A Guide to Social Media for Commercial Photography Businesses

How to start Commercial Photography on social media


Social media has become a vital tool for many types of businesses, especially ones in the commercial photography industry. It allows businesses to reach potential customers, build relationships, and effectively market their services. For start-up commercial photography businesses, incorporating social media into their strategy can be a great way to get noticed and gain traction in the industry.

What are the Benefits of Social Media for Commercial Photography Start-ups?

Through social media, businesses can reach a wider audience than ever before and gain an edge on their competitors. Social media also provides the opportunity to target potential customers in a strategic and cost-effective way. Additionally, by connecting with other professionals in the industry through platforms like LinkedIn, companies can find new partnerships and collaboration opportunities.

How Can a Commercial Photography Startup Use Social Media?

By consistently posting high quality content across all of their social media channels, commercial photography businesses can showcase their work and stand out in an overcrowded market. Additionally, they can use analytics to track and measure their progress, allowing them to tweak their strategy as needed. Finally, by engaging with their followers and potential customers they can build relationships that can lead to long-term success.

Why is social media marketing important for commercial photography businesses?


Social media has become an essential tool for businesses in any industry. Commercial photography businesses, in particular, have harnessed the reach and impact of social media to showcase their services, build relationships with potential clients, and generate further business. Here's why social media marketing is important for commercial photography businesses.

1. Increased Brand Awareness

Social media platforms provide you with the opportunity to reach a wide and varied audience; it can help to raise brand awareness and increase your exposure. Through targeted campaigns, you can direct potential customers to your services and gain more recognition within your industry.

2. Showcase Your Work

Social media is a great way to show off your work, with the potential to reach a much larger audience than other traditional marketing methods. You can create stunning galleries, message with potential clients, and even inspire others to produce their own work by sharing your own.

3. Create Engagement With Your Audience

By engaging with current and potential customers on your social media, you are able to create relationships and establish trust. You can encourage followers to interact with you online by providing interesting content, responding to questions and comments, and posting special offers and promotions. This will ultimately lead to more business inquiries.

4. Generate Increased Traffic to Your Website

Social media can also be used to direct people to your website, where they can find out more about your services and offerings. Social media is an effective way to promote your website and increase website traffic. Additionally, it can also increase your search engine ranking, making it easier for potential customers to find you online.


Social media marketing can provide a number of advantages for commercial photography businesses. From increased brand awareness to increased website traffic and engagement with your audience, it is an invaluable tool for any business looking to grow. By leveraging the power of social media, you can take your commercial photography business to the next

Which social media channels are the most important for commercial photography businesses?


Facebook is a powerful tool for any business, but it’s even more important for commercial photography businesses. With over two billion active users, there’s potential for almost any commercial photography business to reach new audiences. With Facebook, commercial photographers can create and update their page to showcase their work, build relationships with customers, attract leads, and increase visibility.


Twitter is one of the most popular social media channels, and it’s an essential part of any commercial photography businesses’ social media marketing plan. With Twitter, you can share images and information about your services, create relationships with potential customers and industry influencers, and advertise your photography services.


Instagram is a powerful platform for commercial photographers. With over one billion active users, Instagram provides an ideal platform for commercial photographers to showcase their work and reach potential customers. Instagram also allows commercial photographers to interact with their followers, build relationships with other industry professionals, and advertise their services.


YouTube is an important platform for commercial photographers. YouTube allows you to create videos that showcase your work and services, and you can also provide helpful tutorials and advice for other photographers. YouTube also allows commercial photographers to engage with their audience through comments and other interactive features.


LinkedIn is an important tool for commercial photographers. With LinkedIn, you can create a profile, showcase your services and portfolio, and build relationships with potential customers and influencers. LinkedIn also provides an opportunity for you to share your work with other photographers and professionals in the photography industry.

What goes into a successful commercial photography business social media post?


Create Engaging Visual Content

High-quality images are the cornerstone of effective social media posts for commercial photography businesses. Make sure your posts feature engaging visuals such as photos, infographics and videos that accurately represent your service. This will help to attract more followers and build your professional brand.

Find the Right Platform

Facebook, Instagram, LinkedIn, or Twitter? Different platforms are better suited to different industries, so it's important to identify which social media channel is best-suited to a commercial photography business. Take the time to research your target audience, so you can understand which platform resonates with them and be able to post with confidence.

Write Engaging Copy

When creating social media posts, make sure that your copy is engaging and succinct. Try to avoid lengthy, sales-driven messages—instead, focus on building relationships with your audience through storytelling. Consider adding captions to enhance images and include a call-to-action to motivate followers to take an action.

Post at the Right Time

Timing is a crucial part of any successful social media strategy. Posting at the right time can help maximize your engagement and visibility. Generally, the best times to post are mid-late day and evening, but it does vary depending on the platform you are using and the type of content you are sharing.

Engage with Your Audience

Social media is all about connecting with others, so don’t forget to engage with your audience. Reply to comments and messages, re-post relevant content from other people, and take the time to like and follow anyone who interacts with your posts. This will help strengthen relationships and boost your credibility.

Social Media Post content ideas for commercial photography businesses

Highlighting Completed Projects

Show your customers the final product with your portfolio of projects you've already completed. Use pictures, videos, stories, and customer feedback to give them an idea of what they can expect when they choose you for their commercial photography needs.

Behind-the-Scenes Content

Your clients will be interested to see what goes into the shoot before the images are put together. Post content about the work that goes into preparing for a commercial photography project, including the team effort it takes to successfully capture the image.

Educational Post

Contributing valuable tips and advice on creating amazing pictures is a great way to gain attention for your commercial photography business, demonstrate what you know, and entice potential customers. Post about strategies on how to pose, what time of day to use for certain backgrounds, the type of lenses available, and more.

Creating User-Generated Content

Encourage current customers to share their experience with you and your work. Ask them to share their own pictures with the hashtag #commercialphotography, or get a video testimonial on why they choose you for their commercial photography projects.

Example Instagram handles of successful commercial photography businesses

Social Media Strategy for commercial photography websites 3

Social Media Strategy for commercial photography websites 4


PhotobyHanan is an Instagram account created by Danielle Hiroko, a Miami-based photographer and creative visual storyteller. Her feed is filled with vibrant, contemporary images representing everything from weddings and food photography to intimate portraits for individuals and families. Through her captivating use of color, depth and texture, it’s easy to see why Danielle has built a successful commercial photography business for herself. By showcasing her work and inspiring potential clients through her Instagram posts, she has successfully differentiated her business in a competitive market.

Simply Peachy Photography

Simply Peachy Photography, based out of Canada, is a successful commercial photography business on Instagram. This account is dedicated to wedding and engagement photography and showcases beautiful, romantic, and intimate shots from shoots all around the world. They have a signature style that resonates with couples and makes it easier to create an emotional connection with potential clients. From the stunning compositions to the moments of joy and love captured, it’s no surprise that they are successful.

Corey Heaven Photography

Corey Heaven is a New York City-based commercial photographer. His vision is to redefine the commercial photography space with an artistic approach to food, product and lifestyle campaigns. His Instagram feed is packed with stunning images that inspire potential clients to create bold and daring campaigns that stand out from the competition. Corey's approach to commercial photography is both unique and eye-catching, which makes it easier for him to stand out from other commercial photographers.

Bry Cox Visuals

Bry Cox Visuals is an award-winning commercial photography business based in Canada. They specialize in luxury real estate photography and have an eye for creative angles and perspectives. Their Instagram account is filled with vibrant images of luxurious properties and landscapes that flaunt their expertise in capturing the most stunning elements of a space. The combination of artful images, unique perspectives, and color photographs allows them to turn potential clients into long-term customers.

Bridgette Wuest Photography

Bridgette Wuest is a Montreal-based commercial and fine art photographer. Her Instagram showcases a colorful and creative

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my commercial photography business?

Social media management is essential for commercial photography businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my commercial photography business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your commercial photography business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my commercial photography social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for commercial photography businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my commercial photography business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your commercial photography business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my commercial photography business?

Yes, Avvale offers social media advertising services to help boost your commercial photography business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my commercial photography business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your commercial photography business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for commercial photography businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my commercial photography business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your commercial photography business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for commercial photography businesses?

Avvale stands out thanks to our deep understanding of commercial photography industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your commercial photography business thrive in the digital landscape.

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