A Guide to Social Media for Amusement Park Businesses

In today's digital landscape, having a strong social media presence is becoming increasingly important for businesses of any size or industry. For amusement park startups, effectively utilizing various social media platforms can make or break a successful launch and operational maintenance over time. Social media allows park owners to reach more customers, increase brand recognition, and develop strong relationships with their patrons. In this guide, we'll dive into how the right social media strategies can help amusement park startups succeed.

A Modern Communication Tool

Social media is an important tool for any business in the 21st century, as it allows companies to communicate in a way that is both modern and attractive to many customers. Social media allows businesses to start conversations with their audiences, giving park owners the opportunity to make their customers feel heard and understood. It can also be used to paint a positive picture of the park, showing potential guests the enjoyable activities, attractions, and experiences that the park offers.

Improved Customer Relations

Social media allows amusement park startups to build meaningful relationships with current and potential patrons through increased engagement. Through direct messages, polls, and comments, park owners can foster a sense of community that improves customer satisfaction and loyalty. Additionally, incorporating user-generated content can lead to more discussion around the park and build a stronger sense of trust and connection between patrons.

Increased Visibility

Social media can be incredibly powerful in terms of creating visibility for amusement parks. Through content curation, such as posting exciting stories and photos, park owners can highlight what makes their park unique and stand out from others in the area. Additionally, social platforms can be used to spread the word about special offers and discounts, helping to attract more customers and create a steady stream of revenue.


In conclusion, having an effective social media presence is essential for amusement park startups. By using engaging content, building meaningful customer relationships, and creating increased visibility, park owners can put their best foot forward and set the stage for a successful launch and greater customer loyalty over time.

Why is social media marketing important for amusement park businesses?

In today’s day and age, one of the most effective ways for a business to successfully reach and engage its audience is through social media. Amusement parks are no exception – in fact, social media is a great platform for amusement parks to showcase the variety of rides and attractions they have to offer to potential customers. By providing customers with an inside-look at the park before they visit, social media marketing helps amusement parks reignite interest in the park and build long-term engagement with customers.

Social media also helps amusement parks stay in touch with their customers. Through social media platforms, a park can provide their customers with updates on new events, rides, and attractions. They can also use social media platforms to promote special offers or discounts, or to keep customers aware of important changes or announcements. Additionally, customers can share their experiences at the park and spread the word through their social networks, helping the park create even more word-of-mouth exposure.

In short, utilizing social media is an important way for amusement parks to reach and engage their customers, as well as to drive sales and promote their business. While there may be a bit of a learning curve when starting out, amusement parks of all sizes can benefit from using social media to create relationships with customers and better promote their services.

Which social media channels are the most important for amusement park businesses?



Instagram is one of the most effective social media channels for amusement park businesses to promote their park, activities, or events. It can be used to post pictures and videos to engage followers with beautiful visuals while sharing stories and creating relationships with customers and industry influencers.


Facebook is a must-have for amusement park businesses looking to reach larger audiences. With more than 2.7 billion monthly active users, this powerful social media platform offers amazing ways to market the park’s offerings and increase its reach. It also provides helpful tools like Messenger and Pages to allow businesses to interact with customers and followers directly.


Twitter is a great platform for amusement parks to instantly connect with customers and industry influencers. This real-time social platform’s quick messaging system makes it perfect for broadcasting news, promoting contests and events, and engaging customers with interactive content.


YouTube is a great way for amusement parks to share videos of the different rides and attractions. Videos are incredibly influential and are a great way to engage users with the park’s offerings and events. Amusement parks can also take advantage of YouTube’s live streaming feature to host webinars and virtual events.

What goes into a successful amusement park business social media post?

Tell a Story

Engaging social media posts revolve around storytelling. Capturing potential customers’ attention requires an enthralling narrative. Try creating posts that introduce characters, highlight unique attractions, or bring amusement park experiences to life.

Use Visuals

Our world is increasingly visual, so make sure you are including compelling visuals in each post. Quality images, GIFs, and videos can help draw attention to the post and ensure engagement from your followers.

Provoke Emotion

Building emotional connections with customers is essential for businesses in any industry, but especially in the amusement park sphere. People want to feel like they are part of a special experience. Post images, stories, or themes that evoke a strong emotional response and invite customers to dream about their next amusement park adventure.

Be Relevant

Social media posts should be pertinent to the interests of your followers. Researching trending topics and hashtags can help ensure the posts are seen by the right people and are engaging. Use the same platforms and tools that fans already enjoy to ensure the post reaches the widest audience.

Spark Conversation

A successful social media post should aim to get customers talking. Pose questions or challenges to stimulate discussion within the community. This can help to increase loyalty to the amusement park and encourage customers to share their positive experiences with others.

Social Media Post content ideas for amusement park businesses

1. We Are Open!

Exciting news! Our amusement park is now open and we can't wait to see you. Prepare for thrilling rides, amazing food, and unforgettable experiences.

2. Behind The Scenes with Our Staff

Join us as we go behind the scenes with our dedicated staff, showing you the magic that makes our amusement park tick.

3. Get Ready for the Roller Coaster Challenge!

Are you brave enough to take on our rollercoaster challenge? Experience all our rollercoasters in one day & let us know if you can handle the thrill!

4. Picture-worthy Spot Highlight

Dive into the magic, our park is filled with picture-perfect spots. Snag a photo at [your top Instagrammable location], and don't forget to tag us!

5. Weekly Fun Facts About Our Rides

Ever wondered about the mechanics behind our incredible rides? Our Weekly Fun Facts series is here to feed your curiosity.

6. Foodie Friday

For all the food lovers, our amusement park doesn't disappoint. Get ready for Foodie Friday where we'll feature a different delicious treat in the park each week.

7. Safety at Our Park

Our patrons' safety is our absolute priority. Stay up to date with our regularly posted safety guidelines for a safe and fun experience.

8. Test Your Park Knowledge with Trivia

Are you a park expert? Test your park knowledge with our weekly trivia challenge and see if you can claim the top spot on our leaderboard.

9. Event Spotlight: Night Music Concert

Our amusement park becomes a concert area at night! Discover the magic of music under the stars with a lineup of incredible musicians.

10. Appreciation Post for Our Loyal Visitors

We'd be nothing without our amazing park goers. This post honors all those who bring so much energy and joy to our park each day.

Example Instagram handles of successful amusement park businesses

Social Media Strategy for amusement park websites 3

Social Media Strategy for amusement park websites 4

1. Walt Disney World (@waltdisneyworld)

With over 1.4 million followers, Walt Disney World's Instagram account leverages the power of its beloved characters and impressive park attractions to engage followers. Their successful strategy includes posting high-quality, magical photos that provide followers a glimpse into the enchanting Disney world. They also effectively uses unique hashtags like #DisneyMagicMoments and employs clever storytelling in captions.

2. Universal Orlando Resort (@universalorlando)

Universal Orlando Resort has around 1.7 million followers. They successfully utilizes a mix of appealing still images, creative short videos, and user-generated contents to give followers a real sense of what it feels like to visit the park. Regularly, they post sneak peeks of new attractions and behind-the-scenes shots to create excitement among followers.

3. Cedar Point (@cedarpoint)

One of the most successful amusement park businesses on Instagram, Cedar Point's strategy revolves around excitement. The account, currently followed by more than 290,000 people, regularly shares thrilling images and videos of their impressive roller coasters ride, and other vertigo-inducing attractions, compelling followers to visit the park.

4. Six Flags (@sixflags)

Six Flags' Instagram account has amassed over 369,000 followers. Their strategy relies on showcasing their thrilling rides, events, and integrating user-generated content. Seasonal posts about events and holiday-themed festivity also contributes to their success.

5. Busch Gardens (@buschgardens)

Busch Gardens' Instagram account maintains a strong following of over 159,000 people due to its well-curated mix of animal, adventure, and aesthetic shots. The associated captions often include fun information about park attractions, wildlife facts, or teasers about future events, maintaining an engaging dialogue with their audience.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my amusement park business?

Social media management is essential for amusement park businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my amusement park business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your amusement park business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my amusement park social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for amusement park businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my amusement park business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your amusement park business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my amusement park business?

Yes, Avvale offers social media advertising services to help boost your amusement park business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my amusement park business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your amusement park business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for amusement park businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my amusement park business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your amusement park business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for amusement park businesses?

Avvale stands out thanks to our deep understanding of amusement park industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your amusement park business thrive in the digital landscape.