A Guide to Social Media for Etsy Businesses

How to start Etsy on social media


As an Etsy startup, harnessing the power of social media can increase success and create a loyal following of customers. Social networks such as Facebook, Instagram, and Twitter give your business a public platform to showcase products and services, connect with customers, and make announcements. As a result, businesses can build relationships and promote their products through social media.

Benefits of Marketing Through Social Media

The most important benefit of marketing through social media is that it increases your reach and visibility. Social media is an interactive platform that allows people to share information and products with friends, family, and other networks. This increased visibility generates more leads and potential customers. Additionally, marketing on social media can help create brand loyalty, as customers are more likely to recommend and share products they like.

Building Online Engagement

To get the most out of social media marketing, it is important to make sure your customers have frequent interaction with your brand. This can be done by creating engaging and interactive content that speaks to the needs of your target audience. Additionally, it is important to respond to customer inquiries in a timely manner, and to provide ample customer service and support. This will help build trust with your audience and insure that your business remains top of mind.

Analyzing Performance

To ensure that your social media marketing efforts are effective, it is important to measure your progress. This can be done by tracking and analyzing metrics such as reach, engagement, and conversions. By utilizing these metrics, you can adjust your marketing efforts to make sure your messages reach the right audiences. Additionally, analytics can help you understand the success of any given campaign or post.

Why is social media marketing important for etsy businesses?


Social media marketing is an important part of any business strategy, but it is especially beneficial for those who are just starting out on Etsy. Social media is an invaluable tool to help Etsy businesses build an audience, reach potential customers, and boost their sales. Here are some of the key reasons why social media marketing is particularly important for Etsy businesses:

Increased Brand Visibility

Using social media helps increase the visibility of Etsy businesses, allowing them to reach larger audiences directly. With platforms like Facebook, Twitter, and Instagram, businesses can interact with their current customers while engaging more potential leads that may have otherwise been untouched.

Build a Community

An Etsy business’s social media channels are great places to build a community of customers and potential customers. By interacting with customers on a regular basis and getting to know them, businesses can create stronger and longer-lasting relationships. This can also help businesses better understand their customers’ needs and preferences, which can result in improved customer service and better products and services.

Increase in Traffic

Using social media is also a great way to drive more traffic to an Etsy business’s website or store. Businesses can use social media to promote their products or services by creating ads, posts, or even using paid strategies, such as influencer marketing. This can help to drive more customers to their Etsy store, which can result in increased sales.

Gain Insight

One of the key advantages of social media is its ability to provide businesses with valuable insights into their customers. Through social media analytics, businesses can gain everything from the age and location of customers to their interests and buying habits. This information can help Etsy businesses better understand their target audience and create products and services tailored to their needs.

Which social media channels are the most important for etsy businesses?



Facebook is a great platform for Etsy businesses to reach potential customers. It allows them to post updates and share photos of their products and specials, and allows customers to leave reviews and comments. It's also great for connecting with customers and engaging in conversations.


Instagram is a great platform for Etsy businesses to share photos of their products and engage with potential customers. Etsy businesses can post stories, photos, and videos to their pages, as well as use the hashtag feature to attract new customers.


Twitter is another great social media platform for Etsy businesses to reach potential customers. Etsy businesses can post updates and share photos, videos, and links to their products. Twitter is also great for connecting with customers and engaging in conversations.


Pinterest is a great platform for Etsy businesses to share photos, videos, and links to their products. Etsy businesses can use the hashtag feature to attract new customers, as well as link their products to customers’ boards.


YouTube is an excellent platform for Etsy businesses to share videos of their products and engage with potential customers. Etsy businesses can post videos, use the hashtag feature to attract new customers, and link their products in the description of their videos.

What goes into a successful etsy business social media post?

Know Your Audience

Understanding who your ideal buyer is and their interests will help you create content and messages that will be most effective at catching the attention of the right people. Identify the age range, gender, and interests of your target audience and create content that will be of interest to them.

Connect with Your Followers

Interacting with your followers is a great way to keep them engaged and to show that you are interested in their opinions. Acknowledge comments, answer questions, and focus on communicating with your customers in order to create a personal connection.

Hashtags & Promotion

Make sure to use the right hashtags in your posts so that you are targeting the correct users. Also, don’t forget to promote your etsy shop in posts! You can do this in an organic way, such as posting a photo of a product or linking to the shop in your bio, or you can do it more directly by creating promotional posts about special offers, new products, etc.

Engaging Content

Create unique content that will catch the attention of potential customers. Try to experiment with different types of posts such as videos, images, stories, polls, and more. Posting regularly is a great way to ensure your content is seen by followers and to engage with users.

Social Media Post content ideas for etsy businesses

Product Highlights

Would you love to know the story behind each of our unique handicraft items? Buckle up! Each week, we’ll share the history and details about our best-selling products! Stay tuned.

Meet the Creator

Behind every incredible product is a creative genius. Starting next month, every Friday, we'll introduce you to our talented artisans. Don't miss their inspiring journey stories!


Are you a DIY enthusiast? Join us every Wednesday for step-by-step tutorials of creating simple, yet beautiful crafts at your home. Together, let's add beauty to our world!

Sales and Promotions

From clearance sales to seasonal promotions - we've got a lot of exciting deals coming your way. Make sure to follow us, so you don't miss out on great discounts on your favorite items!

Customer Shoutouts

We appreciate all of you who take the time to share pictures and reviews of our products. From now on, every Tuesday, we'll feature the best customer photos. Use #productname to get featured!

Behind the Scenes

We're more than just an Etsy store. We're a family, a team dedicated to providing you with the best crafts. Join us every week for some fun behind-the-scenes glimpses of how your favorite crafts are made!

Product Launch

New product alert! As we constantly work on expanding our collections, be the first one to know when we launch a new product. Follow us to stay updated.


Who doesn't love a good contest? Keep an eye out for our monthly contests where you can win amazing prizes!

Tips and Tricks

Think you might need some handy tips and tricks about home decor, gift wrapping, or even DIY crafting? Stay tuned for our weekly posts covering a wide range of topics!

Example Instagram handles of successful etsy businesses

Social Media Strategy for etsy websites 4

1. Three Bird Nest (@threebirdnest)

Social Media Strategy for etsy websites 1

Three Bird Nest is an Etsy shop that specializes in women's clothing and accessories. Their Instagram account is a success because they make effective use of high-quality, eye-catching images to display their products. The stunning product shots, coupled with an appealing aesthetic throughout their feed, helps to attract and retain followers. They also use their Instagram to weave a story about their brand, fostering a connection with their audience.

2. Ivy's Tea Co. (@ivysteaco)

Ivy's Tea Co. is a herbal tea and natural remedy shop. Their success on Instagram largely comes from the vibrant, engaging posts about their products, as well as health and wellness tips. They also employ social issues in their marketing, which helps them build rapport and trust with their target audience. Importantly, they connect with their community by authentically commenting and engaging with their followers.

3. Peg and Awl (@pegandawl)

Social Media Strategy for etsy websites 3

Peg and Awl is a business selling handmade, sustainable goods. They have created a successful Instagram account by consistently sharing beautiful, rustic images of their products, often showing them in use. Their posts not only highlight their product features, but also the story and craft behind each item, giving customers more reasons to connect with their brand and, ultimately, make a purchase.

4. Zen Threads (@zenthreads)

Zen Threads, a printing studio that designs and sells unique, hand-screened apparel, also makes use of Instagram effectively. They utilize their Instagram platform to showcase their distinctive designs, print processes, and everything in between. The frequent mixing of behind-the-scenes content with product displays paints a clear picture of their brand to their followers.

5. P.F. Candle Co (@pfcandleco)

Social Media Strategy for etsy websites 5

P.F. Candle Co sells homemade, natural candles and fragrances. Their Instagram success can be attributed to their strategic use of visually pleasing product shots, coupled with lifestyle images that depict their products in real-life settings. By doing this, they create a desire for not just the products themselves, but also the lifestyle they promote.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my etsy business?

Social media management is essential for etsy businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my etsy business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your etsy business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my etsy social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for etsy businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my etsy business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your etsy business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my etsy business?

Yes, Avvale offers social media advertising services to help boost your etsy business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my etsy business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your etsy business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for etsy businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my etsy business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your etsy business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for etsy businesses?

Avvale stands out thanks to our deep understanding of etsy industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your etsy business thrive in the digital landscape.

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