Concept Store Business Plan Template

Concept Store  business plan template

Are you interested in starting your own concept store  Business?


How to Start a Concept Store Business: Tips for Success If you're thinking of starting your own concept store, there are a few things you need to know first. Here are some tips for success:
1. Do your research: Before you open your store, make sure you have a clear idea of what you're selling and what the target market is. Do your market research and figure out what kinds of products and services your customers are looking for.
2. Build a strong team: A concept store is a lot of work, and you'll need a strong team to help you get it off the ground. You'll need a salesperson, a marketing specialist, a designer, and a financial analyst.
3. Be prepared to invest: Opening a concept store is a big commitment, and you'll need to invest in equipment, advertising, and marketing materials. Make sure you have enough money saved up to cover initial costs and unexpected expenses.
4. Be prepared to work hard: Opening a concept store is a lot of work, and you'll need to be able to work hard to get it off the ground. You'll need to be able to stay focused and be creative when it comes to marketing your store.

Global Market Size

The global market for concept stores is estimated to be worth $100 billion by 2020. Concept stores offer an eclectic mix of products and services that are not available in traditional retail stores. They can be found in airports, malls, downtown districts, and other popular tourist destinations. Concept stores appeal to consumers who are looking for unique and innovative products. There are a number of factors that will determine the success of a concept store business. The store's location, merchandise mix, and marketing strategy are all important. To start a concept store business, you will need to develop a business plan and identify the resources required to operate the store.

Target Market

There is no one-size-fits-all answer to this question, as the best way to start a concept store business will vary depending on the specific concept and location of the store. However, some tips on targeting the market for an article on how to start a concept store business include:
1. Research the local market. Before starting a concept store business, it is important to research the local market and understand what the customers in that area want and need. This information can be found by doing market research, talking to local business owners, and surveying customers.
2. Think outside the box. Concept stores are not just for clothing and accessories. There are a variety of concepts that can be successful, including food stores, toy stores, bookstores, and even pet stores.
3. Be creative. While it is important to target the local market, it is also important to be creative and think outside the box. This is why concept stores are so popular
– they allow businesses to be unique and stand out from the competition.
4. Build a brand. One of the key factors that will help a concept store business succeed is a strong brand. This can be accomplished by creating a name that is memorable and unique, developing a marketing strategy that focuses on branding and advertising, and building a customer base that is loyal to the store.

Business Model

There are plenty of business models for starting a concept store. Some people start their own store from scratch, while others take on a franchise. Here are a few examples:
1. Own Your Own Store: A concept store owner who wants to start from scratch can do so by owning their own store. This is the most common business model for concept store owners. This type of store owner has complete control over their business and can make all the decisions necessary to run their store successfully.
2. Franchise: A franchise is a business model in which a company licenses a business model to another company. The concept store owner who wants to become a franchisee should carefully consider the franchise agreement before signing on the dotted line. A franchise can be a great way to get started in concept store ownership, as the company takes care of all the logistics and marketing for the store.
3. Consultant: A consultant is a business model in which a business owner provides services to other businesses. A concept store owner who is interested in this type of business model should consider consulting services that align with their niche. For example, a clothing consultant could provide advice to clothing stores on how to increase their sales. Whatever business model a concept store owner chooses, they should make sure that it is appropriate for their niche and the market they are targeting.

Competitive Landscape

The Concept Store Business is a booming industry with plenty of opportunity for entrepreneurs. There are many different ways to start and run a concept store, and the best way to find out is to research the market and figure out what type of concept store is right for you. There are a few things to keep in mind when starting a concept store:
-Location: First and foremost, you'll need to decide where your store will be located. Do you want to open in a popular shopping district? Or do you want to focus on a specific type of shopping (like fashion or home goods)?
-Size: You'll also need to decide how large your store will be. Do you want to open a modest 10,000-square-foot store, or do you want to go for a larger 50,000-square-foot store?
-Staff: You'll also need to decide how much staff you'll need to run your store. will you be hiring employees full-time or part-time? And how much do you want to spend on hiring and training them?
-Retail Strategy: Once you've decided on the location, size, and staff, you'll need to come up with a retail strategy. Do you want to focus on selling merchandise directly from the store, or do you want to partner with other retailers to bring in their products? There are a number of other factors to consider when starting a concept store, but these are the three main factors to focus on. If you have any other questions about starting a concept store, feel free to contact a business consultant or consult a business book like The Concept Store Business Bible.

Legal and Regulatory Requirements

There are a number of legal and regulatory requirements that need to be met before starting a concept store business. Below are some of the most important requirements:
1. Locate a suitable location. The first step in starting a concept store business is locating a suitable location. A concept store business requires a large space, so it's important to find a location that is large enough to accommodate the store's needs.
2. Register with the appropriate authorities. Once you have located a suitable location, you will need to register with the appropriate authorities. This includes registering with the local zoning board and filing a business license with the state.
3. Obtain insurance. In order to operate a concept store business, you will need to obtain insurance. This insurance will cover you for any potential losses that you may experience, including theft, fire, and damage from natural disasters.
4. Create a business plan. In order to successfully run a concept store business, you will need to create a business plan. This plan will outline the store's goals and objectives, as well as the strategies that you plan to use to achieve them.
5. Market the store. In order to attract customers to your store, you will need to market it effectively. This includes advertising the store in local newspapers, online, and through word-of-mouth marketing.
6. Training your staff. In order to run a successful concept store business, you will need to provide your staff with adequate training. This training should cover the store's policies and procedures, as well as the products that you stock.

Financing Options

There are many different ways to finance a concept store business. However, the most common way to finance a concept store is to borrow money from a bank or other lending institution. You may also be able to get a loan from a private investor. Another option is to sell equity in your business.

Marketing and Sales Strategies

Start your own concept store! When starting your own concept store, there are a few key things to keep in mind. First and foremost, you’ll need to come up with an exciting and unique idea that can capture the attention of potential customers. Next, you’ll need to develop a marketing and sales strategy that will help you reach your target market. And finally, you’ll need to put in the hard work and dedication it takes to run a successful concept store. Here are a few tips to help you get started:
1. Come up with an exciting and unique idea The first and most important step in starting a concept store is coming up with an exciting and unique idea. If your idea is good, then the rest of the marketing and sales strategy will fall into place. 2. Develop a marketing and sales strategy Once you have an idea for a concept store, you’ll need to develop a marketing and sales strategy to help you reach your target market. There are a lot of different ways to market and sell a concept store, so it’s important to find the approach that will work best for you.
3. Put in the hard work and dedication No matter how good your marketing and sales strategy is, if you don’t put in the hard work and dedication it takes to run a successful concept store, it will fail. Make sure you are dedicated to your idea and your customers, and don’t give up on your store no matter how tough the beginning may be.

Operations and Logistics

Starting an article on how to start a concept store business is a daunting task. However, by following some basic steps and techniques, you can make the process much easier.
1. Determine your business concept. The first step in starting a concept store business is to develop a clear idea of what you are trying to achieve. Are you looking to open a store that specializes in a certain genre of merchandise? Are you looking to sell products from a specific country or region? Once you have a clear idea of what you are looking for, it will be much easier to develop a business plan and marketing strategy.
2. Research the competition. The next step in starting a concept store business is to review the competition. What are their business models? What are their selling points? What are their pricing strategies? By understanding the competition, you can develop a tailored marketing strategy that will put your store at a disadvantage.
3. develop a business plan. Once you have a clear idea of what you are looking to achieve, it is important to develop a business plan that will support your concept. This plan should include an overview of your business goals, a description of your business operations, and a financial forecast.
4. create a marketing strategy. Once you have a business plan and a marketing strategy, it is important to put them into action. Your marketing strategy should include a plan for reaching your target market, a budget for marketing materials and expenses, and timelines for executing the plan.
5. establish your business infrastructure. Once you have a marketing strategy and a business plan, it is important to establish your business infrastructure. This includes establishing a business name, selecting a business location, and acquiring the necessary licenses and permits.
6. launch your business. Finally, it is important to launch your business and bring your concept to market. This includes creating a website, developing a marketing campaign, and launching your products into the market.

Human Resources & Management

In order to start a concept store business, there are a few key things you need to do. First and foremost, you'll need to have a great idea for a store. You'll also need to have the right business skills and a good understanding of marketing. And finally, you'll need to put in the hard work and dedication necessary to make your concept store a success. To get started, you'll need to come up with a great idea for your store. You'll need to think about what kinds of products and services your store will offer, and what kind of customer base you want to target. Once you have a good idea for your store, you'll need to start researching the business of running a concept store. This includes reading articles and studying business models, as well as talking to other business owners. Once you have a good understanding of the business, you'll need to start developing your marketing strategy. This includes developing a marketing plan, developing marketing materials, and targeting your marketing efforts towards the right audience. And finally, you'll need to put in the hard work and dedication necessary to make your store a success. This includes working hard on the business side of things, as well as marketing your store effectively.


If you're thinking of starting a concept store business, here are ten tips to help you get started:
1. Decide what you want your store to sell. There are many different types of concept stores, so think about what you're interested in and what you think your customers would be interested in.
2. Choose a location. If you're starting a store in a mall, be sure to scout out businesses that are likely to be complementary to your concept and see if there's a space you can lease. If you're starting a store in a non-mall location, be sure to get permits and assess the feasibility of your idea.
3. Get a business plan. This document will tell you everything you need to know about your concept, including financial projections, marketing plans, and supplier agreements.
4. market your store. Make a list of target customers and develop a marketing plan to attract them.
5. build a team. A concept store requires a lot of hard work, so it's important to have a team of people who are passionate about the store and committed to its success.
6. create a brand. Your store is your business, so make sure you create a strong brand that people will remember.
7. create a website. A website is essential for marketing your store, and it can also serve as a customer portal.
8. create a merchandise selection. Your store should have a wide selection of merchandise to appeal to a variety of customers.
9. manage inventory. Keep your inventory well-stocked to meet the needs of your customers and avoid empty shelves.
10. track results. Keep track of your store's performance over time to measure how well you're doing and make adjustments as needed.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect concept store business plan, fill out the form below and download our concept store business plan template. The template is a word document that can be edited to include information about your concept store business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your concept store Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the concept store industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your concept store business. We would also be happy to create a bespoke concept store business plan for your concept store business including a 5-year financial forecast to ensure the success of your concept store business and raise capital from investors to start your concept store business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Concept Store Business Plan Template FAQs

What is a business plan for a/an Concept Store business?

A business plan for a Concept Store business is a comprehensive document that outlines the goals, strategies, and financial forecasts of the business. It serves as a roadmap for the entrepreneur, helping them to understand the market, identify target customers, plan their operations, and secure funding if needed. The business plan for a Concept Store business typically includes information about the business concept, market analysis, competitive landscape, marketing and sales strategies, organizational structure, product or service offerings, financial projections, and funding requirements. It acts as a blueprint for the business, providing a clear direction and serving as a tool for decision-making and monitoring progress.

How to customize the business plan template for a Concept Store business?

Customizing the business plan template for a Concept Store business is a straightforward process. Here are the steps to follow:

1. Open the template: Start by opening the business plan template on your preferred software. Most templates are available in formats like Microsoft Word or Google Docs.

2. Review the sections: Take some time to go through each section of the template. Familiarize yourself with the content and structure of the plan.

3. Replace placeholders: Replace any placeholders, such as [Company Name] or [Business Name], with the actual name of your Concept Store business. This will help personalize the plan and make it relevant to your specific venture.

4. Modify the executive summary: Customize the executive summary to provide a compelling overview of your Concept Store business. Highlight your unique selling proposition, target market, and any other key information that sets your store apart.

5. Tailor the market analysis: Research and include data specific to your Concept Store business. Modify the market analysis section to reflect the industry trends, target market demographics, and competition in your location.

6. Define your products and services: Clearly describe the products or services your Concept Store will offer. Provide details on the range, quality, and uniqueness of your offerings, as well as any pricing strategies or promotions you plan to implement.

7. Develop the marketing and sales strategy: Customize the marketing and sales section to outline how you will promote your Concept Store and attract customers. Include details about your online presence, advertising campaigns, social media strategies

What financial information should be included in a Concept Store business plan?

When creating a Concept Store business plan, it is essential to include various financial information to demonstrate the viability and profitability of your business. Here are some key financial elements that should be included:

1. Startup Costs: Provide a detailed breakdown of all the expenses required to launch your Concept Store. This may include costs for leasing or purchasing a retail space, renovating or furnishing the store, purchasing inventory, licensing fees, marketing expenses, and any other initial investments.

2. Sales Forecast: Estimate your projected sales for the first few years of operation. Consider factors such as market size, target audience, competition, and pricing strategy. This will help investors and lenders understand your revenue potential.

3. Profit and Loss Statement: Include a comprehensive breakdown of your expected revenues, cost of goods sold, operating expenses, and net profit. This will demonstrate the financial health of your Concept Store and help you evaluate the business's profitability.

4. Cash Flow Projections: Present a detailed analysis of your expected cash inflow and outflow. This will help you identify periods of positive or negative cash flow and ensure you have sufficient funds to cover expenses during slower periods. Additionally, it will assist in determining when your business will become self-sustaining.

5. Break-Even Analysis: Determine the point at which your Concept Store will generate enough revenue to cover all expenses, resulting in neither profit nor loss. This analysis will help you understand the minimum sales volume required to break even and guide your pricing and sales strategies.


Are there industry-specific considerations in the Concept Store business plan template?

Yes, there are industry-specific considerations in the Concept Store business plan template. The template includes sections that are specifically tailored to the needs of a concept store business, such as a detailed market analysis that focuses on the target customers and competition in the concept store industry. It also includes sections on product sourcing, inventory management, and unique selling propositions that are relevant to the concept store industry. Additionally, the template provides guidance on designing an attractive and functional store layout, as well as strategies for creating a memorable customer experience.

How to conduct market research for a Concept Store business plan?

To conduct market research for a Concept Store business plan, you can follow the steps below:

1. Define your target market: Begin by identifying the specific demographic, geographic, and psychographic characteristics of your target customers. Consider factors such as age, gender, income level, interests, and lifestyle preferences.

2. Analyze industry trends: Research the current market conditions and trends within the Concept Store industry. Look for information on market size, growth rate, key players, and any emerging or declining trends that may affect your business.

3. Study your competitors: Identify and analyze your direct and indirect competitors. Evaluate their offerings, pricing strategies, marketing techniques, and target customers. This will help you understand your competitive advantage and position your Concept Store effectively.

4. Conduct surveys and interviews: Create surveys or interview potential customers to gather feedback and insights about their preferences, needs, and expectations. This can be done through online surveys, focus groups, or one-on-one interviews. Use this data to validate your business concept and identify potential areas for improvement.

5. Analyze secondary research: Utilize existing market research reports, industry publications, government statistics, and online resources to gather information about consumer behavior, market trends, and industry performance. This data will provide a broader perspective and support your business plan's credibility.

6. Visit similar Concept Stores: Visit existing Concept Stores in your area or other locations to observe their operations, customer interactions, product offerings, and store layout. Take note of what works well and areas

What are the common challenges when creating a business plan for a Concept Store business?

Creating a business plan for a Concept Store business can come with its own set of challenges. Some common challenges include:

1. Market Research: Conducting thorough market research is crucial for understanding the target audience, competitors, and market trends. However, finding reliable data specific to the concept store industry can be challenging, as it is a relatively niche market.

2. Unique Value Proposition: Concept stores often focus on providing a unique and innovative shopping experience. Clearly defining and articulating the store's unique value proposition can be challenging, as it requires creativity and a deep understanding of customer needs and preferences.

3. Financial Projections: Developing accurate financial projections can be difficult, especially for concept stores that may have unique revenue streams or unconventional pricing models. Estimating sales, costs, and profit margins requires careful analysis and consideration of various factors.

4. Inventory Management: Concept stores often curate a unique and diverse range of products. Managing inventory levels, sourcing suppliers, and ensuring a consistent supply of products can be a challenge, especially when dealing with limited edition or exclusive items.

5. Marketing Strategy: Creating an effective marketing strategy is essential for attracting and retaining customers. However, determining the most suitable marketing channels, messaging, and promotions for a concept store can be a challenge, as it requires a deep understanding of the target audience and their preferences.

6. Operational Logistics: Concept stores may have unique operational requirements, such as visual merchandising, store layout, and customer experience. Ensuring smooth logistics and operations can

How often should I update my Concept Store business plan?

It is recommended to review and update your Concept Store business plan at least once a year. However, it is important to note that the frequency of updates may vary depending on the specific circumstances of your business. Some factors that may necessitate more frequent updates include changes in the market, competition, regulatory environment, technology advancements, and shifts in your business goals or strategies. It is also advisable to update your business plan whenever significant changes occur within your organization, such as new partnerships, acquisitions, or expansions. Regularly reviewing and updating your business plan ensures that it remains relevant, aligned with your business objectives, and reflects the current market conditions.

Can I use the business plan template for seeking funding for a Concept Store business?

Yes, you can definitely use the business plan template for seeking funding for a Concept Store business. The business plan is an essential document that outlines your business idea, market analysis, marketing strategy, financial projections, and more. It provides potential investors or lenders with a thorough understanding of your concept store business and its potential for success. By using a well-prepared and comprehensive business plan template, you can effectively communicate your vision and persuade investors to provide the necessary funding for your concept store.

What legal considerations are there in a Concept Store business plan?

When creating a Concept Store business plan, there are several legal considerations that you should keep in mind. These considerations may vary depending on your location and the specific nature of your business, but here are some common legal aspects to consider:

1. Business Structure: Determine the most appropriate legal structure for your Concept Store, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal implications in terms of liability, taxes, and governance.

2. Permits and Licenses: Research and obtain the necessary permits and licenses required to operate a Concept Store in your area. This may include business licenses, sales tax permits, health permits, or permits specific to your industry.

3. Intellectual Property: If your Concept Store involves unique branding, designs, or products, consider protecting your intellectual property through trademarks, copyrights, or patents. This can help prevent others from using your ideas without permission.

4. Contracts and Agreements: Draft and review contracts and agreements that are essential to your Concept Store's operations. This may include lease agreements for your store location, vendor agreements, employment contracts, or customer terms and conditions.

5. Consumer Protection: Familiarize yourself with consumer protection laws and regulations that apply to your Concept Store. Ensure that your business practices, advertising, and product labeling comply with these laws to protect your customers and avoid potential legal issues.

6. Data Privacy: If your Concept Store collects and stores customer information, you may be subject to data privacy