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Are you interested in starting your own Beverage Retailer Business?


Starting a beverage retailer business can be a great way to get your foot in the door of the food and beverage industry. Not only can you sell products that you are passionate about, but you can also build relationships with suppliers and customers alike. However, as with any business, you should keep a few things in mind before diving headfirst. This blog post will cover some basics of starting a beverage retailer business. We will discuss the importance of having a clear business plan, the necessary permits and licenses, and the best ways to source products. By the end of this post, you should have a better understanding of what it takes to start a successful beverage retailer business.

Global Market Size

The global market for beverage retail is estimated to be worth $1.5 trillion. The top 10 countries for retail beverage sales are the United States, China, Japan, Germany, Brazil, the United Kingdom, France, Italy, Canada, and Spain. These countries account for approximately 70% of the global market. The United States is the largest market for beverage retail, with sales of $791 billion in 2016. China is the second-largest market, with sales of $54 billion.

Target Market

A few things to consider when determining your target market for a beverage retailer business. First, you need to consider the beverages you will sell. Will you be selling beer, wine, spirits, or all three? Each type of beverage appeals to a different kind of customer. For example, beer drinkers are typically more laid back than wine drinkers. Once you have determined the types of beverages you will be selling; you need to consider your location. If you are in a college town, your target market will be college students. Your target market will be more family-oriented if you are in a more rural area. Finally, you need to consider your price point. Are you selling budget-friendly beverages or more premium options? Your target market will be different depending on your price point. Once you have considered all these factors, you can better determine your target market for a beverage retailer business.

Business Model

There are a few different ways to start a beverage retailer business. The first is to find a niche market, such as selling only soft drinks. The second is to open a franchise of an existing retailer. The third is to start your independent retailer from scratch. The most important part of starting any business is to have a clear and concise business model. This means planning how you will make money and your costs. Making your business profitable without a solid business model won't be easy. One way to make money as a beverage retailer is to mark the prices of the products you sell. This is known as the retail mark-up model. To succeed with this model, you need to understand the market you are selling to and the going rate for products. You also need to be able to buy products at a low enough cost so that you can still make a profit after marking up the prices. Another way to make money is to charge a monthly or annual membership fee. This is known as the subscription model. With this model, you need to have a large enough customer base to make it worthwhile to charge a subscription fee. You also need to have a good selection of products and keep your customers happy so they will continue to subscribe to your service. The third way to make money is through advertising. This is known as the advertising model. With this model, you need to have a good amount of traffic to your website or store to generate enough ad revenue. It would help if you also target your ads to the right audience, so they are interested in what you are selling. The fourth way to make money is by combining the three previous models. This is known as the hybrid model. With this model, you need to have a good mix of products and services and a combination of customers. You also need to be able to generate enough revenue from each of the models to make it worthwhile. No matter which model you choose, it is essential to have a solid business plan. This plan should include your goals, target market, pricing strategy, and marketing strategy. Without a well-thought-out plan, it will be tough to make your business successful.

Competitive Landscape

Understanding the competitive landscape in any industry is essential to creating and sustaining a successful business. The beverage retail industry is no different. Although many large, regional, and national chains operate in the space, there is also room for smaller, local businesses. To compete with the more prominent players, offering something unique or different to appeal to customers is essential. This could be a focus on organic or natural products, local craft beers, or an impressive selection of imported wines. Creating a comfortable and inviting space for customers to relax and enjoy themselves is also necessary. You can start a successful beverage retail business by understanding the competitive landscape and knowing what customers are looking for.


After researching and writing about all the facets of starting a beverage retailer business, we can conclude that this is a challenging but doable task. There are many things to consider when creating this type of business, from the initial investment to the ongoing costs of running the business. However, with careful planning and execution, a beverage retailer business can be a success.

Why Write a Business Plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content

Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

Instructions for the Business Plan Template

To complete your perfect Beverage Retailer company business plan, fill out the form below and download our Beverage Retailer business plan template. The template is a word document that can be edited to include information about your Beverage Retailer business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning

With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.

Want a Bespoke Business Plan for your Beverage Retailer Business?

Our Expertise

Avvale Consulting has extensive experience working with companies in many sectors including the Beverage Retailer industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Beverage Retailer business. We would also be happy to create a bespoke Beverage Retailer business plan for your Beverage Retailer business including a 5-year financial forecast to ensure the success of your Beverage Retailer business and raise capital from investors to start your Beverage Retailer business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.

About Us

Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.