Case Study - Empowering Energy Independence with Energy Finders
Energy Finders
How Avvale helped an energy technology company build a pitch deck to scale its independent energy procurement platform
Empowering Energy Independence Through Technology
Energy costs represent one of the largest controllable expenses for businesses and homeowners, yet the energy procurement process remains opaque and dominated by incumbent suppliers who benefit from customer inertia. Energy Finders was built to change this dynamic by creating a technology platform that enables users to compare, switch, and optimise their energy procurement independently.
The platform aggregated energy pricing data, provided transparent comparison tools, and facilitated seamless switching between providers. For businesses, it offered portfolio-level energy management and procurement optimisation. For consumers, it simplified what had traditionally been a confusing and time-consuming process.
Energy Finders engaged Avvale to build a pitch deck that would communicate the platform's value proposition and market opportunity to investors in the energy technology space.
- Energy procurement market characterised by opacity and customer inertia
- Platform needed to serve both B2B and B2C segments with different needs
- Required differentiation from existing energy comparison websites
- Needed to demonstrate recurring revenue potential beyond one-time switching fees
Building an Energy Platform Investment Case
Avvale developed a pitch deck for Energy Finders that positioned the company as a technology platform rather than a comparison website, emphasising data advantages and recurring revenue.
Market Sizing: We quantified the energy procurement market across commercial and residential segments, demonstrating the total value of energy spend that flowed through intermediated channels. The deck showed how even capturing a small percentage of this market represented a significant revenue opportunity.
Platform vs. Comparison: The deck clearly differentiated Energy Finders from simple comparison tools by emphasising the platform's ongoing value: continuous monitoring, automatic re-procurement, portfolio optimisation, and data-driven recommendations. This positioning justified higher-multiple valuations associated with platform businesses.
Revenue Model: We structured the dual B2B and B2C revenue model, showing how business clients generated higher average revenue through portfolio management fees while consumer users provided volume and brand awareness. The financial projections showed attractive unit economics across both segments.
From Comparison Tool to Platform Play
Avvale delivered a pitch deck that elevated Energy Finders from a utility comparison service to a technology-enabled energy management platform. The deck provided the company with a compelling narrative for investor conversations, clearly articulating the path from customer acquisition to recurring platform revenue.
The professional presentation positioned Energy Finders to engage energy-tech investors and strategic partners who could accelerate the platform's growth across both commercial and residential markets.
Ready for the Next Step
Energy Finders is now equipped with a professional, investor-ready pitch deck to pursue their growth objectives.
The Bigger Picture
Why This Matters: Rising energy costs and increasing market deregulation are driving demand for technology that helps businesses and consumers make better energy procurement decisions. Platforms that can aggregate pricing data, automate procurement, and provide ongoing optimisation are positioned to capture significant value in a market that has been slow to adopt digital solutions.
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Muhammad Tayyab Shabbir
Founder & Principal Consultant, Avvale
Muhammad has helped 500+ founders across 40+ countries secure funding and launch their businesses. He specialises in investor-ready business plans, financial models, and pitch decks for startups, SMEs, and visa applicants.
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