Cat Cafe Business Plan Template

How to start a cat cafe business plan template

Are you interested in starting your own Cat Cafe Business?

A cat cafe is a place where people can come to drink coffee, eat snacks, and socialize with adoptable cats. Cat cafes first became popular in Taiwan and Japan, and they have since spread to other countries around the world. If you're thinking about starting a cat cafe, there are a few things you need to know. First, you'll need to find a location that is zoned for commercial use and that has enough space to accommodate both a cafe and a cat lounge. You'll also need to obtain a business license and insurance. Next, you'll need to stock your cafe with food and drinks, as well as furniture and supplies for the cats. Finally, you'll need to adopt cats from a local shelter or rescue group. Once you have everything in place, you can start promoting your cat cafe and welcoming customers!
Global Market Size
The global market for cat cafes is growing rapidly, with new cafes popping up all over the world. The popularity of these businesses is driven by a love of cats and a desire to provide a unique, relaxing experience for customers. There are now an estimated 3,000 cat cafes in operation globally, with the majority concentrated in Asia. Japan is home to the first and largest concentration of these businesses, with over 1,000 cafes in operation. Other popular markets for cat cafes include South Korea, Taiwan, China, and Thailand. The United States is a relatively new market for cat cafes, but there are already over 100 in operation across the country. The largest concentration of these businesses is in California, followed by New York, Florida, and Texas. The global market for cat cafes is expected to continue to grow in the coming years, as more people discover the unique and enjoyable experience they offer.
Target Market
If you're thinking about starting a cat cafe, you're probably wondering who your target market is. After all, not everyone is a cat person! But don't worry, there are plenty of people out there who would love to visit a cat cafe. In fact, cat cafes are becoming increasingly popular, especially in urban areas. Here are some potential target markets for your cat cafe business: -People who love cats but can't have one themselves (due to allergies, apartment restrictions, etc.) -People who work in stressful jobs and need a place to relax and unwind -People who are looking for a unique and fun place to hang out with friends Do some market research to find out which of these groups is most likely to visit your cat cafe. Then, focus your marketing efforts on reaching them.
Business Model
If you're thinking about starting a cat cafe, there are a few things you need to know about the business model. First, cat cafes typically charge by the hour, so you'll need to make sure your prices are competitive. Second, most cat cafes have a limited number of cats, so you'll need to make sure you have enough space to accommodate all of your customers. Finally, you'll need to make sure you have a good location, as foot traffic is essential for a successful cat cafe..
Competitive Landscape
In order to start a cat cafe business, it is important to first understand the competitive landscape. There are a few key players in the space, including established cat cafés and new startups. The established cat cafés have a few key advantages.
First, they have an existing customer base and are thus able to generate revenue from day one.
Second, they have already built up a brand and have a loyal following. Finally, they have experienced staff who know how to run a successful cat café business.
However, there are also a few disadvantages to established cat cafés.
First, they may be more expensive to set up and operate than new startups.
Second, they may be less flexible and innovative than new startups. Finally, they may have difficulty attracting new customers in an increasingly competitive market.
New startups, on the other hand, have a few key advantages.
First, they are often cheaper to set up and operate than established cat cafés.
Second, they are often more flexible and innovative than established businesses.
Finally, they may have a greater opportunity to attract new customers in an increasingly competitive market.
However, new startups also have a few key disadvantages.
First, they may not have an existing customer base and thus may take longer to generate revenue.
Second, they may not have a well-established brand and may therefore have difficulty attracting customers.
Finally, they may not have experienced staff and may thus make mistakes that established businesses have learned to avoid.

Location and Layout

When starting a cat cafe, selecting a strategic location is crucial to the success of the business. The location should be in a high-traffic area, easily accessible, and close to public transportation. Additionally, the layout of the space should be comfortable and safe for both cats and customers. The design should provide plenty of room for the cats to roam freely, with designated areas for feeding, litter boxes, and rest. The layout should also allow for proper ventilation and lighting to maintain a healthy and pleasant environment for all.

Legal Requirements

Before opening a cat cafe, it's essential to understand the necessary permits, licenses, and legal considerations. Depending on the location, the cafe may need a food service permit, an animal welfare license, and liability insurance. It's also important to have a contract in place for customers to sign, outlining the cafe's policies and expectations for interacting with the cats. Knowing the legal requirements for a cat cafe can save time and money down the road.


The success of a cat cafe relies heavily on the staff's knowledge and experience. When hiring staff, look for individuals with a passion for cats and experience working with them. The staff should also have excellent customer service skills and be able to handle any situation that may arise. Proper training is essential, including understanding cat behavior and how to care for the cats' health and well-being. Investing in knowledgeable and experienced staff will create a positive and safe environment for the cats and customers alike.

Cat Care and Health

The cats in the cat cafe are the main attraction, and their health and well-being should be a top priority. Regular veterinary check-ups, proper nutrition, and behavior management are crucial to maintaining the cats' health. Cats should also have access to fresh water, clean litter boxes, and appropriate toys and scratching posts. Regular cleaning and sanitation of the space will also help prevent the spread of disease and maintain a clean environment for the cats and customers.

Menu and Products

In addition to cats, the cafe should offer a selection of food and beverages for customers. The menu should be simple, with items that are easy to prepare and can be enjoyed by customers. Consider offering cat-themed items, such as pastries shaped like cats or drinks with cat-inspired names. Additionally, merchandise, such as t-shirts or cat-themed toys, can be sold in the cafe. The products offered should align with the cafe's theme and provide an additional revenue stream.

Marketing and Promotion

To attract customers to the cat cafe, a strong marketing strategy is essential. Social media can be a powerful tool to promote the cafe and engage with customers. Consider hosting events, such as adoption fairs or cat-themed trivia nights, to create a buzz around the cafe. Local advertising, such as flyers or ads in local publications, can also help reach potential customers. A well-rounded marketing strategy will increase visibility and attract customers to the cafe.

Financial Projections

Understanding the financials of a cat cafe is critical to its success. The business plan should include revenue projections, expenses, and profit margins. Revenue projections should consider the number of customers the cafe expects to attract and how much they are likely to spend on food, beverages, and merchandise. It's important to factor in the cost of caring for the cats, including food, litter, and veterinary expenses. The business plan should also consider the cost of rent, utilities, and staff salaries. With a clear understanding of the cafe's financials, it's easier to make informed decisions about pricing and marketing strategies.

Ongoing Management

Once the cat cafe is up and running, ongoing management is essential to maintain its success. This includes regularly monitoring the cats' health and behavior, updating the menu, and marketing the cafe to attract new customers. It's also important to maintain a positive relationship with the community, including animal welfare organizations and local businesses. Continuously evaluating the cafe's performance and making necessary adjustments can help keep the business thriving. Good management practices can also help prevent burnout and ensure the cafe continues to operate smoothly.
If you're considering starting a cat cafe, congratulations! You're on your way to opening a unique and rewarding business. Though there's a lot of work to be done before your doors open, following these steps will help you get your cat cafe off to a great start.
1. Do your research Before you start making any decisions, it's important to do your research. What are other cat cafes doing right? What could they improve upon? What does your target market want and need? Knowing the answers to these questions will help you create a successful cat cafe business plan.
2. Find the perfect location The location of your cat cafe is key to its success. You'll want to find a space that's centrally located and easily accessible by public transportation. Plus, it should be large enough to accommodate both cats and customers comfortably.
3. Choose the right cats Of course, you'll need cats for your cat cafe! But not just any cats will do. You'll want to select cats that are friendly and outgoing, and that enjoy being around people. Adoptable cats from your local shelter or rescue organization are a great option.
4. Invest in quality furniture and fixtures Your cat cafe furniture and fixtures should be comfortable and stylish. Cats should have plenty of places to climb, scratch, and nap, and customers should have plenty of seating options.
5. Promote your cat cafe Be sure to promote your cat cafe before it opens! Create a website and social media accounts, and start generating buzz in your community.
Opening a cat cafe can be a lot of work, but it's also a lot of fun. With a little planning and a lot of passion, you can create a successful and rewarding business that both you and your customers will love!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Cat Cafe business plan, fill out the form below and download our Cat Cafe business plan template. The template is a word document that can be edited to include information about your Cat Cafe business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Cat Cafe Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Cat Cafe industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Cat Cafe business. We would also be happy to create a bespoke Cat Cafe business plan for your Cat Cafe business including a 5-year financial forecast to ensure the success of your Cat Cafe business and raise capital from investors to start your Cat Cafe business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.