Coffee Beans Wholesaler Business Plan Template

The Wholesale Coffee Market in 2026

The global coffee beans market is worth $52.14 billion in 2025 and on track for $83.46 billion by 2034 at a 5.42% CAGR (Fortune Business Insights, 2025). The wider US coffee market — beans, brewed, ready-to-drink and pods — is pegged at $90.97 billion in 2025 and projected to reach $150.88 billion by 2034 (Custom Market Insights, 2025). For a wholesale roastery, the operative number is the share that runs through the back door of cafes, restaurants, offices and grocery — roughly 38–42% of US coffee dollars depending on the year, and the channel where boutique roasters can actually compete with Westrock/S&D and Mother Parkers.

Demand is real and durable. The National Coffee Association's 2024 National Coffee Data Trends reported 67% of US adults drank coffee in the past day — the highest share NCA has measured and 49% above the 2004 baseline. Whole-bean retail formats are the fastest-growing slice as more US households buy a Baratza Encore or Fellow Ode and grind at home, while ground coffee still holds about 39.6% of US retail dollars (Mordor Intelligence, 2025). The combination — a flat-to-rising daily-drinker base and a shift toward higher-quality whole-bean SKUs — is exactly the wedge that lets a small roastery sell $14/lb single-origin to an indie cafe that previously bought $6.50/lb commodity blend.

The UK story is smaller in absolute terms but more concentrated in foodservice. Statista values the combined UK coffee market at $11.41 billion in 2025, with the out-of-home channel alone worth $9.44 billion (Statista UK Coffee Outlook, 2025). Roughly 25,000 UK coffee shops and an additional 80,000+ hospitality venues that serve coffee make foodservice wholesale a dense, walkable sales territory in cities like London, Manchester, Bristol and Edinburgh. The British Coffee Association notes specialty has roughly tripled its share of UK out-of-home in the past decade.

SBA Funding for Roastery Wholesalers

A wholesale roastery falls under NAICS 311920 — Coffee and Tea Manufacturing, one of the more bankable food-manufacturing codes in the SBA 7(a) book. Approval comes down to three numbers underwriters look for: a credible green-cost-to-cup margin model, a documented backlog of cafe accounts (signed letters of intent or trial purchases), and 12–18 months of personal reserves equal to 3 months of operating spend.

Across the FY2023–FY2024 SBA 7(a) cohorts, food-manufacturing approvals (NAICS 311 family) ran with average loan sizes of $420K–$680K and approval rates north of 60% for borrowers with credit scores above 690 and at least 10% equity injection. The two routes a coffee wholesaler should plan for:

• SBA 7(a) standard — up to $5M, 10-year term on equipment, 25-year on real estate. Best fit for a roastery buying a Diedrich IR-12 plus an afterburner and signing a 5-year lease.
• SBA 7(a) Small Loan — up to $500K, faster underwriting (often 3–5 weeks), and the right tool for buying a used Probat P12 plus opening green inventory.
• SBA 504 — pairs a CDC second mortgage with a bank first to fund the building if you buy a 4,000–8,000 sq ft warehouse instead of leasing.
• SBA Express — capped at $500K with a partial guarantee, but turn-around is fastest. Useful for working capital around an oversized green-coffee buy.

In the UK the equivalents are the Start Up Loans Company (up to £25,000 per founder, 6% fixed, free mentoring) and the Growth Guarantee Scheme via accredited lenders (replacement for RLS, up to £2M with a 70% government guarantee). Most boutique UK roasteries we work with stack £15K–£25K Start Up Loan + £40K–£120K commercial term loan from an SME lender like NatWest, Funding Circle or Allica Bank.

What SBA Underwriters Actually Score

The credit memo for a coffee roastery loan tends to weight five things: (1) the founder's documented cupping or roasting experience — Q-grader credentials count heavily, a barista résumé doesn't; (2) a written list of cafe accounts with verifiable lb/week commitments, ideally with two signed letters of intent at submission; (3) a green-cost-to-cup margin model that survives a $0.30/lb C-Market jump and a 200bp interest-rate stress; (4) projected debt service coverage ratio (DSCR) above 1.25 in Year 2; and (5) collateral coverage — the roaster, afterburner and cargo van together typically liquidate at 40–55% of new cost, so most underwriters want a UCC blanket lien plus a personal guarantee. Build the plan around those five and the underwriting cycle compresses from 14 weeks to 7–9.

Startup Costs & Capital Stack

A wholesale-only roastery typically needs $95,000 to $620,000 in the US, or £70,000 to £480,000 in the UK, depending on how big a roaster you buy and whether you import green directly or buy from a domestic importer like Royal Coffee NY. The lower band assumes a used 5–12kg roaster; the upper band covers a new 35–60kg production roaster, an afterburner, a branded cargo van and 16 weeks of green inventory.

Cost Breakdown — US and UK

• Production roaster (Diedrich IR-12, Probat P12, Loring S15 Falcon, or Mill City North Star 35kg): $28,000–$185,000 / £22,000–£140,000
• Sample roaster (Probat Probatino 1kg, Behmor 2000AB Plus, Ikawa Pro): $3,500–$12,000 / £2,800–£9,200
• Afterburner / catalytic oxidiser — almost always required by local AQMD: $8,000–$45,000 / £6,000–£35,000
• Destoner, blender, hopper + chaff collection (Diedrich/Mahlkönig auxiliary kit): $6,000–$22,000 / £4,500–£17,000
• Packaging line — one-way valve bags, Sealer Sales nitrogen flush, labelling: $9,000–$35,000 / £7,000–£26,000
• Production lease deposit + first 3 months on a 1,500–6,000 sq ft unit: $9,000–$48,000 / £7,500–£36,000
• Opening green-coffee inventory — 8–16 weeks cover at 250–1,200 lb/week throughput: $14,000–$140,000 / £11,000–£105,000
• FDA Food Facility Registration + state wholesale food permit + business licence: $0–$1,500 / Local Authority registration is free in the UK with 28 days notice
• Cupping lab — Acaia scales, Hario V60 + Kalita Wave brewers, Atago refractometer, sample tins: $2,500–$9,000 / £2,000–£7,000
• Sales fleet — 1–2 cargo vans (Ford Transit, Mercedes Sprinter) + telematics: $22,000–$95,000 / £17,000–£72,000

How the Capital Stack Usually Looks

Most wholesale-only launches we've structured land in the $180K–$320K total band. A representative stack: $40K founder equity, $30K friends-and-family note, $185K SBA 7(a) Small Loan covering the roaster and afterburner, plus a $25K equipment line from a vendor like Genesis Capital to finance the destoner and packaging line. UK equivalent: £30K founder equity, £20K Start Up Loan, £90K commercial term loan, £15K asset-finance lease on the van.

Two cash-burn items first-time founders chronically miss: green-coffee financing (importers typically want NET-15 or wire-on-arrival, while cafe customers pay NET-30 to NET-45, leaving a 30–60 day working-capital hole) and espresso-machine loans to anchor accounts (a wholesaler often pays $4K–$8K to install a refurbished La Marzocco Linea PB at a new cafe in exchange for a 50 lb/week minimum-purchase clause; over a 24-month term that's a net positive trade, but the $4K–$8K shows up on day one).

Named Roasters, Importers & Suppliers Worth Knowing

A boutique wholesale roaster sits in the middle of a thin supply chain: an importer above you, sometimes 3–5 farm relationships you've personally cupped, an equipment manufacturer to keep production running, and a packaging vendor. Here's the operator-level shortlist we hand to clients.

Green Coffee Importers (US + UK)

• Royal Coffee New York — family-owned since 1978, broad origin offer-list, full container or pallet quantities. The default first call for most US start-up roasters.
• Cafe Imports (Minneapolis) — strong on transparent traceability, microlot lists; popular with specialty Q-graders.
• InterAmerican Coffee — large-volume importer with offices in Hoboken, Miami, Seattle and Hamburg.
• Genuine Origin (Volcafe) — pallet-quantity green for smaller roasters who can't buy a full container.
• DRWakefield (London) — leading UK green importer, EU + UK warehouses, owned by founders and the workforce.
• Falcon Coffees (Lewes, UK) — direct-trade-leaning UK importer with strong East Africa and Central America books.

Production Roaster Manufacturers

• Probat (Germany) — Probatino 1kg sample roaster up to industrial Saturn lines; the Probat P12 (12kg) is a wholesale workhorse and used units run $22,900–$37,500.
• Diedrich Roasters (Idaho) — IR-3, IR-12, IR-24 infrared series; used IR-12s typically $21,500–$39,900 with strong domestic parts support.
• Loring (California) — S15 Falcon (15kg) and S35 Kestrel (35kg) closed-loop recirculating designs. New S15 Falcons start above $100K but afterburner is integrated.
• Mill City Roasters (Minneapolis) — 1kg–60kg drum roasters; popular value option with the North Star 35kg around $58K new.
• Bellwether Coffee — ventless electric roaster; subscription pricing from ~$1,200/month and no afterburner needed for most jurisdictions.
• Giesen (Netherlands) — W6, W15, W30 production roasters popular in UK and EU specialty market.

Wholesale Roaster Benchmarks

Useful reference points when sizing your own model: Counter Culture Coffee runs a wholesale-first model out of Durham NC serving over 1,000 cafe accounts. Stumptown (acquired by Peet's) and Intelligentsia pioneered the direct-trade wholesale playbook. At the industrial end, S&D Coffee & Tea (Westrock) supplies the largest restaurant chains in the US and Mother Parkers ranks as the 4th-largest North American roaster — those are not your competitors but they set the price-anchor cafes will quote at you.

Packaging & Subscription Tooling

• Pacific Bag and Roastar — short-run printed valve bags from 250 to 5,000 units.
• Sealer Sales — band sealers and continuous sealers under $3,000.
• Cropster — production planning, roast logging, green inventory and cupping software (Vienna; ~$200/month for boutique).
• Artisan — open-source roast logging that pairs well with a Phidget thermocouple.
• Shopify + Bold Subscriptions or Recharge — D2C subscription rails for the 25% of revenue most wholesale-roasters end up selling direct.

Revenue, Pricing & the Cafe-Account Math

Wholesale coffee pricing is built bottom-up from landed green cost, not down from a sticker price. Underestimate this and you'll undercut yourself by $1–$1.50 per pound. The build: C-Market spot price (washed Arabica is quoted on ICE in cents per pound) + origin differential ($0.30–$3.50/lb depending on origin and quality) + freight to your warehouse + duty-free entry (HTS 0901 is duty-free, but you still pay MPF 0.3464% min $27.75) + 15–18% roast loss as the bean sheds water in the drum. A washed Colombian landed at $4.20/lb green becomes ~$5.04/lb post-loss on a roasted basis before you've paid yourself a cent.

From there, boutique wholesale pricing typically runs 2.0x–2.4x landed green cost, which lands you at:

• 12oz retail bag (cafe resale): $10–$14 wholesale (cafe sells $16–$22)
• 5lb bulk bag (cafe brewing): $58–$78 wholesale ($11.60–$15.60/lb)
• Private-label / white-label: 18–30% margin uplift on top of standard wholesale
• Direct-to-consumer subscription (12oz): $17–$22 retail, ~70% gross margin
• Office coffee (5lb bag, NET-30 invoiced): $62–$85 wholesale

Wholesale roasters operate on roughly 44% gross margins on average and clear $750,000+ in annual sales once they fill out 20–30 accounts (Bellwether Coffee, 2025). Specialty Coffee Association benchmarking pegs net margins for pure wholesale roasters at the lower end (5–8%), with hybrid wholesale + retail operations reaching ~12% net (SCA 25 Magazine — Benchmarking Your Business).

Worked Example — A Real Roastery P&L

A 3,200 sq ft roastery running a Diedrich IR-12 four shifts a week roasts roughly 1,100 lb of green coffee weekly (about 920 lb roasted after 16% loss). Selling 65% to 28 cafe accounts at $11.50/lb blended wholesale, 25% direct-to-consumer at $19/lb, and 10% to two grocery chains at $9/lb private-label, the roastery generates roughly $612,000 annual revenue at a 47% gross margin (~$288,000 gross profit). After $108,000 payroll for two roaster-baristas, $42,000 lease, $19,000 utilities (the IR-12 burns ~140 therms of natural gas a month), $14,000 packaging, $22,000 fleet + sales rep mileage and $28,000 other opex, EBITDA lands near $55,000 — about 9% net. That's the benchmark. Get throughput to 1,800 lb/week and net moves to 12–14% as fixed costs amortise.

How Many Cafe Accounts to Break Even

A useful rule of thumb: an indie cafe doing 80–120 drinks/day buys 40–60 lb of espresso + 15–25 lb of brew coffee per week from its roaster. At $11.50 blended wholesale, that's $620–$1,000 weekly revenue per account, or $32K–$52K annual. To clear a $250K revenue floor (the level at which a single-roaster shop with two staff can pay itself a salary), you need roughly 8–10 anchor cafe accounts plus a small D2C trickle. Counter Culture, Stumptown and Intelligentsia all hit this milestone in months 9–14 by trading espresso-machine loans for 24-month minimum-purchase contracts.

The Account-Development Playbook

Wholesale roasters who hit 20+ accounts inside 18 months don't do it on email outreach. The conversion path that actually works runs five steps: an in-person walk-in at off-peak (10am or 3pm, never the morning rush) carrying a 250g sample of two relevant single-origins; a follow-up cupping hosted in your roastery within seven days, with the cafe's head barista invited to score against their incumbent; a 30-day paid trial at standard wholesale terms with a free training visit on espresso dialling; a 6-month contract with a published price list and an espresso-machine loan offer if they're running tired equipment; and a quarterly business review where you show them drink-cost-vs-menu-price math they probably haven't run themselves. Counter Culture's wholesale sales team famously runs this playbook with a 1:14 walk-in-to-contract conversion rate — meaning to land 20 accounts you need to budget for roughly 280 cold walk-ins, or about 12 a week for a junior sales rep over six months.

D2C Subscription as the Margin Cushion

A 25% D2C slice via Shopify with Bold Subscriptions or Recharge does two things wholesale alone can't: it gives you a 70% gross margin on the highest-priced bag you sell, and it creates a direct-feedback channel where you learn within 48 hours whether a new lot is cupping well outside your own cupping table. Realistic year-1 D2C numbers for a wholesale-first roastery: 180–320 active subscribers paying $19/bag every 4 weeks, or $42K–$74K of incremental annual revenue at roughly $30K gross profit. The customer acquisition cost on Meta and Google for specialty coffee subscriptions has run $24–$38 in 2025; LTV at an 11-month average tenure is roughly $209, keeping LTV:CAC above 5x for most disciplined buyers.

Regional Pricing Notes — US

Wholesale price tolerance is regional. The Pacific Northwest (Seattle, Portland), Bay Area and Brooklyn cafe markets will pay $13–$15/lb blended wholesale for a documented direct-trade single-origin and barely blink. The Sun Belt mid-tier (Nashville, Charlotte, Phoenix, Tampa) tops out closer to $11–$12/lb for the same product. Suburban office-coffee accounts and grocery private-label run $8.50–$10.50/lb. UK pricing maps similarly: London and Brighton cafes pay £14–£17/lb wholesale for premium single-origin; Manchester, Bristol and Edinburgh typically £11–£13.50/lb; regional indie cafes outside the major cities £9–£11/lb. Don't try to run a single national price book — model three regional price tiers in your forecast.

FDA, AQMD, HMRC & Other Licensing

The regulatory map for a wholesale roastery is dense but not punitive — the issue is sequencing. Apply for the AQMD permit before you sign the lease, not after. File FDA Food Facility Registration the day your equipment is on order, not the day before delivery.

United States

• FDA Food Facility Registration (FDA Form 3537) — free, biennial in even years, same-day online via FURLS. Mandatory for any facility that manufactures, processes, packs or holds food, which includes a roaster.
• FDA Prior Notice — required on every imported green-coffee shipment. File 8 hours pre-arrival for truck, 4 hours for air, 30 days max in advance via the Prior Notice System Interface or your customs broker.
• FSMA Foreign Supplier Verification Programme (FSVP) — required if you import green directly. Budget $3,500–$9,000 for documentation, hazard analysis and a Qualified Individual sign-off.
• State wholesale food distributor licence — California CDPH "Wholesale Food Warehouse" permit, Texas DSHS Food Wholesaler licence, New York DAM Article 20-C — $150–$1,100/yr depending on state.
• Local AQMD air-quality permit — e.g. SCAQMD Rule 1147 for coffee roasters in Southern California. $1,200–$6,500 permit + the cost of an afterburner ($8K–$45K). Permitting alone can take 60–150 days.
• Customs bond + HTS classification — green coffee 0901.11 and roasted 0901.21 are both duty-free, but a continuous customs bond runs $300–$700/yr and the Merchandise Processing Fee (0.3464%, min $27.75, max $614.35) applies per entry.
• Sales tax / seller's permit — required by your state department of revenue. Free to $50 application fee.
• Local food handler permits — $10–$20 per staff member via ServSafe or the equivalent state programme.

United Kingdom

• Food business registration with your Local Authority Environmental Health team — free, must happen at least 28 days before you start trading.
• HACCP plan under Regulation (EC) 852/2004 (retained) — £800–£3,500 if outsourced. SALSA accreditation (£1,400–£2,400 audit) is functionally required if you want to sell to a UK supermarket multiple.
• HMRC EORI number + Customs Declaration Service (CDS) for importing green from Brazil, Colombia, Ethiopia or Kenya. EORI is free; broker fees £45–£90 per declaration.
• HS 0901 green and 0901.21 roasted are zero-duty under the UK Global Tariff. Coffee beans are zero-rated for VAT in the UK (unlike hot drinks served in a cafe, which are standard-rated).
• Local Authority planning + Environmental Permit — most commercial roasters above 1kg/hr fall under LAPPC Part B of EPR 2016. £155–£1,650 application + Part B subsistence around £800/yr.
• Operator's Licence (O-Licence) if you run delivery vehicles over 3.5t — £257 application + £401 grant fee, 7–9 weeks.

Other Jurisdictions Worth Planning For

• Germany — Kaffeesteuer (coffee excise duty) at €2.19/kg roasted is a material cashflow drag if you import roasted; green is exempt. Critical to plan for if you supply EU foodservice.
• Canada — CFIA Safe Food for Canadians Licence (SFCR) at CAD $250–$8,000; bilingual labelling and a nutrition facts table for retail packs over 100g.
• Australia — FSANZ Standard 1.2 labelling; state-level food business notification (NSW Food Authority, Vic DH); DAFF import permits if green is shipped from non-approved origins.

A Realistic 9-Month Launch Timeline

Most first-time wholesale roasters undershoot the calendar by 60–90 days. The two delays that kill projections are the AQMD permit (60–150 days from a complete application) and the SBA underwriting cycle (8–14 weeks for a 7(a) Small Loan, longer if collateral or credit needs conditioning). Here's the cadence we plan to with clients:

• Month 1–2: Finalise the business plan, line up the SBA lender, identify three lease candidates and walk each with the AQMD pre-application checklist in hand. Cup at least 12 origin samples from your shortlist of importers (Royal Coffee, Cafe Imports, DRWakefield, Falcon).
• Month 3: Sign the lease conditional on AQMD approval. File the AQMD permit and FDA Food Facility Registration. Submit the SBA package. Begin sales conversations with 12–15 cafe targets.
• Month 4–5: SBA underwriting and AQMD review run in parallel. Order the production roaster (8–14 week lead time on a new Diedrich or Loring; same-day on used Probat from Coffee Equipment Pros or CoffeeTec). Order the afterburner, packaging line and cargo van.
• Month 6: Equipment installed and commissioned. AQMD source test scheduled. PCQI training booked for the founder. Begin profile development on production roaster — expect two weeks of trial roasts before you're confident in any blend or single-origin profile.
• Month 7: Soft launch with 3–4 anchor cafes signed during planning. Cropster set up, Shopify D2C site live, first two months of subscription buyers seeded from founder's personal network and a small Meta budget.
• Month 8: First wholesale invoice cycle (NET-30) closes. Cashflow stress-test the AP/AR mismatch. Add 2–3 more accounts off the pipeline built in months 3–6.
• Month 9: Hit the 6-account / 380 lb/week milestone in the financial model. Begin formal sales outreach for accounts 7–22.

Two scheduling gotchas worth flagging early: most US AQMDs require a stack source test 30–90 days after install, conducted by an EPA Method 5/202-certified lab ($4,500–$8,000). Budget for it. And if you're shipping green coffee through New York, Houston or LA/Long Beach, expect 7–14 days of port congestion on top of FDA Prior Notice clearance — green that left Santos two weeks ago is typically four weeks from arriving in your warehouse.

Five Mistakes Boutique Roasters Keep Repeating

We've reviewed 40+ coffee wholesale plans in the last 24 months. The same five errors show up whether the founder is a Q-grader leaving a regional chain or an ex-banker with a deep love of single-origin Yirgacheffe.

1. Pricing off the C-Market spot. Founders quote a customer based on the ICE futures number they read in the morning, then realise three months in they forgot the origin differential, freight, MPF, financing cost and 15–18% roast loss. The result: under-quoting by $1.20–$1.50 per pound and bleeding margin on every cafe order until contracts renew.
2. Treating cafe accounts as one-shot sales. A cafe account is a 24–36 month relationship that justifies lending an espresso machine on a 50 lb/week minimum-purchase clause. The right comparison is not "did I make money on this $620 invoice" but "what's the lifetime value of this account at $32K/year for 28 months". Founders who model it as a transactional sale always under-invest in account development.
3. Skipping the afterburner spec. Most US AQMDs (and the UK's LAPPC Part B) require a catalytic or thermal oxidiser on roasters above 1kg/hr. Retrofitting after the inspector visits costs 2–3x what the original install would have, plus you stop roasting until it's done. Specify the afterburner on day one.
4. Holding single-origin lots past their flavour window. One-way valve bags hold cup quality for roughly 60–90 days post-roast. Past that, single-origin lots routinely drop below 82 SCA points, which means a Q-grader cafe customer will switch you out at the next renewal. Build a green-buying cadence that turns inventory in 12–14 weeks.
5. Assuming FSMA Preventive Controls don't apply. "We just roast" is not an FSMA defence. Once your wholesale revenue crosses the small-business threshold (~$1M sales), 21 CFR 117 Subpart B preventive controls apply and FSVP applies the moment you import directly. Plan PCQI training in Year 1.

Wholesale Coffee Glossary — Eight Terms Your Plan Must Use Correctly

Lender and investor confidence rises sharply when a founder uses the right vocabulary. Mis-using C-Market or DSCR will cost you credibility on the call. Use these in your plan exactly as written.

• C-Market (Coffee 'C' Futures) — the ICE-traded benchmark for washed Arabica delivered to a US warehouse, quoted in US cents per pound. Your contract price = C-Market + origin differential.
• Differential — the premium (or discount) over C-Market for a specific origin and grade. Colombia Supremo might trade at +$0.40/lb; a top Ethiopia Yirgacheffe natural at +$2.50–$3.50/lb.
• Roast loss — water and chaff weight lost during roasting. Light roasts lose 13–15%, medium 15–17%, dark 17–20%. Always quote wholesale price on a roasted-weight basis.
• Q-grader — a Coffee Quality Institute (CQI) certified cupper able to score green coffee on the SCA 100-point scale. A Q-grader on the founding team is a meaningful credibility signal to lenders and to cafe buyers.
• Cupping score — the SCA 100-point scale; coffees scoring 80+ qualify as "specialty"; 85+ is the threshold serious cafes will pay a premium for. Drop below 82 mid-contract and you risk losing the account.
• SCA Brewing Control Chart — the ratio of total dissolved solids (TDS) to extraction yield (EY) that defines an "optimum" brewed coffee. A refractometer (e.g. Atago PAL-COFFEE) is how you measure it.
• FSVP — Foreign Supplier Verification Programme under FSMA. Required if you import green coffee directly. Requires a qualified individual, hazard analysis and supplier audit records.
• DSCR — Debt Service Coverage Ratio. Net operating income divided by annual debt service. SBA underwriters typically want DSCR ≥ 1.25x in Year 2.

Sample Business Plan Preview

Here's an extract from a real coffee beans wholesaler business plan written by our team — so you can see exactly what you'll get:

What's in the Template

The Avvale coffee beans wholesaler business plan template is pre-structured for the channel mix and unit economics that lenders actually ask about:

• Executive Summary — Hook investors in 60 seconds with the channel mix, account count and gross-margin trajectory
• Company Overview — Legal structure, founders' Q-grader credentials, location and origin sourcing philosophy
• Industry Analysis — Wholesale share of US/UK coffee dollars, NCA daily-drinker data, specialty growth curve
• Customer Analysis — Cafe segments (specialty indie, hotel F&B, office coffee, grocery private-label) with average lb/week and contract length
• Competitor Analysis — Local roaster mapping, including an honest read on where Westrock/Mother Parkers price-anchors hurt and where boutique quality wins
• Sourcing & Production Plan — Importer relationships, green-buying cadence, Cropster workflow, roast profiling, cupping protocol
• Marketing & Sales Plan — Cafe BD playbook, espresso-machine-loan trade, D2C subscription funnel, trade-show presence (SCA Expo, Coffee Fest)
• Operations Plan — Roast schedule, packaging, fulfilment, fleet routing, sample-to-trial-to-contract conversion
• Management Team — Founder bios, head-roaster hire, CFO advisor, brand designer

The optional Financial Forecast add-on (included in our $300/£250 and $1,000/£800 packages) provides a 5-year Excel model with the green-coffee P&L, channel-by-channel revenue build, espresso-machine loan amortisation, working-capital cycle, break-even analysis and SBA-ready cashflow waterfall.

Browse our full free business plan templates library or jump to our industry-specific template, market research + content service, or bespoke plan done for you. Adjacent guides: beverages and drinks wholesaler and wholesale pharmacy.

Frequently Asked Questions