E-Commerce Business Plan Template

Are you interested in starting your own E-Commerce Business?

How to start a E commerce business

Introduction
E-commerce, also known as electronic commerce, is the process of buying and selling goods and services online. It has become increasingly popular over the years, as more and more people are using the internet to purchase items. Starting an e-commerce business can be a great way to make money, but it can also be a bit daunting. There are a few things you need to keep in mind before you get started, such as what products you’re going to sell and how you’re going to reach your customers. If you’re interested in starting an e-commerce business, read on for some tips on how to get started.
1. Choose a niche One of the first things you need to do when starting an e-commerce business is to choose a niche. This is the market that you’re going to focus on and it’s important to choose something that you’re passionate about. Think about what kinds of products you’d like to sell and who your target market is. Once you have a good understanding of your niche, you can start to research your competition and see what they’re doing well (and what they could be doing better).
2. Find a supplier Once you know what products you’d like to sell, you need to find a supplier. This is the company that will provide you with the goods that you’ll be selling on your e-commerce site. Do some research and find a reputable supplier that offers good quality products at a reasonable price. It’s also important to find a supplier that offers good customer service in case there are any issues with your order.
3. Build your website Now it’s time to start building your e-commerce website. If you’re not familiar with web design, there are plenty of tutorials and resources available online to help you build a website.
Global Market Size
There are over 7 billion people in the world and only a fraction of them have access to the internet. Of those that do, an even smaller portion engage in online shopping. When you’re starting a business, it’s important to consider the size of the global market for your product. The size of the global ecommerce market was $1.915 trillion in 2016. By 2021, it’s expected to reach $4.058 trillion. That’s a lot of potential customers! However, it’s important to remember that not all of them will be interested in your product. You need to identify your target market and focus on them. When you’re starting an ecommerce business, global market size is an important consideration. Make sure you research your target market so you can focus on the right people. With a little effort, you can reach a large portion of the global market and find success!
Target Market
There are a few key things to consider when you're choosing your target market for your ecommerce business. The first is to make sure that there is a group of people out there who are willing to buy what you're selling. It's no use trying to sell luxury goods to a group of people who are only interested in bargain prices. Second, you need to make sure that there is enough of a market to support your business. A niche market may be easier to break into, but it's also important to make sure that there are enough potential customers to keep your business going. Third, you need to consider what you can offer that other businesses in your target market can't. This is your unique selling proposition, and it's what will help you stand out from the competition. Finally, you need to make sure that you're able to reach your target market. This means having a good marketing strategy in place that will allow you to reach them through the channels that they use.
Business Model
There are a few different ways to skin the ecommerce business model cat. The first, and most common way is to find a niche market to serve. This could be done by partnering with a specific supplier, or manufacturers to produce or dropship a unique product. Once you have a product or products to sell, the next step is to create a website using an ecommerce platform like Shopify, BigCommerce, or Magento. Another way to get into ecommerce is by starting a marketplace. In this type of business model, you wouldn’t be selling any products of your own. Instead, you would be creating a platform for other sellers to sell their products. The most common examples of this are eBay and Amazon. A third way to get into ecommerce is by starting a subscription service. In this type of business model, customers would pay you on a recurring basis for access to certain products or services. The most common example of this is the Dollar Shave Club. Finally, you could start an ecommerce business that provides a service. This type of ecommerce business would provide services like grocery delivery, laundry, or manicures. The most common example of this is Postmates. So, those are four different types of ecommerce business models. Which one sounds the most appealing to you?.
Competitive Landscape
When starting an ecommerce business, it's important to be aware of the competitive landscape. Who are your potential competitors? How will you differentiate your business? Your competitors may be other online businesses selling similar products, or brick-and-mortar businesses selling similar products. To differentiate your business, you'll need to offer something unique that sets you apart. This could be a unique product, low prices, excellent customer service, or a convenient online shopping experience. Consider your target market and what they are looking for when shopping online. Then, make sure your ecommerce business meets those needs. If you can offer a better overall experience than your competitors, you'll be well on your way to success.

Choosing a Domain Name and Hosting Provider

When starting an ecommerce website, choosing a domain name and hosting provider are important steps in establishing an online presence. A good domain name should be memorable, easy to spell, and relevant to your brand or products. It's also important to select a hosting provider that can provide reliable and secure hosting for your website.

Ecommerce Platform

The ecommerce platform you choose will have a big impact on the success of your online business. Some popular ecommerce platforms include Shopify, WooCommerce, Magento, and BigCommerce. When choosing a platform, it's important to consider factors such as pricing, ease of use, customization options, and scalability.

Website Design and User Experience

A well-designed ecommerce website can help attract and retain customers. A good design should be visually appealing, easy to navigate, and optimized for conversions. It's also important to provide a good user experience, with high-quality product images, detailed product descriptions, and clear calls-to-action.

Product Sourcing and Inventory Management

Sourcing products and managing inventory are crucial aspects of running an ecommerce website. There are several ways to source products, including dropshipping, wholesale, and private label. To manage inventory effectively, it's important to use tools such as Shopify or QuickBooks to track inventory levels and reorder products when necessary.

Payment and Security

Providing a secure payment process is essential for building trust with customers. Ecommerce websites should offer a variety of payment options, such as credit cards, PayPal, and Apple Pay. It's also important to implement security measures, such as SSL encryption and two-factor authentication, to protect customer data.

Marketing and Advertising

To drive traffic and sales to your ecommerce website, you'll need to implement effective marketing and advertising strategies. Some popular methods include SEO, social media, email marketing, and paid advertising. It's important to track the results of your marketing efforts and adjust your strategy accordingly.

Customer Service and Support

Providing excellent customer service and support is essential for building long-term relationships with customers. This includes providing clear and timely responses to inquiries and addressing any issues promptly. Tools such as live chat and chatbots can also be used to provide 24/7 support.

Analytics and Metrics

To measure the success of your ecommerce website, it's important to track and analyze your website's performance using analytics and metrics tools. Google Analytics and Shopify's built-in analytics are popular tools for tracking website traffic, conversion rates, and other key metrics. By analyzing this data, you can make data-driven decisions to improve your website and grow your business.
Conclusion
If you're thinking about starting an ecommerce business, there are a few key things you need to do to get started. First, you need to choose a niche or market to focus on. Once you've done that, you need to create a website and start driving traffic to it. Then, you need to start building relationships with potential customers and partners. Finally, you need to start selling products or services. If you follow these steps, you'll be well on your way to starting a successful ecommerce business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content

 

Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect e commerce business plan, fill out the form below and download our e commerce business plan template. The template is a word document that can be edited to include information about your e commerce business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning

 

With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.

 

Want a Bespoke Business Plan for your e commerce Business?

Our Expertise

 

Avvale Consulting has extensive experience working with companies in many sectors including the e commerce industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your e commerce business. We would also be happy to create a bespoke e commerce business plan for your e commerce business including a 5-year financial forecast to ensure the success of your e commerce business and raise capital from investors to start your e commerce business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.

 

About Us

 

Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.