Agritourism Business Plan Template

Are you interested in starting your own agritourism Business?

If you're thinking about starting an agritourism business, there are a few things you should know. First, agritourism is a unique and growing industry that combines agriculture and tourism. This combination can take many different forms, from working farms and ranches that offer tours and overnight stays, to wineries and breweries that offer tastings and tours, to fruit orchards and Christmas tree farms that offer pick-your-own experiences. No matter what type of agritourism business you're interested in starting, there are a few things you'll need to do in order to get started. Here's a quick overview of what you'll need to do to start an agritourism business: 1. Choose your location. 2. Develop your concept and offerings. 3. Create a marketing plan. 4. Obtain the necessary permits and licenses. 5. Build or renovate your facilities. 6. Hire staff and train them on your concept and offerings. 7. Promote your business and open for business!
Global Market Size
The global agritourism market is expected to reach $1.6 trillion by 2025, up from $1 trillion in 2018, according to a report by Grand View Research. The market is driven by the growing popularity of farm-to-table dining, farm stays, and other agritourism experiences. The United States is the largest market for agritourism, followed by Italy and France. Other major markets include Spain, Germany, and the United Kingdom. There are a number of factors driving the growth of the agritourism market, including the following: 1. The growing popularity of farm-to-table dining. 2. The rise in popularity of farm stays and other agritourism experiences. 3. The increasing awareness of the environmental and health benefits of consuming locally grown food. 4. The growing trend of sustainable and organic farming. 5. The increasing number of people who are interested in learning about where their food comes from and how it is produced.
Target Market
Before you can start your agritourism business, you need to identify your target market. Who are you trying to reach with your business? Families? Retirees? Adventure seekers? Once you know who your target market is, you can start to create a marketing plan that will reach them. Think about where your target market spends their time and how you can reach them there. If they’re online, what websites do they visit? If they’re offline, what publications do they read? You can also use word-of-mouth marketing to reach your target market. Talk to people in your community and let them know about your business.
Business Model
When it comes to starting an agritourism business, there are a few different business models you can choose from. You can either go the traditional route and start a farm-based business, or you can get creative and start an agritourism business that isn’t necessarily farm-based. The traditional farm-based agritourism business is the most common type of agritourism business. In this type of business, you will need to have a working farm that is open to the public for tours and other activities. You will also need to have a variety of animals on your farm, as well as a crop or two that you can use to attract visitors. If you don’t have a working farm, you can still start an agritourism business by getting creative with your business model. There are a number of different ways to do this, but one popular option is to start a mobile agritourism business. In this type of business, you will bring your animals and crops to different events and festivals around the country. This is a great way to get started in the agritourism business without having to invest in a lot of property or equipment. Another option for starting an agritourism business is to partner with an existing business. For example, you could partner with a local winery or brewery and offer tours of your farm. This is a great way to get your foot in the door of the agritourism business without having to start from scratch. No matter what type of agritourism business you decide to start, there are a few things you will need to do in order to be successful. First, you will need to make sure that your property is zoned for commercial use. This can be done by contacting your local zoning office. Next, you will need to develop a marketing plan. This should include ways to promote your agritour.
Competitive Landscape
Before you start your agritourism business, it's important to understand the competitive landscape. Here are a few things to consider: 1. What are your competitors doing? 2. How can you differentiate your business? 3. What are the trends in the industry? 4. What is the potential for growth in the industry? 5. What are the challenges facing the industry?
In conclusion, starting an agritourism business can be a rewarding and exciting endeavor. With careful planning and execution, you can create a successful business that will provide enjoyment for years to come.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect agritourism business plan, fill out the form below and download our agritourism business plan template. The template is a word document that can be edited to include information about your agritourism business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your agritourism Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the agritourism industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your agritourism business. We would also be happy to create a bespoke agritourism business plan for your agritourism business including a 5-year financial forecast to ensure the success of your agritourism business and raise capital from investors to start your agritourism business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Agritourism Business Plan Template FAQs

What is a business plan for a/an Agritourism business?

A business plan for an Agritourism business is a document that outlines the goals, strategies, and financial projections for a farm or rural property that offers recreational and educational activities to visitors. It serves as a roadmap for the business owner to follow and helps secure funding from potential investors or lenders. The plan includes information about the target market, competitive analysis, marketing strategies, operational details, and financial forecasts. It also highlights the unique selling points of the Agritourism business, such as farm-to-table experiences, pick-your-own produce, farm tours, and other interactive activities.

How to customize the business plan template for a Agritourism business?

To customize the business plan template for an Agritourism business, follow these steps:

1. Download and open the business plan template: Purchase the Agritourism business plan template from our website and download it to your computer. Open the template using a compatible software program such as Microsoft Word or Google Docs.

2. Review the template structure: Familiarize yourself with the structure and sections of the template. This will help you understand the flow of information and what content needs to be customized.

3. Update the executive summary: Begin by replacing the existing executive summary with a summary that describes your specific Agritourism business. Highlight key aspects such as the location, target market, unique offerings, and the goals you aim to achieve.

4. Personalize the company description: Modify the company description section to provide details about your Agritourism business. Include information about your mission, vision, values, and the history behind your venture. Tailor this section to reflect your unique story and differentiate yourself from competitors.

5. Customize the market analysis: Conduct thorough research on your target market and the Agritourism industry. Update the market analysis section with relevant data, statistics, and trends that showcase the potential growth and demand for Agritourism in your area. Identify your target audience and explain how your business will fulfill their needs and desires.

6. Adapt the marketing and sales strategy: Outline your marketing and sales strategy based on your target market research. Describe the channels, tactics,

What financial information should be included in a Agritourism business plan?

In an Agritourism business plan, several key financial details should be included to provide a comprehensive overview of the financial aspects of the business. These may include:

1. Start-up costs: This section should outline the initial investments required to launch the agritourism venture. It may include expenses such as land acquisition, construction or renovation costs, equipment purchases, permits and licenses, marketing expenses, and legal fees.

2. Revenue projections: A detailed analysis of the expected revenue streams is crucial. This may include income from various sources such as farm tours, workshops, events, product sales, accommodations, and other activities. It is important to include both conservative and optimistic estimates to assess potential profitability.

3. Operating expenses: This section should outline the ongoing costs involved in running the agritourism business. These expenses may include labor costs, utilities, insurance, maintenance, marketing and advertising, supplies, taxes, and any other recurring costs necessary for the day-to-day operations.

4. Breakeven analysis: Determining the point at which the business will start generating profits is essential. A breakeven analysis helps identify the number of visitors or sales needed to cover all expenses and begin generating profits. It helps assess the viability of the business and set realistic goals.

5. Financing options: If seeking funding from investors or financial institutions, it is important to provide details about the financing required, including the amount, purpose, and repayment terms. This section should also highlight the owner's contribution and any

Are there industry-specific considerations in the Agritourism business plan template?

Yes, there are industry-specific considerations included in the Agritourism business plan template. The template covers various aspects specific to the Agritourism industry, such as:

1. Farm and Crop Details: The template includes sections to outline the specific details of your farm, such as the type of crops grown, livestock raised, and any unique features or offerings.

2. Tourist Activities: It provides guidance on developing and describing the different types of tourist activities and experiences that will be offered on the farm, such as farm tours, animal interactions, workshops, or seasonal events.

3. Market Analysis: The template includes a section to conduct market research and analyze the demand for Agritourism in your specific location. It helps you identify your target market, assess competition, and understand the potential demand for your services.

4. Risk Management: Since Agritourism involves various activities and interactions with animals and nature, the template helps you identify and mitigate potential risks and liabilities. It provides recommendations for safety measures, insurance coverage, and emergency procedures.

5. Financial Projections: The template includes financial projections specifically tailored to Agritourism businesses. It helps you estimate revenue streams, expenses, and profitability based on factors like visitor numbers, pricing, and seasonality.

6. Sustainable Practices: As sustainability is increasingly important in the Agritourism industry, the template includes guidance on incorporating sustainable practices into your business plan. It covers topics like organic farming, waste management, energy efficiency, and conservation

How to conduct market research for a Agritourism business plan?

Conducting market research for an Agritourism business plan involves gathering information about the target market, competitors, and industry trends to make informed decisions and develop a successful business strategy. Here are the steps to conduct market research for an Agritourism business plan:

1. Define your target market: Identify the specific group of people who are likely to be interested in your Agritourism business. Consider factors such as age, location, interests, and income level.

2. Research industry trends: Stay updated on the latest trends in Agritourism. Look for reports, studies, and articles that provide insights into consumer preferences, popular activities, and emerging trends within the industry.

3. Analyze the competition: Identify and study your competitors in the Agritourism sector. Analyze their offerings, pricing strategies, marketing tactics, and customer reviews to understand their strengths and weaknesses.

4. Conduct surveys and interviews: Develop a questionnaire or conduct interviews with potential customers to gather insights into their needs, preferences, and expectations from an Agritourism business. This primary research will provide valuable information about your target market.

5. Utilize secondary research: Explore existing data, reports, and studies related to the Agritourism industry. This can include tourism statistics, government reports, and market research reports to gain a broader understanding of the market.

6. Visit similar Agritourism businesses: Visit existing Agritourism establishments that are similar to your planned business. Observe their

What are the common challenges when creating a business plan for a Agritourism business?

Creating a business plan for an Agritourism business can present a few common challenges. Here are some of the main ones:

1. Market research: Conducting thorough market research can be challenging, as Agritourism is a niche industry. Gathering data on the target market, competitors, and industry trends may require more effort and resources compared to more mainstream industries.

2. Financial projections: Developing accurate financial projections can be difficult due to various factors such as seasonality, fluctuating demand, and unpredictable costs. Estimating the revenue potential and forecasting expenses may require careful analysis and consultation with industry experts.

3. Identifying revenue streams: Agritourism businesses often have multiple revenue streams, such as farm tours, events, workshops, accommodation, and retail sales. Determining which revenue streams to focus on and how to optimize them can be a challenge, as it requires understanding customer preferences and market demands.

4. Balancing agricultural and tourism aspects: Agritourism businesses need to strike a balance between agricultural operations and tourism offerings. Integrating the two aspects seamlessly while ensuring the farm's sustainability and profitability can be challenging, requiring careful planning and management.

5. Compliance and regulations: Agritourism businesses must comply with various local, state, and federal regulations related to agriculture, hospitality, food safety, permits, and zoning. Navigating these requirements and ensuring compliance can be complex and time-consuming.

6. Marketing and promotion: Promoting an Agritourism business to attract visitors

How often should I update my Agritourism business plan?

It is recommended to update your Agritourism business plan annually or whenever there are significant changes in your business or industry. Regularly reviewing and updating your business plan allows you to adapt to new market trends, adjust strategies, and set new goals to stay competitive and successful. Additionally, updating your plan can help you secure financing or attract potential investors by demonstrating your commitment to continuous improvement and growth.

Can I use the business plan template for seeking funding for a Agritourism business?

Yes, you can definitely use the business plan template for seeking funding for an Agritourism business. A well-written and comprehensive business plan is crucial when you are seeking financial support from investors or lenders. The business plan template will provide you with a structured format to outline your business concept, market analysis, marketing strategies, financial projections, and more. It will help you present a professional and compelling case to potential investors, demonstrating the viability and profitability of your Agritourism business.

What legal considerations are there in a Agritourism business plan?

There are several legal considerations to keep in mind when creating an Agritourism business plan. These include:

1. Zoning and land use regulations: Ensure that your property is zoned appropriately for Agritourism activities and that you comply with any local regulations regarding land use, building codes, and permits.

2. Liability and insurance: Agritourism activities involve inherent risks, so it is essential to understand and mitigate liabilities associated with accidents, injuries, and property damage. Obtain appropriate liability insurance coverage to protect your business and guests.

3. Health and safety regulations: Comply with local health and safety regulations, including food handling and preparation guidelines, sanitation requirements, and emergency protocols. Regularly inspect your facilities to maintain a safe environment for visitors.

4. Environmental regulations: Depending on your location, there may be specific environmental regulations that apply to your Agritourism business. Ensure compliance with laws regarding waste management, water usage, pesticide usage, and environmental conservation.

5. Licensing and permits: Research and obtain any necessary licenses and permits required for operating an Agritourism business. This may include business licenses, alcohol permits (if applicable), or permits for specific activities such as guided tours or events.

6. Employment and labor laws: If you plan to hire employees, it is crucial to understand and comply with labor laws, including minimum wage, employee classification (full-time, part-time, independent contractor), and workplace safety regulations.

7. Intellectual property protection: If you create original