Dog Kennel Business Plan Template

How to start a dog kennel business plan template

Are you interested in starting your own dog kennel Business?

If you're thinking about starting a dog kennel business, there are a few things you need to know. First, you'll need to decide what type of kennel business you want to start. There are two main types of kennels: boarding kennels and breeding kennels. Boarding kennels provide temporary care for people's dogs while they're away from home, while breeding kennels focus on raising and selling puppies. There are a few things you'll need to do no matter which type of kennel business you choose. You'll need to find a suitable location, obtain the necessary licenses and permits, and build or buy appropriate housing for the dogs. You'll also need to create a marketing plan to attract customers. If you're starting a boarding kennel, you'll need to make sure you have enough space to comfortably house the number of dogs you expect to board. You'll also need to have separate areas for feeding, grooming, and exercise. Your kennel should be clean, safe, and designed to minimize stress for the dogs. If you're starting a breeding kennel, you'll need to choose a breed or breeds of dogs that you want to raise. You'll need to make sure you have enough space for the adults and puppies, as well as the necessary equipment for breeding and caring for the dogs. You'll also need to create a marketing plan to sell the puppies. No matter which type of dog kennel business you choose, there are some basic things you need to do to get started. With some planning and hard work, you can be successful in this rewarding business venture.
Global Market Size
There are an estimated 70 million pet dogs in the world. The United States is home to the largest number of pet dogs with approximately 60 million dogs. China is second with an estimated 27 million pet dogs. Brazil, Japan, and Russia round out the top five countries with the largest number of pet dogs. The global pet food market is expected to reach $104.1 billion by 2022. The dog kennel business is a small but growing segment of this industry. There are an estimated 10,000 dog kennels in the United States. The dog kennel business is expected to grow at a rate of 3.5% from 2018 to 2022. There are a number of factors that are driving this growth including an increase in pet ownership, a rise in disposable income, and a growing trend of pet humanization. The dog kennel business presents a unique opportunity for entrepreneurs who are looking to tap into this growing industry. There are a few things that you need to keep in mind if you're thinking about starting a dog kennel business. The first is that you need to be aware of the regulations that govern dog kennels in your area. You will also need to have a solid business plan in place. And finally, you will need to find a good location for your dog kennel business. With the right planning and execution, starting a dog kennel business can be a rewarding and profitable endeavor.
Target Market
Assuming you would like tips on targeting a market for a dog kennel business: There are a few things to consider when determining who your target market will be for your dog kennel business. The first is geographic location. Where is your kennel going to be located? A rural area will have different potential customers than an urban area. Knowing who your neighbors are and what types of dogs they have will give you a good starting point. Another thing to consider is whether or not you want to specialize in a certain type of dog. Some kennels focus on breeds that need special care or attention, such as toy breeds or large breeds. Others focus on a specific activity, like agility training or obedience training. Once you have a good idea of who your target market is, you can start to think about how to reach them. Traditional advertising methods, like print ads or flyers, can be effective, but word-of-mouth is often the best way to get new customers. Make sure you let your current clients know that you're open for business and encourage them to tell their friends. You can also get involved in local events or dog-related activities to get your name out there. And of course, having an attractive and well-maintained website is essential in today's market.
Business Model
There are a few different business models you can choose from when starting a dog kennel business. You can start a boarding kennel, where you provide a temporary home and care for dogs while their owners are away. Or, you can start a breeding kennel, where you raise and sell puppies. You can also start a combination boarding and breeding kennel. If you decide to start a boarding kennel, you'll need to build or buy facilities to house the dogs. You'll also need to staff your kennel with employees who are trained in animal care. Boarding kennels typically charge by the day, so you'll need to set your rates based on the local market. If you decide to start a breeding kennel, you'll need to invest in high-quality dogs and stud services. You'll also need to build or buy facilities to house the dogs and puppies. Breeding kennels typically charge a stud fee and sell puppies for a set price. If you decide to start a combination boarding and breeding kennel, you'll need to do all of the above. You'll need to build or buy facilities, staff your kennel with animal care experts, invest in high-quality dogs and stud services, and set your rates..
Competitive Landscape
In order to be successful in the dog kennel business, it is important to understand the competitive landscape. There are a variety of businesses that offer dog kenneling services, ranging from small, local operations to large national chains. It is important to research the competition in your area in order to determine what services they offer, their prices, and their target market. When starting a dog kennel business, it is important to offer services that meet the needs of your target market. If you are targeting pet owners who are looking for a high-quality, affordable kenneling service, it is important to research what similar businesses in your area are offering. In addition to offering competitive prices, you will need to offer a unique selling proposition that sets your business apart from the competition.
There you have it! These are the basics of how to start a dog kennel business. Of course, there is a lot more to learn, but this should give you a good foundation. Best of luck in your new venture!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect dog kennel business plan, fill out the form below and download our dog kennel business plan template. The template is a word document that can be edited to include information about your dog kennel business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your dog kennel Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the dog kennel industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your dog kennel business. We would also be happy to create a bespoke dog kennel business plan for your dog kennel business including a 5-year financial forecast to ensure the success of your dog kennel business and raise capital from investors to start your dog kennel business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.