A Guide to Social Media for Deli Businesses

How to start Deli on social media


In recent years, social media has changed the way businesses are able to operate. For deli startups, social media marketing represents a unique opportunity to reach a potentially large and engaged customer base in an increasingly cost-effective way.

The Benefits of Social Media

Social media networks offer deli startups the possibility of direct two-way communication with potential customers. This means that stores can respond quickly and effectively to customer queries, provide real-time updates on the availability of various products, and help create a strong connection with customers that can help generate sales and long-term loyalty.

Meeting Your Customers Where They're At

By utilizing the various social media platforms available, deli startups can target their customers on the platforms that they're most likely to use. This will allow stores to reach new customers, increase engagement with existing customers, and grow their business without the significant upfront costs associated with traditional marketing channels, such as television or print advertising.

The Potential of Social Media

Social media offers deli startups a unique opportunity to expand their reach and customer base in a cost-effective way. With the right strategies and campaigns, deli startups can effectively target their desired customer segment and build relationships that will help their business grow.

Why is social media marketing important for deli businesses?


Social media has become one of the most valuable tools for small businesses. Delis are no exception and can benefit greatly from leveraging the power of social media to increase visibility, boost revenue, and create a strong presence in their community.

Benefits of Social Media for Delis

Social media is an efficient and effective way to reach current and potential customers. Utilizing platforms such as Twitter and Facebook, delis can connect and interact in real-time with their audience to provide updates on new menu items, news about exclusive deals, and feedback about the overall experience.

Best Practices

When creating a social media strategy, delis should strive to create content that is engaging and relevant to their target audience. This content should be presented in an interesting and visually appealing format. Additionally, they should focus on creating relationships between customers and building their brand. Interacting with customers, responding to their questions, and providing customer support can help establish relationships and create loyalty.


Social media is an invaluable tool for delis to build their presence, reach a wide audience, and foster relationships with customers. By following best practices and creating engaging content, delis can take advantage of these powerful platforms and maximize their return on investment.

Which social media channels are the most important for deli businesses?


Facebook is the largest social media platform and its users come from all walks of life, making it a great way to reach and connect to your prospective customers. With the ability to create pages, run boosted posts and ads, as well as use various insights and analytics tools, Facebook can be an invaluable asset to deli businesses.


Instagram is great for food businesses since it is such a visually oriented platform. It can be used to showcase mouthwatering dishes, meals and ingredients that you feature in your deli, as well as feature daily specials and events. Instagram also has a wide array of interesting tools to further engage potential customers.


Twitter is a great way to create and cultivate a following for your deli business. With Twitter, you can let people know about new products and specials you’re featuring, as well as respond to customer inquiries in real time. It’s also great for connecting to related businesses, organizations, and influencers.


Yelp is a great way to help customers find your deli and get an initial assessment of your business. It also allows customers to provide written reviews, ratings, and even pictures of your restaurant which can help you reach potential customers and build your reputation.

What goes into a successful deli business social media post?

Social Media Content Ideas for Deli Startups

Engaging with your customers on social media is a great way to get your deli start-up’s name out there. Here are some ideas of content that can help your deli start-up build its presence on social media.

Showcase Your Products

Striking photos of your deli's signature sandwiches, salads, and more are sure to draw attention to your social media posts. If your products are unique or feature seasonal ingredients, be sure to also include a description to entice customers.

Publish Behind-the-Scenes Content

Give your followers a glimpse behind the scenes of your deli business. Share glimpses of what it’s like to work in the kitchen, take customers through the journey of how you source ingredients, or feature team members in your posts.

Share Recipes and Tips

A great way to build your social media presence is to share helpful content with your followers. Offer tips for creating meals they can make at home with items from your deli, as well as recipes for meals you serve at your business.

Share Special Offers

Incentives such as discounts, coupons, and special deals are an effective and engaging way to reach new customers and keep current customers coming back. Offer those special offers through your social media channels to get more attention.

Host Giveaways and Contests

Engage with your customers by running periodic contests and giveaways. Give away a sandwich, salad, or other item for free to one lucky winner, and encourage them to share with friends for a chance to win.

Social Media Post content ideas for deli businesses

1. Taste the World with Our Deli Selection

Come and enjoy a gastronomic journey with us! From Italian prosciutto to French brie, our deli is stocked with flavors from around the world. #DeliWorldTour

2. Sandwich of the Week

This week's special is the Reuben sandwich: a delectable layering of corned beef, sauerkraut, Swiss cheese, and Russian dressing nestled between two slices of fresh-baked rye bread. #SandwichOfTheWeek

3. Showcasing our Local Producers

Meet the people who make the magic happen! This week, we're showcasing the proud local farmers who provide us with the freshest produce every day. #SupportLocal

4. Top Chef Recipe

Ever wondered how to make your own cold cut platter? Our deli chef shares their top tips and recipes for impressing your guests with a homemade deli platter. #ChefTips

5. Our Staff’s Favorite Picks

Our staff eat here too! Check out John's favorite combo: smoked turkey, sharp cheddar, and a dab of our homemade cranberry mayo. What's your preferred combo? #StaffPicks

6. Cheese and Wine Pairing

Looking to impress at your next dinner party? Try our recommended cheese and wine pairings each week for combinations that are sure to wow your guests. #WineAndCheese

7. It’s a Wrap!

Who says eating healthy can't be delicious? Try our fresh wraps with a variety of fillings and dressings. Perfect for the health-conscious foodie! #HealthyEating

8. Behind the Scenes

Curious about where all the magic happens? Take a look behind the scenes and see how we prepare our delights each day. #BehindTheScenes

9. Customer Testimonials

We love hearing from you! Check out what some of our customers have to say about their favorite deli dishes. #CustomerLove

10. Seasonal Specials

Fall in love with our pumpkin spiced latte this season! Paired with our turkey sandwich, it's the perfect fall lunch. #SeasonalSpecials

Example Instagram handles of successful deli businesses

1. Katz's Delicatessen (@katzsdeli)

Social Media Strategy for deli websites 1

Katz's Delicatessen from New York is not just a deli, it's a historical landmark. Their Instagram account successfully captures their time-honored recipes, unforgettable experience and busy ambiance, making it feel like a must-visit place. They also frequently highlight specific menu items, both visually and through detailed captions, which entices potential customers.

2. Langer's Delicatessen (@langersdeli)


Social Media Strategy for deli websites 2


This Los Angeles-based deli has built an engaging Instagram presence by posting mouthwatering photos of their food. Langer's also brilliantly uses customer-generated content, reposting images taken by happy customers. This not only provides fresh content for their account, but also creates a sense of community among their followers, enhancing engagement.

3. Zingerman's Delicatessen (@zingermansdeli)

Social Media Strategy for deli websites 3

Zingerman's Deli from Michigan regularly shares high-quality photos of their delectable offerings, coupled with compelling descriptions. However, what makes their profile stand out is the way they chronicle their story—how they source their ingredients, their baking processes etc.—educating customers about their products and building a deeper connection.

4. Di Bruno Bros (@dibrunobros)

Social Media Strategy for deli websites 4

The Philadelphia-based deli's Instagram is a visual treat with rich and vibrant images of artisan cheeses, gourmet food, and wine. They also leverage Instagram stories to share behind the scenes content, introducing their staff members, and showcasing their different locations, which helps to humanize their brand and foster a connection with customers.

5. Schaller & Weber (@schallerweber)


Social Media Strategy for deli websites 5


Schaller & Weber in New York successfully showcases their rich heritage and expertise in the deli business on Instagram. Their strategy includes a mix of product promotion, sharing customer testimonials, their staff's recommendations and historical snippets about the business. They manage to deliver a cohesive, visually pleasing Instagram feed that clearly reflects their branding.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my deli business?

Social media management is essential for deli businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my deli business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your deli business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my deli social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for deli businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my deli business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your deli business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my deli business?

Yes, Avvale offers social media advertising services to help boost your deli business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my deli business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your deli business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for deli businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my deli business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your deli business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for deli businesses?

Avvale stands out thanks to our deep understanding of deli industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your deli business thrive in the digital landscape.