Asset Management Business Plan Template

Are you interested in starting your own asset management Business?

If you're thinking about starting an asset management business, there are a few things you need to know. First, you'll need to understand the asset management industry and what it involves. Second, you'll need to create a business plan and develop a strategy for your business. And third, you'll need to get the right licenses and permits in place. Asset management is the process of overseeing and managing assets, such as investments, property, and other resources. It includes making decisions about how to allocate resources, how to monitor performance, and how to make changes when necessary. The first step in starting an asset management business is to understand the industry. What are the different types of asset managers? What do they do? What are the different regulations that asset managers must follow? Once you have a good understanding of the industry, you'll need to develop a business plan. Your business plan should include your business goals, your target market, your marketing strategy, your financial projections, and your operational plan. After you have your business plan in place, you'll need to get the necessary licenses and permits in place. Different states have different requirements for asset managers, so be sure to check with your state's regulatory body. Now that you know the basics of starting an asset management business, it's time to get started!
Global Market Size
The global asset management industry is worth an estimated $84 trillion as of 2019. This figure is expected to grow to $106 trillion by 2025. The United States is the largest market for asset managers, with $23 trillion in assets under management (AUM). Europe is the second largest market, with $20 trillion in AUM. Asia-Pacific is the third largest market, with $10 trillion in AUM. There are several ways to start an asset management business. The most common way is to launch a new firm. This can be done by either starting a standalone firm or by spinning off from an existing financial institution. Another way to enter the asset management industry is to acquire an existing firm. This option may be more capital intensive, but it can be a quicker way to build a presence in the market. Asset management businesses can be structured in a variety of ways. The most common structure is as a partnership, which offers tax and liability benefits. Other structures include limited liability companies (LLCs), sole proprietorships, and trusts. The choice of structure will depend on the size and scope of the business, as well as the jurisdictional requirements of the market in which it operates. To launch a successful asset management business, there are a few key things to keep in mind. First, it is important to have a clear understanding of the target market and investment strategy. Second, building a strong team is essential to success. This team should have a mix of investment professionals, operations experts, and marketing/sales personnel. Third, establishing robust systems and processes is critical to ensuring efficient and effective operations. Finally, it is important to have a realistic plan for generating revenue and profitability.
Target Market
When starting an asset management business, it is important to have a clear understanding of your target market. This will help you determine what services to offer and how to market your business. There are a few different types of asset management businesses, each with their own target market. For example, there are firms that focus on institutional investors, such as pension funds and endowments. These investors typically have large sums of money to invest and are looking for professional guidance. There are also firms that cater to individual investors. These investors may have a smaller amount of money to invest, but they still want help managing their assets. They may be looking for advice on where to invest their money or help with creating a diversified portfolio. Understanding your target market will help you determine what services to offer and how to market your business. It is also important to keep in mind that your target market can change over time. As your business grows, you may find that you need to adjust your target market in order to continue growing.
Business Model
There are a few key things you need to do to start a successful asset management business. First, you need to identify your target market. Who are you going to provide asset management services to? Once you know who your target market is, you need to develop a business model that will allow you to reach them. There are a few different ways you can go about this. You can start by offering your services to friends and family, or you can start cold-calling potential clients. You can also look for online platforms that match asset managers with potential clients. Once you have a business model in place, the next step is to develop a marketing strategy. You need to let potential clients know that you exist and that you can provide them with the services they need. There are a variety of ways to market your business, including online advertising, social media, and word-of-mouth. Finally, you need to make sure you have the right team in place. A good asset management team will have a mix of skills and experience, including financial analysis, investment management, and marketing. Once you have the right team in place, you’ll be well on your way to starting a successful asset management business..
Competitive Landscape
When it comes to starting an asset management business, it is important to understand the competitive landscape. This means understanding who your competitors are, what they offer, and how you can differentiate yourself. Your first step is to identify your competitors. You can do this by searching online, speaking to industry experts, or attending industry events. Once you have a good understanding of who your competitors are, you need to research their offerings. This means looking at their website, reading their marketing materials, and speaking to their clients. Once you have a good understanding of your competitors, you need to start thinking about how you can differentiate yourself. This means finding a niche or offering something unique that will make you stand out from the crowd. Differentiating yourself from your competition is essential if you want to succeed in the asset management business. By taking the time to understand the competitive landscape and find your niche, you will be in a much better position to succeed.
If you're thinking about starting an asset management business, there are a few key things to keep in mind. First, you'll need to have a strong understanding of the financial markets and investing. Second, you'll need to build a team of experienced professionals who can help you manage client assets. Finally, you'll need to create a robust marketing and business plan to attract and retain clients. With careful planning and execution, starting an asset management business can be a rewarding and lucrative endeavor.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect asset management business plan, fill out the form below and download our asset management business plan template. The template is a word document that can be edited to include information about your asset management business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your asset management Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the asset management industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your asset management business. We would also be happy to create a bespoke asset management business plan for your asset management business including a 5-year financial forecast to ensure the success of your asset management business and raise capital from investors to start your asset management business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.