A Guide to Social Media for Tourism Businesses

How to start Tourism on social media


Social media has revolutionized the way businesses interact with customers and has become an essential tool for companies that wish to remain competitive. In the tourism industry, social media can be especially beneficial for start-ups, as it allows them to reach out to potential customers around the world, engage with their current customers and build strong relationships with key stakeholders. This guide will provide an overview of the impact of social media on the tourism industry and discuss how start-ups can leverage this powerful digital marketing platform for success.

Why is social media marketing important for tourism businesses?

Why Social Media Marketing is Important for Tourism Businesses

Social media marketing is an important tool for any tourism business, as it provides a platform to both reach potential customers and build relationships with current customers. Social media allows tourism businesses to engage with a wider audience, expand market reach and build loyalty with customers. Additionally, it provides opportunities to promote special offers and discounts, share upcoming events and keep customers up-to-date with the latest news.

Using social media to engage with potential customers also allows tourism businesses to create an engaging online presence. By using creative content, businesses can use social media to differentiate themselves and stand out from the competition. For example, businesses could create engaging videos or share visually appealing content to showcase their experiences. This can help to drive traffic to their website, and increase bookings.

Lastly, social media allows businesses to monitor customer feedback. Keeping track of comments, reviews, and using analytics, businesses can identify areas that customers are enjoying and areas that need improvement. This can help them to make more informed decisions and refine their marketing strategy.

Overall, social media marketing is an important tool for any tourism business. It allows businesses to reach potential customers, build relationships with current customers, increase bookings and monitor customer feedback. Ultimately, it can be used to provide customers with a positive experience, and increase customer loyalty.

Which social media channels are the most important for tourism businesses?


Facebook is the most popular social media network with over 2.2 billion active monthly users. It can help tourism businesses reach a large audience, build brand awareness, attract customers, and generate leads. Facebook allows businesses to create pages, post content, and target specific audiences with ads.


Instagram is a visual social media platform with 1 billion active monthly users that shares photos and videos. It is a great way for tourism businesses to build brand awareness and engage with potential customers. Instagram also has ads that can be used to target specific audiences.


Twitter is a text-based social media network with 330 million active monthly users. It can be used to quickly share content and engage with customers. Businesses can also post targeted ads, engage with customers, and host Twitter chats to increase brand awareness.


YouTube is a video-based social media platform with over 1.8 billion active monthly users. It is an excellent way for tourism businesses to share videos to engage with potential customers. It also allows businesses to set up targeted ads.

What goes into a successful tourism business social media post?


The headline of a successful social media post should be creative and concise, while still conveying the message of the post.


Touring businesses should include an eye-catching image and/or video to capture the attention of their audience. When selecting images, make sure to pick content that is high-quality and relevant to the message you're trying to convey.


The content of your post should be engaging, informative, and even entertaining. Your content should include a call-to-action to encourage engagement and interaction with your post. It should also be written with your target audience in mind.


Using relevant hashtags in your post can help widen your reach and ensure that your post is seen by more people. Try to keep your hashtag count to a minimum – two to three – and make sure they are relevant to the content you're sharing.


Finally, timing is key when it comes to successful social media posts. Touring businesses should find the best times to post based on their target audience and use analytics to continually refine their social media strategy.

Social Media Post content ideas for tourism businesses

Promote Local Business

Encourage your customers to get out and explore all the amazing local attractions that your city has to offer! Share an image highlighting the attractions and add a few hashtags to get the conversation started. #tourism #localspots

Beach Getaway

Share a beautiful beach shot with your followers and invite them to tag someone with the perfect spot for a beach getaway. Use relevant hashtags like #vacation #beachvibes.

Share Customer Experiences

Real customer experiences are the best form of promotion. Ask your customers to share stories, photos and videos of their experiences with your business and repost them! #tourguides #customerstories

Feature Local Artists

Promoting the work of local artists presents the perfect opportunity to show your followers the beauty of your area. Share pictures and information about local statues, galleries, and more! #localartists #localtour #artsculture #tourism

Example Instagram handles of successful tourism businesses

Social Media Strategy for tourism websites 3

Social Media Strategy for tourism websites 4


Santorini Island, Greece

The Instagram account of @santorinigreece is a great example of a successful tourism business. Being a photogenic island steeped in tradition, Santorini is popular among tourists seeking a historical vacation destination. With colorful imagery and picturesque views, the account’s posts attract visitors from around the globe. The owner does a great job keeping the content fresh across its updates, ensuring followers remain engaged and interested.

Traveler's Joy

Traveler's Joy is an adventure-focused tourism business whose Instagram account (@travelersjoy) is highly successful. Seeking to empower travelers to explore the world, each post provides the perfect combination of inspirational scenery, action shots, and educational tips. With a clever hashtag strategy, the account is able to reach a larger, more diverse audience, which has allowed the business to see a steady growth in followers and engagement.

Visit Finland

The Finland tourism office’s account, @visitfinland, is another great example of a successful tourism business. From the northern lights to the midnight sun, Finland has plenty of picturesque landscapes and breathtaking scenery to enjoy. The account draws attention to the country’s natural beauty and in doing so, has been able to establish itself as a popular travel destination. Its captivating photos and stunning videos certainly help to make this possible.

My Finland

My Finland (@myfinland) is a unique travel guide account dedicated to showcasing the wonders of Finland. This account is a great example of a successful tourism business, as it offers authentic perspectives of the country through carefully-crafted content and stunning photos. Moreover, the account runs social campaigns to engage its audience and offers useful advice to its followers, which adds to the enamoring power of its posts.

Cabify Peru

Cabify Peru’s Instagram account (@cabifyperu) is a great example of a successful tourism business in the digital space. It takes a unique approach to promoting tourism by showcasing the people, places, and experiences that make Peru special. Through captivating visuals and creative campaigns, the business has

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my tourism business?

Social media management is essential for tourism businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my tourism business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your tourism business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my tourism social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for tourism businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my tourism business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your tourism business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my tourism business?

Yes, Avvale offers social media advertising services to help boost your tourism business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my tourism business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your tourism business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for tourism businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my tourism business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your tourism business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for tourism businesses?

Avvale stands out thanks to our deep understanding of tourism industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your tourism business thrive in the digital landscape.

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