A Guide to Social Media for Illustration Businesses

How to start Illustration  on social media

The use of social media is now seen as an essential part of modern day business and for illustration startups, this is no exception. Social media can offer invaluable opportunities to engage customers, create brand awareness, and most importantly, help with sales. From launching trading pages to creating targeted advertising campaigns, the power of social media can help illustration startups reach a wider audience, establish a strong web presence, and drive conversions.

However, understanding how to use social media efficiently and effectively is key. It isn’t just about setting up profiles and blasting promotional messages to try and get more followers and fans; it is about creating engaging content and consistently delivering an enjoyable customer experience. With this guide to social media for illustration startups, you can gain an understanding of the potential of social media and how to best use it to get your business the attention it needs.

Why is social media marketing important for illustration businesses?

Gone are the days of traditional marketing tactics to promote your business. As an illustration startup, you're facing ever-increasing competition and need to differentiate your business from the competition. That's why leveraging the popularity of social media is essential for success. Social media is one of the biggest trends on the internet, it is a powerful marketing tool for businesses of all sizes, and it has many advantages. Here are some reasons why it should be a key element of your overall marketing strategy:

1. Brand awareness: Social media provides a highly effective way to spread the word about your illustration business. It allows you to reach a larger audience, create relationships with potential customers, and announce new products and services. It can also help to create a sense of loyalty and trust among your followers.

2. Improved customer service: Social media provides a great platform to interact directly with your current and potential customers. You can quickly respond to inquiries and complaints, providing better customer service, and ultimately leading to higher customer satisfaction levels.

3. Increased website traffic: By regularly posting on social media, you can significantly drive more traffic to your website and optimize your website for the search engines. This will help to increase your visibility online and improve your search engine rankings.

4. Low cost: Social media is one of the most cost-effective methods of marketing. It requires very little investment and can have a high return on your investment.

5. Lead generation: Targeted social media campaigns can be used to generate leads and increase the number of customers. This can be achieved by tailoring your campaigns to target specific audiences.

Overall, social media is an essential tool for any illustration startup looking to increase their visibility and build a loyal customer base. It can also help to improve customer service, drive website traffic, and generate leads. With so many advantages, it should be an integral part of any illustration business’s marketing strategy.

Which social media channels are the most important for illustration businesses?


Facebook is one of the most popular social media platforms for small businesses. It enables businesses to create profiles, advertise their products and services, and interact with customers. Additionally, it provides access to powerful targeting and insights tools so businesses can track their performance and reach their marketing goals.


Instagram is best for businesses that have visual products that can be showcased through photos and videos. It is an easy way to promote your products and services to a wide range of followers. Additionally, it is becoming a go-to platform for businesses to reach millennials and Gen Zers.


Twitter is great for businesses that want to share updates, events, or product launches regularly. Businesses can reach thousands of people in a matter of seconds by creating engaging tweets using hashtags, mentions, and photos. Additionally, it is a useful platform to engage with customers and for customer service.


Pinterest is a great platform for businesses that have visual products, want to increase engagement, and boost sales. Businesses can post their photos, videos, and products to attract customers. They can also use relevant hashtags, boards, and descriptions to make it easier for customers to find their pages and products.


YouTube is a great platform for businesses, especially those that provide services. Businesses can promote their products, services, tutorials and other educational content through YouTube. They can also use ads and influencers to reach their target audience. Additionally, YouTube can be used to build brand awareness and trust.

What goes into a successful illustration business social media post?

Creating a Post:

When creating a social media post for an illustration business, it's important to consider the tone, content, and visuals used. Posts should have an overarching message and should always reference the business or service being promoted. Visuals should be appropriate and engaging - this can be anything from illustrations to videos or interactive content.


Your social media posts need to be friendly and engaging. Use language that speaks to the people you are trying to reach and reflects your values. You also want your posts to portray a sense of enthusiasm or fun to draw people in.


Post content should be relevant and timely. Your posts should be useful to the people reading them with a specific focus on the types of services you offer. Additionally, using trending topics or memes related to illustration can help draw more interest.


The visuals you use should be related to your business and chosen to create a lasting impression. Images of illustrations, behind-the-scenes videos, and interactive content are great options. Consider including animation or gifs to add an extra level of engagement.

Social Media Post content ideas for illustration Businesses

Showcase your work on Instagram

As an illustrator, building a portfolio of your work online is key. One of the best ways to accomplish this is to post your art to your Instagram account. Not only can you use your profile page to show some of your best work, but you can also link your other social media profiles as well. Build a cohesive look and feel for your content and start attracting potential clients with your art.

Create a blog for your artwork

A great way to get yourself noticed is to start your very own blog and showcase some of your newest sketches, works in progress, and the occasional finished art. Talk about your recent drawings, painting tools, process, and more. This is a great way to connect with potential clients and interact with them – something that is impossible to do when your artwork is tucked away in a portfolio.

Connect with other illustrators

Networking is something that absolutely cannot be overlooked as an illustrator – the more connections you have in the industry, the better. Connect with other illustrators on platforms like LinkedIn, Twitter, and Instagram. You can also find illustrator-only groups to join and share your art with. Networking is a great way to get more eyes on your art and start building up your contacts in the illustration industry.

Example Instagram handles of successful illustration Businesses

Social Media Strategy for illustration websites 1

Social Media Strategy for illustration websites 3

Social Media Strategy for illustration websites 4


1. @RileyMainguy Illustrations

Riley Mainguy has over 1 million followers on Instagram, and her account showcases digital illustrations that focus on the beauty of natural elements and the power of friendship.

Her illustrations often feature two main characters — often featuring animals, plants, and expressive people — and are full of colour. With her vibrant and whimsical art style, many of her posts receive thousands of views and likes.

2. @AmyCloudIllustrations

Amy Cloud is a professional illustrator and cartoonist, and her Instagram account features her various illustrations andanimations. Featuring characters from her comic books, she often posts GIFs of her artwork to create a sense of movement and make her art stand out.

The quality of her work is very high and she often writes humorous captions that draw viewers in to her posts. With over 600k followers, its clear her page resonates with people who appreciate art and her unique style.

3. @thestressedcreative

TheStressedCreative creates an array of eye-catching illustrations and is known for their colourful layered collage-style artworks. They post both physical pieces as well as digital artworks to their Instagram page.

The account has grown to almost 90k followers in a few years, likely a result of its own unique, vibrant visual style and clever captions. TheStressedCreative showcases a unique kind of art that stands out and draws viewers in.

4. @happycabin

Happy Cabin is a niche illustration account for those interested in illustrations of rural life and urban nature of Japan. Featuring an array of cute animals, unique landscapes, and idyllic rural scenes, the account has created a distinct world that attracts viewers far and wide.

The account has almost 200k followers and is respected worldwide for its terrifically detailed artwork and its use of positive messages that resonate with people of all ages.

5. @joemcmahonillustration


Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my illustration business?

Social media management is essential for illustration Businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my illustration business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your illustration business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my illustration social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for illustration Businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my illustration business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your illustration business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my illustration business?

Yes, Avvale offers social media advertising services to help boost your illustration business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my illustration business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your illustration business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for illustration Businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my illustration business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your illustration business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for illustration Businesses?

Avvale stands out thanks to our deep understanding of illustration industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your illustration business thrive in the digital landscape.

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