A Guide to Social Media for Physical Therapy Businesses

How to start Physical Therapy on social media


Social media has revolutionized the way businesses can interact with their customers. From promoting new products and services to offering support and feedback, it has become an invaluable tool for small businesses to gain market exposure and grow. Physical therapy startups are no exception, and many are utilizing different forms of social media to reach new clients and broaden their impact.

Why is social media marketing important for physical therapy businesses?

Social media marketing is an important tool for physical therapy businesses as it helps them reach their target customers and create visibility for their services. It can also assist in establishing relationships with current and potential customers, driving traffic to their website, and increasing brand awareness. Additionally, physical therapists can use it to build credibility among their peers and generate referrals.

When it comes to physical therapy business, social media marketing is key for highlighting services, promoting events, engaging customers, and offering valuable information to potential patients. By utilizing social media, physical therapy businesses can connect with their customers on a personal level and showcase their services in a unique and engaging way.

Social media marketing is also important for physical therapy businesses because they can share results of successful treatments and therapies, creating a positive image in the community. They can also keep customers up-to-date on any upcoming news or developments, as well as communicate with them directly regarding any updates or changes.

By using social media, physical therapy businesses can also build relationships with their customers and create an effective and long-lasting relationship. This can be done by responding to customer inquiries, thanking them for their loyalty, or even by providing additional guidance and resources. Through this, physical therapy providers can gain valuable feedback from customers, helping them acquire new patients and promote their services more effectively.

Ultimately, social media marketing is an essential tool for physical therapy businesses, allowing them to reach their target customers, build relationships with patients, and stay competitive in today’s digital world.

Which social media channels are the most important for physical therapy businesses?


Facebook is one of the most popular social media networks, and it is an essential tool for physical therapy businesses. It allows you to spread awareness of your services, engage customers and potential customers in conversations, and promote events and specials.


Instagram is a visual platform that allows you to show off your brand and physical therapy services. It’s a great way to highlight the successes of your clients and to inspire potential customers. Instagram stories also give you the opportunity to give a behind-the-scenes look at your practice, as well as share short clips and tutorials.


Twitter is a great way to interact with potential and existing clients. You can easily share new content, interact with customers, and join conversations related to physical therapy. It allows for an almost real-time response, which helps to build relationships and engage customers.


YouTube is a great platform for physical therapy businesses to create content that educates and engages potential clients. Through creating content such as educational videos and tutorials, you can drive traffic and build trust. It also provides an opportunity to showcase successful client stories and demonstrate how physical therapy can help improve their lives.

What goes into a successful physical therapy business social media post?

Know Your Audience

One of the most important elements of creating successful social media posts for physical therapy businesses is to know who your audience is. Define the characteristics of your target audience, including their age, gender, interests, and geographic location. Also, research what platforms they prefer and create content tailored for each one.

Create Engaging and Short Content

Social media posts that are too long can distract from the message or appear overwhelming for readers. Keep posts concise and straightforward, providing enough detail to be informative but not too much that readers find it boring. Use compelling visuals like videos or infographics to engage readers and make sure to answer any questions that would arise.

Include a Call-to-Action

Providing a call-to-action (or CTA) in your post can be a great way for physical therapy businesses to increase engagement and get more leads. Try to make your CTA short and simple, and drive readers back to your website or blog to learn more. Include a link or hashtag in your post so readers know where to go for more information.

Stay on Top of Trends and Monitor Your Performance

Creating successful social media posts for physical therapy businesses requires staying up-to-date and knowledgeable about trends in the industry. Use relevant hashtags to display your post in popular conversations around physical therapy. Monitor how your post performs in terms of engagement and reach, and use the data to measure your success and strategize for future posts.

Social Media Post content ideas for physical therapy businesses

Boost Recovery with Physical Therapy Services

Your body is capable of so much - stay active and injury-free with physical therapy. #physicaltherapy #activelifestlye #wellness

Take Control of Your Health in 2021

Commit to learning more about your health with physical therapy services. #healthgoals #physicaltherapy #wellnessjourney

Say Goodbye to Pain with the Right Physical Therapy

You don't have to live with chronic pain. Physical therapy can help. #saygoodbyetopain #physicaltherapy #wellness

Improve your Mobility with Physical Therapy

Enhance your mobility and flexibility with physical therapy services. #mobilitymatters #physicaltherapy #greatmoves

Example Instagram handles of successful physical therapy businesses

Social Media Strategy for physical therapy websites 1

Social Media Strategy for physical therapy websites 3

Social Media Strategy for physical therapy websites 4

1. Prime Physiotherapy

Prime Physiotherapy has an impressive 24.3K followers and a 4.5 star rating. What’s unique about their Instagram account is their use of dynamic images to showcase their services. They use high resolution images and videos to demonstrate their physio treatments, explain why they’re effective, and the value they offer to their customers. This has also been combined with a variety of creative techniques to make everything look and feel professional.

2. West End Physiotherapy

West End Physiotherapy is one of the most popular physiotherapy Instagram accounts with over 50K followers. Their Instagram account is very aesthetically pleasing due to their use of modern and professional photos, colors, and fonts. West End Physiotherapy also regularly shares helpful content such as tips and advice surrounding physio treatments, recovery sessions, and exercise regimes. This is a great way to provide value to their followers and keep them engaged.

3. Flux Physical Therapy

Flux Physical Therapy is an Instagram account with just under 5K followers, showing that even smaller accounts can become successful. Flux Physical Therapy’s organic approach to connecting with their followers is what makes them stand out. They regularly post photos of their clients, before and after images, and stories of their clients’ progress. Every post contains a personal message which ensures potential customers feel connected and part of Flux Physical Therapy’s community.

4. PhysioActive

PhysioActive has over 17K followers and updates its community on a regular basis. They create educational content such as blog posts that explain the latest physio treatments, and this helps to attract new potential customers. On top of this, they regularly post inspirational stories along with professional photos and videos of their services. This helps them to showcase the value they offer while connecting and engaging with their followers.

5. Revive Physiotherapy

Revive Physiotherapy has 13.3K followers and focuses its content approach around relief in relation to pain and discomfort. They use creative images and video demonstrations to provide step-by-step instructions on

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my physical therapy business?

Social media management is essential for physical therapy businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my physical therapy business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your physical therapy business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my physical therapy social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for physical therapy businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my physical therapy business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your physical therapy business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my physical therapy business?

Yes, Avvale offers social media advertising services to help boost your physical therapy business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my physical therapy business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your physical therapy business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for physical therapy businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my physical therapy business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your physical therapy business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for physical therapy businesses?

Avvale stands out thanks to our deep understanding of physical therapy industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your physical therapy business thrive in the digital landscape.