A Guide to Social Media for General Home Repair Businesses

How to start General Home Repair  on social media


In the past, home repair businesses relied mostly on word-of-mouth recommendations and partnerships with other companies to get customers. However, in our increasingly digital age, the reach of social media platforms can be an invaluable tool for any business, including home repair startups.

Social media can be used to target potential customers, build trust, and create relationships in ways that traditional methods of marketing may not be able to offer. With the right strategy, home repair businesses can leverage the power of social media to expand their customer base and grow their reach.

Benefits of Social Media for Home Repair Businesses

The primary benefits of social media for home repair businesses are:

  • Increased Awareness: Social media platforms allow businesses to share information about their services, giving home repair startups the opportunity to put their brand out in front of potential customers.
  • More Targeted Advertising: With social media platforms, businesses can use targeted advertisements to reach customers who are interested in their services.
  • Improved Customer Relations: Social media offers a unique opportunity for businesses to interact with customers in real time, provide information about their services, and address customer concerns.
  • Enhanced Reputation: Home repair startups can gain trust among customers by providing reviews from other customers and engaging in conversations with them.

Tips for Utilizing Social Media

When it comes to using social media for home repair businesses, there are a few key tips to keep in mind:

  • Define Your Audience: Home repair businesses should identify their target audience and tailor their content accordingly.
  • Provide Quality Content: Having content that is interesting and informative is key to engaging with customers.
  • Be Consistent: Establishing a regular posting schedule and responding to customer inquiries

Why is social media marketing important for general home repair businesses?

Social media is one of the most effective and cost-efficient ways to increase your general home repair business’s visibility and reach new potential customers. With the right strategies, using social media can help you drive organic leads and build relationships with customers, vendors, and communities.

Increase Brand Visibility

Social media can be used to increase your general home repair business’s visibility and get it seen by the right people. Posting about general home repair and maintenance solutions regularly will help your business become top of mind for your target audience. You can also use targeted ads to display your business in front of the best potential customers for what you offer.

Establish Customer Relationships

Social media is a great way to start relationships with current and potential customers. Posting interesting content related to your general home repair business can help you engage with people who may need your services, helping you to establish relationships before they need an actual repair. Additionally, you can use social media to collect feedback and connect with customers who already know and trust you.

Generate More Leads

Social media can be used to generate more leads for your general home repair business. You can post promotions or discounts that can encourage people to reach out and inquire about your services. Additionally, you can post content that offers solutions to common home repair issues that address prospects’ challenges, providing them with useful information and encouraging them to contact you.

Appear Active

Social media also allows you to appear active and relevant to your potential and existing customers. Posting regularly and engaging with comments and messages that you receive will help you appear active, professional, and reliable. This activity can also help you stay top of mind for customers who may need quick repair services.

Which social media channels are the most important for general home repair businesses?


Facebook is the largest social media platform with over 2 billion active users. Home repair businesses can create a Facebook page in order to post updates, target specific audiences, and communicate with customers. Additionally, Facebook provides a great platform to run ads and promote your business.


Twitter is a great platform for general home repair businesses to connect and interact with customers. It’s also a great platform to market your services and to show potential clients your work. Additionally, Twitter is great for networking with other home repair businesses and forming partnerships.


Instagram is a great platform to show off your work. Companies can post photos and videos of customer successes and updates on progress. Instagram is great for creating a brand identity, as well as networking with others in the space and growing your following.


Yelp is an important platform for home repair businesses since customers are likely to leave reviews and ratings on their experiences. Additionally, many customers search Yelp for information about local businesses, so having a Yelp page is important for building a customer base.


LinkedIn is great for networking with other individuals and companies in the home repair business. It allows businesses to build professional relationships and stay up-to-date on trends in the industry.

What goes into a successful general home repair business social media post?

When trying to reach potential customers for general home repair businesses, there are several key things to consider when crafting a successful social media post. Through understanding the importance of audience, content, and timing, you can create a post that is effective and engaging to prospective customers. Here are some tips to get you started:


Understanding your target audience is a crucial first step. Think about who your typical customer is and what interests them. Tailor your post to this audience to ensure that the content of the post is relevant and useful. Include high-quality images and videos that will capture attention, and focus on keywords that your audience is likely to be searching for.


Content is king when it comes to creating a successful social media post. Think about the topic you want to discuss, and make sure to provide value to users. Different types of content such as videos, images, quotes, and text can all be used to make the post unique and impactful. Keep it concise, and make sure to include a call to action to drive further engagement.


Timing is critical in making sure that your post reaches the right audience. Take the time to do your research and research when your target audience in active on social media. Post when they’re online and you’re more likely to see engagement. Additionally, consider posting at different times of day to maximize reach.

Social Media Post content ideas for general home repair Businesses

1. Post Content: Top 5 Tools Everyone Must Have at Home

Learn about the five most essential tools that you should always have at hand for minor repairs and updates. Don’t be left in a lurch when minor issues pop up, be prepared and save time and money!

2. Post Content: 5 Common DIY Mistakes and How To Avoid Them

We continue empowering homeowners by addressing the most common pitfalls you might face during your DIY endeavors. Avoid these mistakes and improve your repair skills by reading this article!

3. Post Content: Seasonal Maintenance: Preparing Your Home for Winter

Winter is coming! Beat the freeze with our comprehensive winter preparation guide. Here are some tried and tested ways to protect your home from the harsh weather!

4. Post Content: Home Improvement: A Guide on How to Patch a Drywall

You don’t always need a professional to do minor repairs in your home. In this easy guide, we show you exactly how to patch a drywall by yourself.

5. Post Content: Basic Plumbing 101: Fixing a Leaky Faucet

Got a leaky faucet at home? It's not as hard to fix as you may think. Save money on a plumber and do it yourself with our step-by-step guide.

6. Post Content: Eco-friendly Home Updates

Going green? We’re here to help. Here are some eco-friendly updates that not only help the environment but save you money in the long run.

7. Post Content: Tips to Increase Your Home Value: Kitchen Edition

“Kitchens sell houses”, they say, and we wholeheartedly agree. Check out our smart tips to increase the value of your home by giving the kitchen the love it deserves.

8. Post Content: Before & After: A Stunning Living Room Transformation

Witness a breathtaking living room transformation done by our team. We guarantee you'll feel inspired to start that home renovation you've been thinking about!

Remember the key for effective social media posts is to keep them engaging, visually appealing, and relevant. Use video tutorials, GIFs, infographics, pictures, etc., to make the posts more interesting. Keep the language conversational and make sure to engage with your audience in the comments’ section.

Example Instagram handles of successful general home repair Businesses

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Social Media Strategy for general home repair websites 2


Social Media Strategy for general home repair websites 4

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1. Mr Handyman (@mrhandymanllc)

Mr Handyman demonstrates a great example of quality content for a home repair business Instagram account. They regularly post before and after shots of their work illustrating their capability and talent which subsequently attracts followers naturally. Adding to that, the use of local hashtags and location tagging help them reach a more specific target audience.

2. Handyman Matters (@handyman_matters)

They successfully manage to incorporate a mix of content which includes DIY tips, projects they've completed, and promotional offers. They maintain a consistent posting schedule which is key in retaining visibility in Instagram's algorithm. This also gives a personality to the service they are providing, thereby humanizing the business.

3. Pimlico Plumbers (@pimlicoplumbers)

Social Media Strategy for general home repair websites 3

Pimlico Plumbers, though a plumbing focused business, is a great example of a successful home repair Instagram account due to their focus on behind-the-scene images and employee highlights. This gives a personal insight into the operations of the business, fostering trust and creating a deeper connection with their audience.

4. SERVIZ (@servizla)

SERVIZ is an excellent example of how to effectively run a home service account. Their posts include repair work, home renovation inspiration, and customer testimonials. This well-rounded content strategy, paired with their usage of hashtags, makes them a go-to place for anyone interested in home repair.

5. The Handyman Company (@thehandymancompany)

The Handyman Company has leveraged their Instagram account to showcase their work and build credibility. Their robust portfolio on Instagram gives potential customers a look at their craftsmanship and instills confidence about their services. They also engage their audience by providing seasonal home maintenance tips.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my general home repair business?

Social media management is essential for general home repair Businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my general home repair business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your general home repair business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my general home repair social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for general home repair Businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my general home repair business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your general home repair business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my general home repair business?

Yes, Avvale offers social media advertising services to help boost your general home repair business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my general home repair business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your general home repair business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for general home repair Businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my general home repair business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your general home repair business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for general home repair Businesses?

Avvale stands out thanks to our deep understanding of general home repair industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your general home repair business thrive in the digital landscape.

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