Events Company Business Plan Template

how to start a events company  business plan template

Are you interested in starting your own events company Business?

If you're considering starting an events company, there are a few things you need to know. First and foremost, it's important to have a clear understanding of the event industry landscape and what it takes to be successful in this business. While there's no one-size-fits-all formula for starting an events company, there are some key steps you'll need to take to get your business off the ground. In this blog post, we'll walk you through everything you need to know about how to start an events company, including:
- researching the event industry
- developing a business plan
- securing funding
- marketing your business
- and more!
By the end of this blog post, you'll have a better understanding of what it takes to start an events company and be on your way to success.
Global Market Size
The global events company market size was valued at $1,399.6 billion in 2019 and is expected to reach $2,207.9 billion by 2027, growing at a CAGR of 5.6% from 2020 to 2027. The growth of the market is attributed to the rising demand for destination weddings, corporate events, and private parties. The market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East Africa. North America held the largest market share in 2019 and is expected to maintain its dominance during the forecast period on account of the presence of major players and the growing demand for destination weddings and corporate events in the region. However, Asia-Pacific is anticipated to grow at the highest CAGR during the forecast period on account of the growing middle class population and their disposable incomes.
Target Market
When starting any business, it is important to know your target market. The same is true for starting an events company business. Who is your target market? What type of events do they need or want? Once you know your target market, you can start to build your business around them. This includes creating a brand that appeals to them, developing marketing materials that speak to them, and creating a website that is easy for them to navigate. By taking the time to understand your target market, you can set your events company business up for success from the very beginning.
Business Model
There are a number of ways to structure an events company business. The most important thing is to have a clear idea of what your business will offer and how it will be structured in order to deliver on your promises. Here are a few key points to consider when putting together your business model:
-What services will you offer?
-How will you generate revenue?
-Who will be your target market?
-How will you reach your target market?
-What will be your overhead costs?
-How much start-up capital will you need?.
Competitive Landscape
In the event planning industry, it is important to be aware of the competition in your area. This will help you determine what services to offer and how to market your business. There are a few ways to research the competition. The first is to search online. You can look for event planning companies in your area and read reviews to get an idea of what others think of them. You can also search for industry association websites and look for lists of local event planners. Another way to research the competition is to attend industry events and trade shows. This will allow you to meet other event planners and learn about their businesses. You can also get a feel for the competition by talking to customers of other event planners. Once you have researched the competition, you can start to develop a marketing plan for your event planning business.
Starting an event planning business can be a very rewarding and exciting endeavor. By following the steps outlined in this article, you can increase your chances of success. Remember to do your research, create a business plan, and build a strong team of professionals to help you execute your vision. With hard work and dedication, you can turn your event planning business into a thriving enterprise.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect telesales business plan, fill out the form below and download our telesales business plan template. The template is a word document that can be edited to include information about your telesales business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your telesales Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the telesales industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your telesales business. We would also be happy to create a bespoke telesales business plan for your telesales business including a 5-year financial forecast to ensure the success of your telesales business and raise capital from investors to start your telesales business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Events Company Business Plan Template FAQs

What is a business plan for a/an Events Company business?

A business plan for an Events Company business is a document that outlines the goals, strategies, and financial projections of the company. It serves as a roadmap for the business, providing a comprehensive overview of the company's products or services, target market, competition, marketing and sales strategies, organizational structure, and financial projections.

The business plan for an Events Company business will typically include information on the types of events the company plans to organize, such as weddings, corporate events, conferences, or social gatherings. It will also outline the company's competitive advantage, marketing strategies to attract clients, and details on the team and their qualifications.

The financial section of the business plan will provide an overview of the company's startup costs, revenue projections, and expected profitability. It may also include details on funding requirements, such as loans or investments, and a timeline for reaching financial goals.

Overall, a business plan for an Events Company business serves as a crucial tool for outlining the company's vision, strategies, and financial projections to potential investors, lenders, or partners. It helps to demonstrate the viability and potential success of the business, and serves as a guide for the company's growth and development.

How to customize the business plan template for a Events Company business?

To customize the business plan template for an Events Company business, follow these steps:

1. Review the template: Start by carefully reviewing the entire business plan template to understand its structure and content. This will give you an overview of what sections and information need to be customized.

2. Executive Summary: Begin by personalizing the executive summary. Provide a brief introduction to your Events Company, highlighting its unique features, vision, and mission. Tailor this section to attract potential investors or partners.

3. Company Description: Modify the company description section to reflect your Events Company's specific details, such as the company name, location, legal structure, and ownership.

4. Services and Offerings: Customize the section that describes the services and offerings provided by your Events Company. Highlight the types of events you specialize in, such as weddings, corporate events, or social gatherings, and explain how your services meet the needs of your target market.

5. Market Analysis: Conduct thorough market research to gather relevant data about the events industry. This information will help you customize the market analysis section of the business plan template. Include details about the target market, competition, and industry trends to showcase your understanding of the market and your competitive advantage.

6. Marketing and Sales Strategy: Tailor the marketing and sales strategy section to outline your specific marketing activities and sales techniques. Include details about how you plan to promote your Events Company, such as through social media, online advertising, networking, or partnerships.

7. Operations and Management:

What financial information should be included in a Events Company business plan?

In a Events Company business plan, it is important to include a range of financial information to provide a comprehensive overview of the company's financial health and potential for success. Some key financial information to include in the business plan are:

1. Startup Costs: Detail the initial investment required to start the Events Company, including expenses such as equipment, office space, licenses, permits, and marketing.

2. Revenue Projections: Provide a realistic and detailed projection of the company's expected revenue over a specific period, typically for the first three to five years. This should be based on market research, target audience, pricing strategy, and projected sales volume.

3. Expenses: Outline all the operational expenses the Events Company will incur, including employee salaries, rent, utilities, insurance, marketing, travel, and any other costs specific to your business. It is important to be thorough and accurate in estimating expenses to ensure profitability.

4. Breakeven Analysis: Calculate the number of events or revenue needed to cover all operating expenses and start generating a profit. This analysis will help determine the viability and sustainability of the business.

5. Funding Requirements: If you are seeking external financing, clearly state the amount of funding required and how it will be used. This may include funds for equipment, marketing, working capital, or expansion plans. Additionally, explain how the funding will be repaid and the potential return on investment for investors.

6. Cash Flow Statement: Provide a detailed cash flow statement that outlines the inflows and out

Are there industry-specific considerations in the Events Company business plan template?

Yes, there are industry-specific considerations in the Events Company business plan template. The template will include sections and information that are specifically relevant to the events industry. This may include details on the types of events the company plans to organize, such as corporate events, weddings, conferences, or exhibitions. The template may also include specific marketing strategies and tactics that are effective in the events industry, such as social media promotion, networking, and partnerships with vendors and suppliers. Additionally, the financial projections and budgeting section of the template may include industry-specific costs and revenue streams, such as venue rental fees, event ticket sales, and sponsorship opportunities. Overall, the template will be tailored to the unique characteristics and considerations of the events industry.

How to conduct market research for a Events Company business plan?

To conduct market research for an Events Company business plan, follow these steps:

1. Identify your target market: Determine the specific group of people or organizations you want to target. Consider factors such as demographics, preferences, and location.

2. Analyze the competition: Research other Events Companies in your area to understand their offerings, pricing, target market, and market share. Identify any gaps or opportunities that you can capitalize on.

3. Gather industry data: Look for industry reports, studies, and statistics to gain insights into the overall market trends, growth projections, and market size. This information will help you understand the potential demand for your services.

4. Conduct surveys and interviews: Create surveys or conduct interviews with potential customers to gather feedback on their event needs, preferences, and willingness to pay. This primary research will provide valuable insights into your target market's expectations and help tailor your services accordingly.

5. Use online research tools: Utilize online tools like Google Trends, social media analytics, and keyword research tools to understand popular event themes, search trends, and customer preferences. This data can help you identify emerging trends and shape your services accordingly.

6. Attend industry events: Participate in trade shows, conferences, and networking events related to the events industry. These events will allow you to connect with industry professionals, gain insights into the latest trends, and understand the needs of potential clients.

7. Analyze customer reviews: Look for online reviews, testimonials, and feedback on events-related platforms to understand

What are the common challenges when creating a business plan for a Events Company business?

When creating a business plan for an Events Company business, there can be several common challenges that you may face. Here are a few of them:

1. Market Research: Conducting thorough market research can be a challenge as the events industry is constantly evolving. It may be difficult to gather accurate data on market trends, customer preferences, and competitor analysis.

2. Financial Projections: Estimating the financial projections for an Events Company can be complex. Determining the costs associated with organizing various types of events, estimating revenue streams, and forecasting profits can be challenging and requires careful analysis.

3. Marketing and Promotion: Creating effective marketing strategies to attract clients and promote your events can be a challenge. Identifying the target audience, utilizing appropriate marketing channels, and developing a strong brand identity are crucial for success in the events industry.

4. Operational Planning: Planning and managing the logistics of events can be a significant challenge. This includes venue selection, vendor management, staffing, scheduling, and ensuring smooth execution of the events.

5. Risk Management: Assessing and managing the risks involved in organizing events is essential. This includes identifying potential risks such as weather conditions, safety concerns, legal obligations, and having contingency plans in place to mitigate these risks.

6. Funding and Investment: Securing funding or investment for an Events Company can be challenging, especially if you are a startup. Convincing investors or lenders about the viability of your business and its potential for growth can be a hurdle.

7. Industry Regulations:

How often should I update my Events Company business plan?

It is recommended to update your Events Company business plan at least once a year or whenever there are significant changes in your business or the industry. This ensures that your business plan remains current and reflects any new strategies, goals, or market trends. Regular updates also allow you to track your progress, reassess your financial projections, and make necessary adjustments to your business strategies. Additionally, if you are seeking funding or investors, it is crucial to have an up-to-date business plan that accurately represents your company's current state and future plans.

Can I use the business plan template for seeking funding for a Events Company business?

Yes, you can use the business plan template for seeking funding for an Events Company business. The template will provide you with a comprehensive and professional document that outlines your business concept, market analysis, marketing strategies, financial projections, and more. This information is crucial for potential investors or lenders to assess the viability and potential profitability of your business. By using the business plan template, you will be able to present a clear and well-structured plan that can help you secure the funding you need to start or grow your Events Company business.

What legal considerations are there in a Events Company business plan?

When creating a business plan for an Events Company, there are several legal considerations that need to be addressed. These include:

1. Business Structure: You need to decide on the legal structure of your events company, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has its own legal implications, including liability, taxation, and reporting requirements. Consult with a legal professional to determine the best structure for your business.

2. Permits and Licenses: Depending on your location and the type of events you plan to organize, you may need to obtain permits and licenses. This could include permits for hosting events, serving alcohol, playing music, or using public spaces. Research local regulations and consult with relevant authorities to ensure compliance.

3. Contracts and Agreements: Events companies often enter into contracts with various stakeholders, including clients, vendors, sponsors, and venues. These contracts outline the terms and conditions of the business relationship, including payment terms, liability, cancellation policies, and intellectual property rights. It is crucial to have well-drafted contracts in place to protect your interests and minimize legal disputes.

4. Intellectual Property: Your events company may develop unique concepts, logos, slogans, or branding materials that need protection. Consider trademarking your company name or logo to prevent others from using similar marks. Additionally, ensure that you have appropriate agreements in place with any photographers, videographers, or artists whose work you intend to use in your events.

5. Insurance: