Craft Beer Bar Business Plan Template

Craft Beer Bar  business plan template

Are you interested in starting your own craft beer bar  Business?


There are many ways to start a craft beer bar business. You can either open a bar completely from scratch or purchase an existing bar and remodel it. The most important thing is to research the industry and make a business plan before starting your own craft beer bar.

Global Market Size

The craft beer market is growing, and there are now more than 2,000 breweries across the United States. According to the Brewers Association, the craft beer market is expected to grow by 6% annually through 2021. In 2016, the craft beer market was worth $24.2 billion. If you're interested in starting a craft beer bar, there are a few things to consider. First, you'll need to decide what type of beer you want to serve. There are dozens of craft beers to choose from, so it'll be important to have a well-rounded selection. You'll also need to decide on the layout of your bar. Will it be a small, neighborhood spot, or will you aim to serve larger quantities at one location? And lastly, you'll need to get started with your brewing equipment. This can be expensive, so be prepared to invest in a good brewing system and some brewing supplies. In terms of marketing, a craft beer bar is all about building relationships with your customers. This means being friendly and accessible, and keeping your bar clean and organized. You'll also need to make sure your beer is fresh and cold, and that you have a strong branding strategy. All of this work will require dedication and a lot of hard work, but if you have the right ingredients, a craft beer bar business can be a rewarding experience.

Target Market

Craft beer has become a popular beverage choice for many people. As a result, there is a growing demand for craft beer bars in the market. Here are some tips on how to start a craft beer bar business. 1. Research your target market. The first step in starting a craft beer bar business is to research your target market. This will help you identify the types of people who are interested in craft beer. You can also use market research to determine the location and size of your craft beer bar.
2. Choose the right location. The next step in starting a craft beer bar business is to choose the right location. You'll need to consider the size and layout of the space, as well as the amenities nearby.
3. Create a business plan. Once you've chosen the location and target market for your craft beer bar, you'll need to create a business plan. This will help you determine the costs and revenues you'll need to achieve success.
4. Get financial support. Financing your craft beer bar business can be a challenge. However, there are many sources of funding available, including bank loans, private investors, and venture capitalists.
5. Launch the business. Now is the time to launch your craft beer bar business. You'll need to create a marketing plan and launch a promotional campaign. You'll also need to hire the right employees and make sure the space is ready for guests.

Business Model

There are many ways to start a craft beer bar business. You could open a small business with just a few taps and a small seating area. Or, you could open a larger business with a larger tap selection and more seating. You could also open a craft beer bar as a franchise. Whatever business model you choose, it's important to carefully consider your goals and objectives. For example, if you want to focus on serving the local community, you might want to open a small business. On the other hand, if you want to target a wider audience, you might opt for a franchise model. Regardless of your business model, it's important to carefully consider your budget and your goals. You also need to be comfortable operating your business in a competitive environment.

Competitive Landscape

There are a few things you'll need to consider before starting your own craft beer bar: location, menu, and branding. Location: The first decision you'll need to make is where to put your craft beer bar. Consider the area's demographics and what type of customers you're hoping to attract. If you're looking to target a specific demographic, look for areas with a high concentration of that demographic. Menu: Your craft beer bar's menu will be crucial to its success. It'll need to feature a variety of beers, as well as food options that go with beer. Make sure to create a menu that's tailored to your location and customer base. Branding: If you want your craft beer bar to stand out from the competition, you'll need to invest in branding. This can include things like a logo, branding elements on the interior of the bar, and marketing materials.

Legal and Regulatory Requirements

The legal and regulatory requirements for an article on starting a craft beer bar business are extensive. The first step is to research the state laws in your area. Many states have specific regulations governing the establishment and operation of craft beer bars. You'll need to familiarize yourself with the pertinent laws in your state and make sure that your bar meets all of the requirements. Next, you'll need to obtain a license from the state. This license will typically require you to meet certain requirements, such as having a minimum seating capacity, hiring a licensed bartender, and displaying certain warning signs. You'll also need to comply with state tax laws, which can be complex and require detailed accounting. Finally, you'll need to comply with local zoning regulations. Many municipalities have restrictions on the location and type of business that can be conducted in a commercial zone. You'll need to consult with local authorities to determine whether your bar qualifies for a license and whether any special zoning requirements exist. Overall, starting and running a craft beer bar is a complex and time-consuming process. Make sure to consult with an experienced attorney if you have any questions or concerns about the legality of your business.

Financing Options

There are a few different ways to finance a craft beer bar business. One way is to borrow money from a bank or other financial institution. You may need to provide a business plan and financial statement to get approved for a loan. Another way to finance a craft beer bar is to raise money through a crowdfunding campaign. This means soliciting donations from a group of people. You may need to provide a business plan and financial statement to get approved for a crowdfunding campaign.

Marketing and Sales Strategies

Before you start your beer bar business, it’s important to have a sound marketing and sales strategy in place. Here are a few tips to get started:
1. Research your competition. What are their business models, what are their beer selections, and how are they marketing their businesses? Do your research so you can set yourself apart from the pack.
2. Plan your branding. What name will you go by, what type of logo will you use, and what message will you want to convey? Make sure you choose a name and branding that accurately reflect your business.
3. Choose your beer. The beers you choose to serve are key to your success as a beer bar owner. Be sure to have a variety of styles available, as well as a selection of craft beers that are not available at your competition.
4. Build your client base. Once you have selected your beers and branded your business, it’s important to cultivate a client base. This means pouring your heart and soul into marketing your beer bar, and making sure your customers feel welcomed and appreciated.
5. Promote your beer bar. Newspaper and online ads, social media outreach, and special events are all effective ways to market your beer bar. Utilize all of the resources at your disposal to reach as many potential customers as possible.
6. Stay up to date with trends. Keep an eye on industry trends so you can make informed decisions about which beers to serve, and how to market your beer bar. Keep your customers engaged by incorporating new technology into your marketing strategy.
7. Stay profitable. It’s important to make sure your beer bar business is profitable from the get-go. Plan your costs carefully, and make sure you’re bringing in enough revenue to cover your costs and make a profit. By following these simple tips, you can start a successful beer bar business.

Operations and Logistics

Starting a craft beer bar is not as difficult as people might think. The key is to do your research and have a plan. Here are some tips to get you started:
1. Select the Location: First, you'll need to decide where you want your craft beer bar to be located. Do you want to open in a downtown area with a high population of nightlife enthusiasts? Or do you want to open in a more suburban location with a large population of people who enjoy craft beer? Once you've decided on the location, start looking for properties that may be a good fit.
2. Choose the Right Business Structure: Once you've decided on the location, you'll need to decide on the business structure. Do you want to open as a sole proprietorship? Or do you want to open as a partnership? Once you've decided on the business structure, start looking for business licenses and other required documents.
3. Get the Right Equipment: Once you've decided on the location, business structure, and equipment you need, you'll need to start fundraising. This will allow you to purchase the equipment you need, as well as cover operating costs such as rent, utilities, and advertising.
4. Get Started: Once you have all of the necessary documents in hand, it's time to get started. First, create a business plan and budget. Next, start searching for employees. Finally, start advertising your new craft beer bar!

Human Resources & Management

Starting a craft beer bar can be a great way to become your own boss and provide a unique service to your community. However, before you can open your doors, you'll need to establish a strong human resources and management strategy. First, you'll need to identify your target market. Are you targeting existing craft beer aficionados who live in your area, or are you looking to attract new customers? Once you know your target market, you'll need to identify the types of craft beers they're likely to drink. Then, you'll need to stock your bar with the types of craft beers that match your target market. Next, you'll need to develop a marketing strategy. What are the best ways to market your bar to your target market? Can you offer discounts to regular customers? Can you host events that attract new customers? Can you create a social media presence? Finally, you'll need to establish a strong financial management strategy. How will you afford to stock and promote the types of craft beers that you offer? How will you pay your staff? How will you afford to make repairs or upgrades to your bar? By following these tips, you'll be well on your way to starting a successful craft beer bar business.


If you're thinking about starting your own craft beer bar, here are four tips to get you started:
1. Research your local regulations. Every city and state has different laws and regulations governing the establishment and sale of craft beer, so it's important to do your research to make sure your bar meets all the requirements in your area.
2. Choose a location that will fit your business. You'll need a space that can accommodate your bar and enough seating for your customers.
3. Choose the right beer. Not all craft beers are created equal, so make sure you stock a variety of styles and brands to appeal to your customers.
4. Develop a marketing plan. In order to attract customers and keep them coming back, you'll need to develop a marketing plan that targets your target market.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect craft beer bar business plan, fill out the form below and download our craft beer bar business plan template. The template is a word document that can be edited to include information about your craft beer bar business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your craft beer bar Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the craft beer bar industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your craft beer bar business. We would also be happy to create a bespoke craft beer bar business plan for your craft beer bar business including a 5-year financial forecast to ensure the success of your craft beer bar business and raise capital from investors to start your craft beer bar business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Craft Beer Bar Business Plan Template FAQs

What is a business plan for a/an Craft Beer Bar business?

A business plan for a Craft Beer Bar business is a comprehensive document that outlines the goals, strategies, and financial projections for starting and operating a Craft Beer Bar. It serves as a roadmap for the business owner, providing a clear and organized plan of action.

The business plan typically includes details about the target market, competition analysis, marketing and sales strategies, menu and beverage offerings, operational plan, staffing requirements, and financial projections.

It also includes information about the management team, their qualifications, and roles within the business. Additionally, the business plan may include a SWOT analysis, which helps identify the strengths, weaknesses, opportunities, and threats of the Craft Beer Bar business.

Overall, the business plan serves as a guide to attract potential investors, secure financing, and provide a blueprint for the successful launch and growth of the Craft Beer Bar business.

How to customize the business plan template for a Craft Beer Bar business?

To customize the business plan template for a Craft Beer Bar business, follow these steps:

1. Review the Template: Start by thoroughly reviewing the business plan template to understand its structure and sections. This will help you identify which sections need customization and which ones can be used as-is.

2. Executive Summary: Begin by customizing the executive summary, which provides an overview of your Craft Beer Bar business. Tailor it to reflect your unique concept, location, target market, and competitive advantage.

3. Company Description: Customize the company description section to include details about your Craft Beer Bar's history, ownership structure, legal entity, and any unique aspects of your business that set it apart from competitors.

4. Market Analysis: Conduct market research to gather data on the Craft Beer Bar industry, target market, local competition, and industry trends. Use this information to customize the market analysis section, demonstrating your understanding of the market and its potential.

5. Products and Services: Describe your Craft Beer Bar's offerings, including the types of craft beers, food options, events, and any other unique services you plan to provide. Customize this section to showcase your selection, quality, and how it aligns with customer preferences.

6. Marketing and Sales Strategy: Develop a comprehensive marketing and sales strategy that outlines how you will promote your Craft Beer Bar and attract customers. Customize this section to include details about local advertising, social media campaigns, partnerships, and events specific to your target market.

7. Organization and Management:

What financial information should be included in a Craft Beer Bar business plan?

In a Craft Beer Bar business plan, the following financial information should be included:

1. Start-up costs: This includes the initial expenses required to start the business, such as leasing or purchasing a location, renovation and decoration costs, licensing fees, equipment purchases, and initial inventory.

2. Sales projections: Provide an estimate of the expected sales revenue for each month or quarter of the first year, and then on an annual basis for the next three to five years. This can be done by analyzing the potential market size, target audience, and competition.

3. Pricing strategy: Outline the pricing structure for your craft beer offerings, including the cost of each beer, the average price per pint, and any special promotions or discounts you plan to offer.

4. Cost of goods sold (COGS): Calculate the costs associated with producing or purchasing the craft beer, including ingredients, brewing equipment maintenance, packaging, and any other relevant costs. This will help determine the gross margin and profitability of your bar.

5. Operating expenses: Include estimates for monthly or annual expenses, such as rent, utilities, insurance, permits and licenses, salaries and wages, marketing and advertising costs, and general overhead expenses.

6. Break-even analysis: Determine the point at which your craft beer bar will cover all its expenses and start generating profit. This analysis helps you understand how many pints or sales you need to achieve to break even and become profitable.

7. Cash flow statement: Project the expected cash inflows and outflows

Are there industry-specific considerations in the Craft Beer Bar business plan template?

Yes, there are industry-specific considerations included in the Craft Beer Bar business plan template. Some of these considerations may include:

1. Target market analysis: The template will guide you in identifying your target market for the craft beer bar, such as beer enthusiasts, local residents, or tourists. It will also help you analyze their preferences, demographics, and buying behavior.

2. Competition analysis: The template will assist you in conducting a thorough analysis of your competitors in the craft beer bar industry. It will help you identify their strengths, weaknesses, pricing strategies, and unique selling propositions.

3. Industry trends: The template will provide information on current trends and developments in the craft beer industry. It will help you understand customer preferences, popular beer styles, and emerging market opportunities.

4. Licensing and regulations: The template will outline the necessary permits, licenses, and regulations required to operate a craft beer bar. It will guide you in understanding the legal and compliance aspects specific to the industry.

5. Financial projections: The template will include financial projections tailored to the craft beer bar industry. It will help you estimate startup costs, revenue forecasts, and operating expenses based on industry benchmarks and best practices.

6. Marketing and promotions: The template will provide guidance on marketing strategies and promotional activities specific to the craft beer bar industry. It may include recommendations for hosting beer tastings, partnering with local breweries, or utilizing social media platforms to reach your target audience.

Overall, the Craft Beer Bar business plan template will address the unique

How to conduct market research for a Craft Beer Bar business plan?

To conduct market research for a Craft Beer Bar business plan, follow these steps:

1. Define your target market: Determine the demographics, preferences, and characteristics of your potential customers. Consider factors like age, gender, income level, and interests.

2. Competitor analysis: Identify existing Craft Beer Bars in your area and analyze their offerings, pricing, customer base, and overall success. Look for gaps in the market that you can capitalize on.

3. Survey potential customers: Develop a questionnaire to gather insights on customer preferences, beer preferences, pricing expectations, and other relevant information. Distribute the survey through online platforms, social media, or in-person at local events.

4. Visit similar establishments: Go to other Craft Beer Bars, brewpubs, and beer festivals to observe customer behaviors and preferences. Take note of popular beer styles, pricing strategies, and the overall ambiance.

5. Analyze industry data: Research industry reports, trade publications, and market trends related to the craft beer industry. This will provide insights into the growth potential, emerging trends, and consumer preferences within the industry.

6. Local market analysis: Study your local area to understand the demand for craft beer. Look at the population size, income levels, and existing establishments to determine if there is room for a new Craft Beer Bar. Consider factors like proximity to colleges, business districts, or residential areas.

7. Engage with local breweries: Establish connections with local breweries and seek their input on the craft beer market. They

What are the common challenges when creating a business plan for a Craft Beer Bar business?

When creating a business plan for a Craft Beer Bar business, there are several common challenges that entrepreneurs may face. These challenges include:

1. Market Analysis: Conducting a thorough market analysis can be challenging, as it requires gathering data on local competition, target market demographics, and industry trends. It may also involve identifying unique selling propositions to differentiate your Craft Beer Bar from competitors.

2. Financial Projections: Developing accurate financial projections can be difficult, especially since Craft Beer Bars often have high startup costs and ongoing expenses. Estimating sales, costs, and profit margins can be a complex task, requiring industry knowledge and research.

3. Licensing and Regulations: Understanding and complying with the licensing and regulatory requirements specific to the Craft Beer Bar industry can be a challenge. This may include obtaining permits for serving alcohol, adhering to health and safety regulations, and understanding local zoning laws.

4. Unique Challenges in the Craft Beer Industry: The Craft Beer industry has its own set of unique challenges. These include sourcing quality craft beers, maintaining relationships with breweries, managing inventory, and staying up to date with changing consumer preferences.

5. Marketing and Branding: Creating a strong brand and marketing strategy can be challenging in a competitive market. Identifying target customers, determining the most effective marketing channels, and developing a brand identity that resonates with your audience are all important considerations.

6. Staffing and Training: Hiring and training knowledgeable staff who can provide excellent customer service and educate patrons about craft beer can be challenging. Finding

How often should I update my Craft Beer Bar business plan?

It is recommended to update your Craft Beer Bar business plan at least once a year or whenever there are significant changes in your business. This could include changes in your target market, competition, financial projections, or strategic goals. Regularly updating your business plan ensures that it remains relevant and aligned with your current business objectives. It also provides an opportunity to reassess and make necessary adjustments to your strategies, helping you stay competitive in the dynamic craft beer industry.

Can I use the business plan template for seeking funding for a Craft Beer Bar business?

Yes, absolutely! Our Craft Beer Bar business plan template is designed to help you create a comprehensive and professional plan that you can use to seek funding for your business. It includes all the necessary sections, such as an executive summary, company description, market analysis, marketing and sales strategies, financial projections, and more. With this template, you can present a clear and compelling case to potential investors or lenders, demonstrating the viability and profitability of your Craft Beer Bar business.

What legal considerations are there in a Craft Beer Bar business plan?

When creating a Craft Beer Bar business plan, it is essential to consider various legal aspects to ensure compliance with regulations and minimize potential risks. Here are some key legal considerations:

1. Licensing and permits: Research and understand the specific licensing requirements for operating a Craft Beer Bar in your location. This may include obtaining a liquor license, health permits, and other necessary permits related to food service and alcohol sales.

2. Alcohol regulations: Familiarize yourself with local, state, and federal laws governing the sale and consumption of alcohol. Understand age restrictions, responsible service practices, advertising limitations, and any other regulations that pertain to the craft beer industry.

3. Zoning and location: Ensure that your chosen location is zoned for a Craft Beer Bar and complies with local zoning laws. Check if there are any restrictions on operating hours, noise levels, outdoor seating, or other factors that may impact your business.

4. Employment laws: Understand employment laws and regulations, including minimum wage requirements, overtime rules, employee benefits, and safety regulations. Craft Beer Bars often serve food, so it is essential to comply with food safety regulations as well.

5. Intellectual property: When developing your Craft Beer Bar business plan, be cautious about using copyrighted material, such as logos, branding, or beer names, without obtaining proper permissions. Conduct a thorough search to avoid infringing on existing trademarks or patents.

6. Contracts and agreements: Craft Beer Bars often collaborate with suppliers, distributors, and contractors. It is crucial