A Guide to Social Media for Haunted House Businesses

How to start Haunted House on social media


The Impact of Social Media on Haunted House Startups

Social media has become increasingly important for the success of businesses - particularly small businesses and startups. For haunted house startups, there are many ways in which social media can help them reach more potential customers and acquire new business. From artwork promotion to event marketing, employing the use of social media platforms can drastically increase the reach and efficacy of these horror businesses. Today, we will explore the various ways a haunted house startup can use social media to their advantage and expand their business.

Marketing through Artwork

The horror industry is often visually stunning, and art has become an integral medium to market scary attractions. From macabre photography to digital picture editing, marketers can create artwork that speaks to potential customers and intrigues them. By displaying this artwork on social media networks like Facebook, Twitter, and Instagram, haunted house startups can promote events, share new ideas, and drive engagement online. By building an effective yet spooky portfolio of art, haunted startups can increase their visibility and gain potential customers.

Attracting an Audience with Special Events

Many haunted startups rely on special events or seasonal changes to acquire new visitors. Social media networks have become extremely effective in this regard. Platforms like Facebook and Twitter provide fast and cost-effective ways to promote such events; from discounts and offers, to limited-time activities, and exclusive experiences, these networks can quickly broadcast to a wide audience. Additionally, online competitions and integrating polls can help garner more interest and add to the excitement.

Creating a Buzz with Contests & Giveaways

Contests and giveaways, are great ways to leverage the power of social media. Through competitions, haunted house startups can unlock new possibilities and reach more people. For instance, giveaways can target potential customers located near a particular distance or area. Other contests and giveaways can revolve around special days and the appeal of horror-related merchandise. In all, these techniques can be used to create a viral buzz and spread the word about an upcoming horror event.

Why is social media marketing important for haunted house businesses?


A Guide to Social Media for Haunted House Startups

Social media marketing is a powerful tool for haunted house startups, allowing businesses to reach a large and often engaged audience quickly and cost-effectively. Through social media platforms, haunted house businesses can showcase their attractions, build relationships with potential customers, and create a positive reputation for their brand.

Benefits of Social Media Marketing for Haunted House Businesses

Effective social media marketing can help haunted house businesses reach their target market, engage with their audience, and increase brand awareness. Here are some of the key benefits of leveraging social media for a haunted house business:

  • Reach a Wide Audience: Social media platforms have a large user base, giving companies the opportunity to spread the word about their attractions quickly and cost-effectively.
  • Engage with Potential Customers: Through engaging content and interactive elements such as polls and surveys, companies can build relationships with their customers and develop a personal connection with them.
  • Drive Traffic to Your Website: Social media can be used to drive qualified traffic to your website, where customers can find more information and take action, such as booking tickets or signing up for news updates.
  • Improve Visibility & Boost Brand Awareness: By creating a presence on social media, businesses can improve their visibility and boost awareness of their brand.

Develop a Social Media Strategy for Your Haunted House Business

Social media marketing can be a powerful tool for haunted house businesses, but in order to get the most out of it, it’s important to develop a strategic plan. Here are some tips for creating an effective social media strategy for your haunted house business:

  • Define Your Goals: Start by defining your goals. What do you want to achieve by leveraging social media: Increased visibility, improved customer engagement, higher web traffic, etc.

Which social media channels are the most important for haunted house businesses?


Facebook is a powerful and popular platform to reach out to potential customers for haunted house. It can be used to create events or post updates detailing special events or promotions. It is also a great platform to communicate with customers and interact with their posts and comments.


Twitter is a great platform to promote your haunted house. With Twitter's 280-character limit, it is the perfect place to set up promotional campaigns and contests. It's also an effective way to engage with customers quickly and reply to their questions in a timely manner.


Instagram is an excellent medium to reach out to younger audiences. One of the best ways to use Instagram is to post pictures and videos of your haunted house with appropriate hashtags to generate awareness. You can also use contests to boost engagement.


YouTube is a great way to draw more attention to your Haunted House business. You can post videos and behind the scene footage of your haunted house that your followers can get excited about. Be sure to include appropriate tags so your videos can be found easily by potential customers.

What goes into a successful haunted house business social media post?

Creating Engaging Content

The key to creating successful social media posts for haunted house businesses is engaging content. Posting content that captures attention and strikes an emotional chord with your target audience is essential. Approaches to creating engaging content may include developing compelling post headlines, using powerful visuals or videos, enticing potential customers with discounts, or sharing stories about your history and/or values.

Keeping It Short and Sweet

Posts should also be kept concise and to the point. Focus on communicating your message in a brief manner that captures attention quickly.

Including Appropriate Hashtags

Include hashtags to capitalize on the reach of your post. Your hashtags should be relevant to your brand, message, and target audience. Additionally, be mindful to use relevant hashtags in addition to your own branded hashtag.

Maintaining Frequency

It’s also important to maintain consistency with your posts. Establish a set schedule for when you will post and stick to it.

Social Media Post content ideas for haunted house businesses

1. Behind-The-Scenes Footage

Give your audience a sneak peak of what's happening behind the scenes. Post videos or images of makeup preparation, set designs, or costume fittings. This will excite them about the upcoming haunted house experience.

2. Terrifying Teasers

Post short, spooky teaser videos that give a glimpse of the frights to come without revealing too much. These can be from previous years or a taste of what this year's haunted house has to offer.

3. Spooky Facts

Engage your audience with creepy facts about haunted places, horror movies, or spooky folklore. Start a #SpookyFactFriday to engage your audience every week.

4. Testimonials

Sharing testimonials is a great way to build trust with potential visitors. You can post photos of past visitors accompanied by a quote about their experience.

5. Daily Countdown

When it’s close to opening time, a daily countdown can increase anticipation. Each day, post a picture with a countdown number and maybe a hint about the haunted house.

6. Staff Profiles

Sometimes, the people behind the scares are just as interesting as the haunted house itself. Post profiles of your talented cast and crew, from makeup artists to actors.

7. Safety Measures

Ensure your guests that their safety is your top priority. Post about the safety measure you are taking, especially during this time of Covid-19. This can include staff wearing masks, sanitizing stations, and limiting the number of entrants.

8. Fun Polls or Quizzes

Create interactive content like a poll asking your followers which horror character they find most terrifying, or a quiz to see how much they know about horror movies or haunted houses.

9. Throwback Thursday

Post photos or videos from the past that show the evolution of your haunted house. This not only relives the memories of previous guests but also shows potential ones the improvement and expansion over the years.

10. Haunted House Tips

Guide your future guests with tips on how to maximize their haunted house experience. These tips can range from what to wear, whether children can join, or some fun ways to react to the spooks within.

Example Instagram handles of successful haunted house businesses

1. Cutting Edge Haunted House (@cuttingedgehauntedhouse)


Social Media Strategy for haunted house websites 1


Based in Fort Worth, Texas, Cutting Edge Haunted House is known as one of the best haunted houses in America and they're extremely successful on Instagram. Their success may be due to their mix of promotional posts, behind-the-scenes sneak peeks, and audience engagement. The account keeps its audience eager and excited about what's to come, while the creepy graphics maintain the thrilling atmosphere all year round.

2. Haunted Mansion (@hauntedmansion)


Social Media Strategy for haunted house websites 2


The haunted mansion keeps their followers engaged with high-quality images/videos and regular updates about the attractions. They also leverage user-generated content well, frequently featuring pictures and videos from their visitors. This strategy increases audience engagement, trust, and provides free promotion to their followers.

3. Netherworld Haunted House (@netherworldhauntedhouse)


Social Media Strategy for haunted house websites 3


Based in Stone Mountain, Georgia, Netherworld Haunted House utilizes their Instagram account to build a strong brand personality. High-resolution photos and videos of their intricate sets and costumes are shared, giving followers a taste of the thrilling experience. They also host Instagram Lives providing exclusive sneak peeks and making the audience feel more engaged with the brand.

4. ScareHouse (@scarehouse)


Social Media Strategy for haunted house websites 4


This haunted house in Pittsburgh, Pennsylvania, uses its Instagram account to build anticipation and drive ticket sales with regular updates and teasers. It features posts of characters in full make-up and costume, giving followers a glimpse of what they can expect. They also engage their followers with questions in the caption sparking conversation and getting more visibility.

5. The Bates Motel (@thebatesmotel.pa)


Social Media Strategy for haunted house websites 5


Claiming to be America's most horrifying motel, The Bates Motel leverages Instagram to showcase the haunted experience it provides. By using compelling narratives in their posts, they draw in their followers and engage them. They also regularly host contests providing discounted entry tickets, which helps to increase engagement and encourages followers to attend their attraction.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my haunted house business?

Social media management is essential for haunted house businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my haunted house business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your haunted house business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my haunted house social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for haunted house businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my haunted house business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your haunted house business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my haunted house business?

Yes, Avvale offers social media advertising services to help boost your haunted house business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my haunted house business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your haunted house business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for haunted house businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my haunted house business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your haunted house business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for haunted house businesses?

Avvale stands out thanks to our deep understanding of haunted house industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your haunted house business thrive in the digital landscape.

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