A Guide to Social Media for Healthcare Businesses

How to start Healthcare on social media


As a healthcare startup, staying up-to-date with the latest trends in social media can help you promote your services and reach potential customers. Social media is now an essential platform for businesses of all kinds, including healthcare startups. This guide provides an overview of the impact social media has on healthcare startups, and how you can use it to your advantage.

Why Social Media Matters for Healthcare Startups

Social media has completely transformed the way businesses generate leads, increase customer loyalty, and advertise their products and services. With healthcare startups, social media provides a convenient and cost-effective way to attract and engage with potential customers, build brand awareness, and spread information on new products and services.

Social media can also be used to establish trust. Patients are more likely to trust a healthcare provider if they see that they are active on popular social media platforms. This can help to attract new customers and build long-term loyalty.

Using Social Media Effectively

Using social media effectively requires a well-structured and consistent approach. For healthcare startups, it is essential to have a presence on the most widely-used platforms, such as Facebook, Twitter, and Instagram. Depending on the nature of your business, you may also need to set up accounts on other specialized networks, such as LinkedIn or YouTube.

To ensure that your social media efforts are successful, you also need to be able to track and measure your results. This includes metrics such as engagement rates, conversions, and the demographics of your followers. By monitoring your social media performance, you can evaluate the effectiveness of your campaigns, and fine-tune them for better results.

Getting Started with Social Media

Getting started with social media can seem overwhelming, but there are some simple steps you can take to ensure that your efforts are successful. To start with, set up accounts on the major networks, and fill out each profile completely, including contact information and links to your website. Once you have established your presence, it’s time to start engaging with your audience: post frequent updates, respond to comments, and write engaging

Why is social media marketing important for healthcare businesses?

Social media marketing is an essential part of a healthcare business’s marketing strategy. It allows healthcare businesses to reach a wide audience of potential customers, build brand awareness, and engage with their customers in meaningful conversations. With social media, healthcare businesses can share content, announce news, and connect with their customers quickly and easily. Additionally, with the ability to track and analyze data, social media provides valuable insight into customer behaviour and preferences, so businesses can tailor their messaging and offerings to meet the needs of their audiences.

Social media also provides an invaluable opportunity for customer experience. By actively engaging with customers on social media platforms, healthcare businesses can gain valuable feedback on their services, offerings, and policies, and create deeper connections with their customers. Moreover, social media provides a platform for healthcare businesses to respond quickly and effectively to customer inquiries, ensuring customer satisfaction and loyalty.

Which social media channels are the most important for healthcare businesses?


Facebook has the opportunity to be a powerful marketing tool for healthcare-related businesses as it makes it easy to segment audiences, craft target ads, and create unique content. Utilizing a Facebook page allows healthcare businesses to reach a wide variety of potential customers, engage with them, and build relationships.


Instagram is an excellent platform for healthcare businesses that want to build community, since it is primarily visual. Through the use of engaging visuals, such as before and after photos or infographics, you can educate your followers on health topics and promote your services to a more targeted audience.


Twitter allows healthcare businesses to quickly and easily disseminate news, announce promotions, and connect with influencers and experts relevant to their industry. By providing timely, informational content, healthcare businesses can establish a powerful presence.


Pinterest is ideal for businesses that sell healthcare related products, since it is so visually based. Healthcare businesses can use Pinterest to reach out to a new, more creative audience. It is also an effective platform for driving website or blog traffic through the use of boards that link to relevant content.


YouTube is a great way for healthcare businesses to reach potential customers and explain their services in more detail, since it can host more comprehensive content. Videos can be used to answer frequently asked questions or provide information about how certain treatments work. Videos are also more likely to be shared and can enhance search rankings.

What goes into a successful healthcare business social media post?

Relevant Audience

An important first step in devising a successful social media post for healthcare startups is to determine the target audience. Who are the people that this post is aimed at? Is it directed to potential customers, investors, or partners? Knowing the target audience will help determine the type of content needed in the post.

Engaging Content

Once the target audience has been identified, it is important to choose content that is engaging. The content that comprises the post should focus on the particular area of healthcare expertise that the startup has. Consider including an image or multimedia such as a video or audio clip that will generate interest.

Clear Call-to-Action

The post should also contain a clear and concise call-to-action, such as “Learn more about our services” or “Follow us to get updates.” This is a great way to direct viewers and potential customers to the website, blog, or other media that will enable them to find more detailed information.

Track the Results

Not only is it important to keep track of the post’s reach and engagement, but also measure the results of the message. How many clicks did the post receive? How many conversions? What was the average time each user spent on the page? By tracking key metrics such as these, health startups can assess the success of their post and identify which strategies are working the best.

Social Media Post content ideas for healthcare businesses

1. Healthy Lifestyle Tips

Share posts about nutrition, exercise, and general wellness. Educate your audience on preventing or dealing with certain health issues, and inspire them with success stories.

2. News and Updates

Keep your followers updated with the latest news in health and medicine. This could include news about new treatments, redevelopment, or advances in medicine.

3. Behind the Scenes

Show off what happens behind the scenes at your facility, whether it's a pharmacy, clinic, or hospital. This way, the audience gets to know the people behind the brand.

4. Patient Stories

Kudos to patients who have battled health issues and come out victorious. Their stories can serve as inspiration for others. However, ensure you have necessary permissions to share personal information.

5. Ask the Expert

Facilitate a Q&A session with a medical professional from your establishment. This allows your audience to gain valuable insights, clear doubts and it establishes trust.

6. Health Awareness Events

Posts about health awareness months, weeks, or days. For example, World Diabetes Day, Breast Cancer Awareness Month, etc. Share stats, facts, prevention tips related to these topics during these events.

7. Healthy Recipes

Share simple, nutritious recipes or healthy alternatives to popular foods. Explain why these recipes are healthier options.

8. Health Myth-Busting

Debunk common health myths or misconceptions. This instills knowledge amongst your audience and ensures they make informed health decisions.

9. Testimonials

Share real-world testimonies and positive reviews from patients. This strengthens trust in your brand.

10. Staff Highlight

Highlight individual team members from various roles within your organization. It adds a personal touch and showcases your team's dedication.

Example Instagram handles of successful healthcare businesses

1. Mayo Clinic (@mayoclinic)

Social Media Strategy for healthcare websites 1

Mayo Clinic applies a personalized approach to Instagram, making their account successful. They curate their content to share patient stories, informational and inspirational posts, and occasional behind-the-scenes glimpses into the healthcare industry. This human-centric approach coupled with solid information gives their followers relatable and valuable content.

2. Cleveland Clinic (@clevelandclinic)

Social Media Strategy for healthcare websites 2

Cleveland Clinic's Instagram account is an excellent example of an informative and accessible healthcare business. Their success on the platform could be attributed to their balanced use of infographics, doctor profiles, patient stories, and essential health tips. They are always ensuring the content resonates with their audience - promoting healthier lives.

3. Johns Hopkins Medicine (@hopkinsmedicine)

Social Media Strategy for healthcare websites 3

The success of Johns Hopkins Medicine on Instagram can be attributed to their focus on education. They consistently post interesting, digestible health facts and tips. Their posts often feature beautiful graphics and professional photography, making their feed visually appealing and engaging.

4. Kaiser Permanente (@kpthrive)

Social Media Strategy for healthcare websites 4

Kaiser Permanente thrives on Instagram through the use of human interest stories, health advice, and professional insight. They highlight their employees, community involvement, as well as caregivers providing a human side to their brand. This, complemented by informative posts about leading a healthy lifestyle, explains their success.

5. CVS Pharmacy (@cvspharmacy)

Social Media Strategy for healthcare websites 5

CVS Pharmacy is successful in leveraging Instagram to connect with their customers. Their content strategy is curated around wellness advice, seasonal health tips, and product promotions. The convenience of health and wellness tips paired with products from their stores creates an effective sales platform.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my healthcare business?

Social media management is essential for healthcare businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my healthcare business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your healthcare business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my healthcare social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for healthcare businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my healthcare business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your healthcare business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my healthcare business?

Yes, Avvale offers social media advertising services to help boost your healthcare business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my healthcare business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your healthcare business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for healthcare businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my healthcare business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your healthcare business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for healthcare businesses?

Avvale stands out thanks to our deep understanding of healthcare industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your healthcare business thrive in the digital landscape.

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