Dropshipping Business Plan Template

Are you interested in starting your own dropshipping Business?

Starting a dropshipping business is a great way to get into ecommerce without having to carry any inventory. Dropshipping is a business model where you sell products that are shipped directly from the supplier to the customer. This means that you don’t have to worry about stocking or fulfilling orders, which can be a big advantage for a new business. There are a few things you need to know before you get started, but once you have a handle on the basics, starting a dropshipping business is relatively simple. In this section, we’ll cover the basics of dropshipping and give you an overview of how the process works.
Global Market Size
The global market for dropshipping is estimated to be worth around $102 billion. This market is growing at a rate of around 23% each year. Dropshipping is a business model where you sell products that are sourced from a supplier. The supplier ships the product directly to the customer. This type of business is popular because it is relatively easy to start and requires little upfront investment. There are a few things to consider before starting a dropshipping business. First, you need to choose a niche. You will be more successful if you focus on a specific niche market. Second, you need to find a reliable supplier. This is one of the most important aspects of running a successful dropshipping business. Make sure to do your research and find a supplier that can provide good quality products at a reasonable price. Third, you need to create a good marketing strategy. You will need to attract customers to your store and convince them to buy from you. If you are thinking about starting a dropshipping business, these are a few things to keep in mind. With the right planning and execution, you can be successful in this growing industry.
Target Market
Before you can start a dropshipping business, you need to know who your target market is. This is the group of people that you will be selling your products to. To find your target market, you can start by looking at who your potential customers are. Your target market should be people who are interested in the products that you are selling. To find out who these people are, you can research your niche and look for trends. You can also look at who is already buying from your competitors. Once you know who your target market is, you can start to create marketing campaigns that are designed to reach them. You can use various marketing channels to reach your target market, such as social media, email marketing, and paid advertising. By targeting your marketing efforts, you will be able to reach the people who are most likely to buy from you. This will help you to increase your sales and grow your business.
Business Model
There are a few different business models you can use when starting a dropshipping business. The most common is the retail arbitrage model, where you find products at a low cost from a retail store and sell them at a higher price online. You can also use the dropshipping model, where you partner with a supplier who ships products directly to your customers. Finally, you can use the manufacturers direct model, where you buy products directly from the manufacturer and ship them to your customers. Which business model you use will depend on a few factors, including the type of products you want to sell, your budget, and your target market. If you're just starting out, retail arbitrage may be the best option for you. If you have a little more money to invest, dropshipping may be a better option. And if you're selling high-end products, the manufacturers direct model may be the best option for you. No matter which business model you choose, there are a few things you need to do to get started. First, you need to find a niche market to focus on. Second, you need to find suppliers for the products you want to sell. And third, you need to set up your online store. If you're ready to start a dropshipping business, follow these steps and you'll be on your way to success..
Competitive Landscape
When you’re looking to start a dropshipping business, it’s important to understand the competitive landscape. You need to know who your competitors are, what they’re offering, and how they’re positioned in the market. To get started, you can use a competitive analysis tool like SEMrush. This will give you an overview of the competitive landscape and help you identify your key competitors. Once you know who your key competitors are, take a look at their websites and analyze their offerings. What do they offer that you don’t? What do they do better than you? These are all important factors to consider as you build your own dropshipping business. In addition to your online competitors, don’t forget to consider brick-and-mortar stores in your area. They may not be direct competitors, but they can still impact your business. For example, if there’s a popular store in your area that sells products similar to what you’re dropshipping, they may be able to undercut your prices. Keep all of these factors in mind as you build your business plan and determine your positioning in the market. With a clear understanding of the competitive landscape, you’ll be in a much better position to succeed.
In conclusion, starting a dropshipping business is a great way to get started in ecommerce. Dropshipping is a great business model for those who are looking to get started with little up-front investment, and it can be a great way to learn about the ecommerce industry. There are a few things to keep in mind when starting a dropshipping business, such as finding a niche market, sourcing products, and building a marketing strategy. However, if you keep these things in mind, you'll be well on your way to starting a successful dropshipping business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect dropshipping business plan, fill out the form below and download our dropshipping business plan template. The template is a word document that can be edited to include information about your dropshipping business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your dropshipping Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the dropshipping industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your dropshipping business. We would also be happy to create a bespoke dropshipping business plan for your dropshipping business including a 5-year financial forecast to ensure the success of your dropshipping business and raise capital from investors to start your dropshipping business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.
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Dropshipping Business Plan Template FAQs

What is a business plan for a/an Dropshipping business?

A business plan for a Dropshipping business is a document that outlines the goals, strategies, and financial projections for a company that operates a Dropshipping model. It serves as a roadmap for the business, providing a comprehensive overview of how the company will operate and grow.

The business plan typically includes information about the products or niche the Dropshipping business will focus on, the target market, competition analysis, marketing strategies, and the operational logistics of the Dropshipping model.

Additionally, the business plan will outline the financial aspects of the business, including startup costs, revenue projections, profit margins, and potential sources of funding.

Overall, a business plan for a Dropshipping business is crucial for entrepreneurs to organize their ideas, set clear objectives, and attract potential investors or lenders who may be interested in supporting the venture.

How to customize the business plan template for a Dropshipping business?

To customize a business plan template for a Dropshipping business, follow these steps:

1. Open the template: Start by opening the business plan template in your preferred software, such as Microsoft Word or Google Docs.

2. Customize the cover page: Update the cover page with your business name, logo, and contact information.

3. Modify the executive summary: Tailor the executive summary to include a brief overview of your Dropshipping business, highlighting key points like your target market, unique selling proposition, and financial goals.

4. Define your business: Provide a detailed description of your Dropshipping business, including the products you plan to sell, suppliers you'll work with, and any niche or market segment you'll focus on.

5. Conduct market research: Research your target market, competition, and industry trends. Update the market analysis section to reflect your findings, including information on customer demographics, market size, and potential growth opportunities.

6. Develop a marketing strategy: Outline your marketing and advertising strategies to reach your target audience. Specify the channels you'll use, such as social media, influencer marketing, or search engine optimization, and allocate a budget for each.

7. Create a sales forecast: Estimate your future sales by considering factors like product pricing, average order value, and conversion rates. Use this information to project your revenue and set realistic sales goals.

8. Set financial projections: Customize the financial projections section by inputting your startup costs, monthly expenses, and sales revenue. Adjust the spreadsheet to

What financial information should be included in a Dropshipping business plan?

When creating a Dropshipping business plan, it is essential to include relevant financial information to demonstrate the viability and profitability of your venture. Here are some key financial components that should be included:

1. Start-up costs: Estimate the initial investment required to launch your Dropshipping business. This may include expenses such as website development, product sourcing, marketing, legal fees, and inventory management systems.

2. Revenue projections: Outline your sales forecast based on market research, competitor analysis, and expected conversion rates. Include anticipated monthly and annual revenue figures, taking into account factors such as seasonality and industry trends.

3. Cost of goods sold (COGS): Calculate the expenses directly related to the products you will be dropshipping. This includes the purchase price of products, packaging, shipping fees, and any other associated costs. It is crucial to determine a competitive pricing strategy while ensuring a healthy profit margin.

4. Operational expenses: Identify and list all ongoing costs necessary to run your Dropshipping business. This may include website maintenance, marketing and advertising expenses, customer support, software subscriptions, payment processing fees, and office supplies.

5. Profit and loss statement: Prepare a detailed profit and loss statement that outlines your projected revenue, COGS, and operational expenses. This will help you assess the profitability of your business and make informed decisions regarding pricing, cost optimization, and growth strategies.

6. Cash flow projections: Develop a cash flow forecast to determine the timing and amount of cash inflows and outflows. This will

Are there industry-specific considerations in the Dropshipping business plan template?

Yes, there are industry-specific considerations in the Dropshipping business plan template. The template will include sections and information that are relevant to the specific industry in which the Dropshipping business operates. This may include details about the types of products being sold, the target market and customer demographics, the competition in the industry, and any specific trends or challenges that are unique to that particular sector. The template will also provide guidance on how to analyze and assess the industry landscape, identify potential suppliers and partners, and develop marketing and sales strategies that are tailored to the industry.

How to conduct market research for a Dropshipping business plan?

To conduct market research for a Dropshipping business plan, follow these steps:

1. Identify your target market: Determine who your ideal customers are, their demographics, interests, and purchasing behavior. This will help you tailor your products and marketing strategies accordingly.

2. Analyze competitors: Research and analyze other Dropshipping businesses in your niche. Identify their strengths, weaknesses, pricing strategies, and unique selling propositions. This will help you differentiate your business and identify potential gaps in the market.

3. Use keyword research: Utilize keyword research tools to identify popular search terms related to your products. This will help you understand what potential customers are looking for and give you insights into demand and competition.

4. Study customer reviews: Analyze customer reviews on e-commerce platforms and social media to understand their pain points, product preferences, and expectations. This feedback can help you improve your product offering and customer service.

5. Conduct surveys and interviews: Create surveys or conduct interviews with potential customers to gather valuable insights about their shopping preferences, needs, and desires. This primary research will provide you with firsthand data to inform your business decisions.

6. Monitor social media trends: Keep an eye on social media platforms and forums relevant to your niche. Look for trending topics, discussions, and influencers to understand popular products and customer preferences.

7. Analyze industry reports: Explore industry reports and publications to gain a broader understanding of market trends, growth projections, and emerging opportunities. This information will help you make informed decisions about your Drop

What are the common challenges when creating a business plan for a Dropshipping business?

When creating a business plan for a Dropshipping business, there are several common challenges that entrepreneurs may face. These challenges include:

1. Identifying profitable products: One of the key challenges is selecting the right products to sell. With countless options available, it can be difficult to determine which products will be in demand and generate a profit.

2. Market research: Conducting thorough market research is crucial for understanding the target audience, competition, and industry trends. However, gathering accurate data and analyzing it effectively can be time-consuming and challenging.

3. Pricing strategies: Determining the optimal pricing strategy is essential for generating profit and attracting customers. Setting prices too high may deter potential buyers, while setting prices too low can impact profitability.

4. Supplier selection: Finding reliable suppliers is crucial for a successful Dropshipping business. Identifying trustworthy suppliers who offer competitive prices, quality products, and reliable shipping can be a significant challenge.

5. Inventory management: Unlike traditional retail businesses, Dropshipping businesses do not hold inventory. However, managing inventory levels, ensuring product availability, and coordinating with suppliers can still be challenging.

6. Marketing and customer acquisition: Developing effective marketing strategies to attract customers and build brand awareness can be a challenge. It requires understanding various digital marketing channels, such as social media, search engine optimization, and paid advertising.

7. Customer service: Providing excellent customer service is essential for customer satisfaction and retention. Handling customer inquiries, returns, and resolving issues promptly can be challenging, especially when relying on suppliers

How often should I update my Dropshipping business plan?

It is recommended to update your Dropshipping business plan at least once a year or whenever significant changes occur in your business. This could include changes in your target market, product selection, pricing strategy, marketing tactics, or any other aspect that affects your business's overall direction. Regularly reviewing and updating your business plan ensures that it remains relevant and aligned with your current goals and objectives.

Can I use the business plan template for seeking funding for a Dropshipping business?

Yes, you can definitely use the business plan template to seek funding for your Dropshipping business. The template will provide you with a structured format to outline your business concept, market analysis, marketing strategies, financial projections, and more. It will help potential investors or lenders understand the potential of your Dropshipping business and make an informed decision about providing funding. However, it's important to customize the template to reflect your unique business model, target audience, and goals to make it more compelling and relevant to your specific business.

What legal considerations are there in a Dropshipping business plan?

There are several legal considerations to keep in mind when creating a dropshipping business plan. Here are some key points to consider:

1. Business Registration: You may need to register your dropshipping business as a legal entity, such as a sole proprietorship, partnership, or LLC, depending on your country's regulations. This will ensure that your business is recognized and operates within the law.

2. Tax Obligations: Understand your tax obligations and ensure you have the necessary licenses and permits to collect and remit sales taxes. Research the tax laws in your target market(s) to ensure compliance.

3. Intellectual Property: Make sure you are not infringing on any trademarks, copyrights, or patents when selecting products to sell. Conduct thorough research and avoid selling counterfeit or copyrighted items without permission.

4. Supplier Agreements: When partnering with suppliers, have clear agreements in place to outline responsibilities, product quality, shipping times, and dispute resolution. Ensure that you have proper documentation and understand the terms and conditions of these agreements.

5. Privacy and Data Protection: Ensure you comply with privacy laws, especially if you collect customer data. Protect customer information and clearly state your data handling practices in your privacy policy.

6. Terms and Conditions: Create clear terms and conditions for your dropshipping business, including return policies, warranties, disclaimers, and shipping information. These policies should be easily accessible to customers on your website.

7. Consumer Protection Laws: Familiarize yourself with consumer protection laws in your target