A Guide to Social Media for Student Accomodation Businesses

How to start Student Accomodation on social media


Social media has drastically changed the way businesses interact with their customers and stakeholders. Student accomodation startups are no exception and can benefit from leveraging the power of major social media platforms. Now more than ever, having a solid social media presence has become a cornerstone of successful student accomodation startups.

Benefits of Social Media for Student Accomodation Startups

Social media enables student accomodation startups to create a sense of community and foster relationships with students and other stakeholders. By using platforms like Instagram, Facebook, and Twitter, student accomodation startups can share information and updates about new offerings or updates in a timely and engaging manner.

Social media also enables student accomodation startups to increase visibility and reach more potential customers. Through targeted advertising campaigns, student accomodation startups can tailor their offers and services to a much wider audience. This, in turn, can lead to more potential customers and improved profits.

Social Media Best Practices for Student Accomodation Startups

When it comes to using social media for student accomodation startups, it is important to create content regularly, interact with customers and followers, and respond to comments and messages promptly. Additionally, student accomodation startups should use creative visuals such as videos and pictures to engage with an audience and stand out in the digital landscape.

By following the best practices and leveraging the power of social media, student accomodation startups can maximize their reach and build meaningful connections with their target audience.

Why is social media marketing important for student accomodation businesses?


Social media is a powerful marketing tool for student accommodation businesses. It can be used to engage with potential customers, increase brand awareness, and drive customers to your website. By leveraging the latest trends, businesses can tap into a large customer base and create effective campaigns that will help build relationships and customer loyalty.

The Benefits of Social Media for Student Accommodation Businesses

Social media marketing offers numerous advantages for student accommodation businesses, including:

  • Reaching a large target audience quickly.
  • Establishing strong relationships with customers.
  • Increasing brand awareness.
  • Generating organic leads.
  • Building trust and credibility.
  • Gathering user feedback.
  • Measuring success and revising campaigns.
Steps to Successfully Use Social Media for Student Accommodation Businesses

Successfully marketing student accommodation businesses on social media platforms requires a few steps:

  1. Create social media profiles on the most relevant platforms.
  2. Optimize your profiles.
  3. Develop engaging content.
  4. Engage with potential customers.
  5. Track results and measure success.

Social media marketing is an important tool for student accommodation businesses. By understanding the benefits, creating a strategy, and optimizing profiles, businesses can leverage social media to drive customer engagement and loyalty. With the help of social media, businesses can reach a large audience and create successful campaigns that will lead to more customers and increased brand awareness.

Which social media channels are the most important for student accomodation businesses?


With over 2 billion monthly users, Facebook is the world’s most popular social media platform. It’s the primary social media channel for student accommodation businesses, allowing them to easily reach out and engage with their target audience of students and potential customers.


Instagram is an excellent tool for marketing student accommodation. With over 1 billion users, it’s a great way to create beautiful, engaging visuals to build interest and showcase the best facts about your student accommodation business. Instagram can also be used to run promotions and encourage user-generated content.


Twitter is a microblogging and social media platform with 313 million monthly users. It’s a great way to connect with potential customers and build relationships by joining conversations surrounding student accommodation. Use it to respond quickly to customer complaints and inquiries to boost customer satisfaction.


LinkedIn is a professional networking platform used to build connections with like-minded people. It can be used to join conversations relevant to student accommodation and build relationships with potential customers. It’s also a great way to showcase any awards won or industry recognition given to your business.

What goes into a successful student accomodation business social media post?


Create Relevant Content

Creating content that is relevant to the student accomodation industry is key to successfully engaging your audience. Consider topics such as safety tips, access to amenities, student lifestyle stories, etc. Ask yourself: How does this content relate and appeal to my audience?

Choose the Right Channels

Choosing the right social media channel to target potential customers is important, as different platforms are suited for different types of content. For example, Instagram is great for visual content like photos and stories. Whereas Twitter is great for short snappy content and live video.

Identify Your Audience

It’s important to know who you are targeting when crafting your content. It’s not enough to post content, you must also ensure your audience can engage with it. Identify young professionals, families or university students who are searching for student accomodation and create tailored content to engage them.

Include A Call to Action

End your post with an effective call to action that encourages people to interact with your content, whether that’s clicking a link, visiting your site or signing up for a newsletter. Give your audience an easy and clear way to respond so they know they're making an impact.

Engage with Your Followers

Engaging with your followers is an essential part of social media. Make sure that you consistently respond to comments and queries in a timely manner. This will show that your student accomodation business is dedicated to delivering great customer service, building relationships and creating a connection with potential customers.

Social Media Post content ideas for student accomodation businesses

Student Accommodation – Perfectly Located

Don't miss out on our luxury student accommodation located just a stone's throw away from your university campus.

Everything You Need in One Place

Enjoy the convenience of having practically everything you need at your fingertips when you choose our student accommodation.

The Ultimate Ready-Made Home

We make sure your student accommodation is ready for you the moment you need it – make it feel like home in no time.

Great Amenities Onsite

Take advantage of the great amenities onsite like our onsite gym, cinema room, and communal lounge.

Feel Secure and Safe

All our accommodation is monitored 24/7 – giving you the peace of mind that you’re always safe and secure.

Example Instagram handles of successful student accomodation businesses

Social Media Strategy for student accomodation websites 1

Social Media Strategy for student accomodation websites 2

Social Media Strategy for student accomodation websites 3

Social Media Strategy for student accomodation websites 5

1. Urbanest Student Accommodation:

This Instagram account boasts thousands of followers and is certainly an example of a successful student accommodation business on Instagram. With stunning imagery of their buildings and modern interiors, it’s easy to see why this account has become so popular. The account also shines a light on the community of their properties, posing the question to followers ‘where would you study?’ which really helps promote the lifestyle aspect of their student accommodation.

2. CampusOne Student Accommodation:

CampusOne’s content consists of creative photography as well as informative and in-depth stories on topics related to student life and well-being – often engaging surveys and polls that their followers can take part in. The account also features submissions from students staying in their accommodation showcasing what they have been up to during their stay and creating an exciting user-generated content.

3. Collegiate Student Accommodation:

Collegiate’s account not only features beautiful shots of their properties and student accommodation, but also features educational content such as ‘student life hacks’ and interviews with notable figures in the industry – even some of their own tenants. The account reflects the company’s commitment to providing valuable resources for their students and creates an engaged community of followers.

4. Unilife Student Accommodation:

Unilife Student Accommodation’s Instagram portrays the student lifestyle while showcasing photos of their beautiful properties. By including insights on events, activities and education related topics, the account not only offers valuable content to followers but also helps spread the Unilife movement.

5. Liberty Living Student Accommodation:

This Instagram account has a great selection of images which showcase the personality of the student accommodation network, making sure their profile stands out. They make great use of stories and offer giveaways, this keeps their account interactive and also encourages followers to stay and check out the page.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my student accomodation business?

Social media management is essential for student accomodation businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my student accomodation business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your student accomodation business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my student accomodation social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for student accomodation businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my student accomodation business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your student accomodation business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my student accomodation business?

Yes, Avvale offers social media advertising services to help boost your student accomodation business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my student accomodation business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your student accomodation business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for student accomodation businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my student accomodation business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your student accomodation business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for student accomodation businesses?

Avvale stands out thanks to our deep understanding of student accomodation industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your student accomodation business thrive in the digital landscape.

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