E-Learning Business Plan Template

Are you interested in starting your own E-Learning Business?

How to start an E-Learning Business

In recent years, e-learning has become a popular choice for those looking for an alternative to traditional classroom learning. If you're thinking about starting an e-learning business, there are a few things you need to know. Before you get started, you need to understand the basics of e-learning and the different types of businesses you can start. E-learning is a type of education that is delivered electronically. This can be in the form of online courses, webinars, or even e-books. There are two main types of e-learning businesses: those that create and sell their own courses, and those that act as platforms for other course creators. If you're thinking about starting your own business, you'll need to decide which model is right for you. Creating your own courses requires more work upfront, but can be more profitable in the long run. You'll need to create the course content, find a way to market it, and then manage customer support and delivery. Platform businesses require less work to get started, but you'll need to take a percentage of each sale made through your platform. These businesses are often more scalable, as you can grow by adding more courses and creators to your platform. Once you've decided which type of e-learning business is right for you, it's time to start planning your business. You'll need to create a business plan, set up your website and payment processing, and start marketing your courses. With some hard work and dedication, you can start a successful e-learning business. Just be sure to do your research and plan ahead, and you'll be on your way to success.
Global Market Size
The e learning industry is growing rapidly with the technological advances of the 21st century. The global market size for e learning was $165.87 billion in 2020 and is expected to reach $398.15 billion by 2025, at a CAGR of 19.5% during the forecast period (2020-2025). With the rise in demand for e learning, there has never been a better time to start your own e learning business. However, starting any business can be a daunting task. Here are a few tips on how to start your own e learning business:
1. Define your niche: The first step is to identify your target market and what you will offer them. There are many different niches within the e learning industry, so it is important to choose one that you are passionate about and that you can excel in.
2. Create a business plan: Once you have defined your niche, it is time to start putting together a business plan. This should include your goals, strategies, and financial projections. Having a solid business plan is essential for any successful business.
3. Find the right technology: In order to deliver your courses effectively, you will need to choose the right technology. There are many different platforms and tools available, so it is important to do your research and choose the one that best suits your needs.
4. Promote your business: Once you have everything set up, it is time to start promoting your business. This can be done through online marketing, social media, and traditional marketing methods.
5. Keep improving: As with any business, it is important to continuously strive for improvement. This means always being on the lookout for new trends and technologies, and constantly updating your courses to ensure that they are of the highest quality.
Target Market
When it comes to starting a e learning business, one of the most important things to consider is your target market. Who are you going to be catering your services to? What type of students or professionals are you hoping to reach? Think about what type of e learning courses you want to offer and who would be most interested in taking them. Do some research on your target market and find out what their specific needs and wants are. This will help you create courses that are more likely to appeal to them and be successful. Once you have a good understanding of your target market, you can start planning the rest of your e learning business. Consider what type of platform you want to use, what type of delivery methods will work best, and how you can make your courses stand out from the rest. With careful planning and execution, you can build a successful e learning business that meets the needs of your target market.
Business Model
There are a few different ways to start a e learning business. The most common way is to start from scratch, by creating your own courses and content. However, there are a few different business models that can be used to get started with e learning. One popular way to start a e learning business is to create a course on a specific topic. This can be done by finding a market for your course, and then creating the content. Once you have created the course, you can then sell it online or through an online course platform. Another way to start a e learning business is to become an affiliate for an existing online course platform. This means that you will promote and sell courses on behalf of the platform. This can be a great way to get started with e learning, as it requires less work in terms of creating content. Finally, another option for starting a e learning business is to create a subscription-based service. This means that you will create a library of courses that people can access for a monthly fee. This can be a great way to generate recurring revenue, as people will continue to pay for access to your courses each month. No matter which business model you choose, starting a e learning business can be a great way to make money online. By creating high-quality courses, you can attract students from all over the world and build a successful business..
Competitive Landscape
The e learning business is a competitive one. There are a few key players in the industry that have been around for awhile and have established themselves as the leaders. These companies are:
- Blackboard
- Pearson
- Schoology
These companies have been in the e learning business for many years and have a lot of experience. They also have a lot of money and resources. They are the big players in the industry and they are the ones you will have to compete against if you want to start your own e learning business.
There are also a lot of new startups in the e learning business. These companies are trying to disrupt the industry and they are doing it with new technology and new ideas. Some of these companies are:
- Udemy
- Coursera
- Skillshare
These companies are all relatively new, but they are growing quickly. They are attracting a lot of attention from investors and from students. If you want to start your own e learning business, you will have to compete against these companies as well.

Creating an E-Learning Platform

Creating an effective e-learning platform is the foundation of any successful e-learning business. It should be tailored to your target audience and offer a variety of features to make the learning process more accessible, interactive, and enjoyable. The right platform should also be secure, scalable, and easy to use.

Understanding Copyright Law

Copyright law is an important factor to consider when starting an e-learning business. You need to make sure you are legally allowed to use the content you are providing and protect yourself from potential legal issues. Research applicable copyright laws in your area and consult with a lawyer if necessary.

Choosing and Setting Up the Right Technology

Choosing the right technology for your e-learning platform is essential for success. Consider factors such as cost, scalability, security, ease of use, and support for different devices and browsers when making your selection. Once you’ve chosen the right technology, you'll need to set it up correctly in order for it to work properly.

Securing Funding

Securing adequate funding is essential when starting a business. You may need to seek out investors or apply for a loan or grant in order to get the money you need. Research different funding options available and create a solid financial plan before launching your business.

Selecting Content and Materials

Content and materials are crucial elements of any successful e-learning business. Choose content that is relevant to your target audience, engaging, and up-to-date. Consider including a variety of materials such as videos, audio recordings, quizzes, and articles in order to keep learners engaged throughout their learning experience.

Hiring Staff and Outsourcing

You may need to hire staff or outsource work in order to ensure your e-learning business runs smoothly. Consider hiring experienced professionals such as IT specialists, content writers, graphic designers, trainers, or customer service representatives if necessary. Outsourcing can also be an effective way to save time and money while ensuring quality results from experts in their field.

Promoting Your E-Learning Business

Promoting your e-learning business is key for success. Create an effective marketing plan that includes both online and offline strategies such as social media marketing campaigns, email campaigns, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, trade shows, conferences, webinars, etc.
If you're thinking about starting a e learning business, there are a few things you should keep in mind. First, you'll need to create a niche market for your business. You can do this by focusing on a particular subject area or grade level. Once you've established your niche, you'll need to create a curriculum and market it to potential customers. Finally, you'll need to find a way to delivery your courses to your students. There are a number of different ways to do this, so you'll need to find the one that best suits your needs. With a little planning and effort, you can be well on your way to starting a successful e learning business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect e learning business plan, fill out the form below and download our e learning business plan template. The template is a word document that can be edited to include information about your e learning business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your e learning Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the e learning industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your e learning business. We would also be happy to create a bespoke e learning business plan for your e learning business including a 5-year financial forecast to ensure the success of your e learning business and raise capital from investors to start your e learning business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.
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