FAQ: What sets Avvale apart from other web design agencies for video game company businesses?

Avvale stands out thanks to our deep understanding of video game company industries, our commitment to client satisfaction, and our creative and technical expertise. We take a personalized approach to each project, ensuring your website reflects your brand and goals perfectly.