Coaching Business Plan Template

Are you interested in starting your own coaching Business?

How to start a coaching business

If you have a passion for helping others and want to be your own boss, starting a coaching business may be for you. As a coach, you will help your clients achieve their goals and reach their full potential. But before you can start coaching others, there are a few things you need to do to get your business up and running. In this section, we will cover the basics of starting a coaching business, including how to choose your niche, set up your business, and market your services. By the end of this section, you should have a good understanding of what it takes to start a coaching business and be on your way to achieving your entrepreneurial dreams.
Global Market Size
The global coaching market is expected to be worth $1.82 billion by 2025, up from $1.34 billion in 2018, according to a report by MarketsandMarkets. The report cites the increasing awareness of the benefits of coaching, the growing number of life and business coaching certifications, and the rise of online coaching as key drivers of the market growth. The report also notes that the coaching market is fragmented, with a large number of small players and a few major players. The top five companies in the market are ICF (International Coach Federation), John Mattone Worldwide, Accenture, FranklinCovey, and RBL Group. With the global coaching market expected to continue to grow in the coming years, now is a great time to start a coaching business. If you're thinking about starting a coaching business, here are a few things to keep in mind:
1. Define your niche. There are many different types of coaching, from executive coaching to relationship coaching to health and wellness coaching. It's important to define what type of coach you want to be and what type of clients you want to work with.
2. Get certified. While certification is not required to be a coach, it can help you stand out from the competition and show potential clients that you're serious about your profession. There are many different coaching certifications available, so do your research to find the one that's right for you.
3. Build your online presence. In today's digital world, it's important to have an online presence if you want to be successful in business. Create a website and social media accounts for your coaching business, and start sharing helpful content that will attract potential clients.
4. Invest in marketing. Just like any other business, you'll need to invest in marketing if you want people to know about your coaching business and hire you as their coach. Try out different marketing strategies and see what works best.
Target Market
When you’re starting a coaching business, it’s important to have a clear idea of who your target market is. This will help you create marketing materials and choose coaching programs that appeal to your ideal clients. To get started, think about what type of clients you’d like to work with. Do you want to help people with their careers? Their relationships? Their health? Once you’ve got a general idea, you can start to get specific. For example, if you want to help people with their careers, you could focus on working with recent college graduates who are struggling to find a job. Or, you could work with mid-career professionals who are looking for a change. Once you’ve identified your target market, research them to learn more about their needs and wants. This will help you create coaching programs and marketing materials that appeal to them.
Business Model
There are a few different ways you can structure your coaching business. The most common and straightforward way is to charge by the session. In this model, you simply decide how much you want to charge per session, and then clients can purchase a certain number of sessions upfront, or pay as they go. Another common option is to charge a monthly fee for access to your coaching services. This could be done in the form of a subscription, where clients are automatically charged every month, or it could be an a la carte service, where clients can purchase a set number of coaching sessions per month. Which business model you choose will ultimately depend on what makes the most sense for your particular coaching business. There are pros and cons to both charging by the session and charging a monthly fee, so it’s important to carefully consider which option will work best for you. If you’re not sure how to start pricing your services, it can be helpful to look at what other coaches in your industry are charging. This will give you a good starting point for setting your own prices. Ultimately, though, you should charge what you feel your services are worth, and what you feel comfortable charging..
Competitive Landscape
When you start a coaching business, you are entering a competitive landscape. There are many other coaches out there, all vying for the attention of potential clients. So, how do you make your coaching business stand out from the rest? Here are some tips:
1. Do your research. Know who your competition is and what they are offering. This will help you to position your own business in a way that is unique and appealing to potential clients.
2. Find your niche. What is it that you can offer that other coaches can't? When you focus on a specific area, you become an expert in that field and this will make you more attractive to potential clients.
3. Build a strong brand. Your coaching business should have a strong identity that sets it apart from the competition. This includes everything from your logo and website design to the way you market yourself and communicate with potential clients.
4. Provide value. Your coaching services should offer real value to your clients. They should be able to see results from working with you. This will help you to build a loyal client base who will keep coming back to you for more.
5. Be passionate. Your coaching business should be something that you are passionate about. When you are passionate about what you do, it shows in your work and this will attract potential clients who are looking for that same level of commitment and passion in their coach.

Niche Selection

Choosing a coaching niche that aligns with your passion, expertise, and target market is crucial for success in the coaching industry. Your niche defines the type of coaching services you offer and helps you stand out from competitors. To select the right niche, consider your skills, experience, and what you're passionate about. You should also research your target market's needs and preferences to identify gaps in the market that you can fill. Some popular coaching niches include life coaching, business coaching, health and wellness coaching, and career coaching.

Branding and Marketing Strategy

Developing a strong brand identity and marketing strategy is essential to attract and retain clients. Your brand should reflect your coaching style, values, and personality. You can build your brand by creating a logo, website, social media profiles, and other marketing materials that showcase your expertise and credibility. Your marketing strategy should include a mix of digital and traditional marketing channels, such as social media advertising, email marketing, content marketing, and networking events.

Revenue Streams

There are various ways to generate revenue from coaching services, depending on your niche and target market. Some common revenue streams include one-on-one coaching, group coaching, online courses, workshops, and retreats. To determine the best revenue streams for your business, consider your clients' needs, budget, and preferences, as well as your availability and pricing.

Pricing Strategies

Setting the right prices for your coaching services can be tricky, as you need to balance your clients' budget and expectations with your expertise and time investment. Some popular pricing strategies include hourly rates, package rates, and retainer fees. When setting your prices, consider your niche, target market, competition, and value proposition. You can also offer discounts and promotions to attract new clients and retain existing ones.

Sales and Client Acquisition

Identifying your ideal client persona and creating a sales funnel are critical for acquiring new clients and growing your coaching business. Your ideal client persona should be based on demographics, psychographics, and behavior patterns of your target market. Once you've identified your ideal client, you can create a sales funnel that guides them from awareness to consideration to conversion. Some effective client acquisition strategies include content marketing, referral marketing, paid advertising, and strategic partnerships.

Scaling Your Business

Scaling your coaching business involves expanding your services and team to reach more clients and generate more revenue. To scale your business, you need to develop a growth strategy that outlines your goals, resources, and action plan. You may also need to hire team members, such as coaches, assistants, and marketers, to help you manage your workload and expand your services.

Legal and Financial Considerations

Starting a coaching business involves various legal and financial requirements that you need to comply with. Some of these requirements include registering your business, obtaining licenses and permits, managing taxes, and protecting your intellectual property. You should also have a solid financial plan that includes budgeting, forecasting, and tracking your income and expenses.

Building Your Reputation

Building credibility and trust in the coaching industry is crucial for attracting and retaining clients. You can build your reputation by showcasing your expertise and experience through testimonials, case studies, and certifications. You can also participate in industry events, conferences, and online communities to network with other coaches and showcase your thought leadership. By building your reputation, you can become a trusted and respected authority in your niche and attract more clients over time.
If you're thinking about starting a coaching business, there are a few key things to keep in mind. First, you need to be clear about what kind of coaching you want to do, and what your target market is. Once you've got that figured out, it's time to start thinking about your business model and how you'll generate revenue. And finally, you need to create a marketing plan to get the word out about your business. Now that you know the basics of starting a coaching business, it's time to get out there and start making your dream a reality!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect coaching business plan, fill out the form below and download our coaching business plan template. The template is a word document that can be edited to include information about your coaching business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your coaching Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the coaching industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your coaching business. We would also be happy to create a bespoke coaching business plan for your coaching business including a 5-year financial forecast to ensure the success of your coaching business and raise capital from investors to start your coaching business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.