Beauty Salon Business Plan Template

Are you interested in starting your own Beauty Salon Business?

If you're thinking about starting a beauty salon, there are a few things you need to know. First, you'll need to decide what type of salon you want to open. Do you want to specialize in hair, nails, or both? Once you've decided on your specialty, you'll need to find the right location. The ideal location for a beauty salon is one that's easily accessible and has plenty of foot traffic. Next, you'll need to choose your salon's name. This is an important step, as your salon's name will be its first impression on potential customers. Once you've chosen a name, you'll need to create a logo and branding for your salon. This will include choosing a color scheme, designing a sign, and creating business cards and other marketing materials. Finally, you'll need to stock your salon with the right products and equipment. If you're specializing in hair, you'll need shampoo, conditioner, hair color, styling products, and scissors. If you're specializing in nails, you'll need nail polish, nail files, and other manicure and pedicure supplies. Once you have everything you need, you're ready to open your doors and start serving your clients!
Global Market Size
The global beauty salon industry is growing rapidly. In 2016, the industry was valued at $96 billion and is expected to reach $265 billion by 2025. The United States is the largest market for beauty salon services, accounting for about 33% of the global industry. Europe is the second largest market, followed by Asia-Pacific. The beauty salon industry is driven by a number of factors, including the increasing popularity of beauty treatments, the growing number of women entering the workforce, and the rising disposable income levels. In addition, the industry is benefiting from the trend of social media and celebrity endorsements. However, the industry is facing some challenges, such as the high cost of salon services, the threat of substitutes, and the seasonal nature of the business. Nevertheless, the industry is expected to continue to grow in the coming years.
Target Market
As a beauty salon owner, it's important to know who your target market is. This can help you determine what services to offer, what price points to set, and what type of atmosphere to create in your salon. There are a few different ways to identify your target market. One is to consider the demographics of your area. Who is most likely to live near your salon and have the disposable income to spend on beauty services? Another way to identify your target market is to consider your competition. What type of salon are they running and who do they seem to be targeting? Once you've considered these factors, you should have a good idea of who your target market is. From there, you can start to tailor your salon to appeal to them.
Business Model
As with any business, you need to have a solid plan in place before you can open your doors for business. This is especially true for a beauty salon, where there are a lot of specific details that need to be taken into account. Here is a quick rundown of what you need to do to get your beauty salon business off the ground. 1. Decide on your business model. Are you going to be a traditional brick-and-mortar salon, or will you offer mobile services? Will you rent out space to independent stylists, or will you have a team of in-house stylists? There are a lot of different business models to choose from, so it's important to pick the one that best fits your needs and goals. 2. Choose a location. If you're going to have a traditional salon, you'll need to find a good location. This should be a place that's easily accessible to your target market and has enough space to accommodate your business. If you're going to offer mobile services, you'll need to make sure you have a reliable vehicle and a good working knowledge of the area you'll be servicing. 3. Get the necessary licenses and permits. Depending on your location and business model, you may need to get a business license, a cosmetology license, and/or a special permit to operate a salon. Make sure you do your research and get all the necessary licenses and permits before you start business. 4. Find a good supplier. You'll need to stock your salon with supplies like shampoo, conditioner, hair color, styling products, etc. Find a good supplier who can provide you with high-quality products at a reasonable price. 5. Promote your business. Once you're all set up and ready to go, it's time to start promoting your business. Create a marketing plan and make sure you're getting the word out there about your new salon. Use social media, print ads, and word-of-mouth to get the word out and attract new clients.
Competitive Landscape
If you're thinking about starting a beauty salon, it's important to understand the competitive landscape. Who are your potential competitors? What are their strengths and weaknesses? How can you position your salon to be successful? There are a few different types of beauty salons out there, each with its own strengths and weaknesses. The first is the high-end salon. These salons tend to be very luxurious, with upscale services and products. They're usually located in affluent neighborhoods and cater to a wealthy clientele. The downside is that they can be very expensive, and it can be tough to compete with their marketing and advertising budgets. The second type of salon is the mid-range salon. These salons offer a good mix of services and products, at a more moderate price point. They're usually located in middle-class neighborhoods and appeal to a wide range of customers. The downside is that they may not have the same level of luxury or service as the high-end salons, and they may not have the same marketing budget. The third type of salon is the budget salon. These salons offer lower-priced services and products, and are usually located in less affluent neighborhoods. They may not have the same level of service or luxury as the other two types of salons, but they can be a great option for people on a budget. No matter which type of salon you're considering, it's important to do your research and understand the competitive landscape. What are your potential competitors doing well? What could they improve upon? How can you position your salon to be the best option for your target market? By taking the time to understand the competitive landscape, you can give your salon the best chance for success.
If you're thinking about starting a beauty salon, there are a few things you should keep in mind. first, you'll need to make sure you have the right business licenses and permits. next, you'll need to find the perfect location for your salon. and last but not least, you'll need to create a business plan and make sure you have the financial backing to get your salon up and running. with a little planning and preparation, you can be well on your way to opening a successful beauty salon.

why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Beauty Salon company business plan, fill out the form below and download our Beauty Salon business plan template. The template is a word document that can be edited to include information about your Beauty Salon business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Beauty Salon Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Beauty Salon industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Beauty Salon business. We would also be happy to create a bespoke Beauty Salon business plan for your Beauty Salon business including a 5-year financial forecast to ensure the success of your Beauty Salon business and raise capital from investors to start your Beauty Salon business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.