A Guide to Social Media for Woodworking Businesses

How to start Woodworking on social media


Social media has become an integral part of modern life, and has recently been seen as a powerful tool for businesses of all sizes including woodworking startups. Social media provides woodworking startups with an effective way to increase visibility, reach new customers, and build relationships with the existing ones.

Creating a Social Media Presence

Woodworking startups are at an advantage when it comes to having a presence on social media. A well-crafted social media presence can help establish the woodworking startup as an authoritative voice in the woodworking industry, and build a following that can be engaged in the future. Consumers have come to love interacting with brands on social media, and by creating a presence on the right platforms, a woodworking startup can build brand awareness, create positive sentiment, and drive traffic to their business.

Benefits of Social Media

Social media offers a range of benefits for woodworking startups. Social media can help increase brand awareness as it allows woodworking startups to reach a wider audience with targeted messages tailored to their niche. It also allows woodworking startups to create meaningful relationships with existing and potential customers, as well as providing valuable crowd-sourced insights about their customer base that can be used to better tailor their services. Additionally, social media can be used as a powerful tool to monitor, quantify, and measure the success of campaigns and strategies, allowing businesses to adjust their approach in order to maximize their return on investment.

Staying Up-To-Date with Trends

Social media provides woodworking startups with visibility to emerging trends and insights on their target audiences. Woodworking startups should monitor social media channels to stay up to date with the latest developments in the woodworking industry, as well as what their competitors are doing. Furthermore, the ability to listen to and engage with customers gives woodworking startups the chance to understand customers’ needs. By using social media, woodworking startups can better understand the sentiments and success of their products and services, and use this information to shape their strategies and make more informed decisions.

Why is social media marketing important for woodworking businesses?

Why is Social Media Marketing Important?

In today’s digital landscape, it’s essential for businesses to make use of social media marketing to grow their audience and generate leads. For woodworking businesses, this holds especially true. Social media provides an accessible, cost-effective platform to promote your woodworking business and connect with customers. It allows you to create meaningful relationships that can lead to increased brand loyalty and sales.

Advantages of Social Media Marketing

Social media marketing offers vast potential for woodworking businesses. Its interactive, engaging features provide an ideal platform for sharing the unique value woodworking has to offer. With social media, you can reach a wide audience quickly, develop an effective brand identity, and facilitate customer engagement. You can also use social media to stay up-to-date on industry trends, learn from customers and competitors, and gain insight into customer needs and preferences.

Best Practices for Social Media Marketing

When it comes to using social media for woodworking businesses, there are some best practices to keep in mind: be consistent in your message, use visuals to capture attention, focus on creating relationships rather than selling, and don’t be afraid to try something new. Developing an effective content marketing strategy and finding the right social media platform for your business are also essential.

Which social media channels are the most important for woodworking businesses?



Facebook is one of the most powerful social media channels for businesses. It allows you to reach out to potential customers, increase brand awareness, and interact with them on a personal level. Facebook also allows you to post images, videos, and other content which you can use to promote your brand and products.


Twitter is an excellent platform for engaging with customers and other businesses in the woodworking industry. You can use Twitter to quickly respond to customer queries, tweet information and updates about your business, and even engage in conversations with other businesses in the industry.


Instagram is another great social media channel for businesses in the woodworking industry. It is an image-centric social media platform that allows you to showcase your products, promote your brand and services, and engage with customers by posting interesting content.


Pinterest is a fantastic visual platform that allows you to post pictures of your woodworking projects, display the beauty of natural wood, and inspire enthusiasts and potential customers. With Pinterest, you can easily create a portfolio of your work and link back to your website or blog where customers can purchase your items.

What goes into a successful woodworking business social media post?


Social media is a great way to promote your woodworking business and engage with potential customers. Here are some tips for creating successful social media posts for your woodworking business.

Share your Expertise

One of the best ways to use social media as a woodworking business is by sharing your expertise. People love to look at beautiful woodworking projects or learn something new. Share your woodworking skills and even tips and techniques with your followers. This will help to showcase your work and inspire others.

Share Behind-the-Scenes Photos

People love to get a glimpse of the work process. Share photos of yourself in the workshop, or your supplies and tools. This will give your followers a look at the hard work and commitment that goes into creating woodworking projects.

Engage with your Followers

Make sure to leave time for engaging and interacting on your social media posts. Ask questions, reply to comments, and start conversations with your followers. This will help to make your followers feel more connected to your business and help to foster a loyal base of customers.

Vary Your Posts

Don’t be afraid to mix things up with your social media posts. People’s attention spans are short, so it’s important to create posts that are visually appealing and engaging. Share videos, behind-the-scenes shots, webinars, or even memes. Variety is the spice of life, and it will help to keep your followers interested in your business.

Social Media Post content ideas for woodworking businesses

For the DIY-er:

Have the urge to try woodworking? Take advantage of free resources like YouTube videos and tutorials to craft your own DIY project. Share your results in the comments and don't forget to tag us! #DIYwoodworking

For the Professional:

Are you a pro when it comes to woodworking? #ShowUsYourProject to share your portfolio and work with our followers. We want to see what amazing designs and projects you can come up with!

For the Inspiration Seeker:

Tired of the same home decor? Ditch the online searches for something unique and browse our portfolio for custom furniture pieces and design ideas. #StartCustomizing

For Educators:

Do you teach woodworking classes? Celebrate your students' projects and share their progress throughout the course. #WoodworkThroughTheYears #StudentProjects

Example Instagram handles of successful woodworking businesses

Social Media Strategy for woodworking websites 1

Social Media Strategy for woodworking websites 3

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The Wood Source

The Wood Source is an Instagram account with a vibrant and engaging aesthetic. Their growth can be attributed to an active fan base, liking and commenting on each of the photos shared by the business. Not only do their visuals draw customers in, but they also promote unique and creative concepts such as custom woodworking pieces and furniture. With their creative posts, The Wood Source makes even the mundane woodworking pieces look special and inviting. There is a sense of effort and care going into each post, making customers feel that their products are made with craftsmanship and skill.

Brooklyn Reclaimed

Brooklyn Reclaimed is an Instagram account with an Earth-inspired vibe. Their posts often feature woodworking pieces in natural settings, creating an atmosphere of relaxation. Their posts are creative and aesthetically pleasing, making customers feel as if they can connect with nature while also admiring the woodworking pieces. Furthermore, the Instagram page offers detailed, informative descriptions with each post, allowing customers to feel confident when considering new pieces. Brooklyn Reclaimed stands out because of its unique approach to incorporating woodworking into nature.

Urban Timbers

Urban Timbers is an Instagram account that combines modern design with traditional woodworking. They promote furniture pieces that are both visually pleasing and practical. Each post is carefully curated and contains detailed images of the woodworking pieces. The account also has a strong focus on customer service and offers customers the opportunity to customize any piece they purchase. This personal touch allows customers to feel special when shopping with Urban Timbers. The business succeeds at creating a special atmosphere that customers can appreciate.

Kincaid Woodworking

Kincaid Woodworking is an Instagram account that focuses on craftsmanship and quality. Their posts feature high-quality and unique woodworking pieces that stand out from the rest. The account is laid out in a way that allows customers to appreciate the level of detail that goes into creating each piece from start to finish. Kincaid Woodworking demonstrates the pride the business takes in their workmanship, making customers feel confident when purchasing their products.

McMahon Woodworking

McMahon Woodworking is

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my woodworking business?

Social media management is essential for woodworking businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my woodworking business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your woodworking business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my woodworking social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for woodworking businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my woodworking business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your woodworking business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my woodworking business?

Yes, Avvale offers social media advertising services to help boost your woodworking business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my woodworking business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your woodworking business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for woodworking businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my woodworking business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your woodworking business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for woodworking businesses?

Avvale stands out thanks to our deep understanding of woodworking industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your woodworking business thrive in the digital landscape.