Assisted Living Business Plan Template

How to start an Assisted Living Business Plan Template

Are you interested in starting your own assisted living Business?

In the United States, the aging population is growing at an unprecedented rate. By 2040, there will be an estimated 78 million people over the age of 65. This number is expected to nearly double by 2060. With this aging population comes an increased demand for senior care services. Assisted living facilities provide care and services to seniors who need help with activities of daily living, such as bathing, dressing, and eating. These facilities are an alternative to nursing homes, which provide a higher level of care for seniors. If you're considering starting an assisted living business, there are a few things you need to know. In this blog post, we'll cover the basics of how to start an assisted living business, from choosing a business model to obtaining the necessary licenses and permits. Starting an assisted living business can be a rewarding way to help meet the needs of the aging population. With the right planning and execution, your business can be successful and provide quality care to your residents.
Global Market Size
There is a growing global market for assisted living businesses. The market size for this type of business is estimated to be worth $30 billion by 2025. This growth is being driven by an aging population and the need for more affordable and accessible care options. There are a few things to consider if you're thinking about starting an assisted living business.
First, you'll need to identify your target market. Are you looking to serve seniors in your community or do you want to provide care for people with disabilities?
Once you've determined your target market, you'll need to research the competition and develop a business plan. Next, you'll need to secure funding for your business. This can be done through private investors, loans, or grants. Once you have the necessary funding in place, you can start to build your business. If you're looking to get into the assisted living business, there are a few things you need to keep in mind. With the right planning and execution, you can build a successful business that provides much-needed care for people in your community.
Target Market
If you're considering starting an assisted living business, it's important to first understand your target market. Who will you be providing care for? What are their needs and wants? There are a variety of potential target markets for assisted living businesses. The most common are seniors, people with disabilities, and people with chronic illnesses. Each of these groups has different care needs. For example, seniors may need help with activities of daily living like bathing, dressing, and eating. People with disabilities may need assistance with mobility, personal care, and communication. And people with chronic illnesses may need help managing their medication and medical appointments. It's important to understand the needs of your target market before you start your business. This will help you create a care plan that meets their needs and ensure that your business is successful.
Business Model
There are many different business models that can be used when starting an assisted living business. The most important thing is to choose a model that will work best for you and your specific situation. Here are a few of the most common business models used in the assisted living industry:
1. Residential Care Facility: This type of assisted living business provides care for residents in a private home or small group home setting. Residents typically have their own bedroom and share common areas with other residents.
2. Board and Care Home: This type of assisted living business provides care for residents in a larger group home setting. Residents typically have their own bedroom and share common areas with other residents. Board and care homes typically have more staff than residential care facilities and may offer more services and amenities.
3. Senior Living Community: This type of assisted living business provides care for residents in a larger community setting. Senior living communities can be anything from an apartment complex to a resort-style community. Residents typically have their own private residences, but may also have access to shared common areas and amenities.
4. Home Care Agency: This type of assisted living business provides care for residents in their own homes. Home care agencies typically provide services such as homemaker services, personal care services, and nursing care services.
5. Adult Day Care Center: This type of assisted living business provides care for adults during the day in a group setting. Adult day care centers typically offer activities, socialization, and meals for their clients..
Competitive Landscape
When starting any business, it is important to understand the competitive landscape. This is especially true when starting an assisted living business. The first step is to understand who your potential competitors are. These can be other assisted living businesses, nursing homes, home care agencies, or even independent caregivers. It is important to understand what services they offer, their pricing, and their target market. This information will help you determine how to position your own business.
Another important aspect of the competitive landscape is understanding the regulatory environment. Assisted living businesses are regulated by state and federal laws. It is important to be familiar with these laws and make sure your business is in compliance. Failure to do so could result in hefty fines or even the closure of your business.
Lastly, it is important to stay up-to-date on industry trends. This includes new technologies, changes in demographics, and anything else that could impact your business. By understanding the competitive landscape, you can make sure your assisted living business is positioned for success.
If you're considering starting an assisted living business, there are a few things you need to keep in mind. First, you'll need to make sure you have the proper licensing in place. Next, you'll need to find a suitable location and build or renovate a facility to meet the needs of your residents. Finally, you'll need to hire a staff of qualified individuals to provide care and assistance to your residents. With careful planning and execution, you can start an assisted living business that provides quality care and services to its residents.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect assisted living business plan, fill out the form below and download our assisted living business plan template. The template is a word document that can be edited to include information about your assisted living business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your assisted living Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the assisted living industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your assisted living business. We would also be happy to create a bespoke assisted living business plan for your assisted living business including a 5-year financial forecast to ensure the success of your assisted living business and raise capital from investors to start your assisted living business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.