Cat Cafe Business Plan Template

How to start a cat cafe business plan template

Are you interested in starting your own Cat Cafe Business?

A cat cafe is a place where people can come to drink coffee, eat snacks, and socialize with adoptable cats. Cat cafes first became popular in Taiwan and Japan, and they have since spread to other countries around the world. If you're thinking about starting a cat cafe, there are a few things you need to know. First, you'll need to find a location that is zoned for commercial use and that has enough space to accommodate both a cafe and a cat lounge. You'll also need to obtain a business license and insurance. Next, you'll need to stock your cafe with food and drinks, as well as furniture and supplies for the cats. Finally, you'll need to adopt cats from a local shelter or rescue group. Once you have everything in place, you can start promoting your cat cafe and welcoming customers!
Global Market Size
The global market for cat cafes is growing rapidly, with new cafes popping up all over the world. The popularity of these businesses is driven by a love of cats and a desire to provide a unique, relaxing experience for customers. There are now an estimated 3,000 cat cafes in operation globally, with the majority concentrated in Asia. Japan is home to the first and largest concentration of these businesses, with over 1,000 cafes in operation. Other popular markets for cat cafes include South Korea, Taiwan, China, and Thailand. The United States is a relatively new market for cat cafes, but there are already over 100 in operation across the country. The largest concentration of these businesses is in California, followed by New York, Florida, and Texas. The global market for cat cafes is expected to continue to grow in the coming years, as more people discover the unique and enjoyable experience they offer.
Target Market
If you're thinking about starting a cat cafe, you're probably wondering who your target market is. After all, not everyone is a cat person! But don't worry, there are plenty of people out there who would love to visit a cat cafe. In fact, cat cafes are becoming increasingly popular, especially in urban areas. Here are some potential target markets for your cat cafe business: -People who love cats but can't have one themselves (due to allergies, apartment restrictions, etc.) -People who work in stressful jobs and need a place to relax and unwind -People who are looking for a unique and fun place to hang out with friends Do some market research to find out which of these groups is most likely to visit your cat cafe. Then, focus your marketing efforts on reaching them.
Business Model
If you're thinking about starting a cat cafe, there are a few things you need to know about the business model. First, cat cafes typically charge by the hour, so you'll need to make sure your prices are competitive. Second, most cat cafes have a limited number of cats, so you'll need to make sure you have enough space to accommodate all of your customers. Finally, you'll need to make sure you have a good location, as foot traffic is essential for a successful cat cafe..
Competitive Landscape
In order to start a cat cafe business, it is important to first understand the competitive landscape. There are a few key players in the space, including established cat cafés and new startups. The established cat cafés have a few key advantages.
First, they have an existing customer base and are thus able to generate revenue from day one.
Second, they have already built up a brand and have a loyal following. Finally, they have experienced staff who know how to run a successful cat café business.
However, there are also a few disadvantages to established cat cafés.
First, they may be more expensive to set up and operate than new startups.
Second, they may be less flexible and innovative than new startups. Finally, they may have difficulty attracting new customers in an increasingly competitive market.
New startups, on the other hand, have a few key advantages.
First, they are often cheaper to set up and operate than established cat cafés.
Second, they are often more flexible and innovative than established businesses.
Finally, they may have a greater opportunity to attract new customers in an increasingly competitive market.
However, new startups also have a few key disadvantages.
First, they may not have an existing customer base and thus may take longer to generate revenue.
Second, they may not have a well-established brand and may therefore have difficulty attracting customers.
Finally, they may not have experienced staff and may thus make mistakes that established businesses have learned to avoid.

Location and Layout

When starting a cat cafe, selecting a strategic location is crucial to the success of the business. The location should be in a high-traffic area, easily accessible, and close to public transportation. Additionally, the layout of the space should be comfortable and safe for both cats and customers. The design should provide plenty of room for the cats to roam freely, with designated areas for feeding, litter boxes, and rest. The layout should also allow for proper ventilation and lighting to maintain a healthy and pleasant environment for all.

Legal Requirements

Before opening a cat cafe, it's essential to understand the necessary permits, licenses, and legal considerations. Depending on the location, the cafe may need a food service permit, an animal welfare license, and liability insurance. It's also important to have a contract in place for customers to sign, outlining the cafe's policies and expectations for interacting with the cats. Knowing the legal requirements for a cat cafe can save time and money down the road.


The success of a cat cafe relies heavily on the staff's knowledge and experience. When hiring staff, look for individuals with a passion for cats and experience working with them. The staff should also have excellent customer service skills and be able to handle any situation that may arise. Proper training is essential, including understanding cat behavior and how to care for the cats' health and well-being. Investing in knowledgeable and experienced staff will create a positive and safe environment for the cats and customers alike.

Cat Care and Health

The cats in the cat cafe are the main attraction, and their health and well-being should be a top priority. Regular veterinary check-ups, proper nutrition, and behavior management are crucial to maintaining the cats' health. Cats should also have access to fresh water, clean litter boxes, and appropriate toys and scratching posts. Regular cleaning and sanitation of the space will also help prevent the spread of disease and maintain a clean environment for the cats and customers.

Menu and Products

In addition to cats, the cafe should offer a selection of food and beverages for customers. The menu should be simple, with items that are easy to prepare and can be enjoyed by customers. Consider offering cat-themed items, such as pastries shaped like cats or drinks with cat-inspired names. Additionally, merchandise, such as t-shirts or cat-themed toys, can be sold in the cafe. The products offered should align with the cafe's theme and provide an additional revenue stream.

Marketing and Promotion

To attract customers to the cat cafe, a strong marketing strategy is essential. Social media can be a powerful tool to promote the cafe and engage with customers. Consider hosting events, such as adoption fairs or cat-themed trivia nights, to create a buzz around the cafe. Local advertising, such as flyers or ads in local publications, can also help reach potential customers. A well-rounded marketing strategy will increase visibility and attract customers to the cafe.

Financial Projections

Understanding the financials of a cat cafe is critical to its success. The business plan should include revenue projections, expenses, and profit margins. Revenue projections should consider the number of customers the cafe expects to attract and how much they are likely to spend on food, beverages, and merchandise. It's important to factor in the cost of caring for the cats, including food, litter, and veterinary expenses. The business plan should also consider the cost of rent, utilities, and staff salaries. With a clear understanding of the cafe's financials, it's easier to make informed decisions about pricing and marketing strategies.

Ongoing Management

Once the cat cafe is up and running, ongoing management is essential to maintain its success. This includes regularly monitoring the cats' health and behavior, updating the menu, and marketing the cafe to attract new customers. It's also important to maintain a positive relationship with the community, including animal welfare organizations and local businesses. Continuously evaluating the cafe's performance and making necessary adjustments can help keep the business thriving. Good management practices can also help prevent burnout and ensure the cafe continues to operate smoothly.
If you're considering starting a cat cafe, congratulations! You're on your way to opening a unique and rewarding business. Though there's a lot of work to be done before your doors open, following these steps will help you get your cat cafe off to a great start.
1. Do your research Before you start making any decisions, it's important to do your research. What are other cat cafes doing right? What could they improve upon? What does your target market want and need? Knowing the answers to these questions will help you create a successful cat cafe business plan.
2. Find the perfect location The location of your cat cafe is key to its success. You'll want to find a space that's centrally located and easily accessible by public transportation. Plus, it should be large enough to accommodate both cats and customers comfortably.
3. Choose the right cats Of course, you'll need cats for your cat cafe! But not just any cats will do. You'll want to select cats that are friendly and outgoing, and that enjoy being around people. Adoptable cats from your local shelter or rescue organization are a great option.
4. Invest in quality furniture and fixtures Your cat cafe furniture and fixtures should be comfortable and stylish. Cats should have plenty of places to climb, scratch, and nap, and customers should have plenty of seating options.
5. Promote your cat cafe Be sure to promote your cat cafe before it opens! Create a website and social media accounts, and start generating buzz in your community.
Opening a cat cafe can be a lot of work, but it's also a lot of fun. With a little planning and a lot of passion, you can create a successful and rewarding business that both you and your customers will love!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Cat Cafe business plan, fill out the form below and download our Cat Cafe business plan template. The template is a word document that can be edited to include information about your Cat Cafe business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Cat Cafe Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Cat Cafe industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Cat Cafe business. We would also be happy to create a bespoke Cat Cafe business plan for your Cat Cafe business including a 5-year financial forecast to ensure the success of your Cat Cafe business and raise capital from investors to start your Cat Cafe business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.
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Cat Cafe Business Plan Template FAQs

What is a business plan for a/an Cat Cafe business?

A business plan for a Cat Cafe business is a comprehensive document that outlines the goals, strategies, and financial projections for establishing and running a successful Cat Cafe. It serves as a roadmap for entrepreneurs or investors to understand the business concept, market analysis, operational details, and financial viability of the venture.

The Cat Cafe business plan typically includes sections such as an executive summary, company description, market analysis, organization and management structure, product and service offerings, marketing and sales strategies, operational plan, and financial projections. It provides a detailed overview of how the Cat Cafe will be structured, how it will attract customers, and how it will generate revenue.

Furthermore, a business plan for a Cat Cafe may also include specific information related to the unique aspects of running a cafe that includes cats. This may involve details on how the cats will be sourced, cared for, and integrated into the cafe environment while adhering to legal and health regulations. It might also address considerations such as licensing requirements, staff training, and the potential risks associated with operating a Cat Cafe.

Overall, a well-crafted Cat Cafe business plan acts as a crucial tool for entrepreneurs to present their concept to potential investors or lenders, demonstrating the viability and profitability of the business. It provides a clear vision of the Cat Cafe's objectives and strategies, helping to secure financing and guide the successful launch and operation of the business.

How to customize the business plan template for a Cat Cafe business?

To customize the business plan template for a Cat Cafe business, follow these steps:

1. Open the business plan template: Download the business plan template provided and open it in a word processing software like Microsoft Word or Google Docs.

2. Review the existing content: Read through the entire template to familiarize yourself with the sections and understand the information already included. This will give you a starting point for customization.

3. Customize the executive summary: Begin by modifying the executive summary to reflect your Cat Cafe business specifically. Include your cafe's name, location, mission statement, and a brief overview of your unique selling proposition.

4. Tailor the company description: Provide detailed information about your Cat Cafe, including its history, vision, and goals. Highlight what sets your cafe apart from others, such as the cat breeds you offer or any special services or events.

5. Refine the market analysis: Conduct thorough research on the local market and cat cafe industry. Update the market analysis section with current data, including target customers, competitors, and trends. Include information on the demand for cat cafes in your area.

6. Customize the products and services section: Describe the specific services and products your Cat Cafe will offer. This could include different types of beverages, snacks, or merchandise. Emphasize any unique offerings, such as cat-themed pastries or specialty coffee blends.

7. Adjust the organizational structure: Tailor the organizational structure section to reflect your Cat Cafe's management hierarchy. Specify the roles and responsibilities

What financial information should be included in a Cat Cafe business plan?

In a Cat Cafe business plan, it is important to include various financial information to give potential investors or lenders a clear understanding of the financial aspects of your venture. Here are some key financial details that should be included:

1. Startup Costs: Outline the initial expenses required to start your Cat Cafe, such as building renovations, furniture, equipment, licenses, permits, and any other relevant costs.

2. Operating Expenses: Provide a breakdown of the ongoing expenses to run the Cat Cafe, including rent, utilities, salaries, insurance, marketing, inventory, and maintenance costs. This will help demonstrate the financial viability and sustainability of your business.

3. Revenue Projections: Present a detailed forecast of your expected revenue streams, considering factors like the number of visitors, average spending per customer, and any additional revenue sources like retail sales, events, or partnerships. Use market research and industry benchmarks to support your projections.

4. Profitability Analysis: Include a profit and loss statement (income statement) that outlines the projected revenue and expenses over a specific period, usually for the first few years. This will help investors assess the profitability potential of your Cat Cafe.

5. Cash Flow Statement: Prepare a cash flow statement that demonstrates the inflow and outflow of cash in your Cat Cafe business. This statement will help assess how effectively you manage your cash resources, including when and how much funding may be required.

6. Breakeven Analysis: Conduct a breakeven analysis to determine the point at which your Cat Cafe

Are there industry-specific considerations in the Cat Cafe business plan template?

Yes, the Cat Cafe business plan template includes industry-specific considerations. It covers various aspects unique to the Cat Cafe industry, such as the concept and design of the cafe, cat care and welfare, licensing and permits required for operating a cat cafe, sourcing and selecting cats, health and safety regulations, marketing strategies specific to the target audience of cat lovers, and revenue streams associated with a cat cafe, such as entry fees, merchandise sales, and partnerships with local businesses. The template also provides guidance on financial projections and considerations specific to the Cat Cafe industry, helping entrepreneurs create a comprehensive and tailored business plan.

How to conduct market research for a Cat Cafe business plan?

To conduct market research for a Cat Cafe business plan, consider the following steps:

1. Define your target market: Identify who your potential customers are, such as cat lovers, pet owners, or people seeking a unique social experience.

2. Analyze the competition: Research existing Cat Cafes in your area or similar businesses that cater to pet lovers. Understand their offerings, pricing, customer reviews, and any gaps in the market.

3. Conduct surveys and interviews: Create questionnaires or conduct interviews with your target audience to gather insights on their preferences, interests, and expectations from a Cat Cafe. This can help you refine your business offerings.

4. Explore local regulations: Research local regulations and requirements related to owning and operating a Cat Cafe. This includes permits, licenses, health and safety codes, and zoning restrictions.

5. Determine market size and trends: Analyze data and statistics on the pet industry, cat ownership rates, and trends in the coffee or food and beverage industry. This information can help you gauge the potential demand for a Cat Cafe in your area.

6. Visit other Cat Cafes: Visit existing Cat Cafes, either in your area or in other cities, to gain firsthand experience of their operations, customer service, and ambiance. Note what works well and what could be improved.

7. Utilize online resources: Explore online platforms, forums, and social media groups related to cat ownership or pet lovers. Engage in discussions, ask questions, and gather insights from potential customers.

What are the common challenges when creating a business plan for a Cat Cafe business?

Creating a business plan for a Cat Cafe business can present various challenges. Some common challenges include:

1. Understanding the target market: Identifying and understanding the target market for a Cat Cafe business can be a challenge. It is crucial to conduct thorough market research to determine the demand for such a cafe in your location and understand the preferences and behaviors of potential customers.

2. Financial planning: Developing a comprehensive financial plan is essential for any business, including a Cat Cafe. Determining the startup costs, estimating ongoing expenses, projecting revenue, and creating a realistic financial forecast can be complex. It is important to consider factors such as rent, utilities, staffing, food and beverage costs, and veterinary expenses.

3. Unique regulations: Cat Cafes may be subject to specific regulations and requirements, which can vary by location. Understanding and complying with local laws related to animal welfare, food safety, licensing, and zoning can be challenging. Researching and addressing these regulations in the business plan is crucial to ensure compliance and avoid future issues.

4. Balancing cat welfare and customer experience: Cat Cafes are unique because they combine a traditional cafe experience with the presence of cats. Ensuring the welfare, health, and safety of the cats while providing an enjoyable experience for customers is a delicate balance. Addressing how this will be achieved in the business plan is important to gain the trust of potential investors and customers.

5. Marketing and promotion: Promoting a Cat Cafe business can be a challenge, particularly when it comes

How often should I update my Cat Cafe business plan?

It is recommended to update your Cat Cafe business plan at least once a year or whenever there are significant changes in your business operations, goals, or market conditions. Regularly reviewing and updating your business plan allows you to stay on track, adapt to new challenges, and seize emerging opportunities. Additionally, it is crucial to update your business plan when seeking funding or investors, as they will want to see a current and accurate representation of your business.

Can I use the business plan template for seeking funding for a Cat Cafe business?

Yes, absolutely! Our business plan template for a Cat Cafe is specifically designed to help you seek funding for your business. It includes sections on market analysis, financial projections, marketing strategies, and more, all of which are crucial for convincing potential investors or lenders to fund your Cat Cafe. By following our template and customizing it to fit your specific business, you will have a professional and comprehensive business plan that can greatly enhance your chances of securing funding for your Cat Cafe.

What legal considerations are there in a Cat Cafe business plan?

In a Cat Cafe business plan, there are several important legal considerations that should be taken into account. These include:

1. Business structure: You will need to decide on the legal structure of your Cat Cafe, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal and tax implications, so it is important to consult with a legal professional to determine the best option for your business.

2. Permits and licenses: It is crucial to obtain the necessary permits and licenses to operate a Cat Cafe. This may include health permits, food handling permits, animal welfare permits, and zoning permits. Compliance with local regulations is essential to ensure the legality of your business operations.

3. Health and safety regulations: Cat Cafes involve the handling of food and the presence of animals, so it is important to comply with health and safety regulations. This may include proper food storage and handling procedures, regular cleaning and sanitization, and ensuring the well-being and welfare of the cats.

4. Employment laws: If you plan to hire employees, you will need to comply with local employment laws. This may include minimum wage requirements, employment contracts, employee benefits, and labor regulations.

5. Animal welfare laws: Cat Cafes must adhere to animal welfare laws to ensure the well-being and proper treatment of the cats. This may include proper housing, veterinary care, socialization, and monitoring the interaction between customers and the cats.

6. Intellectual property: If you