A Guide to Social Media for Haunted Attraction Businesses

How to start Haunted Attraction  on social media


It's no secret that social media plays a huge role in the success of businesses in today's digital world. For haunted attraction startups, this is especially true. With the right combination of digital strategies, these companies can reach prospective customers in a way that is both cost-effective and time-efficient.

Social media can be used to raise brand awareness, promote sales, and engage customers directly in a manner not possible with traditional advertising methods. Whether it be Facebook, Instagram, Twitter, or any other channel, tapping into these platforms gives brands a platform to deliver their message, build relationships, and drive sales.

This guide will provide an overview of social media platforms and a step-by-step guide to creating a successful social media strategy for haunted attraction startups.

Why is social media marketing important for haunted attraction businesses?


Social media marketing is a highly effective tool for business, particularly those in the haunted attraction industry. With the ability to reach millions of potential customers, social media allows haunted attraction businesses to expand their reach and gain more visibility. By using social media marketing, businesses can develop relationships with their customers, increase engagement and loyalty, and drive more customers through their doors.

Reach a Wider Customer Base

Using social media to market a haunted attraction business allows you to reach potential customers who may not be aware of your business otherwise. You can target potential customers based on their interests, location, age, gender, and more. This makes it easy to expand your customer base and build relationships with individuals in your local area as well as around the world.

Engage with Your Customers

Social media is a great platform for helping businesses engage with their customers. People love to share their thoughts and feelings, and social media allows you to tap into this. It also allows you to respond to customer feedback, build relationships with customers, and make sure that they are getting the best possible experience from your business.

Increase Brand Loyalty

By engaging with customers and responding to feedback on social media, businesses can create a sense of loyalty. People will remember and appreciate your attentiveness and this will create an association with your brand. Social media platforms also offer the ability to create loyalty programs, special offers, and incentives which can be used to increase customer loyalty.

Generate More Business

Social media is an excellent way to generate more customers for a haunted attraction business. By engaging with customers, you can create a buzz about your business and drive more customers to your door. You can also use social media to run promotions and offers to attract customers.


Social media marketing is an essential tool for businesses in the haunted attraction industry. It can help you reach a wider customer base, engage with customers, increase brand loyalty, and generate more business. By taking advantage of this powerful tool, businesses in the haunted attraction industry can reach more customers and drive more revenue.

Which social media channels are the most important for haunted attraction businesses?


Facebook is one of the most popular social media channels and an ideal platform for haunted attraction business startups to establish an online presence. Businesses can create a Page, share content, promote events, and create audience segments for targeted advertising.


Twitter is an ideal platform for reminding customers about upcoming events, sharing quick updates and responding to customer feedback. It is also a great platform for connecting with influential followers.


Instagram is an excellent platform for showcasing your business’s visuals such as behind-the-scenes images of set up or customer experience, while connecting with customers via reactions or comments.


YouTube is a great way to share your business’s message in an engaging and visually-appealing way. You can build a loyal following by posting how-to videos, interviews and more.

What goes into a successful haunted attraction business social media post?

Connect with Your Audience

A successful social media post for a haunted attraction business begins with understanding and engaging with the audience. Establishing a relationship with potential customers is key to growing and maintaining a high-quality audience. Know what kinds of content resonates most with your audience and tailor your posts accordingly. Using images and videos when possible can help to capture their attention and draw them into your message.

Create Compelling Content

Create content that encourages viewers to take action. Make sure the content includes an interesting story, factual detail and an attractive visual element that will motivate the entire story. Use language that people understand and avoid overly technical terms. Ask yourself, "what value am I providing in this post?"

Timing is Everything

Make sure to time your posts for when your target audience is most likely to respond. Choose the perfect times when daytime visitors are most likely to check their social media accounts and post accordingly. Keep in mind that recent studies suggest that most engagements occur within the first 30 minutes following publication, so be sure not to miss out on this short window.

Response and Engagement

Be sure to respond to comments on your posts and engage with your followers in real time. Monitor what potential customers are saying and get involved in conversations in related posts and on related topics. This can help to connect you to new potential customers and increase the reach and engagement of your post.

Measure Performance

Keep track of the performance of your posts to understand what type of content resonates best with your followers. Track the number of likes, shares, and comments and analyze trends over time. Use this information to help you maximize your performance on social media.

Social Media Post content ideas for haunted attraction Businesses

1. Behind the Scenes Tours

Delve deep into the shadows and mysteries of our haunted house. Explore the spine-chilling corners and meet the ghouls that reign in the darkness. Stay tuned for a sneak peek behind the scares!

2. Ghost Stories

Join us around our virtual campfire as we share the spookiest tales from our Haunted Mansion’s lore. Did you hear that creak? It’s just a story...or is it?

3. Countdown to the Opening

Only 30 days until we open our creaky doors! Are you brave enough to join us? Prepare for a hauntingly fun experience.

4. Meet the Actors

Meet our ghosts in person! Come face to face with the souls that tread our hallways. Will they give you a fright, or will they make your night?

5. Scare Facts

Did you know? Fear can boost your immune system by stimulating the production of white blood cells. Who knew our haunted attractions could be so...beneficial?

6. Flashback Fridays

On Fridays we remember our best scares, the screams that echo in our walls. Share your memories with us and join in the Frightful Friday Fun.

7. Spooky Quiz

How well do you know your ghouls and ghost stories? Take part in our Spooky Quiz and let's see if you get a scream score.

8. Testimonials

Scared the living daylights out of you? We’d love to hear your experience! Share your scare story with us and we may just feature it on our page.

9. Fan Moments

Snap a photo with your favourite haunt. Share your most memorable moment from our attraction, tag us, and we might just share the terror!

10. Challenge of the Week

This week's challenge: Make your way through our Scare Maze without screaming. Are you up for the challenge?

Example Instagram handles of successful haunted attraction Businesses

Social Media Strategy for haunted attraction websites 5

1. Knotts Scary Farm (@knottsscaryfarm)

Social Media Strategy for haunted attraction websites 1

Knotts Scary Farm is one of the largest and most iconic haunted attractions in the US. The brand's Instagram presence is exceptionally strong primarily for its exceptional visual content featuring a frightening ambiance and scares that thrill its followers. They smartly capitalize on user-generated content, frequently sharing guests' images and experiences. This not only keeps their content fresh, but also build a community around their brand, and encourages more guest engagement.

2. Eastern State Penitentiary (@easternstate)

Social Media Strategy for haunted attraction websites 2

This haunted attraction's Instagram success stems from the unique setting—in an actual, crumbling old prison—and the rich, atmospheric imagery this allows. Eastern State Penitentiary also effectively uses storytelling in their posts, blending historical fact and creepy tales to keep followers engaged. They also effectively use behind-the-scenes content that keeps followers intrigued year-round, not just during the Halloween season.

3. Netherworld Haunted House (@netherworldhauntedhouse)

Social Media Strategy for haunted attraction websites 3

The success of Netherworld's Instagram account can be credited to their tantalizing, high-quality images and videos that really give followers a taste of their frightful experience. They also do a great job of showcasing the detailed, intricate sets and costumed actors that visitors will experience, setting expectations high. Additionally, frequently updating followers about ticket sales and timings has made their account a key resource for customers.

4. The Queen Mary’s Dark Harbor (@qmdarkharbor)

Social Media Strategy for haunted attraction websites 4

The Queen Mary’s Dark Harbor Instagram stands out due to the spooky aura presented by the ship's rich history. They maintain a consistent aesthetic with their dark and striking visual narratives, which go along with the hair-raising tales about the ship and its hauntings. Their creative use of Instagram Stories and Highlights to share snippets from their horrifying mazes and scare zones also adds to their Instagram success.

5. The Bates Motel and Haunted Hayride (@batesmotel_pa)

This integrated use of Instagram showcases a perfect blend of promotions, testimonial shares, strong visuals, powerful actors, and glimpses from the event itself. The quality of images coupled with engaging captions forms successfully leads to high viewer engagement. They also maximize the use of every Instagram feature- IGTV, Stories, Reels, and standard posts, catering perfectly to their audience’s short attention span.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my haunted attraction business?

Social media management is essential for haunted attraction Businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my haunted attraction business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your haunted attraction business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my haunted attraction social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for haunted attraction Businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my haunted attraction business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your haunted attraction business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my haunted attraction business?

Yes, Avvale offers social media advertising services to help boost your haunted attraction business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my haunted attraction business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your haunted attraction business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for haunted attraction Businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my haunted attraction business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your haunted attraction business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for haunted attraction Businesses?

Avvale stands out thanks to our deep understanding of haunted attraction industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your haunted attraction business thrive in the digital landscape.

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