In recent years, the demand for diagnostic testing has surged, driven by a growing awareness of autoimmune diseases and the importance of early detection. Among the various diagnostic tools available, antinuclear antibody (ANA) tests play a crucial role in identifying autoimmune disorders, offering valuable insights for both patients and healthcare providers. As healthcare continues to evolve, entrepreneurs are increasingly recognizing the potential for lucrative opportunities within this niche market. Starting a business focused on ANA testing not only fulfills a critical need in the medical community but also allows for innovation in testing methods and patient engagement. This article will guide you through the essential steps to establish a successful antinuclear antibody test business, covering everything from understanding the market landscape and regulatory requirements to developing effective marketing strategies and building a reliable network of healthcare professionals. Whether you are a seasoned entrepreneur or a newcomer to the healthcare sector, this comprehensive guide will equip you with the knowledge and resources needed to navigate this promising venture.

The global market for antinuclear antibody (ANA) testing has seen significant growth in recent years, driven by the increasing prevalence of autoimmune diseases, advancements in diagnostic technologies, and a rising awareness of autoimmune disorders among both healthcare professionals and patients. As of 2023, the market size for ANA testing is estimated to be valued at several hundred million dollars, with projections indicating a compound annual growth rate (CAGR) of 5-7% over the next several years. North America holds a substantial share of the market, primarily due to the high incidence of autoimmune diseases such as lupus and rheumatoid arthritis, coupled with well-established healthcare infrastructure and a strong emphasis on research and development. Europe follows closely, with a growing focus on early detection and diagnosis of autoimmune disorders driving demand for ANA tests. Emerging markets in Asia-Pacific, particularly countries like India and China, are also contributing to the market expansion. Factors such as increasing healthcare expenditure, a growing population, and a rising prevalence of chronic diseases are expected to propel the demand for diagnostic tests, including ANA testing, in these regions. The market is characterized by a competitive landscape featuring several key players, including major diagnostic companies and specialized laboratories. Innovations in testing methodologies, such as the development of more sensitive and specific immunoassays and multiplex testing platforms, are enhancing the accuracy and reliability of ANA tests, further fueling market growth. As the global population ages and awareness of autoimmune disorders continues to increase, the demand for antinuclear antibody testing is expected to rise, presenting a lucrative opportunity for entrepreneurs looking to enter this market. Establishing a business in this field may involve considerations such as regulatory compliance, partnerships with healthcare providers, and investment in advanced testing technologies to meet the evolving needs of the healthcare sector.

Identifying the target market for an antinuclear antibody (ANA) test business is crucial for effective marketing and service delivery. The primary customers for ANA testing include healthcare providers, such as rheumatologists, primary care physicians, and dermatologists, who require these tests to diagnose autoimmune diseases like lupus, rheumatoid arthritis, and scleroderma. These specialists often rely on laboratory partners to provide accurate and timely testing results for their patients. In addition to individual healthcare providers, hospitals and clinics represent a significant segment of the target market. These institutions often have in-house laboratories or may seek out external testing facilities to accommodate their patient volume. Building relationships with hospital networks and outpatient clinics can help ensure a steady flow of testing requests. Another important segment is patients themselves, particularly those who may be experiencing symptoms associated with autoimmune disorders. Educating patients about ANA testing and its importance can drive demand, as individuals often advocate for their own health and seek out appropriate diagnostic tests. Marketing efforts that focus on patient education, awareness campaigns, and partnerships with patient advocacy groups can increase visibility and engagement with this audience. Furthermore, insurance companies and third-party payers are key stakeholders in the target market. Understanding reimbursement policies and working to establish partnerships with these organizations can facilitate smoother operations and enhance profitability. Overall, the target market encompasses a diverse array of stakeholders, including healthcare professionals, medical institutions, patients, and insurers. Tailoring marketing strategies to address the specific needs and concerns of each group will be vital in establishing a successful antinuclear antibody test business.

When considering the establishment of an antinuclear antibody (ANA) test business, it is crucial to identify a viable business model that aligns with the target market and operational capabilities. Here are several business model options that could be effective:
1. Laboratory-Based Testing Services: This traditional model involves setting up a clinical laboratory that offers ANA testing as part of a broader array of diagnostic services. The laboratory can partner with healthcare providers, clinics, and hospitals to offer tests directly to patients. Revenue is generated through fees charged for tests, with potential for additional income from related services, such as consultations and follow-up testing.

2. Mobile Testing Units: Another innovative approach is to create mobile testing units that can travel to various locations, such as community centers, health fairs, or corporate offices. This model increases accessibility for patients who may have difficulty traveling to a lab. Revenue can be generated through service fees, partnerships with local health organizations, and insurance reimbursements.
3. Direct-to-Consumer Testing: With the rise of consumer-driven healthcare, a direct-to-consumer model could be effective. This involves offering ANA testing kits that individuals can purchase online or at pharmacies, allowing them to conduct tests at home and send samples to a laboratory for analysis. This model would leverage e-commerce and digital marketing strategies to reach potential customers, while also providing results that can be discussed with healthcare professionals.
4. Subscription Services: A subscription-based model could provide ongoing testing services for patients with chronic autoimmune diseases. By offering regular testing at a discounted rate, this model ensures consistent revenue and encourages patient engagement. Subscribers would receive regular testing kits and follow-up consultations, fostering a long-term relationship with the business.
5. Partnerships with Healthcare Providers: Forming strategic partnerships with healthcare providers can create a steady stream of referrals for ANA tests. This model allows the business to focus on testing while healthcare providers manage patient care. Revenue can be shared through referral fees or profit-sharing agreements, providing a win-win for both parties.
6. Research and Development Services: If the business has the capacity, offering R&D services for pharmaceutical companies or academic institutions can be an additional revenue stream. This model involves conducting specialized tests for research purposes, contributing to studies on autoimmune diseases. This not only diversifies income but also positions the business as a leader in the field.
7. Telehealth Integration: With telemedicine gaining traction, integrating ANA testing with telehealth services can enhance patient experience. Patients can consult with healthcare professionals online, receive test orders, and have results interpreted through virtual platforms. This model capitalizes on the convenience of digital health while ensuring that patients receive personalized care. Each of these models has its own set of advantages and challenges, and the choice will depend on factors such as target market, capital investment, regulatory considerations, and the specific competencies of the founders. A thorough market analysis and business plan will help in selecting the most suitable business model for launching an ANA test business.

The competitive landscape for an antinuclear antibody (ANA) test business encompasses a diverse array of players, including established diagnostic laboratories, specialized autoimmune testing companies, and emerging startups focused on innovative testing solutions. The market is characterized by a mix of large, well-established firms that have extensive resources and established market presence, alongside smaller entities that may offer niche services or advanced technologies. Key competitors in this space generally fall into several categories:
1. Established Diagnostic Laboratories: Major players like LabCorp and Quest Diagnostics dominate the market with extensive service offerings that include ANA testing as part of a broader panel of autoimmune tests. These companies benefit from economies of scale, robust distribution networks, and established relationships with healthcare providers.

2. Specialized Testing Companies: Organizations such as Eurofins and ARUP Laboratories focus on specific niches within the autoimmune diagnostics market. They often provide more detailed or specialized testing options, which can appeal to healthcare providers looking for comprehensive analysis beyond standard testing.
3. Emerging Startups: New entrants in the market may focus on innovative technologies, such as point-of-care testing or advanced biomarker identification. These startups often leverage technological advancements, such as AI and machine learning, to improve test accuracy and speed, which can be a significant competitive advantage.
4. Regulatory Considerations: The competitive landscape is also influenced by regulatory requirements and the need for certifications, such as CLIA (Clinical Laboratory Improvement Amendments) and CAP (College of American Pathologists) accreditation. Competitors who can navigate these regulations effectively and maintain high-quality standards will likely gain a competitive edge.
5. Market Trends: Increasing awareness of autoimmune diseases and the rising prevalence of conditions such as lupus and rheumatoid arthritis are driving demand for ANA testing. Competitors who can effectively market their services and demonstrate the value of accurate, timely testing will be better positioned to capture market share.
6. Pricing Strategies: Competitive pricing is crucial in attracting clients, particularly in a market where many testing options are available. Companies may adopt various pricing strategies, including bundled tests, subscription models, or value-added services, to appeal to different segments of the market. Understanding the competitive landscape is essential for any new business entering the ANA testing market. Differentiation through innovative technology, superior customer service, and strategic partnerships with healthcare providers can be key to establishing a foothold and achieving success in this growing sector.

When starting an antinuclear antibody (ANA) test business, it is crucial to navigate the complex landscape of legal and regulatory requirements that govern laboratory operations and medical testing. Here are the key considerations:
1. Licensing and Certification: To operate a clinical laboratory that conducts ANA testing, you must obtain the appropriate licenses and certifications. In the United States, this typically includes: - CLIA Certification: The Clinical Laboratory Improvement Amendments (CLIA) regulate laboratory testing to ensure accuracy and reliability. Labs performing tests like ANA must obtain a CLIA certificate specific to the complexity of the tests being offered. - State Licenses: Many states require additional laboratory licenses. Check with your state's health department for specific requirements.

2. Compliance with Health Regulations: Your business must comply with various health regulations, including: - HIPAA Compliance: The Health Insurance Portability and Accountability Act (HIPAA) mandates the protection of patient information. Establish protocols for data privacy and security to safeguard patient records. - OSHA Regulations: The Occupational Safety and Health Administration (OSHA) sets workplace safety standards. Ensure your lab adheres to safety regulations regarding hazardous materials and employee safety.
3. Quality Control and Assurance: Implementing a robust quality control (QC) and quality assurance (QA) program is essential. This includes: - Regular calibration and maintenance of laboratory equipment used for ANA testing. - Participation in proficiency testing programs to ensure accuracy and reliability of test results.
4. Accreditation: While not always mandatory, obtaining accreditation from recognized bodies such as the College of American Pathologists (CAP) or the Joint Commission can enhance credibility and trust. Accreditation demonstrates adherence to high standards of quality and safety.
5. Laboratory Procedures and Protocols: Develop standard operating procedures (SOPs) for all aspects of the ANA testing process, including sample collection, processing, and reporting results. These SOPs should comply with industry best practices and regulatory guidelines.
6. Environmental Regulations: If your laboratory generates hazardous waste, you must comply with federal, state, and local environmental regulations regarding the disposal of biohazardous materials. This includes proper labeling, storage, and disposal methods.
7. Insurance Requirements: Obtain necessary insurance coverage to protect your business from potential liabilities, including professional liability insurance (malpractice insurance) and general liability insurance.
8. Marketing and Advertising Compliance: When promoting your ANA testing services, ensure that all marketing materials comply with relevant regulations, such as those set forth by the Federal Trade Commission (FTC), which prohibits misleading claims regarding the efficacy of tests.
9. Staff Qualifications: Ensure that your laboratory staff meets the required qualifications and certifications. This may include hiring licensed medical technologists and ensuring they have the appropriate training in immunology and laboratory procedures. Navigating these legal and regulatory requirements is crucial for establishing a successful and compliant ANA test business. It is advisable to consult with legal and regulatory experts to ensure that all aspects of your business adhere to the necessary laws and standards.

When launching an antinuclear antibody (ANA) test business, securing adequate financing is crucial to cover startup costs, operational expenses, and initial marketing efforts. Several financing options can be considered:
1. Self-Funding: Many entrepreneurs opt to use personal savings or funds from family and friends to start their business. This approach allows for full control over the venture without incurring debt or giving away equity. However, it's essential to assess the financial risk involved.

2. Bank Loans: Traditional bank loans can provide a significant amount of capital for those with a solid business plan and good credit history. These loans typically require collateral and a detailed proposal outlining how the funds will be used, the expected return on investment, and repayment plans.
3. Small Business Administration (SBA) Loans: The SBA offers various loan programs that can be advantageous for small businesses. These loans often feature lower interest rates and longer repayment terms compared to traditional bank loans. They require a detailed application process, but they can provide essential funding for entrepreneurs in the healthcare sector.
4. Angel Investors: Seeking out angel investors can be a viable option for those looking to secure funding in exchange for equity in the business. These investors are often interested in innovative healthcare solutions and may provide not just funding but also valuable industry connections and mentorship.
5. Venture Capital: If the business concept shows significant growth potential, venture capital might be a suitable avenue. Venture capitalists invest in early-stage businesses with high growth potential and may require a substantial equity stake. This option is ideal for businesses that can scale quickly and demonstrate a clear path to profitability.
6. Crowdfunding: Platforms like Kickstarter or Indiegogo allow entrepreneurs to raise small amounts of money from a large number of people. This method can also serve as a marketing tool, as it helps gauge public interest in the product or service being offered.
7. Grants: Various government and private organizations offer grants for healthcare-related startups, especially those focusing on innovative testing and diagnostics. While grants do not require repayment, they often come with specific eligibility requirements and application processes.
8. Partnerships: Forming strategic partnerships with established healthcare providers or laboratories can provide access to financing and resources. These partnerships may involve shared investments, allowing for reduced financial risk and leveraging existing infrastructure.
9. Bootstrapping: For entrepreneurs willing to start small, bootstrapping involves using the company's revenue to fund growth. This approach requires careful financial management and may take longer to scale, but it can lead to greater autonomy and profit retention. By exploring these financing options, aspiring business owners can identify the most suitable strategy for their specific circumstances, ensuring they have the necessary capital to successfully launch and sustain an antinuclear antibody test business.

When launching an antinuclear antibody (ANA) test business, effective marketing and sales strategies are critical for establishing your brand and reaching potential customers. Here are some key approaches to consider:
1. Identify Target Markets: The primary customers for ANA tests include healthcare providers, laboratories, and clinics focused on autoimmune diseases. Understanding the needs and preferences of these groups will help tailor your marketing messages. Additionally, consider targeting patients directly through education and awareness campaigns about autoimmune conditions.

2. Build a Strong Online Presence: Develop a professional website that highlights your services, the importance of ANA testing, and the unique aspects of your business. Optimize your site for search engines (SEO) to attract organic traffic. Utilize social media platforms to share informative content related to autoimmune diseases and the role of ANA testing, engaging with both healthcare professionals and patients.
3. Educational Content Marketing: Create and distribute valuable content such as blogs, articles, webinars, and videos that explain the significance of ANA testing and the conditions it can help diagnose. This positions your business as a knowledgeable authority in the field and can build trust with potential customers.
4. Networking and Partnerships: Establish relationships with healthcare providers, rheumatologists, and other specialists who can refer patients for testing. Attend medical conferences, trade shows, and local health fairs to network and showcase your services. Collaborating with laboratories and clinics can also expand your reach and credibility.
5. Direct Sales Strategies: Implement a direct sales approach by hiring a knowledgeable sales team to reach out to clinics, hospitals, and laboratories. Equip your sales team with comprehensive training about ANA testing, emphasizing the benefits and accuracy of your tests. Offer promotional packages or trials to encourage first-time customers.
6. Utilize Testimonials and Case Studies: Gather testimonials from satisfied clients and case studies that highlight successful diagnoses facilitated by your tests. This social proof can be powerful in convincing new customers of the reliability and importance of your services.
7. Leverage Digital Advertising: Invest in targeted online advertising campaigns, using platforms like Google Ads and social media ads to reach specific demographics. Focus on keywords related to autoimmune diseases and ANA testing to drive relevant traffic to your website.
8. Offer Exceptional Customer Service: Ensure that your business provides excellent customer support, from the initial inquiry to post-testing follow-up. A responsive and knowledgeable customer service team can enhance the customer experience, fostering loyalty and encouraging referrals.
9. Consider Pricing Strategies: Analyze competitor pricing and determine a pricing strategy that reflects the quality of your tests while remaining competitive. Offering flexible payment options or discounts for bulk testing can also attract more clients.
10. Regulatory Compliance and Quality Assurance: Highlight your adherence to industry regulations and quality assurance protocols in your marketing materials. This can reassure potential customers about the reliability and accuracy of your tests, which is especially important in the healthcare sector. By implementing these strategies, you can effectively market your antinuclear antibody test business, build a strong customer base, and contribute to the early diagnosis and management of autoimmune diseases.

To effectively launch an antinuclear antibody (ANA) test business, establishing a robust operations and logistics framework is crucial. This framework will ensure the smooth functioning of the business, from sample collection to test result delivery. Sample Collection and Transportation One of the first steps in operating an ANA testing business is to set up a reliable sample collection system. This may involve partnerships with local clinics, hospitals, or mobile collection units. Training personnel to collect blood samples properly and ensuring they follow safety protocols is essential. Additionally, developing a transportation system for samples is critical. Samples must be transported under specific conditions to maintain their integrity, typically requiring temperature-controlled environments. Collaborating with logistics companies that specialize in medical transport can streamline this process. Laboratory Setup The laboratory is the heart of the ANA testing business. It should be equipped with the necessary technology for conducting tests, including automated analyzers, microscopes, and other diagnostic equipment. Ensure that the laboratory meets all regulatory standards and certifications required for medical testing facilities. Hiring qualified laboratory technicians with expertise in immunology and serology is essential for maintaining high-quality testing standards. Regular training and quality control procedures should be implemented to ensure accurate results. Inventory Management Managing inventory is another critical component of operations. This includes maintaining a stock of consumables such as reagents, testing kits, and other laboratory supplies. Implementing an inventory management system can help track usage rates and reorder supplies efficiently. Establishing relationships with reputable suppliers will ensure that materials are of high quality and can be delivered promptly. Information Management Systems An effective data management system is vital for processing test orders, managing patient data, and reporting results. Implementing a Laboratory Information Management System (LIMS) can facilitate tracking samples throughout the testing process, from receipt to reporting. This system should be secure, compliant with patient confidentiality laws, and capable of integrating with healthcare providers’ electronic health records (EHR) systems for seamless communication. Quality Assurance and Compliance Quality assurance is paramount in the medical testing field. Establishing standard operating procedures (SOPs) for all laboratory processes, from sample handling to result reporting, will help maintain consistency and accuracy. Regular audits and proficiency testing should be conducted to ensure compliance with regulatory standards set by organizations such as the Clinical Laboratory Improvement Amendments (CLIA) and the College of American Pathologists (CAP). Customer Service and Reporting An efficient customer service operation is essential for managing client inquiries, handling test orders, and addressing concerns. Providing clear communication channels for healthcare providers and patients can enhance the overall experience. Additionally, developing a streamlined process for reporting test results is vital. This may include digital reporting options, which can improve turnaround time and accessibility for healthcare providers. By focusing on these operational and logistical elements, an antinuclear antibody test business can provide reliable and efficient services, ultimately contributing to better patient care and outcomes.

Starting an antinuclear antibody (ANA) test business requires a robust human resources and management strategy to ensure the smooth operation and growth of the enterprise. This section will outline key considerations for building an effective team and managing operations within this specialized field. ### Recruitment and Staffing The success of an ANA test business hinges largely on the expertise of its personnel. Begin by identifying the core roles necessary for the lab's operations, which typically include: - Laboratory Technicians: Skilled professionals who will conduct the ANA tests. They should possess a background in clinical laboratory science, with certifications that meet local regulatory requirements. - Quality Control Officers: Individuals responsible for ensuring that all tests adhere to established standards and protocols. They play a crucial role in maintaining the accuracy and reliability of test results. - Sales and Marketing Personnel: A team dedicated to promoting the business to healthcare providers, hospitals, and clinics. They should have experience in medical sales and a strong understanding of the healthcare landscape. - Administrative Staff: Essential for managing day-to-day operations, including scheduling, billing, and compliance with regulatory standards. When recruiting, prioritize candidates with a blend of technical expertise and strong interpersonal skills, as collaboration and communication are key in both laboratory and client-facing roles. ### Training and Development Once the team is in place, ongoing training is vital to ensure that all staff members remain current with the latest testing methodologies, regulatory changes, and industry standards. Consider implementing a structured onboarding program for new employees, as well as regular training sessions for all staff. This commitment to professional development not only enhances the skills of your team but also fosters a culture of continuous improvement. ### Compliance and Regulatory Management The laboratory must comply with various local and national regulations, including those set by the Clinical Laboratory Improvement Amendments (CLIA) and the College of American Pathologists (CAP). Establish a compliance officer role or designate a current employee to oversee regulatory adherence. This person should regularly review protocols, maintain documentation, and ensure that all staff are trained on compliance requirements. ### Performance Management To ensure that the business operates efficiently, implement a performance management system that includes regular evaluations of employee performance. Set clear goals and expectations, and conduct periodic reviews to provide feedback and identify areas for improvement. This process not only motivates employees but also helps to align their contributions with the overall objectives of the business. ### Building a Positive Workplace Culture Fostering a positive workplace culture is essential for employee satisfaction and retention. Encourage open communication, recognize achievements, and create an inclusive environment where all team members feel valued. Consider team-building activities that promote collaboration and strengthen relationships among staff. A supportive culture will enhance employee morale, which can translate into better service for clients. ### Leadership and Strategic Management Effective leadership is crucial in steering the business toward success. As a leader, focus on setting a clear vision and strategy for the ANA test business. Engage your team in decision-making processes to promote ownership and commitment to the business goals. Regularly assess market trends and adjust strategies accordingly to remain competitive and responsive to client needs. By prioritizing these human resources and management strategies, you can build a strong foundation for your antinuclear antibody test business, ensuring not only operational efficiency but also a positive impact on the health care community you serve.

In conclusion, launching an antinuclear antibody test business presents a unique opportunity in the growing field of diagnostic testing. By understanding the market landscape, ensuring compliance with regulatory requirements, and investing in quality technology and skilled personnel, you can establish a successful venture that meets the increasing demand for autoimmune disease diagnostics. Emphasizing quality service, building strong relationships with healthcare providers, and maintaining a commitment to continuous improvement will be key to your long-term success. As awareness of autoimmune disorders rises, your business can play a critical role in providing timely and accurate testing, ultimately contributing to better patient outcomes and enhancing the overall healthcare landscape. With careful planning and execution, your venture can thrive in this vital area of medical testing.

A business plan is a critical tool for businesses and startups for a number of reasons
Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the mark
et.Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
Business plans allow you to position your brand by understanding your company’s role in the marketplace.
Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:Executive Summary
Company Overview
Industry Analysis
Consumer Analysis
Competitor Analysis & Advantages
Marketing Strategies & Plan
Plan of Action
Management Team
The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

To complete your perfect antinuclear antibody test business plan, fill out the form below and download our antinuclear antibody test business plan template. The template is a word document that can be edited to include information about your antinuclear antibody test business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.