Catering Business Plan Template

How to start a catering business plan template

Are you interested in starting your own catering Business?

Introduction
Starting a catering business can be a great way to enter the foodservice industry. It can be a very rewarding experience, both financially and personally. But like any new business venture, there are a few things you should keep in mind before getting started. In this article, we'll cover the basics of starting a catering business, from writing a business plan to choosing a menu to marketing your new business. We'll also provide some tips on making your catering business a success. So if you're thinking about starting a catering business, read on for some helpful information.
Global Market Size
The global catering market is expected to grow at a CAGR of 5.64% during the forecast period to reach a market size of $558.9 billion by 2025 from $413.2 billion in 2019. The growth of the catering market is driven by the growing demand for ready-to-eat food and the increasing number of working women. The ready-to-eat food market is expected to grow at a CAGR of 5.42% during the forecast period to reach a market size of $365.4 billion by 2025 from $276.0 billion in 2019. The increasing number of working women is resulting in the growing demand for ready-to-eat food as they do not have time to cook meals. The growth of the hospitality industry is another major factor driving the growth of the catering market. The hospitality industry is expected to grow at a CAGR of 4.78% during the forecast period to reach a market size of $1,842.0 billion by 2025 from $1,334.5 billion in 2019. The Asia-Pacific region is expected to be the fastest-growing market for catering during the forecast period. The Asia-Pacific catering market is expected to grow at a CAGR of 7.56% during the forecast period to reach a market size of $178.1 billion by 2025 from $116.2 billion in 2019. The growing population and the increasing number of working women are the major factors driving the growth of the catering market in the Asia-Pacific region. The North American region is expected to be the second-fastest-growing market for catering during the forecast period. The North American catering market is expected to grow at a CAGR of 6.09% during the forecast period to reach a market size of $172.5 billion by 2025 from $122.5 billion in 2019. The growing demand for ready-to-eat food and the increasing number of working women are the major factors driving the growth of the catering market in North America. The European region is expected to be the third-fastest-growing market for catering during the forecast period. The European catering market is expected to grow at a CAGR of 5.36% during the forecast period to reach a market size of $167.3 billion by 2025 from $124.2 billion in 2019. The growing demand for ready-to-eat food and the increasing number of working
Target Market
Assuming you would like tips on how to start a catering business: Before starting a catering business, it is important to understand who your target market is. This can be difficult to determine if you have not been in the catering business before, but there are a few key demographics to keep in mind. For example, are you looking to cater to corporate events or private parties? If you are looking to cater to corporate events, your target market will be different than if you are looking to cater private parties. Each type of event will require different types of food and services, so it is important to understand who your target market is before starting your catering business. Once you have determined your target market, you can start to research what type of food and services they will require. This research can be done online, through talking to people in your target market, or by attending events that are similar to what you will be catering. After you have gathered this information, you can start to put together a menu and plan for your catering business.
Business Model
The first step to starting a catering business is to determine what type of catering business model you will operate under. There are four common types of catering business models: mobile catering, event catering, contract catering, and in-house catering. Mobile catering businesses typically operate out of food trucks or carts and serve food directly to consumers at events or locations. Event catering businesses cater events such as weddings, corporate functions, and birthday parties. Contract catering businesses provide catering services to businesses or organizations under contract. In-house catering businesses operate within a single location, such as a restaurant, hotel, or college campus. Once you have determined what type of catering business you will operate, you need to develop a business plan. Your business plan should include your catering business’s mission statement, a market analysis, a description of your target market, a marketing plan, a description of your catering services, a description of your business’s organizational structure, and your financial projections. After you have developed your business plan, you need to secure financing for your catering business. You can finance your catering business through personal savings, small business loans, or venture capital. Once you have secured financing, you need to obtain the licenses and permits required to operate your catering business. The licenses and permits required for catering businesses vary by state, but they typically include a food service license and a business license. Now you are ready to launch your catering business!.
Competitive Landscape
In any business, it is important to understand the competitive landscape. When starting a catering business, this is no different. There are a few things to consider when thinking about the competition.
1. What other catering businesses are in the area?
2. What do they offer that is similar to what you plan to offer?
3. What do they charge for their services?
By understanding the competition, you can better position your own business to be successful. If there are already a lot of catering businesses in the area, you may need to differentiate your offerings to stand out. If there are few catering businesses, you may have an opportunity to be the go-to catering company in the area. In either case, it is important to understand your competition and what they are offering. This way, you can make sure your business is positioned for success.

Legal Considerations

Before starting a catering business, it's important to research and understand the legal requirements involved. This could include obtaining necessary permits and licenses, registering your business with the appropriate government agencies, and purchasing insurance. You'll also need to consider tax obligations, such as registering for a tax identification number and collecting and remitting sales tax.

Menu Development

One of the key components of a successful catering business is a well-developed menu. When creating your menu, it's important to consider the preferences and dietary restrictions of your target market, as well as the seasonality of ingredients. You may also want to consider offering customizable options or packages that can be tailored to your clients' needs.

Kitchen and Equipment

Running a catering business requires access to a commercial kitchen space, as well as a variety of cooking and serving equipment. This could include ovens, refrigerators, pots and pans, serving dishes, and utensils. It's important to research and invest in high-quality equipment that will stand up to the demands of a busy catering business.

Staffing and Training

To ensure that your catering business runs smoothly, it's essential to have a well-trained and capable staff. This could include chefs, servers, and event coordinators. You'll need to consider the qualifications and experience necessary for each role, as well as the appropriate training and certifications required.

Marketing and Promotion

Like any business, marketing and promotion are essential to building a successful catering operation. This could include leveraging social media platforms to showcase your work, creating a website to showcase your services and menu, and advertising in local publications or on community bulletin boards. You may also want to consider reaching out to event planners or other professionals who can refer clients to your business.

Financial Planning

Running a catering business involves significant financial considerations, from startup costs to ongoing expenses. When planning your business finances, you'll need to consider factors such as equipment and supply costs, staffing expenses, marketing and advertising costs, and overhead expenses. You'll also need to determine your pricing strategy to ensure that your business is profitable.

Customer Service

In the catering industry, excellent customer service is essential to building and maintaining a strong reputation. This could include responding promptly and professionally to client inquiries, being flexible and accommodating with menu and service options, and going above and beyond to ensure client satisfaction.

Event Planning and Management

As a caterer, you'll likely be involved in event planning and management. This could include coordinating with clients on menu and service options, arranging for delivery and setup of equipment and supplies, and ensuring that food is prepared and served on time and to the highest quality standards.

Sustainability

In today's environmentally-conscious landscape, many clients are looking for catering options that prioritize sustainability. As a caterer, you can reduce your environmental impact by sourcing local and organic ingredients, using eco-friendly packaging and serving supplies, and implementing waste reduction strategies. By prioritizing sustainability, you can not only attract clients who value environmental responsibility, but also do your part to promote a healthier planet.

Conclusion
If you're thinking about starting a catering business, congratulations! Catering is a great way to turn your love of food and entertaining into a successful and fulfilling career. Now that you know the basics of how to start a catering business, it's time to get started. First, decide what type of catering business you'd like to start. Then, develop a business plan and start marketing your catering business to potential clients. Starting a catering business can be a lot of work, but it's also a lot of fun. With some hard work and dedication, you can turn your catering business into a thriving success.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content

 

Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect catering business plan, fill out the form below and download our catering business plan template. The template is a word document that can be edited to include information about your catering business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning

 

With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.

 

Want a Bespoke Business Plan for your catering Business?

Our Expertise

 

Avvale Consulting has extensive experience working with companies in many sectors including the catering industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your catering business. We would also be happy to create a bespoke catering business plan for your catering business including a 5-year financial forecast to ensure the success of your catering business and raise capital from investors to start your catering business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.

 

About Us

 

Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.