A Guide to Social Media for Farming Businesses

How to start Farming on social media


In the ever-changing world of digital marketing, the importance of social media in business cannot be overstated. In today's digital age, a successful business requires an effective presence on social media in order to reach a larger audience and grow. For farming startups, social media is a powerful tool that can be used to increase brand awareness, build customer loyalty, and engage with stakeholders. This guide provides an introduction to how social media can be used to improve the success of farming startups.

Why is social media marketing important for farming businesses?

Social media marketing can be a powerful tool for farming businesses to bring awareness to their brand and services. With access to a large number of potential customers, farming businesses can use social media platforms to market their services and increase their visibility. Social media can also allow farming businesses to interact directly with customers, build loyalty, and increase customer engagement.

Social media also provides valuable insights into consumer attitudes and preferences. By gathering data from platforms such as Twitter, Facebook, and Instagram, businesses can gain a better understanding of the needs and wants of the farming community. This can help to inform product and service development decisions.

Finally, effective social media campaigns can help to create an online community around farming businesses. This can assist in fostering relationships between customers, businesses, and others in the agricultural industry, as well as promoting important conversations related to sustainable farming practices.

Which social media channels are the most important for farming businesses?


Facebook is one of the most popular and widely used social media platforms, and it's a great way to spread the word about your farming business. You can create a business page, post content, photos, and videos, join groups related to your industry, and even run ads targeted at your audience.


Instagram is a visual platform and is perfect for sharing photos and videos of your farming business, as well as engaging with potential customers. You can post behind-the-scenes content, showcase the products you offer, and interact with your fans.


Twitter is great for staying up to date with news in the farming industry, as well as engaging with your customers in real-time. You can post regular updates, participate in conversations, and use hashtags to attract a targeted audience.


YouTube is a great visual platform for businesses—especially farming businesses. You can create educational videos, post tutorials, and even create unique content to stand out from the competition.

What goes into a successful farming business social media post?

Creating Engaging Content

Creating content for social media posts for farming businesses should focus on engaging and informative posts. Share interesting stories that showcase the benefits of living and working on a farm and the passion behind the business. Use a combination of visual and written content to bring the story to life. Include a phrase or hashtag that connects with the brand.

Leverage Trends and Images

Capitalize on the latest trends and social campaigns such as #farmlife or #farmersmarkets. Use appealing images that draw in viewers and highlight what makes the business unique. Relevant images could include a picture of the farm, a particular product or even wildlife on the land. Use contemporary filters that will attract a wide audience and get positive engagement.

Incorporate Video

Incorporate engaging video content to create a unique experience. Use videos to showcase daily life on the farm, the journey of a product from farm to plate or introduce the customer to the dedicated team behind the business. Make sure the videos are well thought out and visually interesting. Incorporate relevant hashtags to showcase the brand even further.

Track Results

Finally, track the performance of the posts. This can be done by looking at the number of impressions, reach, likes, and more. Use these results to inform the content of the following posts and tailor them to the audience’s interests. With the right analytical approach, social media posts can be used to build a loyal fan following and create meaningful conversations.

Social Media Post content ideas for farming businesses

New Harvest Update

Looking for the freshest produce in town? Look no further! We just harvested some juicy tomatoes, crisp cucumbers and sweet corn. Send us a message or call to place your orders and enjoy nature at its best. 🍅🥒🌽 #TheJoyOfHarvesting #FarmFreshProduce

--- All About Greenhouses

Loving our greenhouse beauties 💚. These little seedlings are all set to grow into delicious veggies real soon! Wonder what we're cultivating? Well, stay tuned for the big reveal! #GreenhouseFarming #SustainableAgriculture

--- Farm Life

Enjoying a beautiful sunrise at our farm.☀️Gratitude for Mother Nature's bounty and our hands that work tirelessly to bring the freshest farm produce to your table. #FarmLife #EarlyBird

--- Organic Farming 101

Did you ever wonder how your favourite organic produce is grown? Top-notch quality, pesticide-free, taste intact, here's a sneak peek behind the scenes of growing organic! Tune in tomorrow to our live stream at 3 PM. #OrganicFarming #FarmToTable

--- Farm Fan Features

Shoutout to all of you cooking up a storm with our fresh produce! Tag us in your culinary creations or use #OurFarmInYourKitchen for a chance to be featured on our page. #FarmFanFeatures

--- Celebrating Our Farmers

Let's put our hands together for the true heroes - our hardworking farming team! They tirelessly work to grow, nurture, and harvest the superior quality produce for you. Thanks to their efforts, we can enjoy nutritious, clean, fresh food. #FarmerAppreciation

--- Farm Tours

Fancy seeing where your meals start their journey? Join us on our next farm tour and experience the joy of picking your own vegetables! Tours run every Saturday morning, book now. Use code FBTOUR for a discount. #FarmTours #PickYourOwn

Example Instagram handles of successful farming businesses

Social Media Strategy for farming websites 1

Social Media Strategy for farming websites 2

1. Richard Perkins (@richardperkins)

Richard Perkins belongs to an innovative farmer and author based in Sweden. His account is a success for many reasons. First, he regularly shares practical, educational content about permaculture and regenerative agriculture practices. This educational angle creates trust and positions him as an expert in his field. Second, he shares beautiful, high-quality images that offer followers a glimpse into farm life, which entices them to keep following and engaging with his content.

2. Old Mill Farm Durham (@oldmillfarmdurham)

Old Mill Farm Durham utilizes its Instagram to connect with their local community in Durham, North Carolina. Sharing images of their animals, their staff, and their farm-to-table events, they create a story of farm life that followers can engage with and relate to. Their high-quality posts, promotion of farm activities and visitor-friendly vibe contribute to their success.

3. Polyface Farm (@polyfacefarm)

Social Media Strategy for farming websites 3

Polyface Farm is an innovative, family-owned, multi-generational farm based in Virginia. Their Instagram is successful due to the combination of educational content about sustainable farming techniques, behind-the-scenes stories, customer testimonials, and charming snapshots of everyday life on the farm. They've managed to create an online presence that is both informative and personal.

4. Girl Next Door Honey (@girlnextdoorhoney)

Social Media Strategy for farming websites 4

Girl Next Door Honey is a bees and honey-centric farming business located in San Diego, California. Their Instagram account success is based on a clever hook—education about bee conservation coupled with stunning, close-up images of bees and beekeeping process. It's an educational, visually thrilling journey that draws followers in and keeps them engaged.

5. Mossy Willow Farm (@mossywillowfarm)

Social Media Strategy for farming websites 5

Mossy Willow Farm is an Australian based farm that leans heavily on aesthetic, dreamy images of rural life. Their success lies in their excellent photography, personal storytelling, their unique approach to farming, and a genuine connection they establish with their followers. Plus, they frequently share useful tips on organic farming and sustainability, positioning themselves as experts in their niche.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my farming business?

Social media management is essential for farming businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my farming business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your farming business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my farming social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for farming businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my farming business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your farming business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my farming business?

Yes, Avvale offers social media advertising services to help boost your farming business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my farming business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your farming business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for farming businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my farming business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your farming business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for farming businesses?

Avvale stands out thanks to our deep understanding of farming industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your farming business thrive in the digital landscape.

Business Plan Template Farming

Business Plan Template for Farming Businesses

Website Design & Development Farming

Website Design & Development for Farming Businesses