In recent years, the automotive industry has witnessed a significant transformation driven by advancements in technology and a growing emphasis on safety. One of the most notable innovations is the autonomous emergency braking (AEB) system, which has emerged as a critical feature in modern vehicles, providing drivers with an added layer of protection against collisions. As regulatory standards tighten and consumer demand for safer driving experiences escalates, the market for AEB systems is poised for rapid growth. For entrepreneurs looking to enter this dynamic field, the opportunity to establish a business focused on developing, manufacturing, or integrating AEB technology is both promising and timely. This article will explore the essential steps to successfully launch an AEB business, from understanding the technological landscape and regulatory requirements to navigating partnerships and market strategies. Whether you are a seasoned automotive professional or a newcomer with a passion for innovation, this guide will equip you with the insights needed to embark on your journey in the autonomous driving space.

The global market for autonomous emergency braking (AEB) systems has experienced significant growth in recent years, driven by increasing safety regulations, advancements in automotive technology, and rising consumer demand for enhanced vehicle safety features. According to various market research reports, the AEB system market was valued at approximately $10 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of around 10-15% over the next several years. Key factors contributing to this growth include the rising emphasis on road safety and the implementation of stringent government regulations mandating AEB systems in new vehicles. For instance, several countries and regions, including the European Union and the United States, have proposed or enacted legislation requiring AEB as a standard feature in passenger cars and commercial vehicles. Moreover, the increasing penetration of advanced driver assistance systems (ADAS) and the shift towards electrification in the automotive sector further bolster the AEB market. As automakers increasingly integrate AEB technology into their vehicles, there is a growing demand for innovative solutions that enhance the effectiveness and reliability of these systems. The market is characterized by a competitive landscape, with major automotive manufacturers and technology companies investing heavily in research and development to stay ahead. Partnerships and collaborations between automakers and technology firms are also becoming more common, as they seek to leverage each other's strengths in sensor technology, software development, and system integration. Regions such as North America, Europe, and Asia-Pacific are expected to dominate the AEB market, with Asia-Pacific witnessing the fastest growth due to the rapid expansion of its automotive industry and increasing consumer awareness regarding vehicle safety. Overall, the AEB system market presents significant opportunities for new entrants and existing businesses looking to innovate and expand their offerings in the automotive safety technology space. Companies that can provide cutting-edge AEB solutions while navigating regulatory frameworks and consumer preferences will be well-positioned to thrive in this burgeoning market.

Identifying the target market is crucial for the success of an autonomous emergency braking (AEB) system business. The potential customers span a diverse range of industries and sectors, primarily concentrated in the automotive industry, but also extending to transportation and logistics.
1. Automotive Manufacturers: The primary market for AEB systems is vehicle manufacturers, including both major automakers and smaller electric vehicle startups. These companies are increasingly incorporating advanced driver-assistance systems (ADAS) into their vehicles to enhance safety features and meet regulatory requirements. Understanding the specific needs and technological capabilities of these manufacturers is essential for tailoring AEB solutions that align with their vehicle designs.

2. Fleet Operators: Businesses that operate fleets of vehicles, such as delivery services, logistics companies, and ride-sharing platforms, are also key targets. These operators are often focused on reducing operational costs and improving safety to minimize accidents and insurance costs. Offering AEB systems that can be integrated into existing fleet vehicles could provide significant value in terms of safety enhancement and risk management.
3. Aftermarket Suppliers: Another potential market segment includes aftermarket suppliers who aim to retrofit existing vehicles with advanced safety technologies. This market is particularly relevant as many vehicles on the road today lack modern safety features. AEB system businesses can collaborate with these suppliers to create retrofit solutions that can be marketed to consumers and businesses looking to enhance their vehicle safety without purchasing new models.
4. Government and Regulatory Bodies: As governments around the world push for enhanced vehicle safety standards, regulatory bodies may also represent a market for AEB systems. Engaging with these organizations can lead to partnerships or contracts for developing systems that meet compliance requirements, as well as potential funding opportunities for safety initiatives.
5. Insurance Companies: Insurers are increasingly interested in technology that reduces risk and enhances safety. AEB systems can play a pivotal role in reducing accident rates, and insurance companies may be interested in providing incentives for vehicles equipped with such systems. Collaborating with insurers could open up additional market avenues, including data sharing and joint marketing efforts.
6. Consumers: Finally, the end consumers themselves represent an important aspect of the target market. As awareness of vehicle safety technologies grows, consumers are more inclined to consider AEB systems when purchasing new vehicles. Marketing efforts aimed at educating consumers about the benefits of AEB technology can drive demand and influence purchasing decisions. By clearly defining and understanding these segments, businesses can develop targeted marketing strategies, establish partnerships, and effectively position their AEB systems in the marketplace.

When considering the launch of an autonomous emergency braking (AEB) system business, it's crucial to evaluate various business models that can effectively cater to the needs of the automotive industry and end-users. Here are several potential models to explore:
1. B2B Model (Business-to-Business): This model focuses on selling AEB systems directly to automotive manufacturers. By partnering with car manufacturers, your business can integrate the AEB system into their vehicles during production. This requires building strong relationships with OEMs (Original Equipment Manufacturers) and demonstrating the system's reliability, safety benefits, and compliance with regulatory standards. This model often involves large contracts and can lead to long-term partnerships.

2. Licensing Model: In this model, your company can develop proprietary AEB technology and then license it to automotive manufacturers or technology firms. This allows you to generate revenue without the overhead of manufacturing and distributing the systems. Licensing agreements can be tailored to include royalties based on the number of units sold, providing a continuous revenue stream as your technology gains traction in the market.
3. Aftermarket Solutions: Another approach is to focus on the aftermarket segment, where you provide AEB systems that can be retrofitted to existing vehicles. This model targets consumers who want to enhance the safety features of their cars. It requires a different marketing strategy, emphasizing the benefits of upgrading older vehicles with advanced safety technology. Installation services can also be offered, either through partnerships with automotive service centers or through a proprietary network.
4. Subscription Model: Given the rise of software-driven automotive technologies, a subscription-based model could be viable. In this scenario, customers (either manufacturers or end-users) pay a monthly or annual fee for access to the AEB system and its software updates. This model can help ensure continuous revenue and foster customer loyalty, as you can provide ongoing support and improvements.
5. Partnerships and Collaborations: Forming strategic partnerships with technology firms, research institutions, and automotive companies can enhance your business model. Collaborations can lead to shared resources, reduced research and development costs, and access to new markets. For instance, partnering with a tech company specializing in AI and sensor technology can help improve the capabilities of your AEB system.
6. Data Monetization: As AEB systems are integrated into vehicles, they will generate valuable data regarding driving patterns, safety incidents, and system performance. A business model that capitalizes on data collection and analysis can provide insights to manufacturers and insurers, creating a secondary revenue stream. This data can also be used to improve the AEB technology itself, fostering innovation and enhancing safety features.
7. Consultancy and Custom Solutions: Offering consultancy services to automotive companies looking to develop their AEB systems can be another revenue avenue. By leveraging your expertise, you can guide manufacturers through the integration process, helping them navigate regulatory compliance, safety standards, and consumer preferences. Each of these business models has its own set of challenges and opportunities. It’s essential to conduct thorough market research, understand the competitive landscape, and evaluate the specific needs of your target audience to determine which model or combination of models aligns best with your vision for the AEB system business.

The competitive landscape for an autonomous emergency braking (AEB) system business is shaped by several key factors, including existing players, technological advancements, regulatory requirements, and market demand. Currently, the AEB market is dominated by established automotive manufacturers and technology companies that have integrated these systems into their vehicles. Major automakers such as Tesla, Ford, Volkswagen, and Toyota have made significant investments in AEB technology, often incorporating it as standard in new vehicle models to enhance safety and comply with evolving regulations. These companies possess extensive resources, established supply chains, and a strong brand presence, making it challenging for new entrants to gain a foothold. In addition to traditional automotive manufacturers, a number of tech companies and startups are increasingly entering the AEB space, leveraging advances in artificial intelligence, machine learning, and sensor technology. Companies like Mobileye (an Intel company) and Waymo are at the forefront, developing sophisticated AEB systems that rely on advanced computer vision and data analytics. As these technologies continue to evolve, the competitive landscape will likely see increased rivalry not only among automotive manufacturers but also with tech firms that specialize in automotive safety and automation. Regulatory factors also play a crucial role in the competitive landscape. Governments worldwide are mandating the inclusion of advanced safety features, including AEB, in new vehicles. This regulatory push is encouraging both established players and newcomers to innovate and improve their offerings. Companies that can swiftly adapt to regulatory changes while ensuring compliance will have a competitive edge. Furthermore, the demand for enhanced vehicle safety and accident prevention systems is on the rise, driven by consumer awareness and a growing focus on road safety. This trend presents opportunities for new entrants that can offer unique value propositions, such as cost-effective solutions or specialized systems tailored for specific vehicle types or markets. To succeed in the AEB market, new businesses must differentiate themselves through innovation, strategic partnerships, and a deep understanding of consumer needs and regulatory landscapes. Collaborating with automotive manufacturers, leveraging partnerships with technology providers, and staying abreast of regulatory changes will be critical strategies for navigating this competitive environment.

Starting an autonomous emergency braking (AEB) system business involves navigating a complex landscape of legal and regulatory requirements. These requirements are essential to ensure safety, compliance, and market acceptance of your product. Here are some key considerations:
1. Regulatory Framework: Different countries have varying regulations regarding vehicle safety and autonomous systems. In the United States, the National Highway Traffic Safety Administration (NHTSA) oversees vehicle safety standards. In the European Union, the European Commission sets forth regulations that manufacturers must comply with, including the General Safety Regulation (GSR) which encompasses advanced driver assistance systems (ADAS) like AEB.

2. Testing and Certification: Before bringing an AEB system to market, rigorous testing is required to demonstrate compliance with safety standards. This includes both laboratory tests and real-world scenarios to validate the system's effectiveness in preventing collisions. Certification by recognized bodies may be necessary to ensure that the system meets legal safety requirements.
3. Intellectual Property: Protecting your technology through patents is crucial in the highly competitive automotive industry. Conducting thorough research on existing patents and filing your own can help safeguard your innovations and prevent infringement issues.
4. Liability and Insurance: Given the safety-critical nature of AEB systems, understanding liability laws is vital. You will need to evaluate potential liabilities in case of system failure and consider obtaining appropriate product liability insurance to protect your business against claims arising from accidents.
5. Data Privacy and Cybersecurity: AEB systems often rely on data collection from sensors and cameras. Compliance with data protection regulations, such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the U.S., is essential. Additionally, implementing robust cybersecurity measures to protect the system from hacking and unauthorized access is critical.
6. Collaboration with Automotive Manufacturers: Forming partnerships with automotive manufacturers can help navigate regulatory hurdles and ensure your AEB system aligns with industry standards. These collaborations may also facilitate access to testing facilities and regulatory guidance.
7. Continuous Compliance: As technology evolves, so too do regulations. Staying abreast of changes in the legal landscape regarding vehicle automation is necessary to ensure ongoing compliance. This may involve participating in industry associations or engaging with regulatory bodies. By understanding and addressing these legal and regulatory requirements, you can lay a solid foundation for your autonomous emergency braking system business, ensuring not only compliance but also the trust of consumers and partners in your innovative solutions.

When launching a business focused on autonomous emergency braking systems, securing adequate financing is crucial for development, testing, and market entry. Various financing options can cater to the specific needs of your startup, allowing you to choose the most suitable path for your circumstances.
1. Personal Savings and Bootstrapping: Many entrepreneurs start by leveraging their personal savings or revenue generated from initial sales. Bootstrapping allows you to maintain complete control over your business without incurring debt or giving away equity. However, it requires careful financial planning to ensure that you can sustain operations until the business becomes profitable.

2. Friends and Family: Turning to friends and family for financial support can be a viable option, particularly in the early stages. This approach often comes with more flexible repayment terms or investment expectations. However, it’s essential to set clear agreements to avoid potential conflicts later on.
3. Crowdfunding: Platforms like Kickstarter or Indiegogo allow you to raise funds from potential customers who are excited about your product. This not only provides capital but also validates your business idea and creates a community of early adopters. However, successful crowdfunding campaigns require significant marketing efforts and a compelling pitch.
4. Angel Investors: Angel investors are individuals who provide capital for startups in exchange for equity or convertible debt. They often bring valuable industry experience and connections, which can be beneficial for a tech-driven business like autonomous emergency braking systems. Prepare a solid business plan and pitch to attract these investors.
5. Venture Capital: For more significant funding needs, venture capital (VC) firms can be a good option. VCs typically invest in businesses with high growth potential in exchange for equity. They often seek businesses that can scale quickly and show a clear path to profitability. This option may require giving up some control over your company but can provide substantial resources for growth.
6. Government Grants and Subsidies: Many governments offer grants and subsidies for businesses focusing on innovative technologies, especially those that enhance safety and sustainability. Research available programs in your region and apply for funding that aligns with your business objectives. These funds can often be non-dilutive, meaning you won’t have to give away equity.
7. Bank Loans and Lines of Credit: Traditional bank loans or lines of credit can provide the necessary capital for equipment, development, and operational costs. However, these require a solid business plan and financial history to secure favorable terms. Interest rates and repayment schedules should also be carefully considered.
8. Strategic Partnerships: Forming partnerships with established companies in the automotive or technology sectors can provide access to funding, resources, and expertise. These partnerships can also enhance credibility and facilitate market entry.
9. Incubators and Accelerators: Joining an incubator or accelerator program can provide not only funding but also mentorship, resources, and networking opportunities. These programs often culminate in a pitch event where startups can secure additional investment from venture capitalists and angel investors. By exploring a combination of these financing options, you can strategically position your autonomous emergency braking system business for growth and success. Each option has its pros and cons, so it’s essential to assess your specific situation, business model, and long-term goals before making a decision.

To successfully launch an autonomous emergency braking system (AEBS) business, it is crucial to implement effective marketing and sales strategies that resonate with your target audience and highlight the unique value of your product. Here are several approaches to consider: Target Market Identification: Begin by clearly defining your target market. This could include automotive manufacturers, fleet management companies, transportation services, and aftermarket automotive retailers. Understanding the specific needs and pain points of these segments will allow you to tailor your marketing messages effectively. Value Proposition Development: Articulate a compelling value proposition that clearly outlines the benefits of your AEBS. Emphasize aspects such as enhanced safety, compliance with regulatory standards, potential cost savings from accident prevention, and improved vehicle performance. Highlighting real-world data or case studies demonstrating the effectiveness of your system can also strengthen your proposition. Content Marketing: Establish your brand as a thought leader in the automotive safety technology space through content marketing. Create informative blog posts, whitepapers, and videos that educate your audience on the importance of AEBS. Discuss industry trends, safety statistics, and advancements in technology. Sharing this content on your website and social media platforms can drive traffic and engage potential customers. Partnerships and Collaborations: Form strategic partnerships with automotive manufacturers, technology firms, and safety organizations. Collaborations can enhance credibility and provide access to a broader customer base. Consider participating in joint marketing campaigns or co-hosting industry events to increase visibility. Trade Shows and Conferences: Attend and exhibit at industry trade shows and conferences. These events provide opportunities to showcase your AEBS technology, network with key stakeholders, and gain insights into industry developments. Engaging with industry professionals face-to-face can foster relationships that may lead to future sales. Digital Marketing and SEO: Invest in digital marketing strategies, including search engine optimization (SEO), pay-per-click advertising, and social media marketing. Optimize your website to rank for relevant keywords related to autonomous emergency braking systems. Engage potential customers on platforms like LinkedIn, where industry professionals are likely to congregate. Customer Education and Demonstrations: Offer demonstrations of your AEBS technology to potential clients. Hands-on experiences can be persuasive, allowing customers to see the system in action and understand its benefits firsthand. Providing educational workshops or webinars can also help demystify the technology and build trust. Sales Team Training: Ensure that your sales team is well-versed in the technical aspects and benefits of your AEBS. Equip them with the tools and resources needed to articulate the product's value effectively. Consider implementing a consultative sales approach, where the team focuses on understanding customer needs and providing tailored solutions. Customer Feedback and Testimonials: Leverage customer feedback and success stories to build credibility. Testimonials from satisfied clients can be powerful marketing tools. Encourage customers to share their experiences and showcase these endorsements in your marketing materials. By implementing these strategies, your autonomous emergency braking system business can effectively reach and engage potential customers, ultimately driving sales and establishing a strong presence in the market.

To successfully launch an autonomous emergency braking (AEB) system business, it is essential to establish robust operations and logistics to support product development, manufacturing, distribution, and customer service. Below are key considerations for streamlining these processes:
1. Research and Development (R&D): The foundation of an AEB system business is a strong R&D department. Invest in skilled engineers and data scientists who specialize in automotive safety systems, artificial intelligence, and sensor technology. Establish partnerships with universities and research institutions to leverage existing knowledge and resources. Create a structured R&D process that includes concept validation, prototyping, and rigorous testing to ensure compliance with safety standards and regulations.

2. Supply Chain Management: Identify and build relationships with reliable suppliers of components such as sensors, cameras, radar systems, and software platforms. Focus on sourcing high-quality materials that meet industry safety standards. Develop a flexible supply chain that can adapt to changes in demand or supply disruptions, and consider utilizing just-in-time inventory practices to reduce holding costs.
3. Manufacturing: Decide whether to manufacture in-house or outsource production. If opting for in-house manufacturing, set up a facility equipped with advanced machinery for precision manufacturing and assembly of AEB systems. Implement Lean manufacturing principles to enhance efficiency and reduce waste. For outsourcing, choose reputable manufacturing partners who can deliver quality products at scale while adhering to agreed timelines.
4. Quality Control: Establish rigorous quality control processes to ensure that every unit meets safety and performance standards. Implement testing protocols that include both simulation and real-world testing scenarios. Regularly review and update quality assurance procedures to align with the latest industry standards and technological advancements.
5. Distribution and Logistics: Develop a logistics strategy that encompasses warehousing, transportation, and distribution of AEB systems to OEMs (original equipment manufacturers) and aftermarket suppliers. Utilize technology to optimize logistics operations, including inventory management systems and route planning software. Consider partnering with logistics providers who specialize in automotive components to ensure timely and safe delivery.
6. Compliance and Certification: Navigate the regulatory landscape by obtaining necessary certifications and approvals for your AEB systems. Engage with regulatory bodies early in the development process to understand the requirements for safety certifications and compliance with local and international automotive standards. Regularly monitor regulatory changes to maintain compliance and adapt your products as needed.
7. Customer Support and Service: Establish a customer support framework that includes technical assistance, installation guidance, and troubleshooting. Providing comprehensive training for OEMs and service centers on the installation and maintenance of AEB systems is crucial for ensuring customer satisfaction and safety. Consider implementing a feedback loop to gather insights from users to continuously improve the product.
8. Scalability: Design operations with scalability in mind. As demand for AEB systems grows, ensure that your manufacturing processes, supply chain, and logistics can scale accordingly. This may involve investing in automation technologies, expanding production facilities, or diversifying supplier bases to meet increasing demand efficiently. By meticulously planning and executing these operational and logistical aspects, an AEB system business can position itself for success in a competitive and rapidly evolving automotive market.

Establishing a successful autonomous emergency braking (AEB) system business requires a strategic approach to human resources and management. This sector demands a combination of technical expertise, innovative thinking, and effective leadership to navigate the complexities of automotive technology and safety regulations. Recruitment and Talent Acquisition: The first step in building your team is identifying the key roles necessary for your business. This typically includes engineers specializing in software development, systems integration, and sensor technology, as well as experts in safety standards and regulatory compliance. You might also need professionals in project management, marketing, and sales. Collaborating with universities and tech institutes can help you attract top talent, while leveraging platforms dedicated to automotive and tech industries will aid in reaching specialized candidates. Training and Development: Given the rapid evolution of technology in the automotive sector, ongoing training and professional development are crucial. Implementing a robust onboarding program will ensure that new hires are well-versed in your company’s vision and technology. Regular workshops, seminars, and access to online courses can help keep your team updated on the latest advancements in AEB systems, machine learning, and artificial intelligence. Culture and Work Environment: Fostering a culture of innovation is essential in a tech-driven field. Encourage open communication and the sharing of ideas among team members to promote creativity. Implementing flexible work arrangements can also enhance employee satisfaction and productivity, especially for roles that may require extensive research and development efforts. Leadership and Management Structure: Establish a clear management hierarchy that allows for efficient decision-making while also encouraging collaboration. Consider adopting agile management practices to adapt quickly to changes in technology and market demands. Create cross-functional teams that bring together diverse skill sets to address complex challenges in the development and deployment of AEB systems. Performance Evaluation: Develop a performance evaluation system that not only assesses individual contributions but also aligns with the overall objectives of the business. Regular feedback sessions can help identify areas for improvement and recognize outstanding performance, fostering motivation and engagement among employees. Compliance and Ethical Standards: Given the safety implications of AEB systems, it is imperative to uphold high ethical standards and adhere to industry regulations. Establish a compliance team responsible for ensuring that all products meet safety and legal requirements, and that the company maintains transparency in its operations. By focusing on these aspects of human resources and management, you can create a dynamic and capable team that drives innovation and success in the autonomous emergency braking system market.

In conclusion, embarking on a venture in the autonomous emergency braking system industry presents a compelling opportunity for entrepreneurs willing to navigate the complexities of advanced automotive technologies. By understanding the market landscape, investing in research and development, and fostering partnerships with automotive manufacturers and technology providers, you can position your business for success. As safety regulations continue to evolve and consumer demand for innovative automotive solutions grows, the potential for growth in this sector is significant. With a commitment to quality, adherence to safety standards, and a focus on continuous improvement, your business can play a crucial role in shaping the future of road safety and autonomous driving technology. Embrace the challenges ahead with a strategic mindset, and you can contribute to a safer, more efficient transportation ecosystem.

A business plan is a critical tool for businesses and startups for a number of reasons
Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the mark
et.Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
Business plans allow you to position your brand by understanding your company’s role in the marketplace.
Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:Executive Summary
Company Overview
Industry Analysis
Consumer Analysis
Competitor Analysis & Advantages
Marketing Strategies & Plan
Plan of Action
Management Team
The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

To complete your perfect autonomous emergency braking system business plan, fill out the form below and download our autonomous emergency braking system business plan template. The template is a word document that can be edited to include information about your autonomous emergency braking system business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.