Cryptocurrency Business Plan Template

How to start a cryptocurrency business plan template

Are you interested in starting your own cryptocurrency Business?

If you're reading this, then you're probably interested in starting a cryptocurrency business. But where do you start? There are a few things you need to do in order to get started. First, you need to choose the right cryptocurrency. There are many different cryptocurrencies out there, so it's important to do your research and choose one that you think has a bright future. Once you've chosen your cryptocurrency, you need to set up a wallet. This is where you will store your coins. There are many different types of wallets, so again, it's important to do your research and choose the one that's right for you. Next, you need to find a good exchange to buy and sell your coins. There are many different exchanges out there, so it's important to find one that's reputable and has low fees. Finally, once you've set everything up, you need to start promoting your business. This can be done through social media, online advertising, or even offline marketing. With these tips in mind, you should be well on your way to starting a successful cryptocurrency business!
Global Market Size
The global cryptocurrency market is growing at an unprecedented rate. In 2017, the market capitalization of all cryptocurrencies combined was just over $600 billion. As of November 2019, that number had risen to over $2 trillion. This explosive growth has created a wealth of opportunities for entrepreneurs looking to start a cryptocurrency business. There are a few key factors to consider when entering the cryptocurrency market. First, it is important to have a clear understanding of the technology behind cryptocurrencies and the blockchain. Second, it is essential to develop a strong understanding of the global market size and dynamics. And finally, it is crucial to create a sound business model and go-to-market strategy. The first step in starting a cryptocurrency business is to gain a strong understanding of the technology behind cryptocurrencies and the blockchain. Cryptocurrencies are digital or virtual tokens that use cryptography to secure their transactions and to control the creation of new units. Cryptocurrencies are decentralized, meaning they are not subject to government or financial institution control. The most well-known cryptocurrency is Bitcoin, which was created in 2009. The second step is to develop a strong understanding of the global market size and dynamics. The cryptocurrency market is still in its early stages and is highly fragmented. The top 10 cryptocurrencies by market capitalization account for less than 60% of the total market. This fragmentation presents both opportunities and challenges for entrepreneurs looking to start a cryptocurrency business. On the one hand, there are many niches that have yet to be explored. On the other hand, the lack of consolidated players makes it difficult to achieve scale. The third and final step is to create a sound business model and go-to-market strategy. There are a number of different ways to make money in the cryptocurrency space. Some businesses focus on mining cryptocurrencies, while others operate exchanges that allow users to buy and sell cryptocurrencies. There are also businesses that provide wallets, which are used to store cryptocurrencies, and businesses that develop applications built on
Target Market
There are a few different target markets for those wanting to start a cryptocurrency business. The first, and perhaps most obvious target market, is people who are already interested in and using cryptocurrencies. This group is likely to be familiar with the basics of how cryptocurrencies work and may be interested in using them for more than just investment purposes. Another target market for starting a cryptocurrency business could be online retailers who are looking for alternative payment methods. Cryptocurrencies offer a lot of potential for online retailers, as they can be used to make international payments without having to worry about exchange rates or bank fees. They also have the potential to be used as loyalty points, which could help to increase customer loyalty. Finally, another target market for those wanting to start a cryptocurrency business could be businesses who want to use cryptocurrencies as a way to hedge against traditional currency fluctuations. For businesses that rely heavily on exports or imports, fluctuations in the value of traditional currencies can have a big impact on their bottom line. Using cryptocurrencies can help to protect against these fluctuations and provide a more stable way of doing business.
Business Model
When it comes to starting a cryptocurrency business, there are a few different business models that you can choose from. The most common cryptocurrency business models are:
1. Cryptocurrency Exchanges: A cryptocurrency exchange is a platform where users can buy and sell cryptocurrencies. Cryptocurrency exchanges typically charge a fee for each transaction.
2. Cryptocurrency Wallets: A cryptocurrency wallet is a software program that stores private and public keys for cryptocurrencies. Cryptocurrency wallets typically charge a fee for each transaction.
3. Cryptocurrency Mining: Cryptocurrency mining is the process of verifying transactions on the blockchain and earning rewards in the form of new coins. Cryptocurrency miners typically invest in expensive mining equipment and receive rewards for each block they mine.
4. Initial Coin Offerings (ICOs): An ICO is a fundraising method where startups sell new cryptocurrencies to investors in exchange for funding. ICOs have become a popular way to raise money for new blockchain projects.
5. Blockchain Services: Blockchain services are businesses that provide services related to the blockchain technology, such as consulting, development, and marketing.
Blockchain services typically charge a fee for their services. Which business model you choose will depend on a variety of factors, including your budget, skills, and experience. If you're not sure which model is right for you, we recommend talking to a blockchain consultant to get started..
Competitive Landscape
The cryptocurrency landscape is a competitive one, with many different businesses vying for a piece of the pie. If you're thinking about starting your own cryptocurrency business, you'll need to be aware of the competition and what they're offering. Here's a brief overview of the competitive landscape:
- Coinbase is one of the most popular cryptocurrency businesses, offering a platform for buying, selling, and storing cryptocurrencies. They also offer a range of other services, such as a wallet and a merchant processing solution.
- Kraken is another popular cryptocurrency business, offering a similar platform to Coinbase. They also offer margin trading and a range of other features. - BitPay is a popular cryptocurrency payment processor, allowing businesses to accept payments in cryptocurrencies.
- ShapeShift is a popular cryptocurrency exchange, allowing users to easily convert between different cryptocurrencies.
- There are many other businesses in the cryptocurrency space, offering a variety of different products and services.
If you're thinking about starting a cryptocurrency business, there are a few things you need to keep in mind. First, you need to have a clear understanding of the technology behind cryptocurrencies and the blockchain. Second, you need to have a solid business plan. And third, you need to make sure you have the right team in place to help you execute your plan. With a clear understanding of the technology and a solid business plan, you'll be well on your way to starting a successful cryptocurrency business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect cryptocurrency business plan, fill out the form below and download our cryptocurrency business plan template. The template is a word document that can be edited to include information about your cryptocurrency business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your cryptocurrency Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the cryptocurrency industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your cryptocurrency business. We would also be happy to create a bespoke cryptocurrency business plan for your cryptocurrency business including a 5-year financial forecast to ensure the success of your cryptocurrency business and raise capital from investors to start your cryptocurrency business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Cryptocurrency Business Plan Template FAQs

What is a business plan for a/an Cryptocurrency business?

A business plan for a cryptocurrency business is a comprehensive document that outlines the objectives, strategies, financial projections, and operational details of starting and running a cryptocurrency-related enterprise. It serves as a roadmap and strategic tool for entrepreneurs, investors, and stakeholders, providing a clear vision of the business's goals and how it plans to achieve them.

A cryptocurrency business plan typically includes sections such as an executive summary, company description, market analysis, product or service offerings, marketing and sales strategies, organizational structure, financial projections, and risk assessment. This document helps potential investors and lenders understand the viability and profitability of the business, and guides the entrepreneur in making informed decisions about resource allocation, marketing efforts, and growth strategies.

In the cryptocurrency industry, a business plan may also address specific aspects unique to this sector, such as blockchain technology, tokenomics, regulatory compliance, security measures, and partnerships with exchanges or wallet providers. It should demonstrate a deep understanding of the cryptocurrency market, competitive landscape, and potential risks and opportunities associated with the industry.

Overall, a well-crafted business plan for a cryptocurrency business is crucial for securing funding, attracting partners or employees, and ensuring the success and sustainability of the venture in a rapidly evolving and complex market.

How to customize the business plan template for a Cryptocurrency business?

To customize the business plan template for a Cryptocurrency business, follow these steps:

1. Understand your business: Begin by thoroughly understanding your Cryptocurrency business, its goals, target market, products or services, and competitive landscape. This information will help you tailor the template to your specific needs.

2. Review the template: Familiarize yourself with the contents of the business plan template. Pay attention to sections such as executive summary, company overview, market analysis, marketing strategy, financial projections, and risk management.

3. Customize the executive summary: Start by modifying the executive summary to reflect your business concept, unique selling proposition, and overall objectives. Highlight the value proposition of your Cryptocurrency business and its potential for growth.

4. Adapt the company overview: Adjust the company overview section to provide relevant information about your Cryptocurrency business, including its legal structure, founders, mission statement, and key milestones achieved to date.

5. Tailor the market analysis: Research and update the market analysis section to accurately reflect the current state of the Cryptocurrency industry. Include market size, growth projections, target market demographics, and competitive analysis. This section should showcase your understanding of the market and how your business will position itself within it.

6. Customize the marketing strategy: Develop a comprehensive marketing strategy that aligns with your business goals. This includes defining your target audience, outlining your marketing channels (such as social media, content marketing, or partnerships), and detailing promotional campaigns or initiatives specific to your Cryptocurrency business.

What financial information should be included in a Cryptocurrency business plan?

A comprehensive Cryptocurrency business plan should include various financial information to provide a clear understanding of the project's financial viability and sustainability. Some key financial details that should be included are:

1. Startup Costs: This section outlines the initial investment required to set up the cryptocurrency business. It includes expenses such as hardware and software purchases, legal fees, marketing costs, office space, and any other relevant expenses.

2. Revenue Projections: This part provides an estimation of the expected income generated by the cryptocurrency business over a specific period. It should include details on revenue sources such as transaction fees, listing fees, subscription fees, or any other revenue streams unique to the business model.

3. Expenses: This section outlines the ongoing operational costs required to run the cryptocurrency business. It includes expenses such as employee salaries, marketing and advertising expenses, maintenance costs, hosting fees, legal and compliance costs, and any other recurring expenses.

4. Profit and Loss Statement: This financial statement summarizes the projected revenues, expenses, and resulting profit or loss over a specific time period. It helps assess the business's financial health and profitability prospects.

5. Cash Flow Projections: This section provides a detailed forecast of the expected cash inflows and outflows over a specific period. It helps determine if the business will have enough cash to cover expenses, debt repayments, and sustain operations.

6. Break-Even Analysis: This analysis helps determine the point at which the business's total revenue equals its total costs, resulting in neither profit nor

Are there industry-specific considerations in the Cryptocurrency business plan template?

Yes, there are industry-specific considerations in the Cryptocurrency business plan template. The template is designed to address the unique aspects of the cryptocurrency industry, including factors such as regulatory requirements, technology infrastructure, market analysis, competition, and risk management. It also includes sections on key components of a cryptocurrency business, such as token economics, blockchain technology, security measures, marketing strategies, and financial projections. These industry-specific considerations ensure that the business plan template is tailored to the specific needs and challenges of a cryptocurrency venture.

How to conduct market research for a Cryptocurrency business plan?

To conduct market research for a Cryptocurrency business plan, follow these steps:

1. Identify your target market: Determine the specific segment of the cryptocurrency industry you plan to target, such as cryptocurrency exchanges, wallets, or mining operations.

2. Define your research objectives: Clearly define what you want to achieve through your market research. For example, understanding customer needs, analyzing competitors, or assessing market potential.

3. Analyze the industry: Gather information on the current state of the cryptocurrency industry, its growth rate, trends, and regulatory environment. This can be done through industry reports, news articles, and expert opinions.

4. Identify your target customers: Develop buyer personas by researching potential customers' demographics, preferences, needs, and behaviors. Use surveys, interviews, and online forums to gather insights.

5. Evaluate competitors: Research existing and potential competitors in the cryptocurrency space. Study their offerings, pricing, marketing strategies, and customer feedback to identify opportunities and challenges.

6. Conduct surveys and interviews: Create surveys or conduct interviews to collect data directly from your target market. Use online platforms, social media, or industry events to reach out to potential respondents.

7. Analyze market trends: Stay updated on the latest trends in the cryptocurrency industry, such as new technologies, regulations, or market shifts. This will help you position your business plan effectively.

8. Assess market demand and potential: Determine the size of your target market, its growth rate, and potential barriers to entry. This will help you estimate

What are the common challenges when creating a business plan for a Cryptocurrency business?

Creating a business plan for a Cryptocurrency business can come with its own set of unique challenges. Some of the common challenges you may face include:

1. Market Volatility: The Cryptocurrency market is highly volatile, which means it can be challenging to accurately predict future trends and financial projections. It is crucial to understand this volatility and factor it into your business plan.

2. Regulatory Environment: The regulatory landscape surrounding Cryptocurrencies is still evolving in many countries. Compliance with existing and upcoming regulations can be complex and may require extensive research and consultation with legal experts.

3. Technical Complexity: Cryptocurrency businesses often involve complex technological infrastructure, such as blockchain networks and security protocols. Understanding these technical aspects and explaining them in a clear and concise manner in your business plan can be a challenge.

4. Security Concerns: Cryptocurrencies are often targeted by hackers and scammers due to their digital nature. Addressing security concerns and outlining measures to protect your business and customers' assets is vital in your business plan.

5. Financial Model: Developing a robust and accurate financial model can be difficult due to the inherent volatility of Cryptocurrencies. It is important to consider different scenarios and risk factors when projecting revenues, expenses, and profitability.

6. Marketing and Adoption: Promoting and gaining widespread adoption for your Cryptocurrency product or service can be challenging in a crowded market. Identifying your target audience, understanding their needs, and outlining effective marketing strategies in your business plan is crucial.

7. Competition: The Crypt

How often should I update my Cryptocurrency business plan?

It is recommended to update your Cryptocurrency business plan at least once a year or whenever significant changes occur in the market or your business. This ensures that your plan remains relevant and aligned with the evolving industry landscape. Additionally, it is crucial to update your business plan if you introduce new products or services, experience shifts in your target market, modify your financial projections, or make any strategic adjustments. Regularly reviewing and updating your business plan allows you to adapt to market conditions and stay ahead in the Cryptocurrency industry.

Can I use the business plan template for seeking funding for a Cryptocurrency business?

Yes, you can use the business plan template provided for seeking funding for a Cryptocurrency business. The template is designed to help you outline your business concept, strategies, financial projections, and other essential aspects of your Cryptocurrency venture. It will provide potential investors or lenders with a clear understanding of your business model, market analysis, competitive advantage, and growth potential. By presenting a comprehensive and well-structured business plan, you increase your chances of securing funding for your Cryptocurrency business.

What legal considerations are there in a Cryptocurrency business plan?

There are several legal considerations to keep in mind when creating a cryptocurrency business plan:

1. Regulatory Compliance: Cryptocurrency businesses must comply with various regulatory frameworks, including anti-money laundering (AML) and know your customer (KYC) requirements. Ensure your business plan outlines how you will comply with these regulations.

2. Licensing and Registration: Depending on the nature of your cryptocurrency business, you may need to obtain specific licenses or register with financial authorities. Research the legal requirements in your jurisdiction and include the necessary steps in your plan.

3. Intellectual Property: If your cryptocurrency business involves developing new technologies or software, it is crucial to protect your intellectual property through patents, trademarks, or copyrights. Address how you will safeguard your intellectual property rights in your business plan.

4. Data Privacy and Security: Cryptocurrency businesses handle sensitive customer information, making data privacy and security a significant concern. Describe in your plan how you will implement robust security measures to protect user data and comply with relevant data protection laws.

5. Consumer Protection: Consider how you will ensure consumer protection, such as providing clear terms and conditions, transparent pricing, and a mechanism for addressing customer complaints. Incorporate these considerations into your business plan.

6. Taxation: Understand the tax implications of operating a cryptocurrency business in your jurisdiction. Include a section in your plan that outlines your tax obligations and how you will manage them.

7. Contractual Agreements: Outline any contractual agreements necessary for your cryptocurrency business, such as partnerships, service agreements, or