Esports Bar Business Plan Template

Esports Bar Business Plan Template

Esports Bar business plan template

Are you interested in starting your own Esports Bar Business?



In recent years, the world of esports has exploded in popularity, captivating millions of passionate gamers and spectators worldwide. With the rise of competitive gaming tournaments and the increasing demand for immersive gaming experiences, the idea of opening an esports bar has become an exciting and lucrative opportunity for entrepreneurs. An esports bar is a venue that combines the elements of a traditional sports bar with the added flair of live streaming gaming events, creating a vibrant and social atmosphere for gamers to come together and enjoy their favorite games. If you have a passion for gaming and a desire to create a unique and engaging space for the gaming community, this article will guide you through the essential steps to start your own esports bar business. From market research and location selection to creating a captivating gaming environment and building a loyal customer base, we will delve into the key factors that can help you launch a successful and thriving esports bar venture.

Global Market Size

The global market size for the esports industry has experienced significant growth in recent years, making it an attractive sector for entrepreneurs looking to start an esports bar business. According to a report by Newzoo, the global esports economy is expected to generate revenue of $1.1 billion in 2020, a year-on-year growth of 15.7%. This figure is projected to reach $1.8 billion by 2022.

The popularity of esports has skyrocketed, with millions of viewers tuning in to watch professional players compete in tournaments across various games such as League of Legends, Counter-Strike: Global Offensive, and Fortnite. Esports events are now being held in large arenas, attracting thousands of spectators, and the prize pools for tournaments are reaching millions of dollars.

The global esports audience is estimated to reach 495 million in 2020, comprising both enthusiasts and occasional viewers. This audience consists of passionate gamers, esports fans, and even casual observers who enjoy the competitive and entertaining nature of esports. This large and diverse audience presents a significant opportunity for entrepreneurs looking to capitalize on the growing popularity of esports by opening an esports bar.

Esports bars provide a unique and immersive experience for fans and gamers alike. These establishments typically feature high-quality gaming setups, large screens to watch tournaments, and a lively atmosphere that fosters camaraderie and competition. Patrons can enjoy playing their favorite games, socializing with fellow gamers, and watching live esports events while enjoying food and drinks.

The global market size for the esports bar industry is currently difficult to measure accurately, as it is a relatively new concept. However, the demand for these establishments is evident, as more and more esports bars are opening in major cities around the world. In countries like South Korea, where esports has a massive following, dedicated esports bars have become a prominent part of the gaming culture.

As the esports industry continues to grow, so does the potential for the esports bar market. The combination of the increasing number of esports enthusiasts, the rise of professional tournaments, and the demand for unique social experiences creates a favorable environment for entrepreneurs looking to enter this burgeoning industry. By capitalizing on the global market size and the growing popularity of esports, savvy business owners can establish successful and profitable esports bar ventures.

Target Market

Target Market:

The target market for an esports bar business is primarily young adults and gamers who have a strong interest in competitive gaming and the esports community. This demographic typically ranges from 18 to 35 years old, with a majority falling within the 18 to 25 age bracket.

Esports enthusiasts and gamers are passionate about video games and are invested in the competitive gaming scene. They follow esports tournaments, have favorite teams and players, and often engage in online gaming communities. These individuals are likely to be tech-savvy and spend a significant amount of time playing video games or watching esports content on platforms like Twitch or YouTube.

Additionally, the target market for an esports bar business would also include casual gamers, friends of gamers, and individuals who are curious about the esports phenomenon. These individuals may not have extensive knowledge or experience with esports, but are open to exploring the concept and experiencing the excitement of watching competitive gaming.

It's important to note that the esports bar business can also cater to a broader audience beyond just gamers. The social aspect of an esports bar, combined with the availability of other entertainment options such as food and drinks, can attract individuals who are looking for a unique and engaging social experience. This could include groups of friends, couples, or even families who are interested in trying something new and different.

Overall, the target market for an esports bar business is comprised of passionate gamers, esports enthusiasts, casual gamers, and individuals seeking a social environment centered around gaming and esports. By understanding the specific needs and preferences of this target market, an esports bar business can tailor its offerings to attract and retain customers.

Business Model

When starting an esports bar business, it is crucial to establish a solid business model that will help guide your operations and ensure long-term success. Here are some key elements to consider when developing your business model for an esports bar:

1. Revenue Streams:
Identify the primary sources of revenue for your esports bar. This can include food and beverage sales, cover charges, tournament entry fees, merchandise sales, and sponsorships. Offering a mix of these revenue streams can help diversify your income and create stability.

2. Membership or Subscription Model:
Consider implementing a membership or subscription model to encourage customer loyalty and repeat business. This could involve offering exclusive perks, such as discounted food and drinks, priority access to tournaments, or special events. Memberships can provide a steady revenue stream and help build a community of dedicated customers.

3. Events and Tournaments:
Organizing regular events and tournaments is a vital component of an esports bar business. Create a calendar of events that includes both casual gaming nights and competitive tournaments. By charging entry fees or partnering with sponsors, you can generate additional revenue while attracting a dedicated esports community.

4. Partnerships and Sponsorships:
Forge partnerships with local businesses, gaming organizations, and esports teams to expand your reach and enhance your credibility. Consider seeking sponsorships from gaming hardware manufacturers, energy drink companies, or gaming software developers. These partnerships can provide financial support, access to exclusive products, and help promote your esports bar to a wider audience.

5. Food and Beverage Strategy:
Develop a menu that caters to your target audience while considering the unique needs of gamers. Offer a variety of food options, including both quick bites and more substantial meals. Consider incorporating themed items or creative names that align with gaming culture. Additionally, offer a selection of non-alcoholic and alcoholic beverages, including energy drinks, craft beers, and cocktails.

6. Merchandise Sales:
Consider selling branded merchandise, such as t-shirts, hoodies, hats, or gaming accessories. This can be an additional revenue stream while also promoting your esports bar and creating a sense of community among customers. Partner with local artists or designers to create unique and appealing merchandise that resonates with your target market.

7. Technology and Equipment:
Invest in high-quality gaming equipment, consoles, PCs, and a robust internet connection. Offering the latest gaming technology will attract customers and enhance their gaming experience. Additionally, consider installing multiple screens and high-quality audio systems to create an immersive atmosphere.

8. Marketing and Promotion:
Develop a comprehensive marketing strategy to attract customers and build awareness for your esports bar. Utilize social media platforms, online gaming communities, local events, and partnerships with influencers to reach your target audience. Regularly update your website, promote upcoming events, and engage with your community to foster a strong online presence.

Remember, a successful esports bar business model should be adaptable and open to evolving trends in the industry. Stay updated with the latest games, esports tournaments, and gaming trends to ensure your offerings remain relevant and appealing to your target market.

Competitive Landscape

The competitive landscape of the esports bar industry has grown significantly in recent years, as the popularity of esports continues to rise worldwide. As a result, several established and emerging players have entered the market, creating a competitive environment for new entrants looking to start an esports bar business.

One of the key players in the industry is Buffalo Wild Wings, a popular sports bar chain that has embraced esports by hosting live events and tournaments. With their existing infrastructure and brand recognition, they have the advantage of attracting a wide customer base who are already familiar with their concept of watching sports in a bar setting. This gives them a head start in establishing themselves as a go-to destination for esports enthusiasts.

Another notable player is Meltdown, an international esports bar franchise with locations across Europe, North America, and Asia. Meltdown is solely focused on catering to the esports community, offering a dedicated space for players and fans to gather, socialize, and watch live tournaments. Their brand reputation and global presence make them a strong competitor in the market.

In addition to these established players, there are also numerous independent esports bars that have emerged in various cities around the world. These small businesses often cater to a local community of esports enthusiasts and differentiate themselves by offering unique experiences, such as themed nights, special events, or partnerships with local esports teams.

Moreover, traditional sports bars and gaming lounges have started to recognize the potential of esports and have incorporated it into their offerings. This trend has resulted in increased competition for esports bars, as these establishments already have an established customer base and infrastructure in place. However, they may lack the specialized focus and community-driven atmosphere that dedicated esports bars can provide.

To succeed in this competitive landscape, aspiring esports bar owners need to offer a unique value proposition that differentiates their business from existing players. This could involve focusing on a specific niche within esports, such as a particular game or genre, or creating a vibrant community atmosphere that fosters engagement and interaction among customers. Building partnerships with local esports teams, influencers, and event organizers can also help attract a loyal customer base and establish the bar as a hub for esports enthusiasts in the area.

Additionally, staying up-to-date with the latest trends, technology, and games in the esports industry is crucial to remain relevant and cater to the evolving interests of the target audience. Providing high-quality gaming equipment, organizing regular tournaments and events, and offering a diverse food and beverage menu can further enhance the competitive edge of an esports bar.

Overall, while the competitive landscape for starting an esports bar business may be intense, there is still ample opportunity for new entrants to carve out a niche and succeed. By understanding the existing players, identifying gaps in the market, and offering a unique and engaging experience, entrepreneurs can position themselves for success in this rapidly growing industry.

Legal and Regulatory Requirements

Legal and Regulatory Requirements for Starting an Esports Bar Business

When starting an esports bar business, it is essential to comply with various legal and regulatory requirements to ensure the smooth operation of your establishment. These requirements may vary depending on the jurisdiction in which the business is located. Here are some of the common legal and regulatory aspects to consider:

1. Business Registration and Licensing:
First and foremost, you will need to register your esports bar as a legal entity with the appropriate government authorities. This typically involves registering a business name, obtaining a tax identification number, and securing any necessary permits or licenses to operate an entertainment or food service establishment. Make sure to research and comply with the specific requirements of your local government.

2. Alcohol Licensing:
If you plan to serve alcohol in your esports bar, you will need to obtain the necessary licenses and permits. These requirements will depend on the jurisdiction you operate in, but generally, you will need to apply for a liquor license from the relevant regulatory agency. This process often involves completing an application, undergoing background checks, and paying applicable fees.

3. Health and Safety Regulations:
As an establishment that serves food and beverages, your esports bar must comply with health and safety regulations. This includes obtaining the appropriate food service permit, adhering to food handling and preparation guidelines, maintaining cleanliness, and ensuring staff are trained in food safety practices. Regular inspections by health authorities may be required to ensure compliance.

4. Employment Laws:
When hiring staff for your esports bar, you must follow local employment laws and regulations. These laws typically cover areas such as minimum wage, working hours, employment contracts, and workplace safety. It is crucial to understand your obligations as an employer and ensure compliance to avoid any legal issues.

5. Intellectual Property Considerations:
Esports bars often stream professional gaming events or host tournaments. It is important to respect intellectual property rights when displaying content from game developers, teams, or other sources. Ensure that you have the necessary licenses or permissions to publicly display copyrighted material and avoid infringing on any intellectual property rights.

6. Age Restrictions:
Since esports bars often serve alcohol, it is important to comply with age restrictions and enforce responsible drinking practices. Familiarize yourself with the legal drinking age in your jurisdiction and ensure that your staff is trained to check IDs and prevent underage drinking.

7. Accessibility and Disability Laws:
To ensure equal access for all customers, your esports bar should comply with accessibility and disability laws. This may include providing wheelchair-accessible entrances, restrooms, and seating areas, as well as ensuring that your establishment is compliant with relevant building codes and regulations.

It is crucial to consult with legal professionals or experts in your jurisdiction to fully understand and comply with all the legal and regulatory requirements specific to your esports bar business. Failing to meet these requirements can lead to fines, penalties, or even the closure of your business.

Financing Options

Financing Options for Starting an Esports Bar Business

Starting an esports bar business requires a significant amount of capital to cover expenses such as equipment, licenses, renovations, marketing, and operational costs. Fortunately, there are several financing options available to entrepreneurs looking to enter the booming esports industry. Here are some popular options to consider:

1. Personal Savings: Many entrepreneurs choose to fund their business ventures using their personal savings. This option allows for complete control over the business and avoids the need to pay interest or share profits with investors. However, it may require individuals to save for an extended period of time to accumulate sufficient funds.

2. Bank Loans: Traditional bank loans are a common financing option for small businesses. To secure a loan, you will need to present a comprehensive business plan, financial projections, and a good credit history. Banks typically offer competitive interest rates and flexible repayment terms. However, obtaining a bank loan can be a lengthy process, and approval is not guaranteed.

3. Small Business Administration (SBA) Loans: The SBA offers loans specifically designed to assist small business owners. These loans often come with lower interest rates, longer repayment terms, and flexible eligibility criteria. However, the application process can be rigorous, requiring detailed documentation and a solid business plan.

4. Crowdfunding: Crowdfunding platforms like Kickstarter and Indiegogo have become popular among entrepreneurs seeking capital for their business ventures. These platforms allow you to pitch your esports bar concept to a broad audience and receive financial contributions from individuals interested in supporting your idea. In return, you can offer rewards or future discounts to backers. Crowdfunding not only helps raise capital but also serves as a marketing tool to build brand awareness.

5. Angel Investors: Angel investors are individuals or groups who provide capital to startups in exchange for equity or ownership stakes. These investors often have industry expertise and experience and can offer valuable guidance and connections. However, securing angel investment can be competitive, and entrepreneurs may need to give up a portion of their business and decision-making control.

6. Venture Capitalists (VCs): Venture capital firms invest in high-growth potential startups in exchange for equity. VCs typically focus on businesses with substantial growth prospects and can provide substantial funding to scale the business quickly. However, venture capital funding often comes with stricter terms, including a higher level of scrutiny and a significant share of ownership.

7. Business Incubators/Accelerators: Business incubators and accelerators are programs that provide startups with mentorship, resources, and sometimes funding in exchange for equity or a fee. These programs are designed to support early-stage businesses and help them grow rapidly. Joining an esports-specific incubator or accelerator can provide valuable industry connections and expertise.

Ultimately, the financing option that is right for your esports bar business will depend on your financial situation, business plan, and growth strategy. It is crucial to thoroughly research and understand the terms and conditions of each financing option before making a decision. Consulting with financial advisors or industry experts can also provide valuable insights and guidance in securing the necessary funds to launch your esports bar successfully.

Marketing and Sales Strategies

Marketing and Sales Strategies for Starting an Esports Bar Business

Once you have established your esports bar, it is crucial to develop effective marketing and sales strategies to attract and retain customers. Here are some key strategies to consider:

1. Target the Right Audience: Identify your target audience, which primarily consists of gamers and esports enthusiasts. Understand their preferences, interests, and demographics to tailor your marketing efforts accordingly. Utilize social media platforms, online gaming communities, and local gaming events to connect with your target audience.

2. Unique Value Proposition: Differentiate your esports bar by offering a unique value proposition. Highlight the features that set your establishment apart from competitors, such as high-speed internet, top-of-the-line gaming equipment, exclusive esports events, or a comfortable gaming environment. Communicate these unique selling points through your marketing materials, website, and social media channels.

3. Online Presence: Establish a strong online presence through a well-designed website and active social media profiles. Utilize platforms such as Facebook, Instagram, Twitter, and YouTube to engage with your target audience, share updates about upcoming events or tournaments, and showcase the ambiance of your esports bar. Encourage customers to leave reviews and feedback on platforms like Google My Business or Yelp to enhance your online reputation.

4. Partnerships and Sponsorships: Forge partnerships with local gaming organizations, esports teams, and influencers to increase visibility and credibility. Collaborating with these entities can help you tap into their existing fan base and generate buzz around your esports bar. Consider sponsoring local esports tournaments or hosting watch parties for major esports events to attract a larger audience.

5. Loyalty Programs and Special Offers: Implement a customer loyalty program to encourage repeat visits and build a strong customer base. Offer incentives such as discounted gaming hours, exclusive access to new game releases or tournaments, or personalized experiences for loyal customers. Additionally, consider running special offers, happy hours, or themed events to attract new customers and keep your establishment lively.

6. Community Engagement: Engage with the local gaming community by hosting regular gaming meetups, tournaments, or workshops. This will not only attract gamers but also position your esports bar as a community hub for gaming enthusiasts. Actively participate in gaming-related forums or online communities to establish yourself as a trusted resource and build relationships with potential customers.

7. Influencer Marketing: Collaborate with popular gaming influencers or streamers to promote your esports bar. These influencers have a dedicated following who trust their recommendations, making them effective in driving traffic to your establishment. Consider hosting exclusive events or streaming sessions with influencers to generate excitement and attract new customers.

8. Local Advertising: Utilize traditional advertising methods such as local radio, newspapers, or billboards to target the general public. While the digital space is crucial, it is important not to overlook the potential of reaching out to a wider audience through offline advertising.

9. Customer Experience: Focus on providing exceptional customer service and a memorable gaming experience. Train your staff to be knowledgeable about the latest games and gaming equipment, and ensure they are friendly and approachable. Word-of-mouth marketing is powerful, and satisfied customers are more likely to recommend your esports bar to their friends and peers.

10. Analyze and Adapt: Continuously monitor and analyze the effectiveness of your marketing efforts. Utilize analytics tools to track website traffic, social media engagement, and customer feedback. Identify what strategies are working and what needs improvement, and make adjustments accordingly to optimize your marketing and sales efforts.

By implementing these marketing and sales strategies, you can position your esports bar for success and establish a strong presence in the gaming community. Remember to be adaptable, as the gaming industry is constantly evolving, and staying up-to-date with the latest trends and preferences will be key to long-term success.

Operations and Logistics

Operations and Logistics

Once you have finalized the location and completed the necessary legal requirements, it's time to focus on the operations and logistics of your esports bar business. This section will guide you through the essential aspects to consider to ensure smooth day-to-day operations.

1. Staffing: One of the key factors in running a successful esports bar is hiring the right staff. You will need knowledgeable and passionate individuals who have a good understanding of the gaming industry and can provide excellent customer service. Consider hiring staff members who have experience in esports or have a genuine interest in the gaming community. It is crucial to have a team that can help customers with technical issues, organize tournaments, and create a welcoming and engaging atmosphere.

2. Equipment and Technology: To create an immersive gaming experience, you will need to invest in high-quality gaming equipment and technology. This includes powerful gaming PCs, consoles (such as PlayStation, Xbox, or Nintendo Switch), comfortable gaming chairs, high-resolution displays, and a reliable internet connection with high-speed capabilities. Additionally, ensure that you have the necessary licenses and subscriptions for popular games and platforms, such as Steam,, or Twitch.

3. Layout and Design: The layout and design of your esports bar should be carefully planned to provide an optimal gaming environment for your customers. Consider creating different gaming zones or areas depending on the type of games you offer, such as console gaming areas, PC gaming areas, or virtual reality setups. Ensure that the seating arrangements are comfortable and ergonomic, and that the screens are strategically positioned for easy viewing. Additionally, create a visually appealing ambiance by incorporating esports-themed decor, gaming memorabilia, and appropriate lighting.

4. Food and Beverage: Offering a menu that caters to gamers' needs is essential for the success of your esports bar. Consider serving a variety of food and beverage options that are easy to eat while gaming, such as finger foods, snacks, and energy drinks. Additionally, you can offer themed dishes or drinks inspired by popular games or gaming characters to add a unique touch to the menu. Make sure to have a well-equipped kitchen and an efficient ordering and delivery system to provide prompt service to your customers.

5. Community Engagement: Building a strong gaming community around your esports bar is crucial for attracting and retaining customers. Organize regular gaming tournaments, leagues, or special events that cater to different gaming interests and skill levels. Collaborate with local gaming organizations, streamers, or influencers to host events or meetups at your bar. Additionally, consider creating a membership or loyalty program to reward your regular customers and offer exclusive perks.

6. Marketing and Promotion: To ensure the success of your esports bar, you need to invest in effective marketing and promotion strategies. Utilize social media platforms, such as Facebook, Twitter, Instagram, and Reddit, to engage with your target audience and share updates about upcoming events or special offers. Collaborate with local gaming communities and influencers to expand your reach. Additionally, consider hosting launch parties or hosting live streams of popular gaming events to attract new customers.

By paying attention to these operational and logistical aspects, you can create an esports bar that not only provides an immersive gaming experience but also becomes a popular hub for the gaming community. Remember to continuously adapt and evolve your offerings based on customer feedback and industry trends to stay ahead in the competitive esports bar market.

Human Resources & Management

Human Resources and Management

One of the key aspects of running a successful esports bar is having a skilled and dedicated team of employees. The human resources and management department plays a crucial role in hiring, training, and retaining the right individuals who will contribute to the overall success of your business.

When it comes to hiring, it is important to look for individuals who are not only passionate about esports but also possess the necessary skills and knowledge to provide exceptional customer service. Look for candidates with experience in the hospitality industry, as they will have the necessary skills to handle customers efficiently and effectively.

In addition to technical skills, it is also important to assess candidates' ability to work well in a team environment. Esports bars require collaboration between various departments, such as the bar staff, kitchen staff, and event organizers. Therefore, it is vital to hire individuals who can communicate effectively, adapt to changing situations, and work well under pressure.

Once you have assembled your team, it is crucial to provide them with comprehensive training. This includes educating them about the various esports games, understanding the equipment and technology used in the bar, and imparting effective customer service skills. Training should also cover bar operations, including handling payments, managing inventory, and ensuring a safe and comfortable environment for customers.

To ensure smooth operations, it is essential to establish clear lines of communication and a hierarchy within the management team. Assigning roles and responsibilities, providing regular feedback, and conducting performance evaluations will help keep the team accountable and motivated. Additionally, fostering a positive work culture and promoting teamwork will contribute to employee satisfaction and retention.

Furthermore, it is important to be aware of labor laws and regulations in your region to ensure compliance. This includes adhering to minimum wage requirements, overtime regulations, and providing a safe working environment for your employees.

Lastly, remember that employee satisfaction and engagement are key to the success of your business. Organize team-building activities, provide opportunities for career development, and acknowledge and reward outstanding performance. A happy and motivated team will not only provide exceptional service to your customers but also contribute to a positive and thriving work environment.

In conclusion, managing the human resources aspect of your esports bar business is crucial for its success. Hiring the right individuals, providing comprehensive training, establishing effective communication channels, and fostering a positive work culture are all essential steps in building a skilled and motivated team. By investing in your employees and ensuring their satisfaction, you will create an environment that attracts customers and sets your esports bar apart from the competition.