Cleaning Services Business Plan Template

How to start a cleaning business plan template

Are you interested in starting your own cleaning services Business?

Are you thinking about starting a cleaning services business? It's a great way to earn a living and be your own boss. But where do you start? There are a few things you'll need to do to get your business up and running. First, you'll need to decide what type of cleaning services you want to offer. Do you want to specialize in residential or commercial cleaning? Or maybe you want to offer both? Once you've decided on the type of cleaning services you want to offer, it's time to start thinking about your business name, logo, and branding. You'll also need to get some business cards made up. Now it's time to start marketing your business. You'll need to let people know you're out there and that you're ready to start cleaning their homes or businesses. The best way to do this is by getting some word-of-mouth going. Tell your friends, family, and neighbors about your new business. And be sure to hand out those business cards! You can also start advertising online or in your local newspaper. And don't forget about social media! Creating a Facebook page or Twitter account for your business is a great way to get the word out there. Last but not least, you'll need to set up a pricing structure for your cleaning services. Make sure you're competitive with other businesses in your area. And always remember to include the cost of supplies in your prices. Now you're ready to start your own cleaning services business! Just follow these simple steps and you'll be up and running in no time.
Global Market Size
The size of the global cleaning services market was estimated to be around $74 billion in 2017. This figure is expected to grow to $96 billion by 2022, at a compound annual growth rate (CAGR) of 5.4%. There are a number of factors that are driving the growth of the cleaning services market. These include the increasing urbanization and rising disposable incomes in emerging economies, the growing awareness of health and hygiene, and the increasing stringency of environmental regulations. The cleaning services market is fairly fragmented, with a large number of small and medium-sized players. The top 10 companies accounted for less than 20% of the market in 2017. Some of the leading companies in the market are ServiceMaster, Anago Cleaning Systems, ABM Industries, Aramark, and ISS World.
Target Market
When starting a cleaning services business, it's important to understand who your target market is. This will help you determine what services to offer, how to market your business, and what pricing to charge. There are many different types of cleaning businesses, from residential to commercial, and each has a different target market. For example, a residential cleaning business will typically target homeowners or renters, while a commercial cleaning business will target office buildings or other businesses. Once you've determined who your target market is, you can start to develop a marketing plan and price your services accordingly. If you're not sure where to start, there are plenty of resources available online or through small business organizations.
Business Model
There are several ways to start a cleaning services business. The most common way is to start as a sole proprietor, which requires little to no start-up costs or formalities. You can also start as a partnership or limited liability company (LLC), which may offer some legal protection and tax benefits. If you plan to grow your business or have employees, you may need to register your business with the state and obtain a business license. To get started, you will need to purchase some basic cleaning supplies and equipment. You will also need to develop a marketing plan to attract customers. You can promote your business through word-of-mouth, online advertising, or by distributing flyers in your community. Once you start to get customers, be sure to deliver quality services so that they will continue to use your services and recommend you to others..
Competitive Landscape
As you research how to start a cleaning services business, you'll quickly discover that there is a lot of competition out there. This is especially true if you're starting a residential cleaning business. However, there are ways to stand out from the crowd and make your business the go-to choice for customers. First, focus on providing top-notch customer service. This means being responsive to customer inquiries, showing up on time for appointments, and going above and beyond to meet their needs. Secondly, offer competitive pricing that is fair and transparent. Be up front about your pricing structure and any discounts or promotions you're running. Finally, make sure your marketing is on point. Have a strong online presence and use targeted marketing strategies to reach your ideal customers. By following these tips, you can set your cleaning services business up for success in a competitive landscape.

Legal and Insurance Considerations

It's important to ensure that your cleaning business is operating legally and has the necessary insurance coverage to protect your business and customers. You'll need to obtain the appropriate licenses and permits for your location and type of business, such as a business license or tax registration. Additionally, liability insurance can provide protection in case of accidents or damage caused by your cleaning services.

Equipment and Supplies

Starting a cleaning business requires essential equipment and supplies, such as cleaning products, vacuum cleaners, and uniforms. You'll need to invest in high-quality equipment that is reliable and efficient to ensure your cleaning services are up to par. When selecting your supplies, it's important to consider factors such as cost, quality, and eco-friendliness.

Pricing Strategy

Your pricing strategy is a critical factor in the success of your cleaning business. To determine the best pricing strategy, consider factors such as your location, competition, and the types of cleaning services you offer. Some cleaning services may be priced per hour, per square foot, or per task. You can also offer discounts for regular customers or packages for multiple services.

Marketing and Advertising

To attract customers to your cleaning business, you'll need to develop an effective marketing and advertising strategy. You can create a website that showcases your services and provides easy contact and scheduling options. Social media marketing is also a cost-effective way to reach potential customers. Word-of-mouth advertising is another important way to promote your business, so make sure to provide excellent service and encourage satisfied customers to leave reviews.

Hiring and Training Employees

Finding reliable and trustworthy employees is crucial for the success of your cleaning business. When hiring, look for candidates with experience, good references, and a strong work ethic. Training employees on proper cleaning techniques and safety procedures is also important to ensure quality and consistency in your cleaning services.

Customer Service and Satisfaction

Providing excellent customer service and maintaining customer satisfaction is key to building a loyal customer base for your cleaning business. Responding promptly and professionally to customer complaints and feedback can help you improve your services and build a positive reputation. Encouraging customers to leave reviews and referrals can also help attract new business.
Assuming you have followed all of the steps in this guide, by now you should have a good understanding of what it takes to start a cleaning services business. While there is no one-size-fits-all formula for success, these tips should give you a solid foundation on which to build your business. Of course, starting any business comes with its fair share of challenges and obstacles, but with a bit of hard work and perseverance, you can overcome anything that comes your way. So what are you waiting for? Get out there and start making your cleaning services business a success!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect cleaning services business plan, fill out the form below and download our cleaning services business plan template. The template is a word document that can be edited to include information about your cleaning services business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your cleaning services Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the cleaning services industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your cleaning services business. We would also be happy to create a bespoke cleaning services business plan for your cleaning services business including a 5-year financial forecast to ensure the success of your cleaning services business and raise capital from investors to start your cleaning services business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.