Cafe Business Plan Template

Are you interested in starting your own cafe Business?

Are you thinking about starting a cafe business? It's a big undertaking, but it can be a very rewarding experience. Before you get started, there are a few things you need to do to get your business off the ground. In this section, we'll cover the basics of how to start a cafe business, from writing a business plan to finding the right location. Starting a cafe business can be a lot of work, but it can also be a very rewarding experience. If you're thinking about starting your own cafe, there are a few things you need to do to get your business off the ground. In this section, we'll cover the basics of how to start a cafe business, from writing a business plan to finding the right location. If you're ready to take the plunge and start your own cafe business, here's what you need to do: 1. Write a business plan. 2. Find the right location. 3. Outfit your cafe with the necessary equipment. 4. hire staff and train them. 5. Promote your cafe and get customers in the door. These are just a few of the things you need to do to start a successful cafe business. With careful planning and execution, you can turn your dream of owning a cafe into a reality.
Global Market Size
The global coffee market is expected to reach USD 281.16 billion by 2025, according to a new report by Grand View Research, Inc. The market is projected to witness a CAGR of 4.4% over the forecast period. The increasing demand for specialty coffee and organic coffee is expected to drive the market growth over the forecast period. The Asia Pacific region is expected to be the fastest growing market, with a CAGR of 5.4% over the forecast period. The region is expected to be driven by the growing coffee culture in countries such as China and India. The Middle East and Africa are also expected to be key markets for the coffee industry, with a CAGR of 4.9% over the forecast period. The global coffee market is highly fragmented, with a large number of small and medium-sized players. The top five players in the market, Starbucks Corporation, Dunkin' Brands Group, Inc., JAB Holding Company, Illycaffè SpA, and Nestlé Nespresso S.A., together accounted for less than 25% of the market in 2016.
Target Market
When starting a cafe business, it is important to consider your target market. Who are you trying to reach with your cafe? What kind of customers do you want to attract? There are a few different ways to think about your target market. One way is to consider the demographics of your potential customers. This includes factors like their age, income, gender, and location. Another way to think about your target market is to consider their lifestyle. What kind of things do they like to do? What are their interests? Once you have a good understanding of who your target market is, you can start to think about how to reach them. What kind of marketing and advertising will appeal to them? Where are they likely to see or hear your message? Keep in mind that your target market can change over time. As your business grows, you may find that you attract different types of customers than you originally anticipated. That’s why it’s important to revisit your target market periodically and make sure you are still reaching the people you want to reach.
Business Model
There are a few different ways to go about starting a cafe business. The first is to start from scratch, which involves finding a location, building out the space, and hiring staff. This option is often the most expensive and time-consuming, but it also gives you the most control over your business. Another option is to buy an existing cafe. This can be a great option if you find the right location and business, but it also comes with its own set of challenges. You’ll need to be sure to do your due diligence in terms of research and financial analysis to make sure you’re not overpaying for the business. Once you’ve decided on your business model, it’s time to start thinking about the logistics of your cafe. What type of menu do you want to offer? How will you source your coffee and other ingredients? What kind of atmosphere do you want to create? These are all important considerations that will help you create a successful cafe business..
Competitive Landscape
When you’re planning to open a café, it’s important to understand the competitive landscape. Who are your potential customers? What do they want? How much are they willing to spend? Your first step is to identify your target market. Do you want to attract students, professionals, or families? Once you know who your target market is, you can begin to research the competition. What cafés already exist in your area? What do they offer? What are their strengths and weaknesses? How can you position your café to be different – and better? Think about what makes your café unique. What will you offer that no one else does? What’s your niche? Once you’ve identified your target market and your niche, you can begin to put together a marketing plan. How will you reach your potential customers? What kind of advertising will you use? How can you make your café stand out from the crowd? The competitive landscape may seem daunting, but if you take the time to understand it, you’ll be in a better position to succeed.
If you're thinking of starting a cafe business, there are a few key things to keep in mind. First, you'll need to make sure you have the right location. A cafe needs to be in a high-traffic area in order to be successful. Second, you'll need to create a menu that offers a variety of items that will appeal to your target customers. Third, you'll need to staff your cafe with experienced baristas who can make great coffee and provide excellent customer service. By following these tips, you'll be on your way to starting a successful cafe business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect cafe business plan, fill out the form below and download our cafe business plan template. The template is a word document that can be edited to include information about your cafe business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your cafe Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the cafe industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your cafe business. We would also be happy to create a bespoke cafe business plan for your cafe business including a 5-year financial forecast to ensure the success of your cafe business and raise capital from investors to start your cafe business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.