Distributor Business Plan Template

how to start a distributors  business plan template

Are you interested in starting your own distributor Business?

If you're thinking about starting a distributor business, there are a few things you need to know. First, you'll need to decide what products you want to distribute. There are many different options out there, so it's important to choose something that you're passionate about. Once you've selected your products, you'll need to find manufacturers or suppliers who are willing to work with you. This can be a challenge, but it's important to find reliable partners who can provide you with high-quality products. Next, you'll need to create a business plan and determine how you'll market your business. This is an important step, as you'll need to identify your target market and figure out how to reach them. Finally, you'll need to get the word out about your business and start making sales. This can be difficult, but if you put in the work, you can build a successful distributor business.
Global Market Size
The global market for distribution businesses is large and growing. There are many opportunities for those who want to start a distributor business. The first step is to research the size of the global market and the potential for growth. The global market for distribution businesses was valued at $4.2 trillion in 2017 and is expected to grow to $5.3 trillion by 2022, at a CAGR of 4.8%. The Asia-Pacific region is the largest market, accounting for 42% of the global total, followed by North America (19%), Europe (17%), and the rest of the world (22%). There are numerous opportunities for those who want to start a distributor business. The first step is to research the size of the global market and the potential for growth in the specific industry or markets that you are interested in.
Target Market
When starting a distributor business, it is important to first identify your target market. This can be done by considering factors such as geographic location, demographics, and product demand. Once you have a good understanding of your target market, you can then begin to develop a marketing and sales strategy that will allow you to reach them effectively.
Business Model
If you're looking to start your own distributor business, there are a few different business models you can choose from. Here's a quick rundown of the most common distribution models:
1. Manufacturer-owned distributorships: In this model, the manufacturer owns and operates the distributorships. This allows them to have more control over the distribution of their products, but it also means they're responsible for all the costs associated with running the distributor business.
2. Independent distributorships: These businesses are independently owned and operated, and they typically carry products from multiple manufacturers. This model gives distributors more flexibility in terms of the products they carry, but it also means they have to bear the costs of running their business themselves.
3. Franchised distributorships: This model is similar to the manufacturer-owned model, except that the distributor is franchised by the manufacturer. This means they have to follow certain guidelines set by the manufacturer, but they also enjoy some degree of independence.
4. Wholesale distributorships: These businesses purchase products from manufacturers in bulk and then resell them to retailers.
This model allows distributors to get lower prices on products, but they also have to sell in larger quantities. No matter which model you choose, there are a few things you'll need to do to get your distributor business up and running. First, you'll need to secure funding for your business. Then, you'll need to find a good location for your business and set up a warehouse or storage space. Finally, you'll need to build up a client base by marketing your business to potential customers..
Competitive Landscape
In order to be successful in the distributor business, it is important to be aware of the competitive landscape. There are a few key things to keep in mind when considering the competition.
1. Know your niche: it is important to know what products or services you will be distributing. This way, you can target your marketing and sales efforts to attract the right customers.
2. Research the competition: take the time to learn about the other distributors in your market. What are their strengths and weaknesses? What are they doing right or wrong?
3. Be different: once you know what the competition is up to, you can find ways to differentiate your business. This could include offering better customer service, more competitive pricing, or unique products or services.
4. Stay ahead of the competition: keep up with industry trends and innovations so that you can always offer the latest and greatest products or services to your customers. By following these tips, you can stay ahead of the competition and build a successful distributor business.

Choosing a Niche Market

One of the most important decisions you'll make when starting a distributor business is choosing a niche market to focus on. Rather than trying to compete in the broader market, it's often more effective to focus on a specific segment of customers with unique needs or preferences. This might involve specializing in a particular type of product or serving a specific geographic region. By choosing a niche market, you can more effectively differentiate yourself from competitors, establish expertise in your field, and build a loyal customer base.

Developing a Product Line

Once you've chosen your niche market, the next step is to develop a product line that meets the needs of your target customers. This involves conducting research to identify gaps in the market, finding reliable suppliers who can provide quality products at a reasonable cost, and evaluating the potential demand for each product. It's important to carefully consider factors such as product quality, pricing, packaging, and branding to ensure that your products meet customer expectations and stand out from competitors.

Setting Up Distribution Channels

To successfully distribute your products, you'll need to establish a network of distribution channels that effectively reach your target customers. This might involve working with wholesalers, retailers, or e-commerce platforms, depending on your business model and the needs of your customers. It's important to build strong relationships with your suppliers and partners to ensure a smooth supply chain and timely delivery of products. You may also want to consider factors such as order fulfillment, shipping, and returns policies to ensure a positive customer experience.

Creating a Marketing Strategy

A solid marketing strategy is critical to the success of any distributor business. This involves identifying the most effective channels for reaching your target customers, developing messaging and branding that resonates with them, and creating content and campaigns that drive engagement and sales. Social media, advertising, email marketing, and content marketing are all important components of a successful marketing strategy. By building a strong brand image and establishing trust with your customers, you can differentiate yourself from competitors and build a loyal customer base.

Managing Finances and Operations

Effective financial and operational management is critical to the success of any distributor business. This involves setting financial goals, monitoring cash flow and expenses, managing inventory levels, and ensuring timely delivery of products. You may need to invest in tools and software to help manage your operations, such as inventory management systems, accounting software, or customer relationship management tools. By closely monitoring key metrics and making data-driven decisions, you can optimize your business operations and maximize profitability.

Scaling Your Business

As your business grows, you'll need to develop strategies for scaling your operations and expanding into new markets. This might involve expanding your product line, entering new geographic markets, or partnering with other businesses to reach new customers. It's important to carefully evaluate the potential risks and opportunities associated with each growth strategy, and to develop a solid plan for execution. By taking a proactive approach to business growth, you can continue to expand your customer base and increase revenue over time.
The distributor business is a great way to earn extra income. By becoming a distributor, you can sell products to customers and earn a commission on each sale. To become a distributor, you will need to find a company that offers a distributor program. Once you find a company, you will need to sign up for their program and start selling their products.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect distributor business plan, fill out the form below and download our distributor business plan template. The template is a word document that can be edited to include information about your distributor business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your distributor Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the distributor industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your distributor business. We would also be happy to create a bespoke distributor business plan for your distributor business including a 5-year financial forecast to ensure the success of your distributor business and raise capital from investors to start your distributor business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Distributor Business Plan Template FAQs

What is a business plan for a/an Distributor business?

A business plan for a distributor business is a written document that outlines the goals, strategies, and financial projections for a company involved in the distribution of products or services. It serves as a roadmap for the business, providing a comprehensive overview of how the company plans to operate, grow, and succeed in the market.

A distributor business plan typically includes information on the target market, competition analysis, marketing and sales strategies, operational plan, management structure, and financial projections. It helps the business owner or entrepreneur to articulate their vision, mission, and objectives, as well as identify the key challenges and opportunities in the industry.

Furthermore, a distributor business plan also helps to attract potential investors, lenders, or partners by demonstrating the viability and profitability of the business. It provides a clear picture of the company's potential return on investment, growth prospects, and risk management strategies.

In summary, a business plan for a distributor business is a crucial tool for planning, executing, and managing a successful distribution company. It provides a strategic framework to guide decision-making, secure financing, and drive the growth of the business.

How to customize the business plan template for a Distributor business?

To customize a business plan template for a Distributor business, follow these steps:

1. Understand your business: Begin by thoroughly understanding your Distributor business. This includes identifying your target market, products or services you will distribute, competition analysis, and your unique selling proposition.

2. Download a business plan template: Find a business plan template specifically designed for Distributor businesses. Look for templates that include sections such as executive summary, company description, market analysis, marketing strategy, and financial projections.

3. Customize the executive summary: Start by customizing the executive summary section. Provide a brief overview of your Distributor business and highlight its key aspects, including your mission statement, business goals, and the value you bring to the market.

4. Describe your company: In the company description section, explain the nature of your Distributor business. Provide details about the products or services you distribute, your target market, and any unique features that set your business apart from competitors.

5. Conduct market analysis: Analyze the market in which you will operate. Understand the industry trends, target customers, and competition. Include information about the size of the market, growth potential, and any regulatory or legal considerations that may impact your business.

6. Develop a marketing strategy: Outline your marketing strategy in detail. Define your target market, identify your marketing channels, and explain how you will promote your Distributor business. Consider including strategies for brand building, customer acquisition, and retention.

7. Create financial projections: Develop realistic

What financial information should be included in a Distributor business plan?

When developing a Distributor business plan, it is essential to include accurate and comprehensive financial information. This information provides potential investors, lenders, or partners with a clear understanding of the financial viability and potential profitability of your business. Here are some key financial components to include in your Distributor business plan:

1. Startup Costs and Capital Requirements: Detail the initial investment required to launch your distributorship. This includes equipment, inventory, office space, marketing expenses, legal fees, and any other necessary startup costs.

2. Sales Forecast: Estimate your projected sales for the first few years of operation. This should be based on thorough market research, industry trends, and your marketing strategy. Include a breakdown of sales by product or service category, customer segment, and geographic region.

3. Pricing and Gross Margin: Clearly define your pricing strategy for the products or services you will distribute. Explain the factors influencing your pricing decisions, such as competition, market demand, and cost considerations. Calculate your gross margin, which is the difference between your sales revenue and the direct costs associated with delivering your products or services.

4. Operating Expenses: Provide a detailed breakdown of your ongoing operating expenses, including rent, utilities, salaries, marketing costs, insurance, and any other relevant expenses. Be sure to account for any anticipated increases in expenses as your business grows.

5. Cash Flow Projections: Prepare a cash flow forecast that outlines the expected inflows and outflows of cash over a specific period, typically monthly or quarterly. This will

Are there industry-specific considerations in the Distributor business plan template?

Yes, our Distributor business plan template includes industry-specific considerations. We understand that different industries have unique characteristics and requirements, and our template takes these into account. It includes sections and information specifically tailored to the distributor industry, such as market analysis, competition analysis, distribution channels, supply chain management, and key industry trends. Additionally, our template allows you to customize and add any industry-specific information that may be relevant to your specific distributor business.

How to conduct market research for a Distributor business plan?

Conducting market research for a Distributor business plan is crucial in understanding the market landscape, identifying potential customers, and assessing competition. Here are the steps to conduct effective market research:

1. Define your target market: Determine the specific industry or niche you plan to serve as a distributor. Research the size, growth rate, and trends of the market to ensure it is viable and has potential for success.

2. Identify customer needs: Understand the needs, preferences, and buying behavior of potential customers. Conduct surveys, interviews, or focus groups to gather valuable insights and feedback.

3. Analyze competitors: Identify direct and indirect competitors operating in your target market. Study their product offerings, pricing strategies, distribution channels, and customer base. This analysis will help you differentiate your business and develop a competitive advantage.

4. Assess market demand: Analyze market demand for the products you plan to distribute. Evaluate factors like existing suppliers, customer demand, and potential barriers to entry. This will help you determine if there is sufficient demand to support your business plan.

5. Gather industry data: Utilize industry reports, trade publications, government statistics, and online resources to gather data on market size, growth rates, and industry trends. This information will provide valuable insights into the market dynamics and help you make informed decisions.

6. Conduct SWOT analysis: Evaluate your business's strengths, weaknesses, opportunities, and threats (SWOT analysis). This analysis will help you identify areas where you have a competitive advantage and areas

What are the common challenges when creating a business plan for a Distributor business?

Creating a business plan for a Distributor business can present a few common challenges. Here are some of the most frequently encountered obstacles:

1. Identifying the target market: Understanding the specific market segment you plan to serve as a distributor can be challenging. It requires conducting thorough market research to determine the demands, preferences, and trends of potential customers.

2. Assessing competition: Analyzing the competitive landscape is crucial to identify existing distributors in the market, their strengths, weaknesses, and market share. This information helps you position your business strategically and plan for a competitive advantage.

3. Establishing supplier relationships: Building strong relationships with suppliers is essential for the success of a distributor business. However, finding reliable suppliers who offer quality products at competitive prices can be a challenging task.

4. Determining pricing strategies: Setting the right pricing strategy that ensures profitability while remaining competitive can be difficult. You need to consider factors such as supplier costs, market demand, competition, and customer expectations.

5. Developing a distribution network: Creating an efficient distribution network requires careful planning and coordination. Determining the most effective channels, logistics, and inventory management strategies can be complex, especially when dealing with multiple products and locations.

6. Financial forecasting: Accurately projecting the financials of a distributor business can be challenging due to various factors like fluctuating market conditions, changing customer demands, and unforeseen expenses. Creating realistic financial forecasts is crucial to secure funding and make informed business decisions.

7. Marketing and branding: Developing a

How often should I update my Distributor business plan?

It is recommended to update your Distributor business plan at least once a year. However, the frequency of updates may vary depending on various factors such as changes in the market, industry trends, competition, and internal goals. It is also important to update your business plan when there are significant changes in your business, such as expansion, new product lines, or changes in your target market. Regularly reviewing and updating your business plan ensures that it remains aligned with your current business objectives and helps you stay on track towards achieving your goals.

Can I use the business plan template for seeking funding for a Distributor business?

Yes, you can use the business plan template for seeking funding for a Distributor business. A well-written and comprehensive business plan is essential for presenting your Distributor business to potential investors or lenders. The template will guide you in detailing your business concept, market analysis, financial projections, and strategies for success. By utilizing the template and customizing it to suit your specific Distributor business, you can effectively showcase the potential of your venture and increase your chances of securing funding.

What legal considerations are there in a Distributor business plan?

When creating a distributor business plan, it is important to consider various legal aspects to ensure compliance and protect your business. Here are some key legal considerations:

1. Business Structure: Determine the appropriate legal structure for your distributor business, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each has different implications for liability, taxes, and operational requirements.

2. Licensing and Permits: Research and obtain any required licenses, permits, or certifications for your specific industry, location, or products. This may include general business licenses, industry-specific permits, or certifications related to handling certain goods or materials.

3. Contracts and Agreements: Establish clear and legally binding agreements with suppliers, manufacturers, and customers. These may include distribution agreements, purchase agreements, non-disclosure agreements (NDAs), and terms and conditions for sales. Consult with an attorney to ensure these contracts protect your interests and comply with relevant laws.

4. Intellectual Property: If your distributor business involves selling products or services that are patented, trademarked, or copyrighted, ensure that you have the necessary permissions or licenses to distribute them. Additionally, protect your own intellectual property by registering trademarks, copyrights, or patents, if applicable.

5. Compliance with Trade Laws: Understand and comply with local, national, and international trade laws, including import and export regulations, trade sanctions, anti-bribery laws, and product labeling requirements. Consider consulting with legal experts or trade advisors to ensure compliance in this complex area.