Fast Food Restaurant Business Plan Template
Are you interested in starting your own fast food restaurant Business?
Introduction
Are you thinking about starting a fast food restaurant business? If so, you're in the right place. In this blog post, we'll cover everything you need to know about how to start a fast food restaurant business, from choosing the right location to developing the perfect menu.
In the competitive world of fast food, a well-crafted business plan can be your secret ingredient to thriving amidst the challenges.
We'll also dispel some common myths about the fast food industry and give you some insider tips on what it takes to succeed in this competitive market. So if you're ready to learn more about how to start a fast food restaurant business, read on!
In the competitive world of fast food, a well-crafted business plan can be your secret ingredient to thriving amidst the challenges.
We'll also dispel some common myths about the fast food industry and give you some insider tips on what it takes to succeed in this competitive market. So if you're ready to learn more about how to start a fast food restaurant business, read on!
Global Market Size
The global fast food restaurant business is huge. In 2018, the industry was worth an estimated $570 billion. This figure is expected to grow to $710 billion by 2025. The United States is the largest market for fast food, with sales of $265 billion in 2018. But the fast food industry is growing rapidly in other parts of the world as well. Asia-Pacific is the second-largest market, worth $230 billion in 2018. By 2025, it is expected to be worth $310 billion. There are a number of reasons for the continued growth of the fast food industry. First, the world population is increasing. There are more people on the planet than ever before, and many of them live in cities where fast food restaurants are prevalent. Second, urbanization is continuing. More and more people are moving to cities, where fast food restaurants are more convenient than cooking at home. Third, incomes are rising around the world. As people get richer, they are more likely to spend money on convenience foods like fast food. As the fast food industry continues its exponential growth, it's important to recognize the role that consumer preferences play in shaping the market. Understanding these trends and aligning your business plan with them can give you a considerable advantage.
If you want to start a fast food restaurant business, there are a few things you need to know.
First, you need to choose a good location. A busy street with a lot of foot traffic is ideal.
Second, you need to make sure you have a good menu. Offer a variety of items that will appeal to a wide range of customers.
Third, you need to have efficient operations. Fast food restaurants rely on speed and efficiency to keep customers happy.
Fourth, you need to have a strong marketing plan. Fast food restaurants compete fiercely for customer attention. You need to make sure you stand out from the crowd.
As the fast food industry continues its exponential growth, it's important to recognize the role that consumer preferences play in shaping the market. Understanding these trends and aligning your business plan with them can give you a considerable advantage. With careful planning and execution, you can be successful in the fast food restaurant business.
As the fast food industry continues its exponential growth, it's important to recognize the role that consumer preferences play in shaping the market. Understanding these trends and aligning your business plan with them can give you a considerable advantage. With careful planning and execution, you can be successful in the fast food restaurant business.
Target Market
When starting a fast food restaurant business, it is important to consider your target market. Who are you trying to reach with your product? What age group, what income level, what geographic location?
Imagine a bustling urban area, filled with office workers seeking quick yet satisfying meals during their lunch breaks. These individuals, often pressed for time, are seeking convenience without compromising on taste.
Once you have considered your target market, you can begin to tailor your marketing strategy to reach them. Some things to consider when thinking about your target market:
-Who is your target customer?
-What are their needs and wants?
-What are their age, income, and geographic location?
-What do they like to do in their spare time?
-What other products or services do they purchase?
Business Model
There are a few things to consider when starting a fast food restaurant business.
The first is the business model. What type of fast food restaurant do you want to start? There are many different types of fast food restaurants, from fast casual to drive-thru.
The second is the location. You will need to find a good location for your restaurant, one that has high foot traffic and is in a good area.
The third is the menu. You will need to decide what type of food you want to serve at your restaurant. There are many different types of fast food, so you will need to decide what type of food you want to specialize in.
Lastly, you will need to find a good name for your restaurant. This name should be catchy and easy to remember..
Competitive Landscape
Conclusion
Assuming you have the capital to start a fast food restaurant, the process isn't too difficult.
First, you'll need to find a good location. The restaurant should be near a busy road with high foot traffic.
Second, you'll need to obtain the necessary permits and licenses from the government.
Third, you'll need to purchase or lease a commercial space for the restaurant. Fourth, you'll need to hire staff and train them to cook and serve the food.
Fifth, you'll need to stock the restaurant with food and supplies.
Sixth, you'll need to market the restaurant to potential customers.
In the fast-paced world of culinary entrepreneurship, a meticulously crafted business plan acts as the cornerstone of your success. It's your recipe for staying ahead of trends, meeting customer demands, and carving a niche for yourself in the dynamic fast food landscape. With some hard work and dedication, you can start a successful fast food restaurant business.
Why write a business plan?
- Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
- Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
- Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
- Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
- Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
- Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
- Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
- Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
- Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
- Business plans allow you to position your brand by understanding your company’s role in the marketplace.
- Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
- Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.
Business Plan Content
- Executive Summary
- Company Overview
- Industry Analysis
- Consumer Analysis
- Competitor Analysis & Advantages
- Marketing Strategies & Plan
- Plan of Action
- Management Team
The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.
The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.
Instructions for the Business Plan Template
To complete your perfect fast food restaurant business plan, fill out the form below and download our fast food restaurant business plan template. The template is a word document that can be edited to include information about your fast food restaurant business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.
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Fast Food Restaurant Business Plan Template FAQs
What is a business plan for a/an Fast Food Restaurant business?
A business plan for a fast food restaurant business is a written document that outlines the goals, strategies, and financial projections for starting and operating a fast food restaurant. It serves as a roadmap for entrepreneurs, investors, and lenders, providing a comprehensive overview of the business venture.
A fast food restaurant business plan typically includes sections such as an executive summary, company description, market analysis, organization and management structure, menu offerings, marketing and sales strategies, operational plans, and financial projections.
The executive summary provides an overview of the business concept, including the target market, competitive advantage, and financial highlights. The company description delves into the details of the fast food restaurant, such as its mission, vision, location, legal structure, and ownership.
The market analysis section includes research on the target market, including demographics, trends, and competition. It also identifies the restaurant's unique selling proposition and target customer base.
The organization and management structure section outlines the management team and their roles and responsibilities. It also includes information on the ownership structure and any partnerships or affiliations.
The menu offerings section details the types of food and beverages the fast food restaurant will serve, including any unique or signature dishes.
The marketing and sales strategies section explains how the restaurant will attract and retain customers, including advertising, promotions, social media, and customer loyalty programs.
The operational plans section covers the day-to-day operations of the restaurant, including staffing, training, inventory management, and quality control.
Finally, the financial projections section presents the expected
A fast food restaurant business plan typically includes sections such as an executive summary, company description, market analysis, organization and management structure, menu offerings, marketing and sales strategies, operational plans, and financial projections.
The executive summary provides an overview of the business concept, including the target market, competitive advantage, and financial highlights. The company description delves into the details of the fast food restaurant, such as its mission, vision, location, legal structure, and ownership.
The market analysis section includes research on the target market, including demographics, trends, and competition. It also identifies the restaurant's unique selling proposition and target customer base.
The organization and management structure section outlines the management team and their roles and responsibilities. It also includes information on the ownership structure and any partnerships or affiliations.
The menu offerings section details the types of food and beverages the fast food restaurant will serve, including any unique or signature dishes.
The marketing and sales strategies section explains how the restaurant will attract and retain customers, including advertising, promotions, social media, and customer loyalty programs.
The operational plans section covers the day-to-day operations of the restaurant, including staffing, training, inventory management, and quality control.
Finally, the financial projections section presents the expected
How to customize the business plan template for a Fast Food Restaurant business?
To customize the business plan template for a Fast Food Restaurant business, follow these steps:
1. Open the business plan template: Download the template from the website and open it in your preferred software application, such as Microsoft Word or Google Docs.
2. Review the existing content: Take some time to read through the template and familiarize yourself with its sections and structure. This will help you understand what information needs to be customized.
3. Update the executive summary: Start by revising the executive summary, which provides an overview of your Fast Food Restaurant business. Tailor it to reflect your unique concept, target market, competitive advantage, and financial projections.
4. Modify the company description: Edit the section that describes your Fast Food Restaurant business. Include details about your mission, vision, location, legal structure, and any other relevant information that sets your business apart.
5. Define your target market: Identify your target audience, such as families, professionals, or college students. Adjust the marketing and sales strategies accordingly to ensure your plan aligns with your specific target market.
6. Customize the menu and pricing: Adapt the template's sample menu to reflect the dishes and pricing you plan to offer. Include any unique selling points, such as organic or locally sourced ingredients, that differentiate your Fast Food Restaurant.
7. Update the operations plan: Modify the operations plan section to outline the day-to-day activities involved in running your Fast Food Restaurant business. Consider factors like staffing, equipment, inventory management, and supplier relationships
1. Open the business plan template: Download the template from the website and open it in your preferred software application, such as Microsoft Word or Google Docs.
2. Review the existing content: Take some time to read through the template and familiarize yourself with its sections and structure. This will help you understand what information needs to be customized.
3. Update the executive summary: Start by revising the executive summary, which provides an overview of your Fast Food Restaurant business. Tailor it to reflect your unique concept, target market, competitive advantage, and financial projections.
4. Modify the company description: Edit the section that describes your Fast Food Restaurant business. Include details about your mission, vision, location, legal structure, and any other relevant information that sets your business apart.
5. Define your target market: Identify your target audience, such as families, professionals, or college students. Adjust the marketing and sales strategies accordingly to ensure your plan aligns with your specific target market.
6. Customize the menu and pricing: Adapt the template's sample menu to reflect the dishes and pricing you plan to offer. Include any unique selling points, such as organic or locally sourced ingredients, that differentiate your Fast Food Restaurant.
7. Update the operations plan: Modify the operations plan section to outline the day-to-day activities involved in running your Fast Food Restaurant business. Consider factors like staffing, equipment, inventory management, and supplier relationships
What financial information should be included in a Fast Food Restaurant business plan?
In a Fast Food Restaurant business plan, it is essential to include various financial information to demonstrate the viability and profitability of your venture. Here are some key financial components that should be included:
1. Start-up Costs: Outline all the expenses required to establish your fast food restaurant, such as leasehold improvements, equipment purchases, licensing fees, permits, initial inventory, and legal fees.
2. Sales Forecast: Provide a detailed estimate of your projected sales over the first few years of operation, considering factors like foot traffic, competition, and marketing strategies. This will help potential investors or lenders gauge the revenue potential of your business.
3. Cost of Goods Sold (COGS): Calculate the direct costs associated with producing your food, including ingredients, packaging, and any other materials required. This will help determine your gross profit margin and overall profitability.
4. Operating Expenses: Include a breakdown of your ongoing operational costs, such as rent, utilities, insurance, payroll, marketing, and maintenance. Be sure to account for fixed costs (e.g., rent) as well as variable costs (e.g., utilities).
5. Profit and Loss Statement: Provide a comprehensive income statement that outlines your projected revenue, COGS, and operating expenses to determine your net profit or loss. This will give potential investors a clear picture of your financial performance.
6. Cash Flow Projection: Present a detailed cash flow statement that tracks the inflow and outflow of cash over a specific period. This will demonstrate your ability to manage cash
1. Start-up Costs: Outline all the expenses required to establish your fast food restaurant, such as leasehold improvements, equipment purchases, licensing fees, permits, initial inventory, and legal fees.
2. Sales Forecast: Provide a detailed estimate of your projected sales over the first few years of operation, considering factors like foot traffic, competition, and marketing strategies. This will help potential investors or lenders gauge the revenue potential of your business.
3. Cost of Goods Sold (COGS): Calculate the direct costs associated with producing your food, including ingredients, packaging, and any other materials required. This will help determine your gross profit margin and overall profitability.
4. Operating Expenses: Include a breakdown of your ongoing operational costs, such as rent, utilities, insurance, payroll, marketing, and maintenance. Be sure to account for fixed costs (e.g., rent) as well as variable costs (e.g., utilities).
5. Profit and Loss Statement: Provide a comprehensive income statement that outlines your projected revenue, COGS, and operating expenses to determine your net profit or loss. This will give potential investors a clear picture of your financial performance.
6. Cash Flow Projection: Present a detailed cash flow statement that tracks the inflow and outflow of cash over a specific period. This will demonstrate your ability to manage cash
Are there industry-specific considerations in the Fast Food Restaurant business plan template?
Yes, our Fast Food Restaurant business plan template includes industry-specific considerations. It is designed specifically for fast food restaurants and includes sections and information that are relevant to this industry. This includes market analysis specific to fast food restaurants, information on industry trends, competition analysis, and financial projections that are tailored to the fast food restaurant industry. We have also included sample menus, pricing strategies, and information on sourcing ingredients and managing inventory, all of which are specific to the fast food restaurant industry.
How to conduct market research for a Fast Food Restaurant business plan?
To conduct market research for a Fast Food Restaurant business plan, you can follow these steps:
1. Define your target market: Identify your ideal customers by considering factors such as age, gender, income level, lifestyle, and location. This will help you understand who your business will cater to.
2. Analyze the competition: Research existing fast food restaurants in your area to understand their offerings, pricing, target market, and market share. This will help you identify gaps in the market and differentiate your business.
3. Conduct surveys and interviews: Create surveys or interview potential customers to gather insights about their preferences, needs, and expectations regarding fast food. Ask about their favorite menu items, dietary restrictions, dining habits, and opinions on current fast food options.
4. Study industry trends: Stay updated on the latest trends in the fast food industry, such as plant-based options, healthier alternatives, delivery services, and digital ordering. This will help you adapt your business plan to meet customer demands.
5. Analyze market data: Utilize market research reports, industry publications, and government statistics to gather data on the fast food industry. Look for information on market size, growth rates, consumer spending patterns, and demographic trends.
6. Assess location suitability: Evaluate potential locations for your fast food restaurant by considering factors like foot traffic, proximity to offices, schools, or residential areas, parking availability, and competitors in the vicinity.
7. Consider industry regulations: Understand the legal requirements and regulations specific to the fast food
1. Define your target market: Identify your ideal customers by considering factors such as age, gender, income level, lifestyle, and location. This will help you understand who your business will cater to.
2. Analyze the competition: Research existing fast food restaurants in your area to understand their offerings, pricing, target market, and market share. This will help you identify gaps in the market and differentiate your business.
3. Conduct surveys and interviews: Create surveys or interview potential customers to gather insights about their preferences, needs, and expectations regarding fast food. Ask about their favorite menu items, dietary restrictions, dining habits, and opinions on current fast food options.
4. Study industry trends: Stay updated on the latest trends in the fast food industry, such as plant-based options, healthier alternatives, delivery services, and digital ordering. This will help you adapt your business plan to meet customer demands.
5. Analyze market data: Utilize market research reports, industry publications, and government statistics to gather data on the fast food industry. Look for information on market size, growth rates, consumer spending patterns, and demographic trends.
6. Assess location suitability: Evaluate potential locations for your fast food restaurant by considering factors like foot traffic, proximity to offices, schools, or residential areas, parking availability, and competitors in the vicinity.
7. Consider industry regulations: Understand the legal requirements and regulations specific to the fast food
What are the common challenges when creating a business plan for a Fast Food Restaurant business?
Creating a business plan for a Fast Food Restaurant business can be a challenging task. Some common challenges that individuals may face include:
1. Market Analysis: Conducting thorough market research to understand the target audience, competition, and industry trends can be time-consuming and require extensive data collection.
2. Financial Projections: Estimating the startup costs, operational expenses, and revenue projections can be complex, especially when considering factors such as food costs, labor expenses, and sales forecasting.
3. Menu Development: Designing a menu that appeals to the target market while considering the cost of ingredients, pricing strategy, and potential customer preferences can be a balancing act.
4. Operational Planning: Developing a detailed plan for the day-to-day operations, including staffing, inventory management, equipment needs, and supplier relationships, requires careful consideration and organization.
5. Marketing Strategy: Creating an effective marketing plan that highlights the unique selling points of the fast food restaurant business, identifies target marketing channels, and outlines promotional activities can be a challenge.
6. Regulatory Compliance: Understanding and complying with local, state, and federal regulations related to food safety, licensing, permits, and employment laws is crucial but can be complex and time-consuming.
7. Risk Assessment: Identifying potential risks and developing contingency plans to mitigate them, such as dealing with foodborne illnesses, supply chain disruptions, or unexpected changes in consumer preferences, can be challenging.
8. Differentiation: Standing out in a highly competitive industry requires identifying a unique selling proposition and developing strategies
1. Market Analysis: Conducting thorough market research to understand the target audience, competition, and industry trends can be time-consuming and require extensive data collection.
2. Financial Projections: Estimating the startup costs, operational expenses, and revenue projections can be complex, especially when considering factors such as food costs, labor expenses, and sales forecasting.
3. Menu Development: Designing a menu that appeals to the target market while considering the cost of ingredients, pricing strategy, and potential customer preferences can be a balancing act.
4. Operational Planning: Developing a detailed plan for the day-to-day operations, including staffing, inventory management, equipment needs, and supplier relationships, requires careful consideration and organization.
5. Marketing Strategy: Creating an effective marketing plan that highlights the unique selling points of the fast food restaurant business, identifies target marketing channels, and outlines promotional activities can be a challenge.
6. Regulatory Compliance: Understanding and complying with local, state, and federal regulations related to food safety, licensing, permits, and employment laws is crucial but can be complex and time-consuming.
7. Risk Assessment: Identifying potential risks and developing contingency plans to mitigate them, such as dealing with foodborne illnesses, supply chain disruptions, or unexpected changes in consumer preferences, can be challenging.
8. Differentiation: Standing out in a highly competitive industry requires identifying a unique selling proposition and developing strategies
How often should I update my Fast Food Restaurant business plan?
How often should I update my Fast Food Restaurant business plan?
It is highly recommended to review and update your Fast Food Restaurant business plan at least once a year. However, the frequency of updates may vary depending on the specific circumstances of your business. Here are a few scenarios when updating your business plan would be beneficial:
1. Changes in market conditions: If there are significant shifts in the fast food industry, such as new trends, emerging competitors, or changes in consumer preferences, it is important to update your business plan to reflect these changes. This will ensure that your strategies remain relevant and effective in the current market.
2. Business growth or expansion: If you plan to expand your fast food restaurant, open new locations, or introduce new product lines, updating your business plan is essential. It will help you analyze the feasibility of your growth plans, outline new objectives, and develop strategies to support your expansion efforts.
3. Financial performance: Regularly monitoring your financial performance is crucial for the success of your fast food restaurant. If you experience significant changes in revenue, expenses, or profitability, updating your business plan can help you identify areas for improvement, set new financial targets, and adjust your strategies accordingly.
4. Funding or investment needs: If you are seeking funding or investment for your fast food restaurant, having an up-to-date business plan is essential. Investors or lenders will want to see a well-documented plan that reflects the current state of your business and outlines your future growth potential.
Remember, your
It is highly recommended to review and update your Fast Food Restaurant business plan at least once a year. However, the frequency of updates may vary depending on the specific circumstances of your business. Here are a few scenarios when updating your business plan would be beneficial:
1. Changes in market conditions: If there are significant shifts in the fast food industry, such as new trends, emerging competitors, or changes in consumer preferences, it is important to update your business plan to reflect these changes. This will ensure that your strategies remain relevant and effective in the current market.
2. Business growth or expansion: If you plan to expand your fast food restaurant, open new locations, or introduce new product lines, updating your business plan is essential. It will help you analyze the feasibility of your growth plans, outline new objectives, and develop strategies to support your expansion efforts.
3. Financial performance: Regularly monitoring your financial performance is crucial for the success of your fast food restaurant. If you experience significant changes in revenue, expenses, or profitability, updating your business plan can help you identify areas for improvement, set new financial targets, and adjust your strategies accordingly.
4. Funding or investment needs: If you are seeking funding or investment for your fast food restaurant, having an up-to-date business plan is essential. Investors or lenders will want to see a well-documented plan that reflects the current state of your business and outlines your future growth potential.
Remember, your
Can I use the business plan template for seeking funding for a Fast Food Restaurant business?
Yes, absolutely! Our business plan template is designed to help you create a comprehensive and professional document that can be used for seeking funding for your Fast Food Restaurant business. It includes all the necessary sections and information that potential investors or lenders will look for, such as a market analysis, financial projections, marketing strategies, and more. By using our template, you can present a clear and well-structured business plan that showcases the potential of your Fast Food Restaurant business and increases your chances of securing funding.
What legal considerations are there in a Fast Food Restaurant business plan?
When preparing a Fast Food Restaurant business plan, it is essential to address various legal considerations to ensure compliance with relevant laws and regulations. Some of the key legal considerations in a Fast Food Restaurant business plan include:
1. Business Structure: Determine the most suitable legal structure for your fast food restaurant, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal and tax implications.
2. Licenses and Permits: Research and identify the necessary licenses and permits required to operate a fast food restaurant in your jurisdiction. This may include health permits, food handling licenses, liquor licenses (if applicable), fire safety permits, and zoning permits.
3. Food Safety and Hygiene: Outline your commitment to maintaining high food safety and hygiene standards in compliance with local health department regulations. Include details about employee training, food storage and handling procedures, and periodic inspections to ensure compliance.
4. Employment Laws: Discuss your compliance with employment laws, including minimum wage requirements, overtime regulations, worker's compensation insurance, and anti-discrimination laws. Consider providing a workplace harassment policy and ensuring proper hiring and termination procedures.
5. Intellectual Property: If you have unique branding elements, such as a logo, tagline, or proprietary recipes, consider protecting them through trademark or copyright registration. Additionally, conduct a thorough search to ensure that your chosen business name or branding does not infringe on existing trademarks.
6. Contracts: Identify any significant contracts that your fast food restaurant may enter into
1. Business Structure: Determine the most suitable legal structure for your fast food restaurant, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal and tax implications.
2. Licenses and Permits: Research and identify the necessary licenses and permits required to operate a fast food restaurant in your jurisdiction. This may include health permits, food handling licenses, liquor licenses (if applicable), fire safety permits, and zoning permits.
3. Food Safety and Hygiene: Outline your commitment to maintaining high food safety and hygiene standards in compliance with local health department regulations. Include details about employee training, food storage and handling procedures, and periodic inspections to ensure compliance.
4. Employment Laws: Discuss your compliance with employment laws, including minimum wage requirements, overtime regulations, worker's compensation insurance, and anti-discrimination laws. Consider providing a workplace harassment policy and ensuring proper hiring and termination procedures.
5. Intellectual Property: If you have unique branding elements, such as a logo, tagline, or proprietary recipes, consider protecting them through trademark or copyright registration. Additionally, conduct a thorough search to ensure that your chosen business name or branding does not infringe on existing trademarks.
6. Contracts: Identify any significant contracts that your fast food restaurant may enter into