A Guide to Social Media for Interior Design Businesses

How to start Interior Design on social media


Social media has changed the way businesses operate around the world, particularly in the world of interior design. With the explosion of various social media networks over the past few years, interior design startups now have unprecedented access to their target markets. By leveraging the power of social media, interior design startups can gain a competitive advantage by creating relationships with their customers, increasing their brand awareness, and improving their visibility.

Social media is a powerful tool that can be used to build strong relationships with customers and to increase the visibility of a business. It allows startups to interact with their customers in a more direct and engaging way, as well as to showcase their products and services. Additionally, interior design startups can use social media to generate leads, emphasize their unique selling points, and build their customer base.

In this guide, we will discuss the importance of social media for interior design startups, the benefits it can provide, and the strategies they can implement to get the most out of their social media efforts.

Why is social media marketing important for interior design businesses?


Social media marketing is one of the most effective ways for an interior design business to reach their target audience. Social media allows businesses to easily connect and engage with potential customers. Additionally, it can be used to quickly and easily spread brand awareness. Using social media can also create a competitive advantage by allowing businesses to provide their customers with valuable, up-to-date information. In this guide, we will discuss the importance of social media marketing for interior design businesses and provide tips on how to use it effectively.

Why Social Media Marketing is Important

Social media marketing is an important tool for interior design businesses as it allows them to reach their target audience, create brand awareness, and increase their customer base. Social media can be used to share content about their services, run promotions and competitions, and engage with their followers. Additionally, businesses can use social media to gain customer feedback, which can help them to improve their services and increase customer satisfaction.

Tips for Using Social Media for Interior Design Businesses

Interior design businesses should use the following tips when creating a social media presence:

  • Choose the Right Platforms: Not all social media platforms are created equal. Different platforms have different audiences, so be sure to choose the right ones for your business.
  • Post Quality Content: Quality content is key to social media success. Make sure your posts are engaging, visually appealing, and relevant to your business.
  • Interact with Followers: Followers want to feel heard and appreciated, so be sure to respond to comments and engage with your followers.
  • Be Consistent: Consistent posting is essential for social media success. Make sure to post regularly so your followers stay engaged and informed.
  • Take Advantage of Ads: Social media advertising can help you reach a larger audience. Be sure to take advantage of this effective and affordable tool.

Social media marketing is an effective tool for interior design businesses to reach their target audience, create brand awareness, and build customer relationships. By following the tips

Which social media channels are the most important for interior design businesses?

1. Facebook

With over a billion users, Facebook can provide interior design businesses with a broad scope of exposure and monetization opportunities. Through Facebook, interior design businesses can post updates related to recent projects, deals, and promotions to keep customers engaged. Additionally, businesses can run ads to reach new audiences and drive sales.

2. Instagram

Interior design businesses have the potential to use Instagram as a marketing tool by establishing their brand, showcasing products and services, engaging with customers, and driving sales. Instagram is all about visual storytelling. Designers can position themselves as trendsetters by showcasing beautiful images of their recent designs to potential customers.

3. Houzz

Houzz is an online platform for home remodeling and design. It is a great place for interior design businesses to showcase their work and connect with potential customers. Houzz offers a wide range of tools, such as a portfolio, project management, reviews and ratings, and a discussion board.

4. Pinterest

Pinterest is an image-based social network. Interior design businesses can use Pinterest to post images of their projects, services, and other relevant content that potential customers can explore. Pinning posts can help businesses reach new audiences by appearing in targeted search results.

5. YouTube

YouTube is an effective platform for interior design businesses to showcase their work and engage with their audience. Through YouTube videos, businesses can demonstrate their creative process and level of dedication to projects. This can help them stand out from the competition and develop a strong following.

What goes into a successful interior design business social media post?

Creating Posts that Engage

Creating engaging and attractive content is the key to successful social media posts for interior design businesses. Of course, the content must be relevant to interior design topics, but designing interesting posts can help draw attention to your business. Posts should focus on a specific topic or concept that is related to interior design, and should be creative, informative, and entertaining. Images, videos, and interactive elements such as polls, quizzes, and questions can help give your posts more interest. Mentioning other relevant accounts in your posts can also help with boosting engagement.

Incorporating Keywords and Hashtags

When crafting social media posts, it’s important to use relevant keywords and hashtags. This will ensure your posts are visible to your target audience and will help your posts reach the right people. Hashtags you might consider using include #interiordesign, #interiorideas, #designinspiration, and #homestyling. You might also add in relevant location-based hashtags to tailor your posts to people in your area.

Keeping It Conversational

Social media is all about connecting and engaging with your followers, so it’s important to make sure your posts are conversational. Engaging with followers’ comments, responding to direct messages, and occasionally posting questions for your followers are great ways to encourage a conversation and to show that you value your customers’ input. You can also craft posts that get your followers’ creative juices flowing, such as asking for suggestions for a new project or presenting readers with a design challenge.

Social Media Post content ideas for interior design businesses

Bringing Natural Light Inside

Introducing windows and skylights is a great way to add extra light to a room, creating a space that feels airy and inviting. Check out our portfolio for ideas on how you can use light to break up the space in an exciting way!

Maximizing A Room's Features

What can you do to make the best use of a room's features? Whether that's decorative wall moldings, a cozy fireplace, or some built-in shelves, our design professionals can provide you with ideas on how to make use of every aspect of a room.

Creating the Perfect Bedroom Retreat

Creating a sanctuary in the bedroom can help to provide a sense of relaxation and comfort. From the perfect bedding and art, to pillows and draperies, our team of designers can make this dream a reality.

Choosing Wall Finishes

Choosing wall coverings may seem like a daunting task, but don't worry! We can help you narrow down the hundreds of options to bring your vision to life. From modern materials to classic finishes, there is a finish that is perfect for any space.

Example Instagram handles of successful interior design businesses

Social Media Strategy for interior design websites 1

Social Media Strategy for interior design websites 3

Social Media Strategy for interior design websites 4


1. Peter Ippolito Interior Design:

This account showcases interiors and exteriors with beautiful photographs that capture the attention and feel of the space. Their posts are often thoughtful, reflecting the unique way that Peter Ippolito Interior Design approaches each of their designs. Their posts showcase the intricate details and the thought that goes behind each of their projects. Additionally, the account has a very large following, with almost 100k followers, which speaks to their success.

2. B. L. Interieur:

This Instagram account focuses on luxurious, high-end interiors. Each of their posts have stunning, professional photographs, as well as detailed descriptions that give followers insight into how each project was designed. The account also shares lifestyle shots that inspire their audience, using beautiful objects and settings to capture the atmosphere of their work. With almost 25 thousand followers, B.L. Interieur is well established.

3. 2id Interiors:

2id Interiors is a Canadian interior design firm that focuses on modern, contemporary designs. Their Instagram feed is filled with photographs of spacious, airy dwellings that showcase the attention to detail that goes into their designs. They also often post before & after photos which add a sense of progress and show followers how their projects have developed. This account has over 8 thousand followers.

4. DeJuan Stroud Interior Design:

This Instagram account is devoted to the interior and outdoor designs of DeJuan Stroud. His posts showcase his elegant, minimalistic approach to design, and always feature high-quality photographs. He also shares industry news and travel snaps, which adds a personal touch to his account. His posts feature vibrant, bold colors, and the overall aesthetic of the account captures the eye of viewers. This account has grown to almost 3 thousand followers.

5. Steven Gambrel Inc:

This account is primarily focused on the designs of luxury properties. Their page consist of images of completed projects, furniture details, and architectural features. Steven Gambrel Inc also shares inspiring lifestyle and architecture images, as well as snippets of the creative processes. They keep their followers up to date with happenings

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my interior design business?

Social media management is essential for interior design businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my interior design business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your interior design business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my interior design social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for interior design businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my interior design business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your interior design business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my interior design business?

Yes, Avvale offers social media advertising services to help boost your interior design business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my interior design business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your interior design business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for interior design businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my interior design business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your interior design business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for interior design businesses?

Avvale stands out thanks to our deep understanding of interior design industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your interior design business thrive in the digital landscape.

Business Plan Template Interior Design

Business Plan Template for Interior Design Businesses

Website Design & Development Interior Design

Website Design & Development for Interior Design Businesses