A Guide to Social Media for Upholstery Businesses

How to start Upholstery  on social media


Social media plays a major role in the success of a business today and upholstery startups are no different. Whether you’re connecting with potential customers, engaging with current customers, sharing lifestyle images, or showing behind-the-scenes footage, your social media presence is an essential tool for putting your brand in front of the right people.

Social media sites such as Instagram, Facebook, and Twitter provide easy-to-use channels to show off what your upholstery startup does, share customer testimonials, and build relationships with both customers and influencers. It also offers an invaluable amount of data about who is engaging with your content and what is resonating most with your audience.

Benefits of Social Media For Upholstery Startups

Using social media for your upholstery startup can provide many benefits. Here are some of the ways your business can benefit:

  • Increased Brand Awareness: People are far more likely to stumble upon your company if you have a presence on social media sites.
  • More Traffic to Your Website: Social media channels provide an additional way to draw in traffic to your website.
  • Improved Customer Service: By responding to customer inquiries and feedback on your social media channels, you can improve customer service.

Getting Started Using Social Media for Upholstery Startups

Creating a strong identity on social media sites such as Instagram, Facebook, and Twitter can be an overwhelming process for upholstery startups. Here are some steps you can take:

  • Develop a plan: Before you build out your social media profiles, create a plan outlining your goals and objectives.
  • Choose the right channels: Decide which platforms will help you with your goals and objectives.

Why is social media marketing important for upholstery businesses?


Social media marketing is an invaluable tool for upholstery businesses, creating unique opportunities for engaging with customers and gaining exposure for their products and services. In this guide, you will learn about why this form of marketing is essential for upholstery businesses and some suggestions for getting started.

Why Is Social Media Marketing Important for Upholstery Businesses?

Social media gives upholstery businesses the ability to interact with customers in a way that was not previously possible. On social media, you can answer questions, provide tips and showcase the range of services you offer. This helps to build trust and loyalty with your existing customers, while also creating opportunities for new customers to find you.

By having an active presence on social media, you can establish yourself as an expert in your field, demonstrate your expertise and provide valuable information and tips that customers will appreciate. Additionally, social media is a great platform for boosting brand awareness, increasing visibility and driving traffic to your website.

Getting Started with Social Media Marketing for Upholstery Businesses

The first step to creating an effective social media strategy is to identify your target audience. Knowing who you are trying to reach is essential for ensuring your content resonates with the right people and gives you better chances of achieving your business goals. Additionally, you need to choose the platforms that best serve your purpose and create content that aligns with your brand.

When using social media for your upholstery business, it is important to be consistent in terms of frequency and quality. Try to post regularly about new products, services and other topics related to upholstery and home decor. Additionally, make sure to respond to comments and messages in a timely manner to ensure your customers feel supported and valued.


Social media marketing offers great opportunities for upholstery businesses to connect with their target audience, boost brand visibility and create trust and loyalty with their customers. Starting on the right track is the key to success, and you can do this

Which social media channels are the most important for upholstery businesses?


Twitter is an ideal social media channel for upholstery startups to share content, engage customers, and build relationships with other businesses. With its ability to directly message customers and to promote tweets to increase visibility, Twitter can be used to advertise discounts or new products, respond to customer inquiries, and connect with potential partners.


Facebook is a great resource for upholstery startups, as it allows businesses to connect with customers through posts, photos, videos, polls, and events. Facebook Ads can be used to get more customers, and businesses can also use the platform to offer insights to customers about upholstery care and maintenance.


Instagram is a visual platform that can be used to showcase photos and videos of custom upholstery projects, to educate customers about new fabrics and upholstery ideas, and to visually highlight the quality of the final product. Instagram is also beneficial for upholstery startups who wish to collaborate with other businesses or influencers.


Yelp is a review site specifically designed for businesses. Customers can leave reviews about a specific upholstery business which can help to boost brand reputation and credibility. Yelp is a great platform to monitor customer feedback, respond to reviews, and build a strong online presence.

What goes into a successful upholstery business social media post?

Post Ideas for Upholstery Businesses

Successful posts for upholstery businesses should focus on providing helpful tips, tricks, and advice to readers. A great post idea for upholstery businesses includes a step-by-step guide on how to reupholster furniture, materials, or other items. Adding before-and-after pictures of projects and customer reviews are also great to include.

Creating Engaging Content

Engaging content shows followers of the upholstery business that you are knowledgeable, creative, and approachable. It should be written in a conversational tone that invites followers to ask questions and participate in the conversation. Include hashtags to help boost your post's visibility and engagement. Adding visuals helps capture the eye of readers and can encourage them to click through and learn more about the content.

Ways to Connect with Customers

Every post should include a call to action, such as an invitation to book an appointment or free consultation. Link to your website, blog, or other available resources. Including customer stories, reviews, or testimonials can also make posts more engaging and help build trust with your followers. Finally, always allow for opportunities for customers to respond to your post or ask questions, and be sure to reply promptly.

Social Media Post content ideas for upholstery Businesses

Create an inviting space in your home

Give your room a brand-new look with an upholstered piece of furniture from your favorite furniture store. Make your space your own and create a warm and cozy atmosphere to relax in!

Update your look effortlessly

Investing in the right upholstery items to update your living space has never been easier. These solutions can provide a huge transformation to your space without the need to buy new furniture.

Add texture and color to your space

Choose from an array of colors on beds, chairs and sofas to make your space truly unique. Upholstery items can also add texture and personality to the room, making it more inviting and cozy.

Protect your furniture

Upholstery not only transforms the look of your furniture, it can also help to protect it. Fabric upholstery can help keep your furniture free from stains, spills and dirt, making it last longer.

Example Instagram handles of successful upholstery Businesses

Social Media Strategy for upholstery websites 3

Social Media Strategy for upholstery websites 4

Company A

Company A is an upholstery business known for their use of beautiful colors and unique pattern designs. Their Instagram account showcases pictures of their work, as well as behind-the-scenes shots of their team at work. Their posts are well-crafted and stylish, often featuring humorous captions, which sets them apart from other upholstery businesses. They have over 25,000 followers and are known for their high-quality work.

Company B

Company B is an interior design studio that focuses on upholstery. They sew luxurious furniture pieces that feature unique colors and fabrics. On their Instagram account, they post beautiful pictures of their pieces and use fun captions to promote their work. They also take advantage of Instagram’s “Story” feature, using it to highlight their work and answer frequent questions. Company B has over 21,000 followers and they are known for their modern and stylish approach to upholstery design.

Company C

Company C is an upholstery business based in London. Their Instagram account features artfully taken photos of their unique pieces, as well as behind-the-scenes shots from their workshops. They use their account to engage with their followers, often responding to comments and answering questions. Company C has over 15,000 followers and is known for their exquisite craftsmanship.

Company D

Company D is an upholstery business that specializes in leather. They produce vintage-style furniture with modern flair. On their Instagram account, they post professional images of their pieces and also use the “Story” feature to showthe processes behind their work. They also host giveaways on their stories to engage with their followers. With over 12,000 followers, Company D is known for their unique style and quality craftsmanship.

Company E

Company E is an upholstery business that specializes in custom furniture. On their Instagram account, they showcase their pieces through well-taken pictures and captivating captions. They also often feature videos to showcase the processes behind their work. Company E has over 10,000 followers and they are known for their attention

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my upholstery business?

Social media management is essential for upholstery Businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my upholstery business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your upholstery business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my upholstery social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for upholstery Businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my upholstery business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your upholstery business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my upholstery business?

Yes, Avvale offers social media advertising services to help boost your upholstery business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my upholstery business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your upholstery business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for upholstery Businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my upholstery business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your upholstery business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for upholstery Businesses?

Avvale stands out thanks to our deep understanding of upholstery industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your upholstery business thrive in the digital landscape.